The Algona Upper Des Moines from Algona, Iowa on October 30, 1956 · Page 23
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The Algona Upper Des Moines from Algona, Iowa · Page 23

Algona, Iowa
Issue Date:
Tuesday, October 30, 1956
Page 23
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New Sensation of the Low-Price Field THREE YEARS AHEAD! THE 1960 CAR HERE TODAY-NEW 1957 PLYMOUTH V^ ' V' ' ' # -X- # # # # # * # Eagerly awaited 'bell-ringer' of the exciting new 1957 Chrysler Corporation cars is PLYMOUTH— which is lower, longer, more powerful and represents a complete change in styling, body structure and chassis. Take a good long look at the long two-door hard- lop beauty shown at left here—also appearing in all its glory at the top of our opening 'Front Page'. This beautiful automobile, the Plymouth Belvedere with Sporlone trim, has a more powerful Fury 301 engine, and of course, the revolutionary new Chrysler Corporation TORSION- AIRE suspension ride. But this is just one of MANY '57 Plymouths . . . -She Out-thinks Torsion Ride all of them as much as five inches lower, and REALLY longer! Yes, really longer, for wheelbase has been lengthened from 115 inches for all models last year, to 118 inches for standard model Plymouths now and to 122 inches for Suburban station wagons 1 They not only LOOK longer, they ARE longer! Plymouth for '57 has to be seen lo be known, and to be fully appreciated. Its long list of brand-new features must be seen—right on the car! That's why a trip to Percival Motors and J 8c L Motors, both of whom are Plymouth dealers, should be on your memo pad for any day beginning Tuesday, October 30. '57 Plymouth Shown At Both Dealers The new 1957 Plymoulhs are being displayed at both J & L Motors and Percival Motors in Algona, both of whom are Plymouth dealers in addition to their other Chrysler Corporation lines. See Plymouth at both! Here is a brief run-down on other new Plymouth features: New rear fins aid road control; 14-inch tir_es with less air pressure; total contact brakes; 33 different models; stations wagons with rear 'observation' seat; bigger windshields, bigger glass all around; bigger motors. •* •* * * * * * * * * * THE "NEW KING" OF FINE CARS! ar egant Beauty ^**^ ^g Body Lines In Shape Of A Sleek Wedge As in all other new 1957 Chrysler Corporation automobiles, Ihe now IMPERIAL has to be seen "in the flesh" for real and full appreciation. And in the case of the Imperial, this is particularly true, for there are no words in the dictionary to adequately describe this magnificent piece of automotive design and construction. Pictured above is the new Im- # # * # # # perial Crown four-door South- hampion hardtop with fashionable landau top, a longer, lower, sleeker and still more powerful Imperial, featuring arrested-mo- iion styling, new torsion bar suspension, curved side glass, dual headlights, and four-way wraparound windshield. But what can't be seen in the picture is the eye-stopping wedge shape styling—a basic design concept today of aircraft, racing cars and racing boats. The Imperial rear deck slopes sharply to the bumper between rear tail fins canted outward to emphasize width. A deck lid with molded spare tire impression is available as an option. Gunsighi iail lights. Imperial's striking trademark, have been molded into the rear fenders for the first time. And power. All four series are powered by a new larger hemispherical combustion chamber Fire-Power engine for maximum performance and safety. Displacement, bore, compression ratio, and stroke—all increased. Available in Imperial, South- tiampton. Imperial Crown and Imperial LeBaron series, the new car is on display at J & L Motors in Algona. * # # * # NEW 1957 DODGE TRUCKS TO BE ON DISPLAY AT PERCIVAL MOTORS—with notable advances including increased power and load capacities, 3-speed automatic transmissions along with push-button driving controls, expansion of power steering and power brakes into all model types, and new styling, as shown above. Hoods hinge up from the rear, as shown. Numerous "firsts" in truck design are to be seen on the new Dodges, at Percival Motors. What A "Bonnet! Under the jutting prow of front fenders, is the new Plymouth double headlamp assembly, as shown above. The directional light, inside, really operates efficiently—and really shows 'direction'. Also, note that front end—beautiful, isn't ill Station Wagon Thrillers' for 1957 Plymouth pioneered the station wagon with the all-metal Suburban in 1949, and in the past years station wagons have zoomed in popularity. But what station wagons Plymouth has to offer fot '57! The picture above gives but a 'whisper'. There are four 9-passtnger wagons, two in each of the Sport and Custom lines; and eight 6-passenger models in Sport. Custom and Deluxe lines. Four-door models and two-door models! And all with lots and lots of wonderful new features! .* * * * * * * Just 4 Feet 7!/i Inches From Road To Roof SOTO xcitement! i... hi Hardtops, Sedans and Station Wagons WOW! . . . that's • one-word description of the new 19S7 DE- SOTOS! On display at J fc L Motors, Algona dealer. Do Solo for '57 will not hare to 'work hard' io get a full measure of attention during the showings . . . it's • spectacular new automobile that will just naturally get the Oh'* and Ah's! The big picture her* lets you see some of De Soto's many sensational features . . . that wide- sweeping rear end . . . that pure* Iv handsome front end . , . the Flitesweep styling principle of the Forward Look . . . the massive rear trunk • , . the new dash with five-button automatic transmission . , . the big, big wrap windshield! Yes, it's a car of excitement, and this time a dramatically different new series is offered in' De Soto — the Flresweep at a lower price level. Firesweep joins the larger Fireflite and Firedomo models, with superb styling and rare engineering features, And you'll really have to see in person the new ground-hugging lowness of De Soto, standing only four feet, seven inches from the ground! You'll see De Soto at J it L. Motors on Phillips street in Algona. FIRST SHOWN ON TUESDAY, OCTOBER 30, AT J&L MOTORS DIAGONAL STREET, ALGONA Visit Our Showrooms Daytime or Tuesday, October 30 To Saturday, Nov. 3, Inclusive We're Just A Few Blocks Apart! PERCIVAL MOTORS SOUTH PHILLIPS ST., ALGONA COME OUT ON PHILLIPS & DIAGONAL STREETS, ALGONA-AND SEE THE '57 CARS WITH THE REAL BIG THRILL!

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