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pests their A blanket application of a modem insecticide can assure you of all the yield you have coming ...no matter what insects try making pests of themselves. Aldrex works two ways to control all soil insects and protect your corn yield i Aldrex prevents this: ... stops cutworms, wireworms and other pests that destroy seed and seedlings. 2 Aldrex prevents this: ... controls resistant com rootworms that cause root loss, goosenecking, and lodging. Aldrex® Insecticide gives you full-scale soil insect control—far more than just root- worm control. Leaves no loopholes because it protects corn throughout the period when soil insects attack. T HOUSANDS of Midwest farmers profited by changing to Aldrex last season, Results on nearly 2-million acres have proved it the most important advance in soil insect control in years. Farmers got the protection they needed—for seed, seedlings and young corn. Yield reports show that Aldrex can easily increase yield by as many as 20 extra bushels per acre. Controls all major soil insects First, Aldrex guards seed against wireworms, seed corn maggots, white grubs and other insects that prevent germination and cut down plant population. Aldrex also insures you against a sudden cutworm attack that can thin out your stand or result in a disaster that means lost time and costly replanting. 12 Aldrex granules also control all 3 species of resistant rootworms—western, northern and southern. Aldrex is fully labeled for use on com land by the U.S.D.A. For maximum control apply Aldrex granules in an 8-inch band ahead of the press wheel. Drag a chain behind the planter to complete the operation. Aldrex is available where you normally buy soil insecticide. Look for the .distinctive registration symbol (below) that identifies Aldrex in the bags of leading formulators of agricultural 'chemicals. Shell Chemical Company, Agricultural Chemicals Division, E O. Box 7744, Progress Station, St. Louis, Missouri 63103. Before using any pesticide, always read and carefully follow label instructions. Jlr^MkM^BMH Bi' ^Si^^Wfck INSECTICIDE IF THE photo above makes you squirm, it's accomplished its purpose. Chances are the farmer who grew this insect-infested corn stalk squirmed at harvest-time, too, when he found how much pests like these lowered his profits. You no longer have to stand back and accept insect losses such as this ... this year or any other. Modern insecticides can put pests in their place, and are doing just that on more farms every year. Most of today's top farmers are finding insect chemicals indispensable. "I wouldn't; even want to consider trying to farm without insecticides," says Len Selke, Webster County, Iowa. "I figure using chemicals on my crops makes just as much sense as taking out insurance. It's sort of 'preventive maintenance', like vaccinating hogs." Harold Gardner, Cameron, Illinois, feels much the same way. "I worry just as much about my planter running out of insecticide as I do about it running out of seed," he says. "I'd estimated that Aldrin alone boosted my yields 30 bushels an acre last year... everybody else in the area was having bug trouble." These results thoroughly convinced Gardner of the value of insecticides. "With what I learned last fall, if I were given a choice between Aldrin and fertilizer on some of my land, I think I'd pick Aldrin." Surprisingly, Gardner didn't know he had an insect problem before he applied insecticides. "I was doing everything else I knew how to boost yields, but I never really broke loose until I used an insecticide last year. Apparently bugs I never saw were holding me back." Experiences like Gardner's aren't uncommon. Since soil insects chew, prune" and tunnel underground where they're not seen, many corn growers are tempted to put off soil insecticide applications. If you pass up soil insect control and get up on the right side of the bed every day, you may gamble away only a few bushels per acre. But if you're unlucky, you might lose most or all of your crop. "By the time you're aware of soil insect damage, it's usually too late to do anything," says Iowa State University Entomologist Harold Gunderson, "The consistent prevention of yield losses from soil • insects is-the-long-term payoff fronruse of" soil insecticides. "Judging from our field comparisons over 10 years, you can expect fields treated with soil insecticides to produce an average of 7 to 10 more bushels of com per acre than untreated fields. This yield bonus is usually worth 3 or 4 times more than the cost of soil insecticide treatments." Where else in agriculture can you get that kind of return on your investment?