Oakland Tribune from Oakland, California • Page 26

0klnD Critant MARCH 31, WEDNESDAY EVENING- Ventura Sends Them of the value and esteem which the of these are business articles printed magazine is held as an advertising because they contain an excellent medium, for the past four years over iUustration of how the prest-t-day, 90 per cent of the advertising con-llu tracts have been rer wed each year. twentieth century idea of service The Rotarian" contains general being applied to business of various articles of a very high grade. Many kind. i IW- MMMn-. Magazine of Rotary Grows in Few Years To Large Publication i If i is proven by the fact that such members continue their subscriptions to the magazine year after year, thus keeping in touch with Rotary although they have ceased to be members.

In addition to the members of Rotary clubs and involuntary past Rotarian ho are subscribers, -there is another large class composed of executives of large businesses, secretaries of chambers of commerce and boards of trade and other semi-public officials who subscribe bo that they can have the benefit of the good articles that appear in this magazine, which has back of it the INSURANCE- It tough whtn fellow spends his last dollar for new suit of clothes, to find that it does not fit him, and he is not at all satisfied. Tou run no such risk when you order your suit from BYRON RUTLET. We guarantee absolutely the workmanship and fit of all our garment. THIS IS TOUR rS'StTB-ANCK against being disappointed. Byron Rutley, Inc.

Makers of fin Garments For Men. 15H Oakland, CaL Rotary tjffieiar Tt! Rotarian." has fully kept pace with tha marvelous growth of the organization from one club in 105 to more than COO clubs at present. The magazine was started in 291 1, as simply a small mimeographed letter which contained a message from Paul P. Harris, the founder of the organization and then president, to the 2590 Rotar-ians whb comprised the "National Association" as it was then called. The message contained general information regarding the convention to be held at Portland.

later In the year. This was the actual beginning of Rotary's magazine, for at the Portland convention it was decided to begin the publication of an official monthly magazine. In November, of 1911 the magazine was first "officially" issued in a small size with 32 pages. The circulation of "this issue was about 3000 copies, and there were just Vi few small advertisements, the cost of the magazine being paid out of Welcome "service idea." OCTS1DERS LA CD ROTARIANV As an example of hew these men appreciate 'The Rotarian," the following is quoted from a letter from the president of the Board of Trfc.de of a Florida city: "In renewing my subscription to The I wish to say that it has been an inspiration and help to me in my capacity as president of our local Board of Trade in the past year. If you care to send them samples, perhaps you can induce some of my friends to sub-tflribe.

You may use my name If you wish. The gentlemen whose names I enclose are all wide-awake business men of this vicinity and should be interested in Rotary." This is only one of many letters. The advertising has likewise increased from Just a few advertisement In 111, from twenty to thirty pages at the present time. In the past few years the magazine has become national medium for advertisers who have a national distribution, for their product or a national field for their service. Many national use the columns of the "Rotarian" and as an indication Greetings- to the visiting ROTARIANS i 77 1 Ifv7 E.

E. Whitney I Herman T. Johnson I y. Pres. Oakland Rotary Club.

'w Jlir' 1 "Jjl dXy) (DAY) Vl. -w E. J. DAY C0. 3 VtI AUTO SUPPLIES I Wl i S.

WHOLESALE- RETAIL I 5- 1 Twelfth Street at Madison I VST 5S5W FROM California Cracker Co. it Rotarians COME BACK TO OAKLAND And Stay at the CALIFORNIA APARTMENTS Completely 'furnished 2-3-room apartments. 1770 BROADWAY. LOUIS ABER (Rotarian) Prop.Mgr. "The C.

Brand of. Crackers and Cakes" the funds appropriated by the a. ED. W. WITTENBERG.

ARTHUR 5, NEWMAN. E. J. DAY, ROTARIAN si i Walker bA 1903 gTP AllW ((DAY))- 5-y Fugitive Recalled by vcjj- 'Home Ties of Prison vis, J8, back to Jeffersonvllte. Heeding the urge, William fled the state penal farm at Putnamville, whence hp had boen transferred from the rcforinutory here, and came back to the Jefforsonville institution.

Davis is the first prisoner in an Indiana Institution, so far is known, who cultivated such a liking for tho place that he hoboed his way back to "break In" again. Reformatory officials are Investigating the unusual rasp. 4v 'iU 1 0 goclation. During the intervening nine years "The Rotarian" has been enlarged to twice the page size of the first issues, and each month the magazine now contains from' 56 to 64 pages. In both advertisements and in quality of reading matter it ranks well up in the forefront of the lead' ing magazines.

Its circulation is steadily increasing tn proportion to the increase In membership of the association. INTKRKST IS The magazine, is issued from the general Rotary headquarters. 910 South Michigan avenue, Chicago, 111. Every member, of course, becomes a subscriber to the magazine at the time that he becomes a member of the Rotary Chil). If a member of Ihe Rotary Club changes his business and thereby roses his classification in the club he ceases to bo a member and thereby becomes an Involuntary past Rotarian.

There are a large number of such former Rotarians and that The Rotarian becomes indispensable to Rotarians JKKI'ERSONVlhLE, M.irrh I "Home tios" callp.l Wllllnm jT JLJ mm ml van j- jU 1 9 11 r- JK.1J EMJMJtMIA PI WM. BERCOVICH Hotel Oakland i Cigar Store Don't Say "Paint" Say "Calpaco" The Trade Mai of Quality VOW STAR MATTRESS Claremont ancTClif ton, Oakland JOAQUIN CIGARS I 2-25c VERY MILD Visiting Rotarians are extended a cordial greeting from the INDEPENDENT PAPER BOX CO. J. Will Warren, Rotarian PrcsiJcnt Independent Paper Box Co. 1205 Kirkham St.

Oakland BEST VALUE IN CIGARS, Ask Any Oakland Rotarian alio carry a full line of all advertised brands. PURE PAINTS AND VARNISHES Fkc First AwarisP. P. I.E. 1915 California Paint Co.

0. S. ORRICK. Rotarian i iwr i ill V-, 1 1 th, 1 2h and Pine Streets' OAKLAND, CALIF. Thone 0k.

472 A Shade the Best-- TtUphona Oakland 279t i v. i If I 1 Mr. Jenkins I curoHi Greetings to Visiting Rotarians The Lion' s)Tnbolizes the supremacy of California Cap's. They were tho first Blasting Caps made in America. They are still first in tht minds of Miners and all who use detonators for high explosives.

jrom Even above the satisfaction of keeping our product a shade tne best, is the j6y of greeting a friend. We extend the heartiest greetings to all visiting Rotarians, and place at your disposal all the facilities of We keep them FIRST By using only the highest grade materials in their manufacture. By employing skilled mechanic, trained in our school and methods. By keeping ahead in scientific research and experimentation. Nothing is left to the other fellow.

Rotary CALIFORNIA Blasting Caps Electric Blasting Caps Electric Squibs Electric Fuse Igniters Delay Electric Caps Delay Action Igniters Connecting Wire Leading Wire -Blastinjp Machines Galvanometers, Etc Cap Crimpers MAXWELL! HARDWARE -COMPANY Emblems in Gold at Every pari of every GuiroRNiA product is matte in our own factory. Specify CAma Brand when ordering from deakrt. If you have' any difficulty muring $ame, rite giving us nam of dealer. The Pacific Shade Cloth Co. GEO.

A. MARWEDEL Rotiriin 360 Adeline St. Tel. Oak. 1549 JOHN P.

MAXWELL1 Rolarian CALIFORNIA CAP COMPANY 1540 SAN PABLO AVENUE OAKLAND. CALIFORNIA ana tu hi..