This Week's September 20 through September 26 COVER STORY This won't be your usual Emmy show ByJonBurllngtme HOLLYWOOD - Fox Broadcasting Company, the so-called "fourth network," faces its most crucial test on Sunday, Sept. 20. That night, affiliates telecast the 39th annual Emmy Awards from the Pasadena Civic Auditorium, and Fox probably will attract its largest audience to date. Executive producer Don Ohlmeyer denies feeling any special pressure to deliver high ratings for Don Ohlmeyer the independent-station alliance. In fact, he doesn't think most viewers care who airs the show. "For events like this, I don't think people are dial sensitive," he says. "In this day and age, with anywhere from 28 to 36 choices, plus a videocassette machine, the viewer has gotten fairly sophisticated." This year, "L.A. Law" leads the pack with 20 nominations, followed by "Golden Girls" and "Moonlighting" with 14 apiece. Ohlmeyer, a veteran sports pro- 'ducer, has developed a game plan for the Kmmys that calls on his experience as producer of "Monday Night Football" and the 1972 and 1970 Olympics. He believes the Emmys should be covered as an event, not' staged specifically for TV. "We're (ill Eikenberry, Harry Hamlin (r.) and Corbin Bernsen star in L.A. Law," which has 20 Emmy nominations. The Emmys air Sunday, Sept. 20 on Fox stations. (Check local listings.) going not only to cover what's going on in the hall, but what's happening backstage, outside, in the foyer and in the press room." There will be no single host, and tho emphasis will be on comedy. Jay Leno, David Letterman, Howie Mandel, Bob Newhart and Garry Shan-' dling have signed on as presenters. Joan Rivers, a scheduled presenter, will be making her first appearance after the suicide of her husband, producer Kdgar Rosenberg, and this should provide some built-in drama. Michael J. Fox, Mary Tyler Moore, Victoria Principal, Tom Selleck and Bruce Willis are also scheduled presenters. Ohlmeyer has even refrained from placing a time limit on acceptance speeches. "If the comedians are funny, the presenters are genuine, and the winners say things that arc touching, people will say, 'Gere, the show did go three hours but. it was pretty entertaining.' "
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