The Macon News from Macon, Georgia • 55

Macon Ttltgraph A Ntw Sun Aug 21 1977 III Ratings Show Change of Listened SUSAN SAINT JAMES 1 MA WDDO however got more cumulative listeners in the total survey area than (in order) WCRY-FM WBML WDEN-FM WNEX and WDEN-AM "Cume" or cumulative listeners tell the number of people who listened at least once to a radio station during a specified time period The "cume" is distinct from shares" which define the per cent of the total metro listening audience In the seven-county survey area the clear overall winner was WMAZ-AM and FM For WMAZ administrative coordinator Don Me-Gouirk affiliated with a station blessed with 50000 watts of power success in the rating books is an old story not helped or hurt in the book by any one demographic" McGouirk says "We go more with trends" WMAZ-AM plays "MOR" or middle-of-the-road music with a heavy concentration of news The FM station has a programmed "hit-parade" format designed by a Los Angeles-based producer WMAZ's logical competitor in terms of programming if not power is WNEX which programs 24 hours-a-day and has 1000 watts traditional strength has been its heavy teen-age listenership says station manager A1 Lowe WNEX has the third-highest share of the metro teenage audience behind WDDO and WMAZ-FM In addition WNEX increased its listenership In men and women 18 and over according to the Aprii-May Arbitron survey Clearly says Lowe there's room in the Macon market for WNEX and WMAZ Just going to continue doing what we're doing" he says Lowe is considering however subscribing to the PULSE ratings (an Arbitron competitor which wDl soon conduct a telephone survey in Macon) He's convinced that his audience is larger than the Arbitron April-May survey indicates At WIBB oldest black-oriented station operations manager Hampton Swain says his station is adapting to the challenge of WDDO "I think WDDO is definitely competing with us for the same audience and for the same dollars" Swain says accomplished what I expected them to accomplish being a new station" Furthermore Swain thinks listeners that may have temporarily abandoned WIBB in favor of WDDO have come back home He says WIBB is considering subscribing to the upcoming PULSE survey At WDEN (AM and FM) and WBML Macon's two country stations the name of the game is Here WBML appears to have made significant inroads on the Macon country audience Outside of metro WDEN appears to have the edge According to a survey conducted by ARBITRON country listeners are in the 250000-plus income bracket than average radio listeners 55 per cent of country listeners have investments of some sort A greater per cent of country listeners own their own homes rather than The Fiku FamJy: incyTft nok nmnml TheyYt Not Salted TheyVs Just Plain Nuts MaoonMni By ANGELO LEWIS MM Nm Writer Behind the number of your radio dial Macon station managers wage technological wars to try and attract listeners says Arbitron executive Constance Musso "live and die by the ratings" "For some guy in New says WIBB station manager Hunnicutt are the only indication he may have as to what's going on" Hie current Arbitron ratings (Arbitron is a national firm that does marketing research for media) have recently been sent to subscribing Macon radio sta-'tions Drawn from a survey of 1243 Macon area 11s-tencrs the survey as conducted during April and May of 1977 Macon station managers agree that the big story In 'this year's rating book is the emergence and success -of the "disco-soul" format of WDDO "If you want to look at (the ratings) as black and white there's only one station in the market that's 'made any appreciable says WBML station manager Jack Teiken WDDO" WDDO signed on in February resulting from an FCC regulation that prohibited stations from broad-casting the same programming over its FM and AM channels Formerly WDDO was WCRY-AM and played the same "beautiful format of its Piedmont Communications affiliate WCRY-FM In addition to the FCC ruling it was felt that the WCRY-AM and FM stations were competing for the same audience says station manager Fred Newton It was decided to go to The decision to go disco gave WDDO a 17 overall share of listeners in the metro -market The new station also grabbed a 306 share of the metro market teens ages 12 to 17 In the per cent of the total metro listening audience that listened to a particular station WDDO came out a clear No 1 shares" however don't tell the whole story In the seven-county total survey area WDDO with its meager 250 watts lagged behind WMAZ-AM and FM and its most obvious competitor black-oriented WIBB Love Is Tops Mid-Georgid Happenings SHOWS-2: 30 4 40-7-9: 20 'PGHink Buc sKesTn PM Win Wtlbll I MMUDP The NEPTUNE PARK ST SIMONS ISLAND: Georgia Sea Island Festival featuring traditional music and crafts demonstrations Today from noon to 8 Admission free most controversial American hero of our time and one hell of a i Bluegrass Returns Marshgrass Bluegrass Generation Bluegrass Cardinals Orange Blossom Red and Murphy Henry Flat Top Travelers Georgia Grass Henry Rutland and Cross Family among others Tickets are available from Coney Grove PO Box 891 Cordele Ga 31015 CORDELE The fall Bluegrass Festival of Coney Grove will be held Sept 2 through 4 on US 280 six miles west of Cordele Free camping will be offered to weekend ticket holders and hot food showers and a general store will be available The festival -will feature MARK SMITH PLANETARIUM: Museum of Arts and Sciences' Loneliness Today at 3 pm Friday at 8 pm and Saturday at 2 pm and 3:30 pm HAY HOUSE: Middle Georgia Art Association Gallery basement of Hay House Open for Viewing and sale of paintings by area artists Today from 2 to 4 pm Saturday from 11 am to 4 pm Admission free HISTORIC FT HAWKINS: Tours of reconstructed blockhouse Emery Highway Today from 2 to 6 pm Admission: 25 cents DI6GEILJW MdthB DRAGON LADY raising ImM with tnsir hot machines and foxy woman! Contributions to be Included In this column should be sent to Madeleine Hlrsler The Macon News PO Box 4147 Macon Ga 31208 by Thursday each week DMBOTf PTOli mm PLUS? CC AND COMPANY Starring Namath Oi rUOa4atnnTiiA SHOWS a ft Ma BOX OFFICE OPENS OPEN 7 NITES A WKK NOW SHOWING Coming FIRST RUN SM8AD AND EYE OF TIGER LORDS OF FUTBUSH Acrou frwn RAFB PteOHf M' HWY 247 3 1UV CINEMA ft 9 994-9444 7:10 WE ACCEPT SOUTHEEN COiUMNS CLUB MEMBEES PHONE 823-9195 4) 20th Century SUr Wars 5) JT James Taylor COUNTRY SINGLES 1) Way Down-Pleading My Love Elvis Presley 2) Rolling With The Flow Charlie Rich 2) Ramblin' Fever-When My Blue Moon Turns To Gold Again Merle Haggard 4) I Wanna Cry Larry Gatlin 8) A Song In The Night Johnny Duncan COUNTRY ALBUMS 1) 01 Waylon Way-Ion Jennings 2) To Lefty From WUIe Willie Nelson 2) Moody Blue Elvis Presley 4) Dynamic Duo Loretta Lynn Conway Twitty 5) We Must Believe In Magic Crystal Gayle SOUL SINGLES 1) Float On Floaters 2) Strawbetty Letter 22 Brothers Johnson 2) Gun CJ Sc Co 4) Best Of My Love Emotions 5) LA Sunshine War SOUL ALBUMS 1) Floaters 2) Rejoice Emotions 3) Commodores 4) Right On Time Brothers Johnson 5) Go For Your Guns Isley Brothers bCCLVLK3VJ(i0g THE COhlEDYJVENT 'r Nobod doesrt like ttteena(ierN Ar rur cintursT and they do A all in OF MHO! I reEnaffift nGraffm mmtr SHOWS-2: ITS EASY TO FIND THE THEATRES PLAYING THE ALL-NEW HAD NEWS BEARS' JUST LISTER FOR THE LAUGHS VstgateT1? wv qiiflPMA PfOM Ph 87 Billboards Best Seller For This Week: TOP SINGLES 1) Best Of My Lovs Emotions 2) I Just Want To Be Your Everything Andy Gibb 5)(Your Love Has Lifted Me) Higher and Higher Rita Collldge 4) Pm In You Peter Frampton 6) Easy Commodore TOP ALBUMS 1) Rumors Fleet-wood Mac 2) Crosby Stills Nash 2) Superman Barbra Streisand Robots Join Famous Stars LOS ANGELES (AP) Look Just had their footprints Imortallzed in the forecourt of Mann's Chinese Theater C3PO and R2-D2 from Wars" The footprints of the two robots from the smash hit Join those of such stars as Mary Pick-ford Douglas Fairbanks Tom Mix Greta Garbo and Will Rogers at the Hollywood landmark The villainous Lord Darth Vader helped them during pie ceremony Superman Kids Win Contest LOS ANGELES (AP) Two youths have won a contest to appear in the 'Superman" movie now lln production In New Tork and Calgary Alberta Canada Ed Finneran 14 of Springfield Mass and Tim Hussey 13 of San Lorenzo Calif were selected from among thousands of entrants in the contest sponsored by DC Comics They were picked in a drawing by Christopher Reeve who plays Superman in the movie DAZZLING ADVENTURE from the depths of Devil's Bayou! WALT DISNEY productions Also Playing "Tale of Two Critters" B' 'em wild I Richard Prya I faster than GOES TO WASHINGTON carmnMUfia 1 1 aim (wprwMrsNMw awo I Piversids OPENS-430 2 SHOW- 2nd Hit "Race with the Devil" KONG Ftl COLOR MASTER' 88IKE Iff STYLE 7W 474-1474 DUSK THE BAD NEWS BEARS IN BREAKING TRAINING WILLIAM DEVANE clifton james IV PAUL BMCKMAN Uf a a V- (' '11 tH MU LANCASTEN P'U1IS LEONANOGOLDKK U--Mnn MCHAEL PWCS8MAM A PARAMOUNT MCYURC COLON -i A TRIBUTE TO ELVIS MR ENTERTAINMENT tueis cinema cenTne Dr 743-9356 Thrp Thtatrai Undvr On SINBAD! THE GREATEST OF ALL ADVENTURERS! SHOWING AT 2 I Ml HIM weis cinema cenTne Rlvauld Drte 743-9351 ftcxiurtion Stma (toon I WCUf llCHARD HARRIS CHARLOTTE RAMPLING I AT 1 1 515 IB 128 BOBSEGER THE SILVER BULLET BAND ATLANTA RHYTHM SECTION SfTTV Weis cinema cenTne Pf 743-9354 Thwatf i Under On Richard PryoK a is faster 1 with pcclal foot stars HEART I I FOREIGNER ju SATURDAY Sept 33 EM GaTedrt Grant Fidd bmm Elyjs sing many of his greatest hits much MOW UNta Harartfe MM SAIATt NAWateiaa OWOMAOUWBiaUtepaCAMflOf COMaiMaateA WHtelM MCteOMC MUL I laiaaariaCIAZY MCN1 MCOMUMA ki teCOM MM MNMaite Omani aNCMtea-fn -f rriifi 111 -I I I IwhsaAng 2ND ELVIS HIT "DOUUK TROUBLE" OPENS DUSK NOW PUYING.