The Commercial Appeal from Memphis, Tennessee • 35

THE COMMERCIAL APPEAL MEMPHIS FRIDAY MORNING MAY 18 1951 35 l-tv 'w --V 4 hanks To The Creative Genius of The Superb Architects Artisans Craftsmen and Co-operation of The Business Institutions Who Combined Their Talents To Erect This Magnificent Theatrical Edifice RHOPEIIkI a 4 BIG OPENING ATTRACTION! RUNS THROUGH TUESDAYl TT II I "1 Wfo and Joe 3rt on A -5v As -v? yn 4 i i r' jfwfej-r i I 1 i Cu VVr DAVID WAYNE 'Jod TOM I the modern end beautiful CROSS-TOWN THEATRE is truly es modern ns the 21st Century It was designed constructed end decorated to give greater Memphis one of the most beautiful theatres in the South as well as one which will be modern and up-to-date at the turn of the new century Conveniently located in midtown Memphis with excellent bus and taxi service and FREE parking space aa well as a driveway under the large marquee for the convenience of unloading during bad weather Year air conditioning perfect sound with new developments that produce the utmost purity in tone achieving qualities which have never before been heard in motion picture theatres over-site screen with perfect view from every seat contour stage curtain only one in the Mid-South tallest vertical neon sign in City of Memphis hard of hearing aids and many many more exclusive features you will enjoy at the new CROSS TOWN THEATRE will MARINA BERTHEFFREY LYNN KXTKA ADDED LATEST NEDS ENTS BUGS fiUNNY in FAIR-HAIRED HARE" Trrhairolnr Cartons mrOVERTURE A MCSICAI TREAT ADMISSION OPENING NIGHT Adults 60c Children 14c All Profits from this Perform onco 90 to Cynthia Milk Funa SATURDAY MATINEE 2:00 PM Adults 50c Children 14c Sat Night 40c-14c MATINEE DAILY 2:00 PM CONTINUOUS Metal Trim and Air-Condition Duct IF'orfe Installed By BEN MALONE CO 323 POPLAR ST PHONE S-MSS Success to the yew CROSSTOWy THEATRE THE NURRE COMPANIES INC tU So Dudley St ELECTRIC WIRING AND LIGHTING By Eagle-Trobaugh Electric Co 479 MAIN ST PHONE 38-1321 Congratulations To the Cross toun Area To Memphis and to MALCO THEATRES AC On the Accomplishment of the Magnificent CROSSTOW'X THEATRE FILM TRANSIT Inc Best Wishes of CRUMP CO The Largest Insurant Agency Compliments of JOHN FISHER MOTOR CO CHRYSLER PLYMOUTH Compliments of THE LOCK SHOP 1730 Madinn Ave Phone 38-3758 KEYS LOCKS SAFES A FRIED OF MALCO THEATRES A FRfED OF MALCO THEATRES HARBIN DAIRY FRESH MILK GRADE A PASTEURIZED SEATS By INTERNATIONAL SEAT CORP Home Office and Factory Union City Ind Compliments of yationally Known JOHNSOVS MOPS CO OR A TULA TlOyS TIMES PRINTING COMPANY No Little Rock Ark Best Wishes Memphi Electric Motor Service HI Jirkwi Are SOUTHERN THEATRE SERVICE CO souyD EGISEERS Wl S8RVICI AND MAINTAIN ALL MALCO THEATRES SOUND AND PROJECTION EQUIPMENT rnXCRATl'IATION FROM FISHER HEATING PLUMBING CO Mechanleal Contractors Serving Memphis Since 1898 Supp You Hate A tire Tonight PHONE 8-1918 A FISHER Inc Insurance Tremendoui Congratulation To CROSSTOWN THEATRE OKLAHOMA CITY SCENIC CO 9-1183 993 Hey SI.