The Macon Telegraph from Macon, Georgia • 34

I ntlDAT AUGUST 21 1252 gfrf Baton orlrgrapl Active In Many Successful Enterprises Fielding Heads First TV Station Mote piduAe of information about Macon and Middle Georgia He has served as chairman of the Macon War Development Fund president and director of the Macon Chamber of Commerce president of the Georiga State Fair Association and president of the Ms-1 con Area Development Commission He ia also chairman of the Bibb: County Commissioners following his election in Maj 1952 He is a director of the Citizens and Southern National Bank here Flanking Fickling in the newi undertaking are other Maconltes' of high standing Vice presidents of the station ln- dude: Peyton Anderson publisher of The Telegraph and News A1 Lowe of radio station WNEX: Ed Lowe of Lowe Electric Company Alter Woodall of Columbus co-owner of radio station WDAK there and Howard Pill of Montgomery Ala co-owner of station WDAK In Columbus Other officers Include Ellsworth' Hall partner in the law firm of Hall Jc Bloch secretary and Ej McLeod general manager of WBML treasurer Company officials say this combination of persons accustomed to serving the public should make a fine team in the presentation of another service i After two decades of successful tmslnesa operation here William A Fickling ii branching out into another first" Fickling ia president of television station WETV which today begins telecasting from its local studios The president of Macon's first TV station has been active in business enterprises for some 20 years following his graduation from the University of Georgia When UHF Channel 47 becomes animated today Fickling will have another Job to work Into his already full schedule A native of Reynolds Fickling spent some time there as a school teacher before coming to Macon to become associated with a business enterprise Ho opened his own realty firm here in the summer of 1937 and has been climbing the business ladder ever since After merging with Tharpe Real ty Company to form a' partnership Fickling and Tharpe Joined the Robertson and Walker Insurance Real Estate Company to becomo Fickling A Walker Inc In December 1938 He was responsible for many housing projects that gave an overcrowded Macon relief during World W'ar II They Include Twin Pines Vinevllle Homes Houston Heights Hillcrest Heights Warner Robins WILLIAM A FICKLING WETV President projects and other apartment buildings Fickling' will step into the presidency of WETV without any previous experience in radio or television but he will carry a wealth TV Finds Movie Reruns Popular With Audiences The other consists of films not pre-j viously shown on TV and distrib- uted by the NBC film division directly to stations Both ABC and CBS have sub-' stantial TV film distribution operations and a number of independ- ent firms such ss the Frederick Ziv Co distribute TV films i oStlHFotVHF The new half-hour program for people being developed by the TV-Radio Workshop of the Ford More TVs Than Bathtubs The Chicago area now has more television sets in use than home telephones or bathtubs Johnson vice president-sales of Admiral Corporation disclosed the latest TV census showed 1860000 receivers In use in the Chicago viewing area There are 1820000 telephones In homes here sccording to Illinois Bell Telephone Company The Census Bureau lists 1 280000 presumsbly in in the area Johnson said that in many cities which have had television for at least five years the number of sets Is now greater than the total of telephones As examples he cited Los Angeles Philadelphia Cleveland SL Louie and Boston More than 6 million TV sets sold last year compared with 175000 in 1947 the first full year of commercial telecasting the Admiral executive pointed out He said the first set made by his company cost 870 per cent more than a current model using screen size for comparison When color television appears on the probably in 1855 it is believed that sales of color TV sets will amount to only three or four per cent of total aet production for aeveral years accord-ing to Admjral Corporation THE PANAVUE 21 inch Panoramic Vision picture Permanent magnet speaker Tone control Phono Jack Built-in antenna Big picture television in compact table cabinet el selected mahogany veneers NEW YORK (Jl Television not only is making its own motion pictures but also is following in the movie tradition of first second and third runs Just as you may go to a neigh borfaood theater to catch a picture you missed at the first run in a downtown house you also often are able to tune in a TV film show weeks or months after its original telecast The trend is expected to grow ss more stations come on the air and viewers have a wider choice of shows at any given time so a show no longer can monopolize the viewers' attention simply by being the only thing on the air at that hour Even now in areas with three or more stations only 8 or 10 programs ever reach more than one-third the potential viewers on a single performance The two thirds who miss them the first time around leave a big potential audience for second ana third runs over different stations or at different hours Robert Sarnoff vice president in charge of the National Broad-sion declares the rerun of a successful TV film series is an economic necessity I don't think you can afford to turn out program of quality unless second runs are available' he declares profit is only going to come from the second run" That is he says unless the sponsor of the first run is willing to pick up a big enough bill to pay the entire cost of the production and give the producer a resonable profit The rerun obviously is a great deal cheaper than doing a brand new film and it gives the same sponsor or another sponsor a chance to reach viewers who missed the show the first time Some TV critics have panned the rerun idea as Irritating to viewers but Sarnoff go- along If you tune in a rerun of something you've seen before he says aU you have to do la to turn the knob to another station But if a how you missed the first time or would like to see over again it gives you a second chance On the first run he adds it may have been on on station at the same time another of yoqr favorite shows was on another station so that being able to tune in two channels at once you passed it up Young Sarnoff reports his division is handling two types of TV films The first consists of films originally telecast on the network id being offered for second runs Choose your own decorative scheme Set your own budget Stromberg-Carlson has a receiver just right for with features no other can Exclusive Panoramic Vision to give you the widest viewing angle In television so more can watch from more places in the room And you actually get more picture visibility on this wide-view screen! Many other Stromberg-Carlson engineering advances make these new models outstanding performers on UHF or VIIF-in any locality See and hear them today! Foundation has been entitled and will make its debut: on NBC Sunday Sept 13 It is designed particularly for youngsters from 8 to 16 Sports science theater literature history and career-building are among the topics to be cov- ered One program will feature an i attempt by Giant pitcher Sal Mag-lie to prove that a baseball really curves in a aubject of wide debate Television is a boon for the deaf who are able to enjoy many of its programs So says Walt Framer I producer of Big Payoff and a number of other video shows deaf persons there is nothing like television for home aays Framer cannot enjoy radio but on TV they can and read the lips of performers Framer reports that a school for the deaf in Washington has three TV sets and others are having them Installed The aoap opera despite the barbs thrown in its direction remains one of the most popular types of programs on radio and has stood up well against TV competition The A Nielsen research firm reports the average soap opera reached more than two million homes in May and was on a par with evening radio dramatic shows in audience You Can Be Modest And Watch TV Too SAN FRANCISCO Note to Nervous People: Performers on television cannot see you any more than you can talk back to an announcer on TV or radio Admiral Distributors Inc recently received a phone call from a woman who said like some Information please been sort of well can you tell me if it's proper to watch a television program while After recovering his composure the Admiral representative assured the lady her privacy was not in: danger The INVADER II SYLVANIATV wftfc HaloLight' The Frame of Light I Kinder to your Eyes ELECTRONICS OF GEORGIA Ltd Ml POPLAR ST Tbm Dmt Dm An Ctt Hill A STATEMENT OF POLICY Fitzpatrick's makes the big money saving offer of a free antenna with any Stromberg-Carsion Television so that everyone can enjoy the very best in television and at a cost no higher than you would pay for medium priced lines Fitzpatrick's prides themselves on the high esteem of Middle Georgia customers for maintaining the best in service and the bes tin value in the television field Why not have the best and enjoy the best in television Call or better yet come by Fitzpatrick's console with speaker Super-powered chassis Tru-Lok Tuner Famous Stromberg Carlson tone Curved safety glass no glare Ready for UHF Phono jack Hand rubbed mahogany veneer cabinet I The YORKSHIRE cylindrical picture tube Permanent magnet peaker for finer tone Curved glare-proof removable safety glass -Phono Jack Built-in antenna Chippendale cabinet in band rubbed mahogany veneer EASY TERMS BIG NEWS TODAY! NEW BEAUTIFUL IN MACON AND WE BUILT IT! Truly breathtaking i sthe term for that new 24-inch picture when you see it on exclusive Panoramic Vision screen Here is the widest viewing angle the greatest picture visibility in TV! On UHF or wherever you you can count on your Stromberg Carlson to bring in that picture strong steady and because actual tests have proved its superior performance Come in today and see our wide range of models Channel We Invite You To See The First Macon Showing Of The 1954 Stromberg-Carlson The Very Finest In 21-inch and 24 inch Television OPEN WEDNESDAY AFTERNOON and FRIDAY NIGHTS TIL 6 THE EMPIRE in mahogany 24-inch Panoramic Vision picture Concert -type permanent magnet control Phono Jack Built- 00 meant STROMBERG-CARLSON 'urn FIRST TELEVISION STATION OUR SINCERE CONGRATULATIONS 1 Arc Proud of This New Modern Building end TV Station CONSTRUCTION CO ENGINEERED SALES SERVICE GUARANTEED PERFORMANCE 521 THIRD STREET PHONE 2-7238 GENERAL CONTRACTOR 526 Arch SL Phone 3-6377.