Dixon Evening Telegraph from Dixon, Illinois on May 26, 1955 · Page 9
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Dixon Evening Telegraph from Dixon, Illinois · Page 9

Dixon, Illinois
Issue Date:
Thursday, May 26, 1955
Page 9
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the holiday period from 8" p. m. Th'e Dixon Evening Telegraph Thursday, May 26, 1865 Page9 Battle Over Subscription Television (local time) Friday to midnight Monday. Traffic deaths for the three-day holiday last year totaled 362 for three days, as compared to the Toll to Hit 360 ushments in the past few days has left only one clue— a perfect barefoot print. CHICAGO (iP— The death toll in traffic accidents during the three-day Memorial Day weekend, the National Safety Council estimates, may reach 360. >ay-as-you-see TV is to capture the 30 largest mass markets- in this royntry and to pre-empt the choice evening hours when the greatest number of dollars are likely to be iut in the slot machines," charges Starr in summing up the case "If the bold experiment fails, it's our shirts," answers Dr. Faught. "We ask no favors beyond a fair shake in the tough competitive market place where the public's choice to accept or reject translates the public interest into Here9* How Pay-ior-lt TV Works Where's Crusoe? LUMBERTON, N. C. W — Police Brown rice needs longer cooking than white rice. Count on about three-quarters of an hour for a cup of the brown rice cooked in twr> cups of water. The council estimates that some 40 million motor vehicles will be here could use Robinson Crusoe. the system. I reality." " I on the nation's highways duri against the system. on the nation's highways during A, thief who broke into five estab- Scrambled picture (left) wouM become clew (right) altor "deciding" by Mia or button. Expect Traffic r Bv DICK KLEINER NEW YORK— (Special)— There are three main systems of subscription television. They all have slightly different methods of operation, but thev also all have one thing in common — ,ha viewer win have to pay for certaain programs. The three are Telemeter. Phonevision and Subscriber-Vision. Telemeter operate* with a coin box attached to the TV set in the living room, the others with devices that "decode" the picture. On all three, the picture would be scrambled at transmission. People who did not pay would see only a fuzzy, blurry mass of light if they tuned to the subscription television channel. (Other channels might continue, as at present, to transmit free TV). With Phonevision, a product of Zenith, a home viewer would "subscribe" and receive, in the mail periodically, a card. It would be like a post card in shape, but a little longer. The card would list programs available on the Phonevision channel and their cost It might sav. for example, "Sunday. July 3. 5:30 p. m.. movie premiere." If that program appealed to vou. you would stick a pencil point or bobbv pin into a small indention opposite that program listing on the card. This would open up a small paper window on the reverse side of the card, and in the folds of this window the subscriber would find a series of five numbers. The viewer would then set the dials on the back of his set to those numbers. In effect, it would be a combination lock. And the right setting would unlock the decoder and make the scrambled picture intelligble. This decoder could be installed on any standard set. The numbers would vary from set to set, from rouble is, it has already become a real problem child. Toll television is causing a major squabble in and outside the industry. And this is just the beginning. What is subscription TV? Basically it's a system whereby the television viewer makes payment for a program either by dropping a coin in a box attached to his set or paying a monthly bill based on a coded card. Either method unscrambles the airwaves and provides exclusive entertainment. Everybody agree this is a very workable plan, but plenty of people question whether it is a good one. They forecast it will mean the end of free TV rx permiaeu. Those m favor say it will give television a much needed shot in the The issue is now reaching the boiling point. For three different systems are presently jockeying to have their patents licensee, oy the Federal Communications Commission. They are Phonevision, controlled by Zenith Radio Corp., Telemeter which is 80 per cent owned by Paramount Pictures, and Subscriber-Vision owned by Skia- : But the big contest is between those who don't want subscription TV at all and those who are promoting it. Battle lines are now being drawn in Washington where the FCC is asking all interested parties to send in their comments before June 9. Public hearings wiU most likely follow. ~ Already the National Association of Radio and Television Broadcasters has officially filed its objection to toll TV. The NARTB represents about 52 per cent of the nation's radio broadcasters and 75 per cent of the television broadcasters. On the other side, the National Small Business Men's Association gave the system full endorsement. Many parties, however, are still to be heard from. Up to date the FCC has received an estimated 3.-000 letters and post cards, but a number of these are from individuals and not the powers of the in-dustrv such as the Radio Corp. of America, the Columbia Broadcast- ing Syste Rroadca=tin£r Co. and the American - Financially the stakes are high. The outcome can mean millions of dollars either way for movie, radio and television business. But the decisior will also directly affect the owners of the country's 33 million Here are some of the arguments each camp is firing at the public and the FCC. Advocates of subscription TV claim it will bring first class box office entertainment right into the homo for a relatively minor fee. Movie premieres, opening night at the Met, Broadway plays and musical comedies that advertisers cannot afford to sponsor will be telecast. "To be successful," says Dr. \Miard C. Faurht. economic con sultant to Zenith, "subscription TV oroerams will have to be worth their price in the market place. And the consuming public will de- .Ide how much will be paid for what kind of subscription pro- ••\*nnspnse." answers Alfred Starr, co-chairman of the Com mittee Aeaimst Pay-As-You-see xv. •Tree television and e«n-host tele- Newspaperese® vision cannot co-exist. One must drive out the other to survive. "Would anything the ptfbhe real ly wanted to see remain free if it could be sold for a higher price?" he inquires. As an example, he points out that no one will foot the bill for the World Series when it can be sold to the American people via the slot machine system for an estimated 25 million dollars. Toll television will boost the sagging financial condition of many TV stations, say its proponents. It will further extend program service to areas which do not have TV stations under a system wholly supported by advertising. And it hour to hour. In this way, the one setting would only apply to one particular program, and one house. At the end of the period, the subscriber would mail his card back to the main office, and be billed for the punched-out programs. Skiatron's Subscriber-Vision also uses a card as part of the decoding apparatus, but it's a slightly different arrangement. There would be no numbers to set, just the push of a button. Again, the subscriber gets a card in the mail. His set will be equipped with a small electronic unit, a decoder. When he sees a program on the card he wants to watch, the viewer slips the card into a slot in the decoder. By pressing a button, a hole in the card is punched which completes the circuit and, presto, the scrambled program is cleared. The cards, as with Phonevision. are mailed back and the subscriber is billed with the next card. Telemeter, Paramounfs entry, is an entirely different procedure. The set would be equipped with a small, neat coin-box. When the set is tuned to the Telemeter channel, an unscrambled voice would be heard advertising the coming program. Telemeter calls this man "the barker." The barker tells the name of the program, how long it is — and how much it costs. Simultaneously, the coin-box would indicate, say. $t. If the viewer decided he wanted to see the show, he would insert coins totaling $1. (Or he could put in $2 worth of coins, with the extra dollar giving him credit toward the next show he wanted to see.) The insertion of the money would serve to decode the scrambled picture. Periodically, one would come around and empty the Naturally. •■ Bv KENNETH O. GtLMORE WASHINGTON— (Special)— There soon may be new words to the old song hit, "Put another nickel in, in the nickelodeon." Instead it will go "Put another quarter in, in the TV decodeon." . . For that still youthful phenomenon known as television has given birth to a new money-making gimmick. Some people call it "Subscription TV;" others have labeled it, "Slot machine iv, will bring about more cultural and educational TV. No one station can broadcast two separate programs at the same time, charges the opposition. Thus when subscription TV moves i a single station city, non-paying owners are blacked out. And as to educational TV, Starr asks, "How many people will listen to a lecture on Plato or an expla nation of the new science mation when Jackie Gleason is available? "The goal of the proponents of COQK With SKELGAS PROMPT SERVICE Waynt Wolfe, d.b.a. (ferriage Appliance Store Phone 2-8711 WANTED! MEN TO TRAIN FOR REAL ESTATE APPRAISERS Age 21 to 60. Mutt be resident* of this county two or more years. Competent appraisers receive $325 to $400 per month. Farm experience valuable. Writ* Box 246, c/o Telegraph DONNA C. JOHNS Teacher of Fine Singing MILLER MUSIC STORE Tuesday and Thursday Exponent of Authentic Bel Canio System from the Studios of Maestro Lorine Rogers, distinguished international voice specialist of the Band Box Studios of Rockford, 111. Call 2-7861 Auditions and Interviews By Appointment Only Bel Canto . . . The Normal, Natural, Joyous Way to Sing Yr M mmmm ■KeVlfJi // More New Shioments ■KSPT.V* J) SLEEVELESS ■> M SMART COOL SUMMER ^Vvtfl « JJ|>SHORTS i 'SSTvTT coins. W^m&C V\*-K red, navy, black, white or mane. I j ... Thev re in cool sleeveless styles W\. - .b . | W Ki rl W'lA!i/A Sins 1MB. lM in fine Tebelized cottons that wash ■ - * f V j '%/5^^^^Mpl /:\J$f I 1 from off the shoulder styles, scoop ■ |> ;^^^/^^HNi M&\ M/l® /-.I lt„ M peck. styles, V neck _styles .back ■ \. Y. '% AS MJ^m^F Twill Sk«r+« 1 SX=TO™7. l^ JKiH V u iVoft m m"" " ^^*Ti lit w F(mffm sswsra u CZ> ' — ■ mj r\wf f m sizes 12 to is tsi MBSm^ Huge aeieciions! 3ummt» vummm %MJ SKIRTS 1 1 Ij^^^y^y I £«* Jfeacfv For HI 1 ^ y y SWIM • ^^P^^'^^i K*4 suits | CASUAL M .• L SViOE - ^\^^^ Shop ond Compare! /f\ "fj^H JC^r^ ^\ X^p^x ThtValvBsar* ,VlV^ ^a S /^AX NjiD Tremendous in fTW^^ i ^ • TV'/ H WlV Thh Budget rNflfrfy^ J> , \ V -Vl^ AND $7.95 j \^^\ Priced Group I ^\ | ^"^^ ^^^^^^ ^^^^^^^^ I ^^^^^^^^ sLef3^to38aQd ' ^^^^^^^^i 1^^^ j -- •:• - ■• '■ ■ % ' ' '■ ^ " ■ ^TT" j . ' j J 1 > - rr ■ ,_jn -' -j^iani ii ■ -i-ii- • -fi - ■ m^Mfc^w— i IMewsp aperRRCHIVE^

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