Ukiah Daily Journal from Ukiah, California on June 30, 1993 · Page 3
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Ukiah Daily Journal from Ukiah, California · Page 3

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Ukiah, California
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Wednesday, June 30, 1993
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Page 3
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-THE UKIAH DAILY JOURNAL- • WEDNESDAY, JUNE 30, 1993 — 3 WINE WARS Wine producers battle for exports BORDEAUX, France (AP) — Not so long ago, making and selling wine was a game whose players talked about bouquet, not shelf space in a supermarket. Now, wine producers around the world are engaged in a fierce war to win over a dwindling number of drinkers with recession- pinched wallets and changing tastes. Although quality counts, the - new emphasis is on marketing. Producers say that survival in the next decade will go to those who understand pricing, packaging and what people want. "Wine is a package product, like a car or stereo," said Timothy Wallace, a general partner in California's Glen Ellen Winery. Glen Ellen was one of 2,000 exhibitors from 42 countries here recently for the biennial Vinex- po, the world's largest professional wine and spirits show. They wooed buyers, sized up competitors, and took stock of an industry in crisis. Wine consumption fell about 20 percent in the 1980s, hitting 6.2 billion gallons in 1990. The fall is due to health concerns, higher taxes and crackdowns on alcohol abuse. Meanwhile, bountiful harvests have led to overstocked cellars and diving prices. Throughout the 1980s, the industry opened new markets in Asia, especially Japan. But many Japanese put a cork in their wine- drinking when their economy stalled. Producers are elbowing into each other's turf. Although France, Italy and Spain still dom- I think a lot of our winemakers are finally realizing that if they want to play ball, they have to get into the international market. — Paul Molleman of the Wine Institute inate the export market, they're facing stiffer competition. California's exports soared 25 percent a year for the past six years, to $175 million. Australia's climbed 1,000 percent in 20 years. Chile has done even better. "I think a lot of our winemakers are finally realizing that if they want to play ball, they have to get into the international market," said Paul Molleman, international marketing director for the San Francisco-based Wine Institute. If winemakers have it tough, wine drinkers can bask in plummeting prices and choices from a bewildering array of producers. Romania, for instance. Although the Romans planted vines there 2,000 years ago, vineyards suffered neglect after 1945 by Communist planners more interested hi heavy goods. The country has rediscovered wine as a hard currency source. Basil Zarnoveanu, director of a Bucharest-based trading com- pany, Vinexport, hopes to carve out a niche the same way Chile, Bulgaria and South Africa did. First, by targeting countries open-minded about odd- sounding labels. Most exporters cite Britain, Germany, Scandinavia, Japan, Canada and the United States. Then, beating the price. Zarno- veanu figures Romania's unknown bottles could tempt buyers at 3 pounds — about $4.20 — in Britain, under the 5 pounds better-established competitors can fetch. . Cash flow should lead to better wine, more exports, decent market share and eventually higher prices, Zarnoveanu hopes. "During the old regime, wineries just had to make" wine, Zar- noveanu said. "Now, they have to know what the market wants." Most tipplers want neither cheap table wine, nor superb vintages whose prices take the fun out of a glass. Tipplers want $5 to $15 bottles of light, slightly fruity wines good enough for dinners or parties. Glen Ellen was among the first to sense this trend. It grew from a Sonoma Valley boutique outfit in 1980 to the seventh-largest U.S. winery selling $5 a bottle Chardonnay. Cultivating an image as the ordinary man's good wine, Glen Ellen pokes fun at snobs with a wine-appreciation book whose cover shows a couple sipping a glass of red through straws. Others try snob appeal. Moldova, a tiny former Soviet republic, stresses its history as winemaker to Russia's czars. Timber plan may bypass Congress WASHINGTON (AP) — The Clinton administration favors bypassing Congress and imposing a forest protection plan on its own that would dramatically curtail logging in the Northwest, according to congressional sources. "That seems to be how it is shaping up," Rep. Al Swift, D-Wash., said Tuesday, adding he expects the White House to use administrative rules to protect the northern spotted owl in the region's old- growth forests. Aides to three other Northwest lawmakers, speaking on the condition that they not be named, said they had been told by White House officials that senior advisers increasingly have urged Clinton to implement a forest management plan, rather than ask Congress to develop one. The approach would be a blow to the timber industry, which had hoped Congress would act to exempt it from current environmental laws to allow some logging in the Northwest forests before the end of the year. President Clinton is expected on Thursday or Friday to unveil his proposed solution to the 5-year-old dispute over logging in the old- growth forests in Oregon, Washington and Northern California. Environmentalists have argued that the intense logging has threatened the northern spotted owl and other important species. By all accounts, the Clinton plan will call for dramatic reductions in logging with harvests falling by about one-third from traditional logging levels in the 1980s. Swift said the White House has made a "pretty persuasive" argument that annual timber harvests on federal lands west of the Cascade Mountains would have to fall to 1.2 billion board feet compared to 4 billion board feet during much of Saturday DMV hours considered SACRAMENTO (AP) — Saturday hours could be coming soon to a Department of Motor Vehicles office near you. The California Assembly on Tuesday gave final approval to a bill that would allow the DMV to reduce weekday hours in order to open Saturdays at selected offices. Assemblyman Richard Katz, D- Panorama City, said his bill was intended to make DMV hours more convenient for the public without costing extra money. "Waiting in long lines and losing time from work to take care of DMV business is a tradition we can do without," Katz said in a statement. A 71-0 Assembly vote approved Senate amendments and sent the bill to the governor's desk. DMV offices in Arleta, Bell Gardens, Daly City, Freemont, Santa Ana and the San Diego area have been offering some Saturday service since January. The amount of DMV business and labor agreements would determine how many other offices might shift their hours to Saturdays. The bill would take effect immediately if signed into law by Gov. Pete Wilson. the 1980s. House Speaker Tom Foley, D- Wash., and other senior Northwest members have warned they would fight such steep logging reductions because they would mean thousands of lost logging and mill jobs. An economic relief package to help offset loss of timber jobs would require approval by Congress. Maria Romash, spokeswoman for the White House Office on Environmental Policy, said Tuesday that no decisions had been made concerning a Northwest forest plan. A logging ban has been in effect across much of the region's forests since 1991 when a federal court ruled that the government's timber sales policies violate environmental laws protecting wildlife, including the spotted owl. Susan Lyly Happy Birthday! 50 will be nifty Our loyal employee since 1978. Forks Ranch Market and crew UKIAH 4 Theatre |&.|LJ| 462-6788 Bargain Matinee Every Wednesday lor movies starting before 5:30PM REDWOOD VALLEY 8th GRADE CLASS would like to thank the following for making our 1993 year so special. Blue Sky Nursery, Redwood Valley Redwood Valley Grange Kinneys Gifts - John & Geniya Kinney Grant & Maria Zuberbier & helper S&L Turf Grass The Truck Stop - Pat & Zena Coughlin Pepsi-Cola Co. - Warren Henry Wonder Bread Thrift Store Redwood Valley Shopping Center - Leo Bleier Valley Paving - Oren & Gloria Thompson Parents and staff for their help with the 8th grade dances, baked goodies, car washes, BBQue, recycle fund & Raging Water trip. Apologies to those we have forgotten. Thank you students for the canned gopdg.you donated to Plowshares. Also for your time & effort in fund raisers for class "trip and graduation p£rty7" --•"""-— - ' '. • '-"- You're the Best!! Fireman Chuck Yates is 40 Happy A STEVEN SPIELBERG Film mg N° jURAJflCWRK SAM NEILL LAURA DERN tEEHl I CONT. DAILY 1:30 • 4:00 • 6:30 • 9:00 NO PASSES CONT. DAILY 1:20 • 3:55 • 6:30 • 9:05 Cj EEGl^ 1 ^ ™*"""* '--i CONT. DAILY "l~6o 2:40 • 4:20 • 6:00-7:40-9:20 NO PASSES TOM HANKS MEG RYAN SLEEPLESS IN SEATTLE .,..„„ „ Q3E CONT. DAILY 1:00 • 300 • 5:00 • 7:00-9:00 NO PASSES TOM cuuisi: THE FIRM C-QN.T,.PAI L X IfiS •.3:.5Q.:.6:35.; 9:20. *iiii**i*^*M*^***>^*y****J*j!*^PJBP*P*!pi!^^S FREE MERCHANTS SUMMER SHOW EVERY THURSDAY M0 1:00 PM • THur$, July 1st - "Beethoven 1 * PO IDEWALK STARTS THURSDAY, JULY 1, THRU SUNDAY, JULY 4 SALE 9.99 Selected men's NFL, MLB, NBA, and NCAA apparel. Choose from shorts, T- shirts and sweat bottoms. S-XL. Orig, $15$32. SALE 1199 Selected Misses knit nightshirts by Vandemere® Orig. $20-$26. S-L. 'SALE 5.99 Selected screen print T-shirts for men. Chose from prints from Maui * Sons® Beach Gear® and more. S-XL. Orig. 11.9912.99. SALE 8.99 Select Docker® logo T-shirts. Choose from an assortment of colors! S-XL SALE 5.99 Weekend® 100% cotton shirt for young men. Choose from a great assort* ment of prints. Siies S-XL. Orig. 12.99. SALE 9.99 Assorted men's shorts. Choose from denim, sheeting shorts, knits and many more. Orig. $16-$22. S-XL SALE 12.99 Selected misses satin nightshirts and chemises by Delicates® Available in solids and prints. Orig. $20-$28, SALE 12.99 Selected Junior nightshirts and pajama short sets. Choose from baseball style nightshirts and short sets from Esltep® and Pinwheels® Orig. $20428. SALE 11.99 Selected solid, print and plaid sportshirts for him by VanHeusen® Orig. $24$30. S-XL SALE 9.99 Selected men's and young men's swimwear. Assorted styles in prints and solids. Orig, $15-$18. SALE 19.99 Selected misses and junior dresses. Sizes 5-18. Orig. $40-$85. SALE 12.99 Misses cotton campshirt. Short sleeve or sleeveless. Orig. $24, SALE 7.99 Selected misses pants from Dockers® Don Kenny® and more, Orig, $14-$40, SALE 7.99 Selected misses tops from Dockers® Hunt Club® and Cabin Creek® Orig, $12-$30, SALE 7,99 Junior ruffle front tie top, Orig, 12.99, 50% OFF Selected junior coordinates from Bum® Enuf® Cherokee® and more, SALE 6,99 Junior short sleeve print T-shirts, S-L Reg, $12, SALE 8.99 Mixed Blues® camp shirt for juniors, Sins S-L Reg. 15,99. 40% OFF Selected misses casual career coordinates from Worthington® Koret® Alfred Dunner® and more. HALF PRICE All discontinued beauty salon retail products. SALE 1,99-9,99 Pantihose and opaques pastels and discontinued colors by Hanes® Jockey® and Control Top® SALE 1,99-7.99 Assorted women's belts, Reg, 9,99-$18, SALE 9.99-14.99 Women's handbags, Assorted vinyls and canvas, Reg, 19,99-$38, SALE 3.99 Women's scarves, Reg, $10, SALE 3,99 Irregular JCPenney bath towel, If perfect $8 SALE 14,99 Women's dress and casual shoes, SALE 19,99-39.99 Selected athletic shoes for the entire family. Reg, 39,99>$70, SALE 4,99 Discontinued slip-ons and oxfords for boys and girls. Reg, 7,99. SALE 34,99 Men's Docker® casual shoes, Selected styles, Reg, $49-$68, SALE 4.99 Boys' solid color nylon swim trunks, Assorted colors, Sizes 8-20, Reg, 10,99, SALE 9,99 Boys' Ocean Pacific® 100% cotton sportshirts and T-shirts. Assorted styles in stripes and solids. Sizes 8-20. Reg. $20, SALE 5.99 100% cotton boys' Ocean Pacific® T-shirts and shorts. Assorted solid color Tee's with logo. Solid color shorts. Sizes 4-7, Reg, $10 to $12. SALE 3.99 Girls' Health-Tex® tops and shorts. 50% cotton/50% polyester, Printed ruffle sleeve top and solid shorts. Sizes 4-6X, Reg. $8 to 8.99, SALE 6.99 Girls' Ross® 100% cotton roll-sleeve T-shirts, Assorted novelty screens in solid colors, Sizes 7-14, Reg, $13. SALE 5,99 Selected boys' T-shirts and sport- shirts, Assorted S/S styles in stripes and screen prints, 100% cotton. Sizes 8-20. Reg. 9,99 to $12. SALE 4.99 Boys' Health-Tex® shirts. 50% cotton/50% polyester, S/S styles in assorted stripes and prints. Sizes 4-7, Reg, 8,99 to %99, SALE 7,99 Infant & toddler Health/Tex® short sets. Boys & girls' styles, 50% cotton/50% polyester. Orig. $14, NOW 9,99 Misses Hunt Club® striped T-shirt, V-neck or crew neck. Reg, $18, 40% OFF All swimwear for misses and juniors. Excludes "Preview '94" swimwear. ei«B3,JCP«nmyC«nv«iy,ln«. HMUl*r prto** (pouring In Uil» *4 «r« offering price* only. Silt* m*y or m*y not h»v* »Mn nw«l« «t rtgMlv prie**. 8*1* prletf on neuter-priori mwohwdlM *ff*cllv* through Situfd*/, July 4, 1W3, unto* Mlwrafet noM. P«re*nUo«* of) wprMffll taring* on r * thown. I of origin*! prtoM, •* t »4 ri Vi Inttrradltlt mirtalown* m»y h*vi Buy WrieloMOri fern*. STORE HOURS Mon-Fri 10 am -9pm Saturday 10 am -6pm Sunday 11 am -6pm JCPennev PEAR TREE CENTER, UKIAH J

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