St. Lucie News Tribune from Fort Pierce, Florida • 29

Tribune SECTION MONDAY9 November 20 1989 New TV station preview we plan to do a lot of educational programming with the schools If we started sooner the kids would be gone on Christmas vacation and that's not a good way to kick off "Also we had some testing to do on our located near the Fort Pierce city limits "which we could have done on the air but that sure made our job of getting prepared more Peterson said "The third reason is that we are also going to do a lot of local programming" she said "We are in the process of putting together a local business and local agriculture show each thirty minutes long Plus we may have two or three other locally produced shows but all of these still need more discussion before anything firm can be A full schedule of programs on Channel 21 could be ready as early as Dec 8 she said Peterson Brian Brightly president of David Sheets ntlSUNI BUSINESS WHITES PORT ST LUCIE Officials with WTCE-Channel 21 the Treasure Coast's newest television' station have rethought their strategy and decided to broadcast the debut programming Jan 7 instead of Dec 1 "There are a number of reasons for that January seventh said Lynne Peterson acting station manager "One is that Owen Ryan holds a pig-shaped Party Spuds MacKenzie bites cracker the parent Palmetto Broadcasting and Claude Rhea president of Palm Beach Atlantic College the source of seed money introduced the station to the public last month during a press conference at SL Lucie West The three announced plans to make Channel 21 a Public Television Service station after the station goes on the air as required by the Corporation for Public Turn to PREVIEWD2 BranifFs out with a whimper Carol Jouzaitis THE CHICAGO TRIBUNE CHICAGO The suspension of passenger service last week by Braniff Inc seemed an anticlimactic end to what was once the eighth-largest airline Unlike its dramatic and much-publicized bankruptcy in 1 982 this time Braniff went out with a whimper Braniffs bankruptcy filing on Sept 28 its second in seven years raised plenty of doubt that the airline would survive The owners saying thqy plan to shrink Braniffto a charter operation are searching for new investors and considering asset sales Braniffs grounding registered a mere blip on the aviation scene Even in Kansas City Mo where the airline accounted for about half of all passenger traffic passenger inconvenience was minimal as other carriers quickly moved in to plug the Nonetheless the disappearance of even a minor player such as Braniff is expected to mean las competition in an industry dominated by a few giant carriers The effect industry experts say will probably be higher fares on Kansas City routes and increased pressure on Capitol Hill for reregulation of the airlines will not be said Denis Day a travel industry consultant based in Oak Brook I1L industry flew right by Braniff after its first bankruptcy and the airline never caught Braniff which operated hubs in Kansas City and Orlando had accounted for only 1 percent of the UJ3 airline capacity since its comeback But even as a small carrier beset by financial problems its presence benefited consumers Inc billions hcome MKMFm the effect Furbush and his group have an intmme interest in the RTC and its properties The group is composed of property managers and other real atate managers who specialize in managing and ii iipving real estate assets In the spirit that one disaster is opportunity the group sea plenty of opportunity for businasa STUART Attorneys open new offices in Stuart Warner Fox Seeley Dungey attorneys PA opened a new professional complex recently The 13000-square-foot building at 1100 UJ3 1 in Stuart will be the headquarters The law office has been serving Martin and St Lucie counties for more than 15 years The St Lucie County office will move to larger quarters in the new Barnett Center on Prima Vista Boulevard by early next year Practice between the two offices is fully integrated offering a broad range of legal counsel and representation in real estate land use and environmental law corporate and business laws civil litigation estate planning and probate For more information contact Steve Navaretta at (407) 287-4444 ai 878-3814 FORT PIERCE Equipment firm hires more staff Miller Equipment Company at 4147 UJS 1 in Fort Pierce has increased both its purchase options and staff A rental purchase plan has been introduced and is available for all the products including Case Harvester Farm Tractors TCM Forklifts and Isuzu Trucks and Power Units Miller provides full service and parts for all its products Jim Minton has joined the sales and management team of Miller Equipment Minton has 16 years of experience owning and operating dealerships of major lines of truck farm and industrial euipment LOS ANGELES Flintstones Yogi on way to big screen The Flintstones and the Jetsons are headed for the big screen and Yogi Bear will endorse a string of Park" campgrounds as Hanna-Barbera Productions tries to diversify David Kirschner new president of the company that created wisecracking mischief-making Yogi Bear and the stone-age Flintstones said he dreams of building a family entertainment empire based on the classic cartoon characters Last week he announced plans for flill-length films televirion productions theme park attractions and campgrounds all designed to revive Hanna-Barbera goal is to show the industry that we are a said Kirschner who created the animated film "An American Tafl" TREASURE COAST looking for your business news Do you have a business news item? Send it in looking for information about employee promotions new businesses company awards and other business tidbits Send your information to Jolinda Porfidio business editor at The Tribune PO Box 69 Fort Fierce Fla 34954 Wanted: Businesses to share techniques The Tribune is starting a new business feature called Getting Started As the logo implies the column will outline the intricacies of starting a business To do this looking for volunteers business owners who have been in business at least a year but no more than five years The time limits are to ensure that the ownen are fairly well established but new enough to provide recent techniques for those wanting to jump into the world of business If you're interested in being fear tured and are willing to reveal specifics send a brief outline of you and your business to Jolinda Porfidio Tribune Business Editor PO Box 69 Fort Pierce Fla 34954 Robert Dvorchak THS ASSOCIATED MESS NEW YORK Owen Ryan envisioned "Party as a fun way to market wheat and sesame-seed party crackers shaped like ducks deer pigs and rabbits What he got was a dogged legal scrap with beer giant Anheuser-Busch Cos Inc which sued Ryan contending that people would confiue the crackers with A year later Nabisco takeover doing just fine look alike AP Laserphoto Anheuser-Busch which makes 78J million barrels of Budweiser and other beer a year and controls 40 percent of the US beer market declined comment through its attorneys and Peter Fowler of Flrischman Hillard a public relations company Ryan said the dogfight pits a pipsqueak businessman with five employees and no mascot against a company with Turn to SPUDSD2 FUR Nabisco Nabisco Earnings for 1988-89 in I Sales i the property few people in the real estate industiy believe the task can be accomplished within that time frame Wiliam Seidman chairman of the Federal Deposit Insurance Corp who oversea the RTC has said he believes the RTC will be a factor in real atate markets across the country for at least a decade Animal snack next to a Spuds MacKenzie its beer promoting mascot Spuds MacKenzie Original Party "This is financial bullying and harassment plain and simple like a bully who goes to a playground and wants to take your ball because said Ryan founder of Owen Ryan and Associates a marketing and consulting company in New York "Can you believe that pooch can bite so he said every dog has its day" buffeted with uncertainty raised by smaller takeovers "I think the company is doing tremendously said Kurt Feuerman a securities analayst at Drexel Burnham Lambert Inc Jack Maxwell of Wheat First Securities in Richmond Vai said a good company and got a good Investors also praise the new RJR Nabisco Confidence in the company was evident in the recent performance of the high-yield that were used to finance the takeover Prices skidded on the high-yield market after other big buyouts ran into trouble recently RJR There are two reasons why Because of the nature of RJR business the company is considered inherently more stable than other companies Investors also have confidence in its management The biggest worry for highly leveraged companies like RJR Nabisco is cash flow without a strong steady influx of money they cant-pay their interest bills annual convention in Dallas this week said the fear exists even though the government has repeatedly said it real estate markets with fire sales of real estate sales of properties at dose to their market values are not going to hurt the real estate he said The RTC has said its policy will be to Joyce Rosenberg THE ASSOCIATED MESS NEW YORK Wall Street was stunned Bond brokers froze Doomsay-ers talked of financial disaster That was the scene a year ago as the biggest takeover battle of all time consumed RJR Nabisco Inc When it was over the investment firm Kohlberg Kravis Roberts Co had defeated the food and tobacco top management paid a record $2453 billion in borrowed money and put the company heavily into debt Critics of the 1980s takeover era said RJR Nabisco would be crushed by the weight of its debt load and jeopardize the banks that financed the deal The bond market already reeling from a rash of high-priced takeovers was traumatized because investors thought the buyout binge had gone too far What a difference a year makes Despite a debt of $23 billion RJR Nabisco now is seen as a relative rock of stability while the financial markets are Real estate industiy on lookout for federal bomb to drop affiliate of the National Association of sell no properties for less than 95 percent Realtors Furbush speaking at the trade Jack Snyder THE ORLANDO SENTINEL of market value And although Congress has given the RTC five years to dispjse of The longer the time span in which propertia are disposed of the leu there will be on real atate markets DALLAS The Resolution Trust Corps assurances aside the hundreds of millions of dollars in real estate left over from the thrift industiy bailout has some people nervous In fact much of the real estate industiy waiting for a time bomb to said Donald Furbush president of the Institute of Real Estate Management an I' I )V I.