Leicester Chronicle from Leicester, Leicestershire, England • 25

ABtl 10t8 FRIDAY. OCTOBER 30. 1970 Mc ABC cinema's facelift includes a modernistic box office which fronts the premises. The choice is yours not ours! Inside screen presentation in an intimate, luxurious setting. THE CINEMA INDUSTRY has a new approach to film.

Cinecenta built a four-in-one theatre in London, and some time after that Leicester got its triple Cinecenta. going. Audiences are special people nowadays, seeking Nearer the Clock Tower, in Belgrave Gate, there were "specialised" entertainment. They shop for their films, stirrings of a like enterprise. The ABC Cinema, with its 2.414 seats a 'as th ut a and no longer do they want to see them, necessarily, i as nr i in tie split cinema Intotw two, which to becogmane life with 2,000 other people.

and ABC-2. The luxurious result is now add ed to Leicester's amenities. For years the cinema's powers-that-be have been talking Biggest event at the ABC cinema before closure was the about seat redundancy. During the sixties the talking stopped installation of Todd-AO. and the lengthy run of "South and action was substituted.

presented in that medium. The idea that more than one cinema could be accommo- Modern 70mm presentation, with full stereo sound, dated under one roof began to be bandied around. At Notting- ing even when interval music is played, will be the rule at ham, action brought results a double-decker cinema. ABC-1. as it is called, began to happen elsewhere In the On the following pages DOUGLAS GOODLAD tells the country.

story of the twins and of the cinema they replace. We won this job because our estimate was lower than those of our competitors. (Although our known high standards probably had something to do with it as well.) We get a lot of contracts this way. Once you have worked with us and proved us competitive, you will come straight back to negotiate your next contract and, by putting our heads together, we can work out the most economical way of doing the job before too much gets down on paper. And, of course, the price will still be competitive if it weren't, you wouldn't come back.

This is why we do an ever increasing number of 'negotiated' and 'target' contracts. Whatever your project, phone Allan Sloan on 021 643 4400. Building, civil, mechanical and industrial engineering contractors John Laing Construction Limited Western House. Smallbrook Ringway, Birmingham 5 FRIDAY. It's 1 .1,, A 1,, 1 1 i i 1 iti 1 il tI 1 44 i 011.

11 101 aggrje 'MAW. Ark.joihrlik, so fi 1 I 4 lIT At owe' 4liciA. 1r Aliti liP. .41,1 i Insi THE CINEMA London going. Audiences are six Belgrave "specialised" entertainmet.

ABC and no longer do they wan. The was to be with 2,000 other people. result For years the cinema's powe, Aliggest event at about seat redundancy. During the installation of and action was substituted. presP The idea that more than one Mode- dated under one roof began to be At Notting- ing ham action brought results a cinema.

fr 1 ABC cinema's facelift includes a modernistic as it is called, began to ha-pen elsewhere In tit, box office which fronts the premises. country. A ill A.B OFFER w' OF I WO OK Pal 1111 1.. 0 4 NI WI a WEOFFER' YOU We won this job because our estimate THE NEW CORTINAS was lower than those of our competitors. (Although our known high Whatever standards probably had something to your project, do with it as well.) 021 643 4400.

MOTORING TO A NEW PEAK We get a lot of contracts this way. Once you have worked with us and proved us competitive, you will come The choice is yours not ours! straight back to negotiate your next LAIN contract and, by putting our heads together, we can work out the most CENTRAL economical way of doing the job before too much gets down on paper. And, of course, the price will still be Building, civil, mechanical ano MOTOR CO. competitive -if it weren't, you wouldn't industrial engineering contracto, BELGRAVE GATE. LEICESTER TEL.

50501 come back. This is why we do an ever increasing John Laing Construction Limited CAR PEOPLE WHO CARE ABOUT CAR PEOPLE! number of 'negotiated' and 'target' Western House. Smallbrook Ringway, contracts. Birmingham 5 A CHRONICLE EXTRA I Belgrave Gate 8 sai 1 and 2 LEICESTER TEL. 24346 Ad it's 'Hello, twins' in Belgrave Gate OFFER YOU THE CHOICE OF TWO 4111 Inti 1 1 -ti li-vv.

zrc i 1 10 ie. li tir 6.l 0 7 k.Ark WEOFFER: YOU THE NEW CORTINAS -BRINGING MOTORING TO A NEW PEAK CENTRAL MOTOR CO. BELGRAVE GATE, LEICESTER TEL. 50501 CAR PEOPLE WHO CARE ABOUT CAR PEOPLE! LAING.