Oakland Tribune from Oakland, California • Page 9

i I 4. -r-T7: JJ VOLUME XCVII. OAKLAND, CALIFORNIA, SUNDAY, DECEMBER 24, 1922 A NO. 177. Mm REALTY 0 0 City and Back County Interdependence FRANK FLINT PORTER (op-per) reelwted president of the Oakland Real Kertate Board, awl R.

Potior Giles (lower) reelected secretary of the J. V. Mendenhall of Holland' mmmm POPULATION OF OAKLAND GROWS EM PER CENT WORK IS RUSHED I MC Dill IPILDIUGS OAKLAHD I' 1 1 1 I I 1 I 9 Oakland and the Eastbay Has Climate That Is the Best in the World For Efficient and Comfortable Labor Firm That Installed the Big I P. G. E.

Gas Container Writes a Voluntary Letter Telling of Their Experience By PACT. GOLDSMITH. Bring More Farmers to Cali fornia, Urges a Big Developer. By J. VVMEXDEHAIX, President Holland lnd Company and California Delta Farms.

On' the eve of the campaign to herald the resources -of -Greater California, It ahould be stressed that this movement will succeed In fullest irieasure.if lt-has, as a fundamental premise, the recognition of the need for insuring an incoming ost of substantial farmers. As our back country Is built up, the accelerated prosperity of our cities will Inevitably fdlTow. It Is good to note the new zest and organized force -that have been brought to bear In quickening the pace of California's onward march. "More farmers!" Let this clarion call be broadcasted as the very keynote of the campaign. Their coming will multiply the value of our lands.

Theircapitalization of our climate, soil and'water will mean ithe dinerenoe'Detween $15 or $50cattle land or $75 grain land an $300 alfalfa land or $400 asparagus land or $750 vinevard land, or $1000 fruit land, or $5000 citrus homeslte land. The goal is immeasureably worth while. POINTING THE WAV. And the way has already been pointed, World advertising by our coop-I erativa marketing associations of I our oranges, nuts, prunes, raisins. beans and fresh and canned fruits and vegetables has worked wonders in bringing the needed class of farmers to California.

Recognition of the value to California of mass production and marketing Is yet little understood by the city man, but any comprehensive pronation movement should include these organizations and other farmer organizations as working units. There was gold, then cattle, then wheat now the transition to vegetables, alf alfa, dairy lng, hops, "vmeyaTors ana orcnards, There were arid ranches; there will be a hundred thousand irrigated acre home farms. We are passing from estates and renting to populous, snip communities; irom ranges and trails to applied hydro-electric energy, inviting unlen schools, concrete farm bureaus, milk condensaries, ice packing refrigerator cars and canneries. Every time one motors out I a California road, or into a farm town, evidences of this momentous change are seen. THE FAIIMEK9JTRST.

I We are summoned to unite In a significant forward step. The Greater California advertising movement, the establishment of ly'H; if ft I D. Wr Fortune Making a I t- .1 survey oi Conditions. That Oakland now has a population of approximately 271.000 and has Increased, during the pW. twelve years by.

80 per cent, and that the part of the city east of Iake Merritt has Increased more than twice as rapidly as the rest of the city, are some of the astonishing facts reported to the Oakland Real Estate Board this week by D. W. LaFortune, newly elected director of the Oakland Real Estate Board, who is making a careful survey' of population increases In different districts ot the city. Tire survey is to be continued until reliable data Is shown affecting every voting precinct in Oakland. LaFortune taken the United States census of 1910 as a basis for hi? computations and compared that with the great register of voters of that year, that blng a register which showed only male voters.

Those figures show that of a total population of approximately 150,000, approximately 30,000, one in five, were voters. The figures shovt4bat at that time the district fSHtoT Lake Bhore avenue and Lake Shore avenue extended, had a population of approximately 48,000 and the area west of that line approximately 1,02,000. The comparison of the flgurei shown by the great register today indicate a population for the East Oakland district of 107,000, and that of the balance vof the city 164. 000. LaFortune's computations show a ratio of Increase during the past twelve years for the city as a whole of 80 per cent, 6 2-3 Per cent per year, an increase of the area cast of the lake amounting to 12,1 per cent and an increase for the area west of Lake Merritt at 60 per cent.

Realtors have attempted to analyze the Influence of Oakland's growth caused by the remarkable i Influx of new Industries have long i commented on the rapidity with i which the eastern portion of the city has increased and a survey building permits during the past few years have shown the activity of that part of the city. None, however, have realized the aaton-inning extent to which the leading industrial district of the city has in-' creased In population as corn pared with the city as a whole until La-, Fortune began this survey. Further results of this study will be announced as LaFortune makes partial reports and the entire study is to be published by the Real Estate Board in the form of graphic charts and maps as soon as completed. It will show as accurately as tho comparative population for 1010 and 1922 and the percentage of Increase for each district of the city, thus providing data of great value to every realtor and every real estate owner as. well as for every prospective Investor.

KOR "TROt'RLE" LONDON. Lady Constance Melville bequeathed $20,000 to Dr. II. A. des Voeux "in grateful thanks frnm a troublenme patient." PREPARES FOR ACTIVE YEftR F.

F. Porter Re-elected to the Presidency and Giles, Secretary. The directors of the Oakland Real Estate Board have organized for the year 1923 by reelecting Frank Flint Porter as president and R. Porter Oiles as secretary, thus-continuing In office an administration that has been one of the most successful In the history of the board, and opening the way for a-still more active and prosperous year. The new officers for 1923 are: President, Frank Flint Porte.

First vice-president, Willard "White. Peco vice-president, C. W. Bo-den. Third -vice-president, Ralph A.5-Knapp.

Treasurer, Emil Frltsch. Secretary, R. Porter Giles. The choice of these officers wai unanimous, and constitutes a return, of the' administration of 1922 in every case except that C. W.

Boden-was made a vice-president' In th place of F. Bruce Maiden. This a recognition of the Achlevemen. Committee of which Boden is an' active member." Maiden is mucl interested in the work of a citi planning committee of the boar th-1 Is working out some big plan for the city, and he has alreadi' served two terms as president of. the organization.

I The Oakland Real Estate Boar has a busy year before It, and much big work Is to be done. The Oakland board Is behind lot of very stringent legislation' governing the real estate busine that will be presented to the leg-; islature next month. The legist-; tive committee of the board and, the officers will give their personal' attention to this. The Oakland board Is preparing to take an active part In the general ffalrs of the Eastbay district; particularly where the Interests of property owners and purchasers arv-: concerned. The next general meeting of the, board will be held on January 3 at.

the Hotel Oakland when President Porter will outline his plans for the, year 1923. Immediately following this ing win be a series of luncheons devoted to the discussion of transportation, and public utilities. Fighting Over Chico Water Rates Numerous informal complaint having been received by the rail-" road commission relative to the' rates, rules, regulations ant practices of B. H. Steffen, ownei of the Chico Veclnl Water company which operates in Chico, the commission has ordered an investigation.

Stef-fen has been directed to appear before Examiner WMliam T. Satter- white at the city hall In Chico at I o'clock on Tuesday, January 9. Steffen has been ordered' by the commission to notify each and every one of his consumers of the investigation. FOR SALE; The Artistry of home has charmed thousands I One of the most important and 'fofoef ul advertisements of Oak? jlond and the San Francisco 'Bay (District ever written is the letter recently addressed to A. FHock-nbeamer, Vice Presidents of the Company, by 'John A.

Mason, Vice President of jthe Bartlett-Hayward Company of This company was the 'one that installed the gigantic new rnn container on the Oakland waterfront, and while carrying out Ithflt contract the eastern engineers nd eonptructors learned something: about Oakland and its climate that they did not know before. I Mr. Mason stresses the climatic (conditions that lie found In Oakland, and shows that there w.as loss just one working day during the Installation of that great gas container as against a Joss of from Twenty to thirty working days usually encountered in other places iduring the progress of a similar y'job In making this announcement Mr. has simply brought out the fxeatest point that has contributed ito the Industrial development of the Kastbay district. This one fact has had more to lo with the location of great manu-, facturing plants in thi's section than any other one point.

Shipping facilities, population, the fact that Oakland is the exact center of population of the Pacific Coast, prospects for the future, prices of commodities, have all contributed, but the great point that has stood out abovo all others in influencing locations has been the working conditions. Man can labor more because of the greater number of days, and more efficiently because of climatic conditions, and now this point is being emphasized by an eastern engineering company. The letter to Mr. Hockenbeamer, given below, is the best advertisement that has been written for Oakland and the San Francisco Bay district for many years. It is worth reading and sending east, and is as follows: THE BARTLETT HATWAKD CO.

FOUNDERS ENGINEERS J. V. Mendenhall 'rW'furirf fli close student of Jarm" ing and subdivision conditions in the Sacramento River Delta Refions. of maximum production of high- ue crops in pmceoi ine ionor- vaiueu.siH.im 1111:11 i.ww cuver vaet stretches of our Upper Cali fornia rea. CROP VALUE INCREASES FIVE tr.

told. Clearly the latter alternative should be the uppermost purpose of advertising, promotion and development associations. We need rrmrA mortem farmers whn will In 1 i a.Kvi!., Sell Cambria Telephone Co. Mrs. G.

Ouerrii, owner of Uie Cambria Telephone Company, which operates In San Luis Obispo countjv wants to sell the utility to J. R. Fort. She filed an application for permission to make the Siile with the Commission. She says she is not financially able to make improvements to the- telephone system required by, the Com mission.

Fort is an plorfrtivi 1 this v- 4 i mi mi mnmu.m.,mmm i. II a 4 III yVn 1 bring each" acr additional capital neoges. ims Kind ot envtron-investment. Not much more land I went, which thurban man, of is rfarmed today than was farmed nieans can help to Ibulld, will de-tm mn urn. 'hut the pron vnin I velon.

the type of strong, healthy. joint stock land banks, the farm 1 has Increased five fold, and the im- I substantial citizen we want in ru-credits of the Federal Farm Loan provement value two and one-half ral California. bank, the extension of the Farm I times. This is a most significant And if our city dwellers will turn statistical- truth. It means that nuts, raisins, alfalfa and dairy products and fresh, canned and dried fruits and vegetables have replaced the cheaper grain and other farm "outputs.

It also means that the production 5f these high-value crops, has required an additional capital investment on very acre of bare land of from $25 to $300 or $400. The farmers throutrhoiit the Land Gives Experience With Development cause Of the additional capital Investment In the soil and the availability of many small improved home 'farm, places. Tou-xan-earn the premium if 'you will start how. The city man's direct Investment Interest in the biff back country is also needed to encourage county supervisors, 1 boards of country school trustees, and other officials to preserve parking spaces, beautify school grounds, and shade our to fill in weedy corners with shrubbery and greenery, to hide -disagreeable apces and soften sharp corners, and to cool the hot fields and protect the orchards and home yards with green windbreaks. AID.

We need In every Greater California-community an injection of the social refinments and advantages of the city, a little Of the personal interest of the advanced, business and professional offset the backwardness of the foreign element which now predominates in many localities of our big back country. r-We-want farm cottages with city comforts to replace some of the 'unpainteH, rpugh-board rent shacks with their cheerless, treeless surroundings. We need, the Best mlndB.and the capital, more American intelligence and initiative, In our CallfOr- mia farming Tti trhhnvVinnlii A suredly the back country man needs the city man's help to make the best of our California hinterland as much as the city man needs the farmer's products for Jiis own prosperity. This higher stage of development is often held back because land purchasers under CQntracts are Just able to meet payments, taxes and interest, and are not in a position, to finance the planting of alfalfa, an asparagus field, a vineyard, or an orchard, much less to beautify their surroundings or add ordinary city comforts to their homes. TRANSFORMING THE LANDS.

Indeed, it requires capital and iUUCCU, ICqUllCH JUJ1I persona, management to bring about the more ntensive imnrove- nient of our bare acres. These bare acres need snialk farm homes, with garages, graveled driveways and stout fences, with surface irrigation ditches, miscellaneous out houses, home orchards, shade treea and ornamental shrubbery; they need power and telephone line extensions, flower gardens and 1 tne" minds and a part of their i money to the development of onr farming country, they will be ben- l'ntea many ways, directly ana in direcUy. Profit only need not be the urge. As -a consumer, the city man will place himself in close touch with the He will gain, at first hand, a knowledge of that ever-present and much debat-, ed question: "What happens be- tween tne prouueer and -me con- learn the risks of weather changes, soil variations and price fluctuations, of seed germination and of recurring and of new kinds 6f pests, yes, tie win learn tne real and become impressed with the importance, of thlsjjusl-nesa of producing, ot creating that annual volume of wealth, which, as it passes on to the. markets, Is made to grow in value and to return a long chain of profits, shared either directly.

or Indirectly, by every city dweller, 1 A NEW POINT OF VIEW, Moreover, the man of the city will find a new enjoyment- in the pride of ownership, the pleasure or creation, me reiuxauoji oi a diversified interest; he will acquire a new kind of health which is not promoted by the shaflows of city skyscrapers, the' vitiated air and dim lights of small rooms, and the traffic din. and gasoline fumes ot city streets. Ferhaps he may be preparing' a haven of country beauty for his oldg(; Perhaps a young'son who has not yet chosen his future ac tivity may suddenly say: "Father, 1 want to be a farmer." Let father buy his California farm acreage now, and, should that boy so the way will have been prepared. In Europe, as is commonly- known, the substantial city man has his country estate; not a small summer home, but an acreage farm, where he can spend bis week-ends and summer vacations, where he can entertain his friends in refreshingly peaceful surroundings, where he can store up nerve energy for his week of the complex activities and the more rapid business pace of the city. THE FIRST REQUISITE.

Inescapably, if we are to succeed in this Greater California advertising movement, wW must not overlook this baslo need the land appeal. We. can succeed, but we must not succeed by appealing for a population, at once, of laborers and rich men, the extremes in the scale of wealth distribution. We want intelligent farmers to produce the basis of wealth the other elements of a population will follow per ee. And we must have that additional capital Investment on every bare aera.

We can make the-Greater California advertising' movement a success. We have not lost the potent to perform more wonder feats. Visit cciy I land tuiiiin Improvement In ths pre. "'lit October 27th, 1922. V.

TTnrkenbeamer. Vice- ilr. A President. Pacific Gas. and Eicc- I trie Company, San Francisco, Rapid Progress la Being Made Upon City's Center.

Rapid progress Is being made to. ward the completion of the big buildings that are under construction in the center of Oakland's business district. Advantage Is being taken of the good weather and progress is to be noted every day. 1 The wrecking of the old Albany block was completed during the week and excavation will begin Monday. The work of demolition of this building has been rapid, principally because there was no steel construction to be torn down'.

The breaking up of the brick walls offered little resistance to the wreckers. Where once stood what was originally thergest hotel in the city of. Oakland Is now only a hole in the ground which will soon be enlarged to contain the foundations of a modern department store. The steel frame of the Oakland bank building is rapidly reaching upward into the air. The riveters are working steadily and the effect of a skyscraper upon the skyline ot Oakland can now be seen.

The steel for the frame of The TRIBUNE tower began arriving during the week. The foundations for the building and the new presses are in and being finished so that the erection of the steel frame can be hurried to completion. Progress toward the final arrangements for the Athens Ter initial building is being made, A few necessary modifications are being made in the original plans and the completed plans, both architectural and financial, will be ready early in the coming year. Work is iij progress upon the new Ambassador building and the Smart Shoppe building on upper B-adway, ajid both of these buildings will soon begin to show their walls above the ground. The Tapscott building at Nineteenth street and Broadway is already occupied and the new.

Dunn building on Franklin street and the Pacific Gas Electric building are being made ready for occupuncy early In the coming year. This enormous amount of construction jn the heart of the city is making great changes in the business district. Austin Reports Business Is Good The Austin Realty Company reports the, closing of a number of sales. Including two small business properties, a number of vacant lots, a small apartment building and a pair of flats. Mr.

Austin has just added to his sales force Christiansen of Concord, who Is specializing in country exchanges. record-breaking building activities, the renewed interest In the purehose of small farm acreages defy the pessimist whu will not see the beginning of California's greatest period of advancement. As back-country "product volume and value are swelled by farmer and capital development and full utilization of our unsur-possed assets in climate, soil, water and power, then will our matchless San Francisco port, Pacific gateway to three-fifths of the globe's population, stateglc center of ratio routes, with Its two score modern piers and, fifteen miles of berthing space, achieve its destined place in world commerce. Then, indeed, to the most unperceiving man, of the city, wilt; the pre-eminent Importance of back country development; become manifest. Then will urban as well rural dwellers enjoy the' greatest- possible measure of prosperity.

Saving to Home Builders BUY ELECTRIC FIXTURES NOW To reduce stock we will Jjigh-grade electric fixtures December 26 to 30 at 25 below competitive prices. Buy now for use in January. C. HOPKINS 1431 23d Ave. AW tdit 11th Su 25 United States lare learning thut sumer?" lie will learn the details rural population has increased In of the great problem Of marketing the last ten vears faster In Caltfor- our specialized western products, nia than in "am- other state.

Our He establish a bond of sym-crop values Advanced at a rate pathy with the men of the back greater than those of any state but country the farmerswho place one, and dropped least since the', their working capital in the deflation. In 1921 Call-i nual farming venture. He will I. California. Pear Mr.

Hockenbeamer: I certainly enjoyed very much (the short chat I had With you last Monday when I was in Han Fran-fcisco and I was particularly feleased to learn that you and the Uther members of your organization seemed to be very well satisfied with the way we conducted our faork on the 6,040,000 cubic foot holder which we recently completed for you at Oakland. Alter leavlpg you, had a long Jtalk with Mr. Campbell, our Resident Engineer in San Francisco, Und think you will be Interested In khe following observations made by Slim with respect, to thia Oakland Sob! 'i (1) That-never In his experience had he found more atls-lactory labor conditions than on this job. (2) That the climatic condl-I tlons around San Francisco Bay I were more conducive to a maxi-' mum output per man and to the avoidance of delays and time losses than In any other section 1 of the country in which he has I heretofore erected holders. (3) That by reason of your ex-ceptional climatic conditions, 1 only one day was lost in the erec-.

tion of Ahe Oakland holder, as against aliss of twenty to thirty days of working time which we usually figure 011 because inclement weather. (4) That the cost per ton to rect this holder was less than any similar work we have done since the war, the total time employed in the work being four months and four days, an against our previous best record for holders of this size of five months and two days. 1 guess you will judge frqm the above statements that we are certainly delighted to do business in an Francisco and only hope that our pleasant relations with your Wood company will continue. i With my kindest regards, I am Very sincerely yours, A. MASON, Vice-President.

Bureau organization, the installa-1 tion of county farm advisors, th 1 worliof the State Land Settlement Board. location, at Stockton of the veterans' Agricultural school, the growth of the cooperative marketing associations, the activities of the California Development association, the campaigns of. -chambers of commerce, the proved farm product" loan service of the Federal Reserve Bank, the great work of many large land corporations in subdividing large tracts into small farms, the rapid growth of the college of agriculture of the University of California, the inauguration of farm practice teaching in country high schools, the recent anti-alien lnws there are these and many other evidences that in- dicate unmistakably how gener-! ally the public has realized, and is realising raore and more, the im- portance and necessity. of under standing and fostering proper developmentof agr-ioutture, Real progress will come faster when the average city inhabitant knows even more fully how dependent his welfare is on the success of the farmers In the back country. The farmer the backbone of the country; War-time conditions emphasized the importance of being self-sustaining in the production of-our foodstuff Patriotism as well as profit, then, should be the motlVe 'for assisting in the great work of placing California's hundreds of thousands of I bare acres in a condition to pro duce high-value crops continuously, whether there be flood or Agriculture produces most ot the raw material, the original wealth, which Is the basis of pros perity.

Including that of our city population. Mining, lumbering, fishing and the oil industry play relatively small parts In the aggregate production of our new wealth prosperity and laek the expansion possibilities of agriculture. AGRICTXTL RE BASIC. Lest the basic importance of agriculture be not fully grasped. Just estimate for a moment the profits I ana earnings tne urnan population 'takes from the various kinds of farm land products as they are 1 Bhipped, processed, stored, export-' ed, wholesaled, retailed: financed and' insured.

The makers of con tainers, the telephone and telegraph warehouse owners, packing "corporations, city office buildings, brokers, commission men and dealers, exporters, bank-era, and even physicians and attorneys each ta-kes a toll as our farm products are gradually dis trlbuted into the hands of the con- sumer. (stop the farmer production, and the tremendous investment in city office skyscrapers, ornate bank buildings, miles of real-dences all would become worth- less, and the city man's prosperity would vanish. Tbis being true, now can the pr6gresa of the state, the ty of the city dwellers, be most ef- fectually accelerated? Can It be i done by merely bringing people to California; by building up organizations to get more money out of i the present farm owners; or bhall it be accomplished by concentrat- in? every effort on securing more intelligent modern farmers for our big back country and by develop- ins our unexcelled combination of water, sail and climate to a poiat i Nestling Among Qiant Oaks and Laurels Erected, for the California Complete Homes Exposition as an example of California'Spanish architecture, the gracious beauty of this home charmed fornia's crop value per capita was $110 more than any other state's. In 190i we ranked sixteenth as an agricultural in twelve we have leaped to second place. AVe do not depend upon any one crop.

Our varied soil, water, andiClimatio -endUion make great diversity possible and diversity means safety. 'Thie'faetor of safety will increase with raore JrrlgsU ed' acres, with the heightened certainty' of crops, and with-population and greater local consumption. A California farmer, in his home garden, makes good use Of this diversity factor, in. keeping down his grocery bill, It follows that aS crop Value Is increased, rlty -prosperity -will increase, each individual taking his greater toll. As the quantity of raw" material Increases, the manufacturers can derive.

niaximum use of capital investment Our natural power advantage being a constant while eantern coal and oil power will hef come more costly, -h la Hrspenty is4 further Indirectly, the increase of population, "both urban and rural, cumulatively increases local consumption and diversified- demand for both raw and processed products. FARMER FAMILIES AND CAPITAL THE NEEDS. We have room for 100,000 farmer families to invest and capitalize their knowledge, initiative and business management in our climate, soil and water. We need more and better trained farmers who can apply scientific, mechanical and financial who can manage Die capital Investment necessary to produce more and higher-valued crops. State aid will help to, a certain extent, but, io a greater degree, and directly and speedily, the city dweller with capital' to invest can aid to bring about the condition we ail anticipate, ir earn bud gtantial city citizen Would Invest hls surplus In a parcel of bare Call fornia farm land, contribute his business ability, his cultivated Intelligence, his capacity to plan, and his progressive interest In better schools and roads, how much more quickly would our State progress.

Incidentally, he will control occu pancy, keep out the more ignorant foreigners, and help eftectual-ln offsetting the oriental invasion. Many eastern farmers come to i 1 Its exterior is of stucco in a warm cream tone, and it is roofed with Latin tile in del-ica te tone gradations. The living-room, occupy ing the entire front, faces the south, "two bedrooms, divided by a bath and short hall, receive the' morning sun. The dining-room looks out upon a terrace shaded by great oaks. The kitchen suite includes a breakfast nook and large laundry.

It is in one of the finest locations in Lake shore Highlands, and is surrounded by homes of equal beauty and distinction. Scv-eral of these homes arc still available at prices ranging from $8750 to $14,500, pay blc in convenient installments. Key-Route trains and local strcct-car lines within one block provide frequent service to San Francisco and all of the East-Bay cities. The entire residence park, situated in the heart of the Lake District, is protected by perpetual restrictions, and will always re main a coming residence section. Make an appointment at once at either of our offices to see Lakeshore Highlands and inspect these, unusual homes.

MILLER STILL WALTER p. LEIMERT CO. Main Office: in Syndicate Building Tract Office: 601 Trestle Glen Road Iodide 4410 Likesrfc 974 IT OLD SI1D The Miller Ice Cream Company 'has not rired from business and still located at its old factory. Broadway. A portion! the creamery plant 'was recently leased, together with manufacturing privileges, for the production of a new soft idrink that is being placed upon Wttbe niarkrt throughout the state.

The Miller Ice Crenm Company -Is till Rt the old i-und and is as Usual. California prepared to pay a pre- "Spirit of the West" that blaiad mium for a farm place with every trails and swung long distance convenience, one brought to a high power lines, initiated" cooperative production basis, with the pioneer- 1 marketing and rebuilt Saa Fran-ins completed. But this cla.ss ot I Cisco. Dauntless, that spirit abides. Tract Offkt Oi-m ilati, rrachrd hv Route LakrtWe Tniiu Sircct from SanTcvwuto byLaltcsiure veaue Cu 4otnOl4in4 OAKLAND firm homes is limited in Upper California.

This is riot, however, the condition in Sow hern Califor- I which i.u3 boomed ahead t-c-.