The Algona Upper Des Moines from Algona, Iowa on February 15, 1899 · Page 1
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The Algona Upper Des Moines from Algona, Iowa · Page 1

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Algona, Iowa
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Wednesday, February 15, 1899
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ESTABLISHED 1865, ALGONA, IOWA, WEDNESDAY, EEBKUARY 15, 189U VOL. XXXIII-NO. 48, There has never been DOXSEE ON ADVERTISING. His Paper Bead Before the Hardware Dealers' Association. the thorns sprung up Some Pertinent Points on the Subject—Suggestions Worthy of Careful Consideration. kept in Algona than we keep. We have enlarged and improved our line still further, and we would like to show them to you. M. Z. Grove & Son. ams m The Des Moities papers give a lot of space to C. M. Doxsee's paper on advertising read before the state convention of hardware men last week. Following is the report of his remarks taken for the Leader. The original manuscripts were taken by the trade journals and his paper will appear in full in all the hardware papers. Mr. Doxsee made a hit. He said: There was a time within the memory of all who are present here today when advertising one's business was not considered essential to the success of that business, and if the proprietor of a retail hardware store ever did announce through the columns of a newspaper the character of the business in which he was engaged it was not done with any belief that U was necessary to promote or increase his business; but ho felt that the editor must be supported, so he allowed him to publish something like the following: "Richard Doe, dealer in hardware, stoves and tinware. Best goods and lowest prices. Give me a call." This advertisement was continued without change from year to year, for which he paid annually, with a sigh, the sum of $10. Richard Doe is not doing as much business today as he did then, unless chameleon like he has changed with color of the times; for in these times of department stores, catalogue houses and sharp competition, advertising and choked them." A great deal of our advertising seed falls among thorns and when we think the ground most fertile we Bnd after our money is gone that there is no harvest. To illustrate: A circus clown comes to your store, looks you in the face, studies you while you wait upon a customer, and makes you a proposition that for $1, $2 or $3, according to the amount of gullibility he thinks you possess, he will announce to the public your name and business during the performance. This is one way of getting your name before the people, but it comes high and you will realize before the show is over that his thorny jokes have choked the seed. Advertising schemes are so numerous and of such a varied nature at the present time that I would not be in the least astonished should some smooth Individual come to me with a proposition to sell a quarter space on the moon, the pay to be collected weekly, and to increase in amount as the moon increases from darkness to fullness, and it might be that visions of my advertisement displayed upon one cheek of the old man up there where everybody could see it, would lead me to yield and I should discover too late that I had "cast my pearls before swine,' as one does in throe-fourths of the so- called advertising schemes. " But other fell Into good ground and Nothing Better to be had for the money Than The Coffee is At The Fair Store. , the only remedy for "that tired feeling," which creeps upon the retail store. A stock of goods today unad- vertlsed is like broad without yeast- it has no life— and one stays by you about as long as the other. There are so many ways adopted by merchants to advertise tlieir goods— some good, some bad, some worse— that I can best illustrate them, if it would not seem inappropriate, by the use of the parable of the sower: " Behold, a sower went forth to sow; and where he sowed some seeds fell by the wayside and the fowls came and devoured them up." Some of your advertising seed have fallen by the wayside. We have paid good money to have our names and kind of business displayed on fences and barns, but who ever had a customer come to his store and say: " I saw your name on Jim Hill's cow shed, sol IJOlU-lU VJl* W1U* «...-— 7 thought I would come in and see what J5Ut OHIWL loll IUDW gv/vw E, brought forth fruit, some an hundred fold, some sixty fold, some thirty fold. Newspaper advertising may bring forth fruit an hundred fold. It is the most productive of results and brings the dealer greater returns for the money invested than any other method ho may employ. Some merchants may say: it is too expensive to advertise In the newspapers. We can't afford it.' It is expensive, I admit, if it is not properly done. It is expensive to keep a cow, too, that does not give milk. But a good cow that is well fed and milked twice a day will return more than thrice her keep. If newspaper advertising is expensive, why should all the nopular magazines of the day have fully one-half or two-thirds of their pages filled with attractive advertisements! 1 Why should city merchants occupy whole pages of the daily papers day after day, in some instances at a cost of $1,300 for each issue, unless it was a source of profit to themV What has made the catalogue houses and department stores such an enemy to the exclusive retailer.' Simply persistent newspaper advertising in season and out of season. If these great houses which have attained such growth within the past few years had not used printers' ink to advertise the character of their business, we should not know that they were In existence. In fact, it would not be possible for them to ^summarizing the points ^successful newspaper advertising, select the best newspaper, change your copy often and oftener, make your advertisements that we handle. Langdon & Hudson. NEXT SUNDAY THE DAY. The New Methodist Church to Be Dedicated at That Time. Special Services to Be Conducted by Dr. B. I. Ives of Auburn, N. Y. —The Program. PROFESSIONAL. •*^r*^r-v~*s*^**s^^+S~+~n^*+S^S~**f^^*- CLARKE & COHENOUR, ATTORNEYS AT LAW. Office over First National bank, Algona, la. E. H. CLARKE, ATTORNEY AT LAW. Collection agent; Boston block. «.O»**SB-. e ' c -.ws-. '•*•''«&.'—'•"•as-. ALGONA MILLING COMPANY. INCORPORATED.] attention Exchange and , 0wi n g to the price for good wheat^ BUY OF OUR LOCAL YARDI you had?" And when you drive into the country to find your "value received" you may discover that the rain has washed off the paint or some farmer has repaired his fence and got your advertisement upside down, or some "Young American," with military ambitions, has shot away with the gun purchased at your store certain letters of the original misspelled words, so it would be impossible for you to identify it as your own, and you would not know that you had ever had anything to do with it were it not that you possessed the receipted bill of the artist who did the work. You have advertised in hotel registers at $2.50 or $1.50 per square, according to whether you submitted willingly or held out till the eleventh hour, when you were finally persuaded through the great reduction in price and the fear of the loss of the landlord's influence; you have taken a square in his new quarter-sawed oak writing desk and iave had your name written in frosted otters, for which he paid with a groan 510 more or less. You have advertised on theater, circus and Sunday school programs, when you knew yourself that people went to the' circus to see the elephant and not to read advertisements. The seed that fell by the wayside was not wasted; it helped to fatten the fowl. So likewise the money you have spent thus in ad- vertising'has not been lost. The target which the letters of your name made on the fence boards has made it possible for our country to whip any nation on the earth; your advertisements in the hotel register and on the programs have paid for them, but the purpose for which you spent your money has not been realized. Your seed has and oftener, mai<e your «.uv°- IM^^— readable, make them timely, advertise L OCVU tvLJiUf nit* !»»-• ««• " specialties and be truthful. The question of how much money or what per cent, of a merchant's profits raiiv profitably be spent in advertising IB a difficult one to answer for all merchants. I once read of a man who upon engaging in business decided to use one-half of his net profits the first year in advertising. At the end of each month one-half of his profits for that month was set aside for that purpose. Before the year closed he found that tils profits increased so rapidly as the result of his plan that it was impossible to use up the half of them in advertising I shall not undertake to vouch for'this story. It is a fact, however, that an acre of ground well tilled is worth more than a quarter section of land grown to weeds. I would rather have a five-inch space in a newspaper with the advertising matter changed from week to week than three times that amount in a' startling advertisement at the same price. The question of what a merchant should spend in this way should depend entirely upon how it was spent. MEETINGS. First Church of Christ, Scientist, services at Odd Fellows' parlors on Sundays at 16-45 a.m., and Wednesdays 3 p.m. The subject next Sunday will be: » Christ Je- "Satisfied!" is the expression you always hear from intelligent men who use our superior buiTding materials, Quick, Reliable Service, Fair Treatment and Lowest Market Prices.,* C. C. Samson. B. F. Grose SAMSON & GROSE, [Successors to Hay & Rice,] ABSTRACTS REAL ESTATE LOANS, f ARMS AND WILD LANDS FOR SALE AND FOR RENT. Opera House Block. ALQONA, - - T IOWA. One Hundred Dollars IS offered to any person who can duplicate the CIGAR FOR 5 CENTS, SCHU & WATERHOUSE, brought forth no fruit. "Some fell upon stony places where they had not much earth, and forthwith they sprang up because they had no deepness of earth. * * * And because they had no root they withered away." Handbills, as a means of advertising, usually fall upon stony places and unless you advertise something which the people want — something to be sold at a special price upon a certain fl ay — you will receive about as much benefit from them as a farmer would who sowed his wheat on a snow bank. If a merchant depends upon handbills alone to bring him customers he will find in the time of his greatest need, when his store is full of goods waiting for the harvest, that like the priest and Levite, they passed by on the other side. Handbills smack too much of the auction store. There is where they legitimately' belong. The retail dealer may use them with some degree of profit to announce some special sale which will last but a day or two, but after that day has passed the value of the advertising is gone. It has not helped to secure that permanent class i of customers whom you like to greet every day with a "Good morning, Mr, B. Have you got your corn out yetr Where one person stops long enough to read a handbill through to see whose name is attached to it, ten will throw it under foot, having bftd no Impression made upon their minds unless it is that your store is of the "Cheap John" 1 "And some fell among thorns and ICUU UUAU fcJW»*w«»f "* BUS." All are invited. Meetings win commence at the Adventist church next Friday evening at 7:30, and will continue for a few days. Come and hear the pure gospel. Meetings conducted by Elder B. L. Diffenbacher. We Are I^odest About It Erametsburg Democrat: Algona has one honest man. A few days ago he sent Agent Hedrick, of the Milwaukee company, 30 cents with an unsigned letter stating that he had stolen a ride from Algona to some other point and that he wished to pay for the same. Bro. Ingham has been instrumental in having the religious census of the city taken and this man did not wish to be left out in the cold. All good move raents have their reward. A Good yield For Estherville Vindicator: The church people of Algona have engaged an evangelist and will conduct a series of revival meetings. We should judge va . m the results shown in the religious ceh ' ?5 *aken in that town recently that there no small' amount of missionary work to be done there. The evangelist has certainly found a needy field, but whether It will be found one fruitful of results remains to be shown. MONEY The new Methodist church will be dedicated noxt Sunday. Dr. B. I. Ives will be present to officiate and conduct the special exorcises. Dr. Ives' home is Auburn, N. Y. For years he has been engaged in this special work. It almost appears impossible for one man to do what he has done, but it is nevertheless truo that he has dedicated over 2,500 churches. In Iowa he has officiated at the dedication of nearly every one of the recent dedications, which include a score of the most costly churches in Iowa, such as Marion, Marshalltown, Mason City, Oslcaloosa, Rock Rapids, Sibley, and others. Aside from the attractions of the new church, the special music and everything of that character, it will be an occasion indeed to hear Dr. Ives. There will be three services, morning, afternoon, and evening. The following will he the order: At 9:15 Sunday school teachers' meeting in pastor s study, 9:30 Sunday school in chapel, 10:30 morning service, 3 p. m. platform meeting, fraternal addresses by local pastors; 6 p. m.. Epworth league; 7:16 evening service. The musical program will be extraordinarily fine, and will include the following numbers during the various exercises of the day: Prelude, Vorspiel zu Lone ?g r .^ 1 ; e [ Male'Octette, March Onward••••••• Acliitn Offer'to'lre,' Berceuse (Serenade) ... ^.. ^ Solo'/The Heavenly Dream...... .Treharne Miss Crete Goddard. Postlude, Gloria, 13th Mass . .Mozart Mixed Quartette, Crown Him Lord_ol A 11 Chas. H. Gabriel Solo, The Holy City ^tephen Adams Miss Crete Goddard. Prelude, Largo Celebre......G. F. Handel Male Octette, Memories of Galilee..... tl. JX. jrullHor Offertoire; Faith'.'.'.'.'.'.'.'.'. B. R. Munro Solo, O Holy Night..........Wm. Dressier Miss Crete Goddard. Mixed Quartette, Exalt the Lord Our Postlude,' Coronation'March Svendsen A large number of former pastors, presiding elders, and ministers will be Present THE UPPER DEB MoiNES adds its earnest wish that the day may •actically manifested and the work in hand grandly successful. This enterprise is one which has been watched most earnestly by our entire community. The magnificent structure is and will be the pride of our city, and generations to come will be inspired to acts of public spirit and progress as they think of the self sacrifice which expressed itself in this edifice. All Algonu should rally to the aid of this work. , , , , ,, The other churches, which have all along been sympathetic with the movement have adjourned all their services next Sunday except Sunday school, which appointment will adjourn in time to attend the dedicatory services. This good fellowship thus expressed, DANSON & BUTLER, LAW. LOANS. LAND. Collections a specialty. Office over Galbralth's. SULLIVAN & MoMAHON, ATTORNEYS AT LAW, Office In Hoxle-FerRuson bljck. E. V. SWETTINO, ATTONEY AT LAW, Algona, Iowa. J. 0. HAYMOND. B. 0. RAYMOND Raymond & Raymond, ATTORNEYS AT LAW, Office over Durdall's store, Algona, Iowa. FREDERICK. M. CURTISS, ATTORNEY AT LAW. Office over Kossuth County State Bank, Algona, Iowa. B. F. REED. ATTORNEY AT LAW. Office: South rooms over Durdall's store, Algona, Iowa. F. L. TRIBON, M. D., Homeopathic. PHYSICIAN AND SURGEON. Office and residence In the Boston Block. (In the new block.) H. C. McCCTY, M. D., PHYSICIAN AND SURGEON. Office at residence, McGregor street. PHYSICIAN AND SURGEON, Algona, Iowa. M. J. K.ENEFICK, PHYSICIAN AND SURGEON. Office and residence over Taylor's. DR. MAROARET E. COLES, Homeopathic Physician and Surgeon. Office and residence In Boston Block, ALGONA, IOWA, DENTIST. A. L. RIST, D. D. S. Local anaesthetic f 01 deadening pain la gums' when extracting teeth. Bicycles Repaired, Bicycles for Rent FOB time loans on real estate apply at Kossuth County State Bank. MONEY to loan at 5 per cent, A. P. CLAUSE & Co, Ths goo eows , augurs well for the cause of Christianity among us and we are sure the services set for next Sunday will be long remembered. MONEY to loan at 5 per cent, interest. Optional payments. H. BOXIE, -THE Mason City Brick and Tile Co. makes the best drain tile and hollow building tile in the world and lowest prices. F. O. B. any station^ ELEGANT Une of handkerchiefs, mufflers, new novelties in ladies'neck wear, Battenbergs, etc., for Obrirtnjw mw ents, a.t U.ALBKAUW »• Saws Filed, TWENTY'FIVE 03 Z. Grove & Son's. coffee for 85o at M, J. L EDMONDS, ALGONA, IOWA. Two doors south of U. P, M- office. WATER OR NO Artesian w»n contractor. ..I _ cable steam drilling machine owns* i» tbe SSunty ; sin* wells for water aupplyjor towns, cities, and railroads.. Speoiifl atteftttonjo farm well work. Estimates ,»»««' *. «»' Soy o»ly expert djJHejrt. Address

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