The San Francisco Call and Post from San Francisco, California • Page 29

All IN FAVOR OF BIG EVENT TWICE A YEAR Managers of Firms Enthusiastic Over Results Attained and Mike Plans People Attracted Fro- Every Part the St? by Finery Shown Although the puhlic may express its own opinions as to the success of the fashion-show it Is after all a matter decided largely by man behind the gun," the merchant who has expended a vast'amount, of money and thought in making- the three days' carnival of clothes, and the expressions of the leadting men of the IS the display, will he Interesting. .1. 1,. Adler of Newman The fashion show has been a decided succer.s. It is an epoch marking the rehabilitation of the retail district in San Francisco.

A great many, of our old customers, from as far as Sacramento, have come to the city especially for this event, and all have stated that," had the weather been propitious, the crowds from out town, would have been greater. The fashion show has demonstrated to the women of San Francisco that the stores "are even better equipped with merchandise than before the fire. They know from the display that any woman, no matterhow extravagant her taste, can get as fine as is produced right here in" the city. The men taking part in this show are in one accord as to the way It has been handled by The Call. I am voicing their sentiments when I say that we are "grateful not only for what has been done, but for the spirit that it has shown in abetting the success of the fashion show.

A. 1,. Pe.vßt-r of K. It Is the greatest proposition that! has ever been inaugurated: Instead of each store having its own opening it gives the entire spring opening at one definite period, so that as every one knows "from the beginning what worn for the season, the people are not afraid to buy. It would have been exceptionally good for business had the.

weather not been against us, but even as it is, we did more than we could hive dons had we had the same weather minus the fashion show. llohert A. Room of Boos It has been an immense success. Al- though the rain has kept the people from buying they know that the supply of spring goods has arrived in the stores. We would have done excellent business under different weather conditions; as it Is.

we did far more than we have done in the same weather at a le-ss propitious time. The success of the fashion show will undoubtedly develop as soon as the fine arrive. F. H. Colllna Koenfg, is one of the greatest I things for the San Francisco merchants, that in this affair they have acted unanimously, which Is the only way that' success-can ever be attained.

By joint we have brought out a of people, and have awakened more general Interest than has eVer been un affair of this kind. If they would all stand together permanently and have play, both In the spring and fall, it would insure much better business for the city; as, the display showing the styles established for "the season, women would feel confident in making their Despite the inclemency of the.weather, which has in some degree marred the success of the show, we have done year than ever before. Almost every one- of the little novelties have already been sold. Had we our regular beautiful weather, business would have been phenomenal. i.e-nisi A.

Gould of the Gould-Sullivan 1 establishment.of a semi" annua! fashion display Is an excellent Idea, as it settles the styles; at the start of the season. While I can't see that we have in the actual selling, owing to the weather conditions. I believe that It is a good-thing for the city. In that It stimulates business and fastens the interest of the coast and the interior on San Fran- cisco, as the, fashion. People have come from Laos Angeles for this occasion, and from many of the smaller towns as well, which makes the show a good not only for the merchants, but for the hotel and other businessmen of the city.

J. J. Ilcnkel of the Prusmia company consider the 1 fashion show an event in the history-of San and one that has come to stay. The show, itself was-staged to a nicety. Unfor-e tunately, the bad weather prevented us from realizing its full pulling strength, yet Geary street was crowded as never I beli.ve that "Geary street is coming back' to Its own.

Judging from the widespread attention the display has attained -during the last three days, I believe, every will come hark stronger tliap ever for another fashion show this IS. G. ScbonwaKKer of 'Davla, Scho-n---wasser consider this show one of the greatest successes ever achieved in the retail business in the history -of this city. Although 'we have had the unpleasant weather I against us, the show has brought many people -from' all over the state. Despite the rain, we have had continual crowds In-front erf our.

window. great deal of the success has been accomplished by the union of the mer- chants. We are in favor of holding 1 the fashion show twice each-year. The show will be extended until Monday I this year, o-ejHng In part to so many letters that have been received with requests from people In the. Interior of the state who-will, be In the7city next, week for the' final show.day.

Paul Verdler of the City of Paris The fashion, show is a success and an encouragement every, merchant who participated in the spring "exhibition. The show has brought people -m re- mote towns to the and-where the hotels have been formerly crowded with men guests the women -shoppers have taken possession during the fashion show in city. v. The "Call: has been more than kind and ought" to be thanked for the support and encouragement. The show will be re: peated next winter and again In the spring.

Jullen Lichen of 11. Mrhe-n The only hindrance was weather, but, -the" rain, the. show attracted many- people "to! town. The local people have congratulated the I merchants upon their -success- and we are proud of 7 the congratulations" we have, i am than i pleased since I- started "the plan organization and am naturally, gratified with the success of 'It has i practically settled we I have two shows a year In in'the fall, and one' In the spring; of each year. The keenly what The Call has for the success of the- attitude of The Call was an Important factor in; our J.

1.. of 1). lace house- fashion show has been all I that we could The public has been most kind and we think.that the show has done a worltl of good for the city. "Strangers came here for the'show, have.been;impressed with the co-operation of; -he merchants I and the beauty, and" variety ofthedls- play. The show can certainly be county ed to the-city.

R. VV. oatello of O'Connor, Mnff.ul first InvSan Francisco a tremendous-suc-cess. It "started off splendidly'the first morning, but, of course, the rain Interfered someWhat with the program Merchants Are Bubbling Over With Enthusiasm Because of the Fashion Show's Great Success Some of the fine "costumes, laces and fans that have been on exhibition for the last three days. of the three days.

There have been great crowds in town, however, each, day. and the people from the Interior of" the I state who came to- this city for the fashion show hava been very enthusiastic. There have and customers from the country in the shop during the last few days that had visited the store before. It has surely been a success and will be repeated. la.

Ilnii-sohofr of show was certainly, a great -success? The; fashion and spring showing has brought people from many other towns to this city and the streets are crowded this afternoon with visitors to the The weather has-been the only bad feature, but people have been out In force every day nevertheless. The show will be repeated and every one Is pleased with the success. A. Anchor of Brothers The merchants this city have been brought closer together than ever be-I fore, and they all realize that "stick together" is the thing. This opening was really started; by the Ready to Wear garment which was organized about ago.

Otherwise we could never have gotten this beautiful display and the women could not have seen this lavish exhibition of clothing. This Is something for which San Francisco; has waited a long time, and I believe that in the future it be. a-permanent institution. Maybe we will hold both spring and fall openings hereafter. It.

F. of the From the bay cities and the suburbs yes, and I from considerable distancesshoppers attended the opening. We can tell by the proportionately large number of packages for delivery outside this city. The opening has created a feeling of friendly rivalry, among the merchants and each has striven to decorate his store In a handsomer and more than the other, Ernest of Hale The unusual turnout of women in such a pouring rain as fell on Thursday shows conclusively how Interested they are in the opening. sis.

Sulch of Greater' San Kranelwei Cloak and Snlt company Considering the weather conditions that have prevailed it is surprising the; number of spring and summer articles that- have been sold since the opening. Merchants this year re making a strong effort to show the popular stuff in the same chic modes and styles as the more expensive That alone has drawn a goer,) many women to our A Silverman of the Gate Cloak and Suit revelation of the handsome frocks and garments during the opening has been a surprise to many women who i did not that the San Francisco shops-carried such a stock of these articles. The, women i have been as much surprised as inter- In what we have; shown: The demand for of merchandise has been greater in last two days than In some time previously. Prager of I opening has created: a demand for a of merchandise that -the public did: not know, we were." carrying. As a.

result, trade has been stimuli very much. The spring and fall openings will undoubtedly be "This first has. stamped success on our efforts, and believe that women? will come to look forward to the openings every year and 'continue manifest their Interest in them. DIG ADDITION TO BE OPENED Several Thousand Floor Feet Added For Women's Millinery Several thousand of space will be added to the already large store of I. Magnin Post and Stockton streets.

new addition Is" In Stockton street, an.l firm will open it tomorrow.i. The "first floor; of the.annex will be devoted" exclusively to ladles' millinery, while the second floor will be used exclusively as a display and salesroom for misses' and girls' wearing apparel ami millinery. Finished throughout 7 In! mahogany. the private "barrooms being finished. in the stylo prevailing at the time of I.ouis XVI.

the first French gray I white'are the! color" schemes "used 1 In the wood finishing, with panels of pompadour.tapestry,;rich,carpets of goblin blue or.old rose-shade add to the attractiveness and general richness of the interior. The are; of French type, made. of cut glass. -Hundreds of cut glass.pendants with the suspended or. naments of wrought bronze "trimmings further augment the beauty of the new Magnin addition." On the second floor all of 'the fixtures are; of solid mahogany, with heavy French, plate 7 mirrors.

y.Thev floor is in green. The. large mezzanine floor will be used' for. 7 Circassian.walnut, with hand carved THE SAN FRANCISCO CALL. SUNDAY; MARCH? 5, 1911.

lattice glass and carpets of old blue are some of the features of the fittings and furnishings of the French room on the second floor of the main building. This room will be used by the costumes wraps department. DEVOLUTION IS iV NOTED IN STYLE Street Suits to Have Eton Coats and Blouses Long Shouldered With; a display of styles from great fashion centers of Europe, the WhiteTHouse will open its spring season tomorrow Gowns and millinery from Berlin and Vienna will fill the show windows, and the dictates of the fashionable have; provided for an unsual showing -of fancy parasols. 7 The gowns most featured in the display are of soft, clinging material and simple in style, though showing of colorings. The Grecian style with high waistlines is predominant in the spring showing, and 'a-revolution in the fashioning of street evident by the, display fancy ysuits with short coats tending toward the Eton style." Fringed following the fashion set by Parisians, are to be exhibited and a great of blouses withy.kimono- sleeves or long shouldered effects.

display will show the fashionable of gowns to be black and white, emerald green and Helen pink. An "of the latest spring with the small Quaker styles most In evidence, Is to be made' at opening of the season Monday morning. 7 Gray, and black and white are the prevailing colors, styles In terra cotta, green, blue and purple are to be shown. The feathers of the aigrette in black and white be j' most popular among the hat decorations. The new; hats come only edge: of the hair, and' fit closely to the face, coming above the V-.

The main display will be of Imported 7The'output of the shops of Reboux, Marie 001 and Jeanne Lanvln of Paris. (Juerson of Berlin and bud wig Zwieback of Vienna are to be shown. THREE SENT TO PRISON FOR ROBBING RESIDENCE Two Sentenced to Seven Years and Other to Four Dispatch to The March trial of John Tamm, Joe Drabes, Otto Harraz and I Richard Botil for grand larceny at December, has come ltd after occupying- the! court for 10 days. -All wen: -sentenced Quentin this morning except Joe'Drabe, who proved received; a. sentence 'of seven years.

Richard Boul seven years "and years. On December 15 the "borne: of 'and Mrs. Mat sala, 7prominent residents of I In this was entered 7 a I trunky scontaining 16,700 robbed. I Sassalas! recovered $6,246.75. 1 HOEFLER RESIGNS HASTINGS TRUST Guardian of Heiress Who Is Held I Incompetent Tires of Family Quarrel I.

M. Hoe nor, the yester- day resigned the. guardianship of the estate of Elizabeth Parker Hastings, the California heiress, whoso preference for England as a place of residence has occasioned endless litigation here. The validity of Hoefler's appointment in; 1539 has been for a year, but was upheld'by Judge Graham two days ago. Archibald attorney for as guardian, explained that Hoefler was weary of standing between the quarreling factions of the family.

Expecting Hoefler's resignation, Mrs. Clara Darling, aunt of Miss Hastings, some months ago to be appointed guardian of the: property of Incompetent. "Now? that Harry brother of. Miss Hastings, Is living In Callfor-' nla," and! in view of the also that is in Hoe tier feels! that they take up the said Barnard has done what he could to protect this poor having acted In! and another In connection with the trust for 19 years." "'7 "If" Mrs. Darling proceeds with- her application to be named guardian, strenuous opposition will be "offered by James! W.

Daniell, the London barrister, who is the girl's stepfather. It yesterday" that Mrs. John I. Swift, widow of a' clergyman, would be to Mrs. Darling other members-' of the family as 'guardian.

Hoefler yesterday filed his account as from! August 31, 1009, to i March 72, 1911.7 His total receipts amounted Jto 119,834.31, and 7 the disbursements aggregated $18,112.72. He continue "to act until his successor appointed. I HUNGARIANS IN STATES SEND This Figure Covers the' Year 1910 Only VIENNA, March Sof the postofflcey show that 060,0.0 whs sent'to Hungary during 1910 by Austro-Hungarlans ''living yln DEVOTIONS FOR LENT AT ST. MARY'S TODAY -The Calvarlan, society devotions, consisting ofs the of the sermon will be held: this Mary's -cathedral," beginning at! Rev. Father Ramm will.

deliver, the sermon, the subject "Religion ami! All are'welcome at these devotions. SOCIETY GIRL HIT BY CUPID'S ARROW Engagement Announced of Miss Winnie Rhoades to Henry C. Pendleton Mr. and Mrs. Ira, Rhoades announce, the engagement, their daughter, Miss Winnie Rhoades, "to Henry Clay Pendleton.

The bride elect has been one of the popular girls the younger set since her return. from fashionable finishing school, in New York. home Pacific avenue been' the scene of but recent months the family has had apartments at the Bellevuo. Pendleton, comes a prominent family in; Georgia and restdence in this 5 city; has! taken an active part" in social and commercial. affairs.

The wedding will be an event of the summer and: in the bride I elect will be; many, entertainments. the wedding the young I couple will reside iin this city. I. 0. Rhoades, father! of the! bride elect, is an official of the Southern Pacific company.

The less luck a man has the more he believes in it. 77 "I NEW DISPLAYS TO DELIGHT SHOPPERS One More Day for Visiting and! Stores Are Busy Pre- paring for It paring for It After three days of the fashion show the merchants of the city have- de- cided that: it shall last one day more, and Monday will find a whole series of. displays. Goods that have not been seen before will be put forward; late tonight 7 and perhaps a little of tomorrow window decorators will be busily making, marvels all over again; it is hoped that sunshine: will bless the new day and many people who I not been able to spare time. for! the 'show, will come down 7 town 7 to, be 7 thrilled." Bobbing black umbrellas filled all streets of: the shopping district loitering 'along 3in leisurely.way,* no matter it y- They sheltering "the- women, continued to display that indifference to; weather and that, enthusiasm over the spring fashions: which7have I made the three days time of flocking, 4 gazing Nothing but words of satisfaction come from mer- chants who have made a feature of the great fashion show, and they are loud in their expressions of pleasure at the manner in which the public has demon- strated' its appreciation of their efforts, Even more." than stirring up the public has-been the effect on the merchants themselves.

7 They axe I beginning to pull together for wthe I prosperity! of San Francisco and to realize that reciprocity, will, do." much for the general good in I which all may share; y' Although the sales have been unusual 29 during, the. last- three days, there are a vast "number of women who have a great 'deal to do yet. It is believed 4 that the "fashion 'show has made them more, thoroughly conversant with will be what" in the way of-wearing apparel' this, season than most of 'them been The merchants feel that by they have 7 ay high standard themselves, which will Impossible; for them lower in the days, to come. CUBS REACH CHICAGO CHICAGO, March Katloasl league baseball' team arrived today from West Baden, and play the first exhibition game of the season tomorrow with the New Orleans team of Southern -s A Watch or Diamond PER Buy ffWEEK v. BRILLIANT 704 MARKET ST.

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