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Oakland Tribune from Oakland, California • Page 51

Publication:
Oakland Tribunei
Location:
Oakland, California
Issue Date:
Page:
51
Extracted Article Text (OCR)

SUNDAY MORNING Crlfctmr APRIL 8, 1917. Big" Shipment 'of Velie Six Automobiles MOTOR VEHICLES MtrWke RMers SocSal Rum' DEFENSE IDIUftI mil That the shrewdest of measure will he adopted by government officials. In their efforts to place all mobile army equipment on an economical minimum of operating expense is the opinion of Watt Moreland, manager of the Moreland Motor Truck Company of ls Angeles, and Hugh Chalmers, president of the- Chalmers Motor Car Company of Detroit, Mich. Especially will this polloy be pur -I sued In the thousands of motor trucks By WATT L. MORELAND, Manager Moreland Motor Truck Co.

of Loi Angeles, Cal. In just a few yearswith he-wonderful Increase in motor vehicle traffic and facilities the present day will be practically in the heart of the city. The "suburbs" of the future will be what Is now a great distance from the center of urban activities. Alt this is due to the motor vehicle, and In a great measure to the motor truck. True it is the pleasure car has made It possible for the man of comparative wealth to take up his 'residence a long way' from his office or place of business.

But the motor truck alone has made it possible for the, mnaf less means to do likewise. The pleasure car "could not 'haul hundseds and hundreds, of persons dally at fare per paasenger 'much lower than the interurban steam or trollev lines; it hasN taken the palatial, easy" riding "bus," "built on a commercial vehicle chassis to do thla. And what is even as much to'the point Is the fact that the commercial vehicle has brought the country to the city dweller. Before the advent of the motor truck freeh vegetables and farm produce- were harder to procure. The busy housewife Fleet of Cleveland lightweight motorcycles ready to start on the first club run participated in by local owners of these motorbikes.

The run was held last Sunday, starting from the Oakland house of the Weinstock-Nichols Company. It was the first of a series of Sunday runs to be held by these riders. which will be required to make our army mobile, and the substitution of low grade fuel tn place of the more expensive gasoline, would prove an enormous saving in national expenditures. On a recent inspection tour of the Moreland factory the Chalmers builder waa deeply imbued with the success and economical poaslbllltlea of distillate fuel as ued In all of the Los Angeles manufactured power wagons. We have but to look, at the present fuel situation In Europe to bring us to a realisation of the ImperaUve necessity of fortifying this country against such a crisis.

Our oil resources In time of peace may be of an Inexhaustible nature, but the Increased levy of a war burden la certain to demand the early adoption of distillate as the universal fuel at least In all commercial cars. There are probably no two men better qualified to discuss the problems of the transportation world, and the glgantlo demands that are certain to be made upon It, than Watt Moreland and Hugh Chalmer. both of whom having pioneered their various lines since the days of the single cylinder, and have advanced atep by step with the Industry, not only keep Shipment of.Velie Six cars thaj arrived in Oakland during the past week. The demand for Velie cars has been bo good that the McDonald-Green Motor Company has unloaded over thirty Velie Six cars in four days' flme. Dort.

Factory Ships Cars Here, lira Quantities every, mobile maneuver conducted by the military unit has been forwarded to) Washington, with the result that sertoud consideration la certain to be given the' question of economy of operation In all motorized equipment of the future. The aucoess of distillate fuel has been clearly demonstrated In the hundreds of Moreland Trucks In dally service for the past five years, and It le Mr. Moreland' opinion that low grade fuel and Its ad vantage are sure to fee grasped by the shrewd official at the head of our government. Up to the present time th Moreland Gaslfler has been used exclusively on the Los Angeles Manufactured Truck, but In the event of hostilities, siaoordlngl to Mr. Moreland, the device will be placed) at the disposal of the War Department) to be tuied on any and all motor vehicle they may 'choose to motorlsed trackless transportation.

It Is the consensus), of opinion of these motor magnates that California in particular must depend almost solely on the motor vehicle as the onl yefflolent foundation on which to build Its Immense preparedness propaganda now In the process of construction. It Is also conceded that the strategic position of the ultimate winner will be governed by the country best equipped to mobilise Its men and munitions, at the required objective point In the shortest period of time. According to Mr, Moreland the question of transportation In the army will be answered on the motor truck, and the problem of eoonomy of operation solved In distillate) fuel. Government officials are awake to these possibilities, they have on file complete records of the exhaustive testa conducted by Captain Jesse McComss of Battery A. The cost of ing, but setting pace, In the evolution of lines, who quibble to the last breath abolit even the paving of a small portion of an Improved street over which their rails are laid.

In the next few year motor travel will reach almost undreamed of proportions. Instead of taking the stage to a point, say like San Francisco, we will study the schedule. If we are going straight through, we will board an express, If our trip calls for a stopover along the route we will travel In less rapid accommodations. But In any event we will travel in comfort and safety In the motor driven vehicle, and In time push the mossback and his progress blocking chicken" as well a his, more wealthy and powerful prototype Into the background, where thev bnth belong. IT 1 OOQJMQRE VU7 2 i-'Ip' 4 fcjr" lush 1 4 1 V- I ill wo 1 tiaSMinfrT ii'i -h sagsaa Unloading the first carload of Dort cars shipped direct tiTpakland from the factory.

The photo shows George Seely and C. Stanley Fish, heads of the Seely Auto Sales Company (on the left). The local company has enjoyed a heavy trade on the Dort cars and now gets shipments direct from the factory to Oakland. was forced to depend on the Itinerant vegetable peddler for her household supplies. She could not go to the comer grocery and get what she thought was needed to comprise an ample supper for the toller of the family and revivify him for the next day's labor with a substantial and health-giving dinner.

Just the other day was talking to a hard shelled old denizen of the "alfalfa belt" who seemed rather alarmed at the rapid growth in the number of motor cars In California." Those darned things kill moro than twenty chickens a year for me," he denounced, "In the old day of the horse and wagon I didn't lose a single one In six months." such a moss covered short sighted' rival. I really couldn't permit the awful waste of time In showing this old recalcitrant that the motor ruck caused the good roads, 'the good roads drew the tourists, and the tourist In time became the resident, the Increaseiof population, the ultimate builder' of the good roads through his payment of taxes. And the idea of placing the loss of a few chickens, which In the first place have no right to run riot on the publlo highways, against the vast gain in wealth-commercially and half a dozen other ways that the automobile and the motor truck have brought to the community. The oiwier of the chickens. In his own small way.

reminds me of th "larger" suppoosed-to-be broad minded citizens who condemn the motor vehicle as a means of facilitating interurban traffic He, also. Is looking at the great question from a "two by four" viewpoint, simply because the few sharea of stock he holds In a trolley or steam line is being reduced In the evolution of modern develop- ment. It waa only a short time ago that we heard a tremendous wall against the little "Jitney bus," "They are Jeopardizing our investment," the vast sums we spend for right of ways and equipment Never mind -if they are more handy, more efficient and more rapid than tha street cars. Our money must be protected," waa the bleat of the monopolist. In other words it was a repetition of.

Commodore Vanderbllt and his famous "the publio be damned" all over again. Then came the modern motor vehicle stage Unas, with their ample facilities for hauling passengers, their absolute safety and their carefully maintained Schedules. The cry of the capitalistic dogs In a manner was redoubled. "They hurt our good roads. Tax them to the limit.

Restrict them by class legislation" was the Insistent demand of the magnates and their henchmen. Who built the good roads, pray, and what but the motor vehicle made them a modern necessity, and not a luxuryt-JSurely not the trolley "Hasn't the advent of the good roads, caused by the motor truck and motor car, Increased the value of your property?" I asked. "Waal, It would a been mora valuable now, anyhow. The state's een a growln' right along," was the surprising answer. I didn't have the heart to argue with in.

ist rnce 4 Every Part a Quality Part In the 3 Chalmers puts quality materials and quality workmanship into every piece of every. Chalmers car. Therein lies the difference between the Chalmers and most other cars. Here are three parts out of thousands in the They are hidden moving parts of. the motor the crank- shaft, connecting rods and pistons.

Chalmers makes them of extraordinary materials with extraordinary care and" thoroughness. One-Piece Crankshaft Connecting Rods Strong, Light Connecting -rods are designed to secure rigidity and lightness. They are made of special carbon steeL Ate unusually strong and dependable. Bach rod weighs only 41 ounces. Yet they will withstand greater stress and strain than some connecting rods weighing almost twice aajnuch.

Our sale on Knight Tires, which has been running less than three weeks, has proven a wonderful success, and owing to the fact that hundreds of people were unable to get what they wanted in size at this wonderful reduction, we have prevailed on the factory to ship us 1000 high-grade Knight Tires which will be sold at approximately the above discount. These tires all bear the serial numbers and are gMd, fresh stock arid we guarantee them to be free from imperfections, but we do not guarantee any particular mileage on account of the extremely low price which we are making. Get your order in as spbn as possible and if the stock has not arrived we will protect you to the best of our ability. The recent advances in prices and the scarcity of tires makes this the most attractive proposition in the American market today. This advertisement will not appear again and all orders will be accepted subject to stock on hand and prices subject to withdrawal at any time.

MMlaEd Aeto Tire The crankshaft is drop-forged from heat treated carbon steel in a single piece. Balancing1 weights are integral "with the shaft The shaft is 8tf inches in diameter. Sturdy, but not heavy. Rigid. Strong.

It is balanced while rotating at a fast rate of speed, on a unique This helps you to understand why the Chalmers motor is so smooth. Light Weight Pistons Chalmers pistons are of Lynite. A Eght and tough metal, about the weight of cast iron. Chalmers pistons reduce the strain on the bearings. They insure the, marvelous Chalmers smoothness.

They make possible the remark- able Chalmers power, "Rvrvorlrovv Phone Oakland 97 CHALMERS SALES CO. 2953, BROADWAY, OAKLAND DISTRIBUTORS OF KNIGHT AND BLACKSTONE TIRES i --7.

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About Oakland Tribune Archive

Pages Available:
2,392,182
Years Available:
1874-2016