The Algona Upper Des Moines from Algona, Iowa on March 21, 1950 · Page 8
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The Algona Upper Des Moines from Algona, Iowa · Page 8

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Algona, Iowa
Issue Date:
Tuesday, March 21, 1950
Page:
Page 8
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2-A»gona Upp«r DM Molnet Tuesday, March 8!, 1950 Simple Elegance Keynotes Styles Left: Loretta of St. Louis chooses rayon crepe for a white blouse with its Smart, accordian-pfeated skirt mate, and tops it with a boylsh-in-mood butcher linen jacket. CentenFrom Chicago, comes this printed bolero costume in a candlestick print. Mandarin collar, jet buttons and cuffed, three-quarter sleeves. The dress is girdled with a wide, scalloped patent belt. Right: The '"ensemble look" as interpreted by Chicago Fashion Industries, boasts a drop shoulder and sleeve yoke effect of intricate cording. The corded trim is repeated on both suit and coat. Capes & Boleros Toss a jaunty cape over a slim- sheathed dress or suit . . . slip into a brief bolero and you Wifi wear the "ensemble look that is the'keynote of the Spring '50 fashion theme. From shoulder-hugging . cape- lets to • loose, hip-length styles, capes are big news. Suits, coats and dresses with simulated or detachable capes are another expression of the idea. TYPEWRITERS, N portable tw standard size, for immediate sale. Autona upper Des Moines- JET PROPELLED Mr. and Mrs. Robert McElhinney are now wondering if the stork is a jet-propelled bird. While racing down the highway one night recently, they were caught up with by the stork, which presented Mrs. McElhinney with a fine new daughter. The Long Torso Look Comes By New, Big Sleeves Look closely to the Spring dress collection and you'll find that th« really big news is—big sleeves! Light weight stiffening tricka Up full, short flounces, ruffled cape- let sleeves, sleeves puffed below the shoulder? Other popular sleeve styles are ong sleeves with easy fullness, kimono variations and tight sleeves that boast wide, deep cuffs. • Slimmer lines are called for by he full sleeves for a well-bal- inced silhouette. Rippled pep- urns jut out slightly over straight, heathed skirts. Side drapery and langes break up the monotony of he slim-lined frocks.. Images of the 1920's make their ippearance in all the dress col- actions and accent the slim heath . . . the long torso and the hort evening gown. Shorter skirts, uneven hemlines nd decollete necklines are al 20 influences. The bloused back odice is important for some ashions ... a taut smooth bodice or others. In all instances, the Btural waistline is quite clearly efcned. Pleats, slashes and side drapes dd interest to skirt lines. Look io lingerie touches of fine laces and dainty nets • . . wide use of linen, crepe, taffeta, printed crepei, printed chiffon and organdy . . . used alone or in combinations of one and the other. Short evening gowns in rich, crisp fabrics or soft supple sheers will be worn with jackets, stoles or shawls to cover strapless shoulders. All in all, the dress collections bear an air of dramatic simplicity, with surprising combinations of fabric blending . . . ensemble dresses, and sleeve interest . . . all worthy of note. BACK HOME The postal services of the world have tried for two months to deliver a letter, mailed from Postville. It was intended for Crete, Illinois, but the name of the state was left off and the letter has been all the way to the island of Crete. Four post-marks from Crete indicated that it had traveled all around the island, in the effort to locate the addressee. It's Trousers For The Girls Fashion turns the spotlight on trousers for the gals! Sportswear collections are "pants-happy" With novel treatments of brief shorts, clever culottes and smart slacks. There's excitement in the ta Bered-to-the calf trousers . . . je black, shocking pink, jade gree Worn -with bright contrasts o aprons and overskirts. Look fo these pants in velveteen, cottoi tweeds and other new fabrics. Culottes in the skirt manne are great tot tennis, golf ant spectator wear. Slacks will carr; a more tailored, better-fitting Ook than in seasons past. Remember, gals—it's fashion able to 'wear the pants'! Pleats! Pleats! And More Pleats Pleats are plentiful . . . pleat are perky . . . pleats are the mos important fashion detail of every important collection! Running the gamut from tiny pin-pleats to wide, boxy pleats youll find them as smart contri buttons on dresses, skirts, shorts . . . used for trim on pockets PINUPPIE MINT ICE CREAM HHRfTlS EXCITING NEWS IN FASHION FOR SPRING Sing The Blues For Spring, And The Reds Too! It's fashionable blues for Spring . in full-scale from with the sky blue .. navy! Harmonize tune with tints and bright primaries to tures. to sing the . sing it out soft, touched . to true, blue your spring tones of the mellow mix- Leading the color parade Is navy . . . dark and glowing and the perfect foil for the brilliant white touches demanded by fashion. Borrowed from the .water-color artists are the clear, glowing shades of fruit colors . . . pumpkin ... cherry . . . raspberry . . . plum . . . lemon . , .and lime. From the jewel family comes the vivid jade greeh, turquoise blue, ruby, and topaz tones. Shocking pink makes a dramatic entrance into the fashion scene again. From the mountains and the plains . . . from the deserts and the forests . . . from th« lakes and the oceans, come such dramatic demi-tints as buttercup yellow, to desert gold ... seafoam green to leaf green . . . robjn's- egg blue to blue black . . . lilac to wild violet! Reds are royal ... for complement ana for compliments! You'll see reds ranging from blush pink to the fiery brilliance of cardinal red. Wear red with white, With grey, with navy and black . . . add a dash of red to honey gold and beige . . . frost it on choco* late and cocoa tones. Spring black will take beautifully to all the pale, sparkling pastels ... to the striking, intensity of frosty whites. What a wonderful season for color! What exciting opportunities to mix and match your col- lors from Spring's fashion palette. E/nmtun AT LYLE'S SHOE STORE the soft and so-blendable SUEDE colors CLASSIC FAVORITE The suit that goes everywhere looks well ever/where! Man- tailored in many new fabrics. Come see our selection ... all sizes, including Juniors and half sizes. A "must" in your Spring wardrobe. $16.95 to $24.95 $6.95 Simply luxurious. ..the way they add richness to your costume! Simply wonderful ...the way they go with blues, browns, greens, reds, in fact every this-Spring color! See important new neutral Kola tan and Mist Gray in these and many other expensive looking styles at Connie's value price! (Also new Greens, Blues, Reds, Patents). ot ie«n in CHARM everybody's looking at my BABY DOLL FLATS \ THE SHORT TOPPER .... SO RIGHT FOR SPRING! And practical too ... for smart comfort wear through this season and seasons to come. In a host of exciting new Spring (hades and fabrics . . . you'll love your new topper! $16.95 (Others 14.95 to 29.95) HHIDg Department Stores TO HERALD THE SPRING SEASON ... New millinery as tantalizing as the frosting on a cake! Pick just the right accent for your Spring suit and topper from GRAHAM'S exciting hat bar... $2.95 and higher $7.95 fill thete way,, Calf in RED. GREEN STORE AlOONA, IOWA

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