The Commercial Appeal from Memphis, Tennessee • 11

THE COMMERCIAL APPEAL MEMPHIS WEDNESDAY MORNING JULY 26 1961 LAST -f CSSSSSSSSSSSSSSSSSSSSSSSSZSSSSSSSSSV- Mere ha mill's amid lysimiess Mem Salyfe SUCCESS STORY I Honor Guests Mid-South Premiere KMir earn jummaux' The John Gerber Co Btemphl Born Owned Operated Since 1880 Always proud to welcome a new innovation such as the truly exciting CINERAMA to our great City of Memphis Kmpm V'' Honorable William Baird Lt Gov of Tonnossoo Honorablo Honry Loeb Mayor of City of Momphis MEMPHIS YOUTH CONCERT BAND BLUFF CITY CONCERT BAND AMERICAN LEGION COLOR GUARD I DRUM AND BUGLE CORP' MID-SOUTH FAIR BATON TWIRLERS MEMPHIS RECREATION CHORUS For Our Mid-Soutli Friends HOTEL PEABODY PRESENTS Cinerama Holiday Weekend 2 3 DAYS A completely planned package weekend for your pleasure and enjoyment 0 it Accommodations At The Peabody ie Reserved Seats At Cinerama Dinner and Dancing At Tha Skyway Supper Club 2 Delightful Breakfasts 2 Superb Dinners For Further Information Wrifo Manager HOTEL PKARODY i "The South's Finest One of America's SALUTES LOEWS PALACE to 3251 NER Mil FIRST to bring Memphis CONGRATULATIONS CINERAMA OURS EXCLUSIVELY SHOP DOWNTOWN 1 See THIS IS CINERAMA Our Congratulations to Loews tho new cinerama theatrel BEHTOHRJffl 71 UNION AVL THE FUR OF STYLE QUALITY Mid-fasth's Flit Ferrlers twirn i IVt are promt to hare had a part in the rw rrxora-(ion of beautiful Loeus'e Palace special for CINEBAXA GUY mix PIASTER CONTRACTOR INC Ml HABVAKD (it 1-Slie mm We Are Excited Over the Fact That lei ne urn 0 HCNNICOlOft HAS COME TO MEMPHIS! Enjoy ThU Wonderful and Welcome Thousands To See BEST WISHES TO CINERAMA Af Loew's PALACE In Memphis BMBilWCTt "Thin la Cinerama" tho first film Introducing the widely-heralded new dlmen Ion In entertainment now comes to Memphis at the Loew'a Palace Theatre It cornea with an impressive record of success It is the only film to havo I won Academy Awards In two 'eonsecutlvo years "This Is Cinerama" is one of tho five top-grosalng films in history although it has been shown in litlio mors than thirty thcatrea in tha world It holda tha record for the longest run on Broadway of any film ever made "This Is has played before thousands as the official United 8tmtea exhibit nt tha InteraaUonal Trade Fairs in Damascus Syria and Bangkok Siam It haa been shown in French Italian Spanish and Japa-nrse la Cinerama-may now bo seen at Brussels World's Fair The accret of Cinerama la its unique theatre set-up and revolutionary way of making moviea Instead of Just one projector thro separate projectors Join In throwing a giant imago on a hugs screen that curvea In tha front of ithe theatre The picture is aix timea larger then ordinary aise In addition there art several loudspeakers In back of tho screen and sound coming from the sides and back of tha auditorium AH these technical details combine to give tho person in tho audience feeling of participation In what la going on seemingly nil around him Wherever the eye travels there la giant fuU-color action and the sound comes from where It should In real-life When the screen opens up to its full size you are riding on roller coaster Tour eyes see not only straight ahead but all the color light and movement seen from the corners of tho eyes In another scene the voices of choir are heard at tha back of tho theatre The choir-liters seem to file down the aisles until they actually appear on the screen Because a Cinerama then tre requires such elaborate installation! and apaclal equipment the number of theatres In which Cinerama will ba shown Is limited Only America's largest cities will sea Cinerama And then only ons theatre In that city will ever show Cinerama it will never be shown in neighborhood theatres i Fred Waller tho Inventor of Cinerama worked for fifteen years to perfect this new entertainment medium He first got his ideas for multi-dimensional film working In tho special effects department of Paramount Pictures studios Here he developed his theory of "peripheral that reality depends on sight not directly In front of the eyes but at the indiatinct edges of vision At die World's Fair of 1930 he received a further elue When working on plans for the ballshaped Pcrisphere he realised his screen must be curved His ideas led during World War II to tha Waller Flexible Gunnery Trainer which is credited with saving nearly a quarter million lives After the war Cinerama waa readied for demonstration Hazard Reeves the audio expert prepared the stereophonic sound ayatem that duplicated for the car Cinerama's re alum for the eye Lowell Thomas tha famous newscaster and world-trnv-aler saw Its possibilities and aet up an organisation to produce films for and In Cinerama Ho and Merlan Cooper the man who made Kong" da elded Cinerama should ho tho atar of tho first film And ao la Cinerama" consists of a series of short and varied among them the opera and ballet at I Seals tha beauties of tho Grand Canyon aeon In breath-tnk lag flight across tho United States gondola ride In Venice Spanish bull fight and Florida water skiing Many thousands have gone abroad or seen America from the air after participating in "This la Cinerama" but many times that number have had their desire for travel satisfied through thU "see more and hear more" form of entertainment They have experienced some of the pleasures of travel without its inconveniences They have left Cinerama perform 1 ancea with tha feeling of i "actually hiving been PARTIES 100 EASTMAN ESTRON ACETATE BEST OF LUCK CINERAMA FOR RENTALS PHJA5-1333 WE RENT CARD TABLES ROLUAWAY BEDS CHAIRS HIGH CHAIRS BABY BEDS WHEEL CHAIRS OTHER ITEMS NATIONWIDE MILLS Ike Storo With Pene-Pfeeilsf Meet 107 SOUTH MAIN AT GAYOSO Congrafulatidhs Loew's Palace Hie Mid-South's First Cinerama Theatre Downtown Eiwt South NOW PLAYINA "TAMMY TELL ME TRUE" So Very Pleased That Cinerama is Coming to Memphis We Rope Ton Coo Visit IJs Tee! THE ONLY THEATRE IN THE MID-SOUTH THAT WILL OR CAN SHOW CINERAMA PRODUCTIONS ajwuxMuwwiwamcofl MATINEtS 3 PM WED-SAT S130-S133 SUN-HOLIDAYS NIOHTS Ii30 PJH EXCEPT SUN PM SUN THRU TNIII FRI-SAT-HOUDAYS f300fi 30 MUttMMtMMg To a Beautiful Newly Remodeled LOEW'S PALACE THEATRE And to tha Beating and Fabulous What a Wonderful World of Entertainment At Memphis Theatres! You'll Want To See I GOLDSMITH'S CENTRAL TICKET OFFICE OR LOEW'S PALACE 81 UNION MEMPHIS TENN letteted Ii I MATINEE I IHHII mHmmbii MATINEE a lAdCtwiM- EVEWixa I CilNlMM'IV lyljiifiiiifl And While You're et It Why Not Take In thn Very Fine Movies to Be Feetured Daily at the HOUAOK date BOX OFFICE OPEN SUNDAY 12-6 PM WEEKDAYS 12-9 PM MAIL ORDERS I cr PROMPTLY FILLED I I I I I I Wu Add Our Sincurutt Congratulations! Moors Construction Co M2 Soeth Ceeper Home Smm -Tom Ptm acIom Moms selledSned ceeeleee Our Aisocistion With Loew'i Palace During the Recent Remodeling Program Hat Baan Wonderful iicnnm iTino At Mo Newly tomodeled LOEWS PALACE Plan Now to See cinerama Congratulations on CINERAMA McConnell Johnson SCOTT ELECTRIC CO ft 617 Jeffenon Ave ft 81 UNION AVENUE JA 5-1602 MEMPHIS HEARINO AID DEALERS ASSOCIATION Motion coni MrKnil A.