Arizona Republic from Phoenix, Arizona on February 21, 1941 · Page 14
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Arizona Republic from Phoenix, Arizona · Page 14

Phoenix, Arizona
Issue Date:
Friday, February 21, 1941
Page 14
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Paige Foiir (Section Two)' •"*--• Arizona Republic, Phoenix, Friday Morning, February 21,1941 KTAR EXPANSION BROADENS SERVICES FOR ALL ARIZONA INDUSTRY, ABC Network Is Headed By Phoenix Unit Geared to serve all Arizona industry, the Arizona Republic-Electrical Equipment Company station KTAR, key station of the Arizona Broadcasting Company, officially began operation of its 5,000- WHtt transmitter plant at 12:01 a.m. last January 1. The expansion program under which the station's power was increased from 1,000 to 5,000 watts, makingit the state's most powerful broadcast unit, included remodeling and enlargement of KTAR's downtown studios and offices "atop the Heard building" in downtown Phoenix. Arizona's first commercial station, KTAR, also was the first full-time 1,000-watt station in the state, and the first station in the state to become 4 network member. It was the 76th station of the National Broadcasting Company when it joined that network June S, 18SO, and released both Red and Blue Network programs. KTAR is the owner of station KVOA in Tucson, 1,000-watt unit which joined NBC in February 1939. Besides KTAR, stations of the ABC Network are KVOA, Tucson; XYUM, Yuma; KGLU, Safford; KWJB, Globe-Miami; KCRJ, Jerome, and KYCA, Prescott KTAR, KVOA, KYUM and KGLU all are line-connected and are Red anc Blue outlets of NBC. All except KTAR and KVOA are 250-watt stations. Broadcast New* KTAR produces six full 15-min- •ute news broadcasts daily from its own radio news bureau, in addition to important news flashes, as received, and in addition to two NBC- Associated Press five-minute flash news broadcasts daily. KTAR's news bureau receives the full leased wire reports of the United Press Association and the International News Service for its.national and International news, and obtains local news from the Arizona Republic and the Phoenix Gazette. KTAR'S news facilities are available to and used by associate stations in the ABC Network. Through KVOA, KTAR and its affiliated stations .are closely associated with the University of Arizona, from the campus of which the Arizona Broadcasting Company originated five noncommercial programs weekly. Another, aspect of KTAR's educational programming is its KTAR School of the Air, Which Is in its 10th term and offers classes in English and Spanish. This school of the air is conducted by. faculty members--of-Phoenix Union High School and Phoenix Junipr College. '•• Has Choral Symphony Phoenix' only mixed chorus of its-kind is the 40-voice KTAR Choral' Symphony, organized and directed by Paul Giroux, which is composed of young Phoenix business and professional men and women. This choral group, which has been credited with many brilliant performances, is presented periodically on special-occasion programs. Personnel Is Experienced- KTAR has originated many national and a number of international broadcasts.' < Some of the station's roost impressive and effective broadcasts in this classification have been the Easter sunrise serv: ices at the Shrine of the Ages, Grand Canyon of Arizona; the All-Indian Pow-Wow in Flagstaff, and the Smold Ceremonials in Prescott. KTAR has an unusually large transcription library, and has available for broadcast a wide variety of dramatic, comedy, western and musical programs. j Started In 1922 t"he station originally was _. ganized by McArthur Brothers of Phoenix as a 100-watt transmitter, and, then called KFAD, received its broadcasting license June 21, 1922. That was in the days when mosl receiving sets were of the crystal and cat-whisker type, and there were only 36 stations in the nation. KTAR is on the air 17 1-2 hours week days and 17 hours Sundays. STAFF IS WELL-TRAINED: Dozens of yean of experience are wrapped up in the background of the 26 full-time employees of KTAR, five of whom are' pictured on other pages. These employees make.'up'« .close-knit, efficient, harmonious organization,\each'specially, qualified for his or Her Host Left, to bright, top row, E. William Harvey, representative; Lucile Bomar, receptionist; Harold Bicket, technician; James Creasman, announcer-continuity writer; second row: .Donna <Rutiv Warford, secretary . „. to manager; Marvin Lang, representative; Robert Glenn, announcer-technician; Myron Drake, assistant news editor; third row: Louis Barrett, announcer-technician; Francis Connolly, new,•editor; Mary Louise Watson, secretary, commercial department; Lee Karson, announcer-continuity writer; fourth row: A. C. Jackson,-representative; J. Edwin Miller, assistant commercial manager; Harold Ritter, representative- Harold Gates, representative; fifth row: Paul Giroux. musfca!' director- continuity writer; Wilbur Miller, announcer-technician- Harold Haughawout, assistant chief engineer; Faye Meyer^n, ^ecre- tao, program department; bottom left: Harper Phillips, traffic. Station Uses Mobile Unit KTAR, Arizona's 5,000-watt radio station, uses a portable, ultra short- wave transmitter for on-the-spot ffoadcasts at points distant from he station's studios where communication lines are . not readily r conveniently available. This portable transmitter makes possible broadcasts from horseback, moving automobiles and airplanes, and can be used for, coverage of golf tournaments, receptions at railroad stations and in all instances where the broadcast scene s remote from a telephone line. . The KTAR portable broadcasting plant" is KEIM, operated with a YOST & COMPANY ENGINEERS "Had a Finger in the Ke" Congratulations, KTAR! power of 25 watts. It is used, for the most part, in KTAH's field car, which is fully equipped with field .esting equipment and also with a four-horn public address system for use in public service events. It is ready for use at any hour. In addition to its broadcast use, the field car regularly is used in connection with the many public service activities of the Arizona Publishing Company. Broadcasts from the mobile unit are picked up by short-wave re- reivers, then placed on the regular broadcast band. The unit uses high- frequency transmission. Radio Station Staff Lists Seven Natives Seven members of Station KTAR's staff are native Ari zonians. They Arthur C. Anderson, chief en gineer; Paul H. Giroux, music di rector; Francis N. Connolly, news editor; Harold Ritter and Marvin Lang, sales representatives; Mary Lou Watson, secretary, commer cial department; and Lucille Bo mar, receptionist Heath Heads Sales Section The KTAR commercial department operates primarily as a service organization originating ideas, arranging auditions anc merchandising for the station's clients. To function properly in these capacities the commercial staff members constantly study the latest developments in broadcasting and other advertising media Material for these studies is assembled from all parts of the world Dick Heath, associated with KTAR for 17 years, heads the department. In addition to hit duties as head of the department locally, Mr. Heath supervises national and network •ale*. On the local sales staff are J. Edwin Miller, assistant commercial manager; E. William Harvey and A. C. Jackson, all of whom handle program accounts; Harold Gates and Marvin Lang, announcement accounts; and Harold Ritter, a combination program-announcement territory. Miss Mary Louise Watson is secretary to the department KTAR and Arizona Broadcasting Company stations affiliated with it have representatives in principal cities of the nation. Representatives of the National Broadcasting Company also carry the story of Phoenix and Arizona, in behalf of KTAR and the ABC network, to NBC customers. The personnel of the Paul H. Raymer Company, also with offices iri principal centers, disseminates this same information to national accounts which purchase spot broadcasting. Woman Follows Verse Exchange One of KTAR't most faithful listeners is "Mother" Adeline Reyburn, a Phoenix octogenarian, At least a half-doien times each week, Mother Reyburn walks or commotes the three miles between her home and the station to be on hand to hear her favorite program, the Poetry Exchange. This faithful daily appearance to not soraething new, either. She's been at it now for nearly two yean—rain or shine! HEAR "Bits of Life" MON., WED., FRL KTAR*« '• «• OR. HAWKINS 'CREDIT DENTIST 18 East Washington "Another Meadows Job" The NEW KTAR Transmitter Building was constructed by us. H.R. MEADOWS 2815 No. Central Ave. Phone S-898G Famishing ALL ARIZONA with—• PEOLCO Radio PHDLCO Refrigerator KELVINATOR Refrigerator KELVINATOR Electric Ranges BENDK Home Laundry LEONARD Refrigerator UNIVERSAL Home Laundry LISTEN TO Electrical Equipment Co. w A.M. to 10 A. M. Monday-Tuesday-Wednesday-Thursday & Friday SATURDAY NEWS 1O A. M. to 1O:15 1 . —••"• •'•••••^WWCT mxf r».« 1TA« I/U JLW51 ELECTRICAL EQUIPMENT CO. w. Central Ave. Tnrsoxr »_• „ 424 N. Central Ave. TUCSON—Arizona—PHOENIX •••^^ Phone 3-3186 Station Chief Is Dick Lewis DICK LEWIS Young, vigorous and aggressive yet with an unusually broad background, Dick Lewis is general manager of KTAR and directs the operation of the Arizona Broadcasting Company network. Almost continuously since 1920, when he started with the Arizona Republic a* a newspaper carrier, Mr. Lewis ha* been associated with the Arizona Publishing Company or Its affiliated institutions. Top salesmanship ability as a carrier led to his appointment as a circulation field representative for the Arizona Republic and the Phoenix Gazette. He rose steadily, obtaining a wide variety of experience in selling, sales force organization and junior administrative posts, then becoming a classified advertising representative and later a display advertising account executive. . On October 15, 1929, he became affiliated with the staff of KFAD, forerunner of KTAR, when the publishing company and the Electrical Equipment Company joined ANOTHER ACOUSTI-CELOTEX Installation for SOUND CONTROL In the new KTAR Broadcasting Station finishedI ky J. B. MATZ SPECIALTY. .OOirnUCTOB SM W, Madison Dramatic Note Ends Newscast Fine equipment and strict rules regulating its operation plus painstaking co-ordination of program material are inevitable combinations necessary to bring about smooth presentation of radio programs. KTAR Is no exception. However, that fine equipment must be operated by man. And, man, too, is governed by those rules and .by program "copy". Hence, the human interest elements manage to creep into the radio picture on occasions. For example, one night Jimmy Creasman, newscaster, was reading at a fast clip—probably more than 175 words per minute—about a street gun fight. The principals had exchanged shots. One man had suffered a wound and had fallen to the street. The story was warming up. The gunman who had scored a hit rushed across to his "winged" victim. As he reached him, he pointed his gun at the unlucky gent lying on the ground and said . . . There the story ended. What a letdown! Someone had erred. The news story was incomplete. After a pause—probably of only a few seconds, seconds that seemed hours—Jimmy managed to gather his wits and gurgled: "I gotcha." forces for the creation of KTAR. He since has served as general manager of the steadily growing KTAR and ABC radio organization. LANDSCAPE ARCHITECT Fester M. Warwick ==^ Air-Cooling System 1s Kelvinator B-.ilt A complete air-condJS system by Kelvinator is, one ofa? many up-to-date features ot ft! new 5.000-watt transmitter m., of the Arizona RepublioEI*<*2?' Equipment Company ^^ KTAR, 36th street and ift The State's Finest Radio Station KTAR ...insists on the Best QUALITY PRINTING • OOO QUALITY PIINTINtt ••PUBLIC and CAZITTI COMMERCIAL 301W. Adam."T*hon« 3-1111 POWER POWER POWER We Furnish The Power For The New KTAR STATION Electric Power is indispensable in Industry and the Home $alt River yallty tyfattr (Jurs Sand In Principle — . Fair at fofiej NEW VOICE SPEAKS for ... Front view of the Western Electric 5-KW radio transmitter of the type applied to KTAR K IT 1 . Now when you tune in Phoenix's popular KTAR you'll get th« thrill of new tone-quality—with the faithful reproduction of . everything from speeches to symphonies. Keeping abreast of the latest advances in radio transmission, KTAR has installed a modern Western Electric 5 kw. Transmitter, Control Desk and related equipment. This equipment was supplied "via Grayban" Graybar; as national distributor for Western Electric Broadcasting Equipment, congratulates KTAR and is proud to have had a part in this important step In radio broadcasting progress In Phoenix. Graybar Electric Company 434 W«t Madison Street Phoenix 3-6131

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