El Paso Herald-Post from El Paso, Texas • 32

EL PASO HERALD-POST Saturday August 11 1979 2 Main objective is ministry KCIK: A new approach pastors of the downtown Protestant churches are coordinating the production of a half hour show called "Faith for Today" to fill the 4 pm Sunday program slot Sunday the station's programming is 100 percent Christian-oriented SPORTS WILL OCCUPY will occupy a place of importance in the Channel 14 schedule This month both Houston Astros baseball games and San Diego Chargers pro football exhibition games will be broadcast World Tennis and Championship Wrestling are part of the Saturday schedule and beginning in September KCIK will carry NCAA football action Also starting this fall will be a full schedule of Pacific Athletic Conference (PAC) basketball games Big Movie" with a variety of Hollywood films is shown weeknights at 7 pm while afternoon programming also includes and Beverly Hillbillies" A 90-minute schedule of classic children's cartoons starts at 3 pm Channel 14 can be seen on El Paso Cable Channel 8 and on Las Cruces Cable Channel 8 Programming at KCIK-TV Channel 14 El Paso's newest television station will be approached from an entirely different point of view than that of other commercial stations in the city according to Melvin Querio general manager and program director at KCIK Channel 14 expects its major financial support to be from the sales of commercial time KCIK will never schedule its programming based on the biggest profit potential" Querio said BEING A NON-PROFIT Christian organization the station views its main objective as ministry Channel 14 will be ministering to the spiritual needs and the wholesome entertainment desires of the community Querio said Querio brings more than 30 years of commercial television experience to his position in El Paso Most recently he was manager of Channel 40 in Sacramento one of the nation's most successful independent UHF stations "Counter-programming" such as Querio plans to initiate at KCIK has proven highly successful in other parts of the country on both VHF and UHF stations When the networks schedule afternoon soap operas Channel 14 schedules movies or talk shows like Merv Griffin When the networks schedule news programs Channel 14 schedules Love Lucy" and for those not interested in the news during the dinner hour KCIK SCHEDULES THE Christian Broadcasting Network's (CBN) 700 Club during the 10 pm news slot networks seem to copy vie with each other for 'the big numbers' in the ratings so the independents have a fertile field for alternative programs that usually provide entertainment which all members of the family can enjoy" Querio said believe that sports the best of old movie classics reruns of the most popular TV serials together with a well-timed schedule of children's programs will draw a loyal and appreciative audience to Channel 14 We are scheduling a program day and a program evening without undue sex or violence" he said APPLICATION to the Federal Communications Commission (FCC) for a construction permit and a commercial license called for 50 percent Christian and 50 percent secular programming The station is currently scheduling about half of their program week with what its management considers the best available Christian programs from a variety of sources both national and local The well-known PTL Club hosted by Jim Bakker from Charlotte NC is presented every weekday at 9 am Club PTL in Spanish has been scheduled for 10 pm Sundays the 700 Club from CBN is broadcast daily and KCIK's own 1400 Club a live ministry show from the Channel 14 studios is scheduled for Saturday nights at 9 A committee of local Christian clergymen headed by the Rev Ron Thomson rector of St Clements Episcopal ProCathedral and Dr Robert Young pastor of the First Presbyterian Church are working with the station on the development of a substantial amount of locally produced Christian programming To start Fred Astaire and Helen Hayes star as a couple deeply in love whose lives are shattered when he suffers a heart attack in Family Upside Sunday at 7 pm on channel 9.