The Algona Upper Des Moines from Algona, Iowa on October 30, 1956 · Page 21
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The Algona Upper Des Moines from Algona, Iowa · Page 21

Algona, Iowa
Issue Date:
Tuesday, October 30, 1956
Page 21
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NEWEST NEW CARS 20 YEARS! 1967 PLYMOUTH BELVEDERE SPORT COUPE Presented By PERCIVAL MOTORS, ALGONA J & L MOTORS, ALGONA jffilotneg ALGONA, IOWA, TUESDAY, OCTOBER 30, 1956 VOL. 93 - NO. 44 EXTRA! BIGGEST NEW CAR SHOWING OF THE YEAR! Dodge, Plymouth, Chrysler, Imperial & *** #*# * * • # # * * * Now On Display ### # # # * Gala Showing At Two Algona Motor Firms A new car showing expected to attract not only the residents of Algona and Kossuth county, but people from all over north Iowa as well, is the joint showing of Chrysler Corporation 1957 models being held by two prominent Algona auto dealerships, Percival Motors and J & L Motors, on S. Phillips and Diagonal in Algona. Five different lines of cars—each spectacular in its own right—are going on display beginning at 8:00 A.M. Tuesday morning, October 30. concurrent with the nation-wide showing. In both auto firms, preparations have been going on for weeks for the showing, and visitors to both showrooms will find something of a surprise awaiting them. Percival Motors and J & L Motors are located on the east side of town, within a few blocks of one another ... so it doesn't matter where you start. At Percival Motors, you'll find the 1957 Dodges and Plymouths, and at J & L Motors, a few blocks north, you'll inspect the new 1957 Chryslers, De Solos, and also Plymouths. Imperial, the rare "gem" car, is expected for the show, but not sure. In addition, visitors to the showing at either place can expect a ride to the other place in a new 1957 model . . . JUST ASK FOR A HIDE! J TALK ABOUT "LONGER, LOWER, AND SLEEK' New 1957 Dodge Has Sport Car Styling; It's Longer It s Lower For Smoother Ride FRONT SPRINGS ARE GONE IN '57 It has taken Chrysler Corporation engineers five years to produce and perfect what is termed the "outstanding automotive engineering advance of 1957." This is the new Torsion-Aire suspension system of the front wheels of these cars—which now gives a new kind of ride on any road. In these new cars—all of them —you turn corners with virtually no "sway", the front end remaining level. You stop without a jolting "front end dive." You., ride on the road with a carpet-'' like softness, quietly, without road shock. One ride in a new 1957 Chrysler Corporation automobile — whether it be Dodge, Plymouth/ Chrysler, Imperial or DeSoto — arid you come away marveling at this new featurel Terrific Response Expected For Five New 1957 Lines Representatives of both Percival Motors and J 8c L Motors. Algona, who have attended the national and regional showing of the new 1957 Chrysler Corporation models, state that dealer enthusiam U running at a new white-hot high. This is being conveyed to the people everywhere through a neti hour-long TV program sponsored by Chrysler, and from comments already heard locally on the ne* '57 cars, it is anticipated that the Percival and J & L joint showings will draw unprecedented crowds, The new '57 models are all on display at these two dealers' showrooms, beginning Tuesday, October 30, and all during the week, both day and night. # # » * THIS IS SPECTACULAR DODGE LANCER '57 HARDTOP The sparkling Lancer two-door hardtop above displays the new "Swept-Wing" styling of Dodge, and when seen in the flesh, this car for all the world reminds you of a jet zooming through the sky. Height of car is lower than any Dodge ever before built—barely four and a half feet high. Note the sport car appearance! A THINNER BUT STRONGER ROOF; HOW DID THEY DO IT? GOME SEE! Topping off new Dodge "Swept-Wing" styling is the new thinner roof of the car ... stronger, and a delight to see. Also, according to Percival Motors, there are other major thing* you will note in the new '57 Dodges: the new Torque-Flite transmission; the new Torsion-Aire ride, which makes a "carpet" of the road; new Total*Contact Brakes, requiring 20% less toe pressure; new bigger engines; and the widest Windshields ever seen on a pwwnger carl SEE DODGE FOR 1957 — the greatest car Dodge ever built! Big Excitement At Percival Motors A few days ago, a new car transport, direct from Detroit, pulled up at the side of Percival Motors in Algona. Nobody paid too much attention until the driver entered the front office, and quietly said: "I've got a couple of new 1957 Dodges for you outside." Then bedlam broke loose! Mechanics dropped their tools, there was a rush outside by the entire force, with complete silence as the transport driver lowered the ramps, and drove off the first 1957 Dodge to land on Kossuth County ground. Then, as in one breath, a gasp went up—AH! Those are the new Dodges you will see at Percival Motors. FLASH! CHRYSLER CORP. OUT TO 'GO PLACES' WITH NEW MODELS With a new slogan "THE NEWEST NEW CARS IN 20 YEARS". Chrysler Corporation is announcing its five new 1957 lines as automobiles that are in all ways destined to be leaders of the field in the year to come. Last year, the auto-maker was a step ahead with "The Forward Look", and with flared rear fenders in styling, a feature now appearing in all new cars. Now, for 1957, Chrysler Corporation is presenting FIVE COMPLETE LINES of cars with total newness. In whatever price range is chosen, from Plymouth to Imperial, in any of the 93 models . . . you will find them the new- esl new cars in 20 years) And you will find them waiting for you at Percival Motors and J & L Motors. 2 DEALERS OPEN EVERY NIGHT To accommodate everybody expected to view the five new 1957 lines of automobiles, and because o£ the unprecedented nature of this showing, both Percival Motors and J & L Motors will remain open every evening—Tuesday through Saturday, October 30 through November 3. Visitors are cordially invited to visit the showrooms in the daytime, of course, but so that all may call at their convenience, the evening showings are being held also. Remember, both places will ' "Most Glamorous Car In A Generation!" 1957 Chryslers Are New From the Tire Treads Up Swank Automobiles Shown at J & L Motors "In setting out to create the most glamorous cars in a generation, Chrysler has created a ear with the motion feeling of a poised dart," say officials of J & L Motors here. "The 1957 Chryslers are new from the tire treads up. They bring to the motoring public an automobile such as we ourselves have never laid eyss en before I" ^ Such is the "capsule" description of the new 1957 Chryslers, on display beginning Tuesday. Oct. 30, at J & L Motors in Algona. A list of innovations in car design and construction, as pertaining to the new Chryslers, would take a page of print in itself. Here are a few of the major items: Three new V-8 engines, all more powerful; T h r e e-speed push-button Torque-Flite transmission; the revolutionary new Torsion-Aire suspension; Aluminum-framed window openings on sedans; Deep-section safety steering wheel; total-contact center- place brakes . , , and others like dual headlights, flush door handles, soaring rear fins . . . and well, you can even have a Hiway HiFi record player! '57 Chryslers are offered In three models: Windsor (loweti. priced), New Yorker, and now a brand-new series called "Sarato? ga", built to market between the Windsor and the New Yorker,* Wheelbase of all models is 126 inches, and they are available in a choice of 121 color combinations. You can't miss seeing the new CHRYSLER—it's NEW from the tire treads up! On display at J & L Motors in Algona, Iowa. OPEN EVERY EVENING October 30 through November 3 (Come in Daytime or Evening) "Ah! What A Car! Chrysler New Yorker 2-Door Hardtop Approximately four inches lower than last year, the New Yorker has up to 40% larger windshield and a new 392 cubic-inch FirePower V-8 engine. Besides the two-door hardtop shown above, they are available in 4-door sedan. 4-door hardtop, convertible coupe, and Town 8t Country Wagon. Choice of 21 colors. MORE NEWS ON A FOLLOWING PAGE! . . , ABOUT THE FIVE NEW GARS EVERYBODY JUST "MUST" SEE!

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