Oakland Tribune from Oakland, California • Page 46

OAK LAN BUME 46 SUNDAY MOKTTINe, MARCH 20, 1910. VOL. 1. OAKLAND, CALIFORNIA, MARCH 20, 1910. NO.

1 I- ww "wrrrNMrMVN 'iv ROCK RIDGE GAZETTE Published Every Week in the Interest of ROCK RIDGE PARK Guaranteed Circulation, 48,000 Copies. FRED E. REED, BUSINESS MANAGER. Telephone Oakland 382 A-3328. BROADWAY EXTENSION AIDS EAST BAY SECTION Principal Street of Ihe City of Oakland Becomes Link in Unrivaled Chain of Good Roads EDITORIAL smooth, broad driveway for vehicle.

Broadway Is to be extended from Temescal creek to Claremont Park. That is the announcement made this week. The extension of Broadway is brought about by the generous dona-iton of the right of way through his property by Charles Butters. The extension is to, tie from Vernon avenue northward. Plana are being considered by the.

street department m.io io Oaklarid for paving the 5 csgBccigriigilgSafr -5 9. Ladded section of Broadway, and these Is -i i V. It is the confident belief of the editor of the' "Gazette" that no man, woman or child can spend one of these bright California days in the Rock Ridge foothills without a feeling of pride in the glorious city in which his lot has been -cast. To stand on these higher places back of Oakland and look over the picture below, to take in the view of hills and sea with the virile cities of Oakland and Berkeley -spread between, to breathe the pure, fresh air and let the warm sunshine envelop you, to sit on the hills and. see the sun go down in the ocean, brings new conceptions, new inspiration for the city in which you live.

We want you to go np on the Rock Ridge hills. To go out as the people before you' for the past thirty years have gone to these fine old picnic grounds. To go with your lunch basket and revel in the pure air and warm sunlight and the inexpressible charm of the canyons and hills and bay. We want you to see for yourself the magnificent future of Oakland as it can best be seen from the hills of Rock Ridge Park. And then while there on the ground we want you to look off over the city at your feet and feel the pride that we feel when we realize that Greater Oakland is to have in Rock Ridge Park such a magnificent private park residence place in her city a place for homes built to an ideal.

'J' HOME OF R. L. HARRIS IN ROCK RIDGE PARK. Broadway oecomes tne connecting link In the chain of magnificent roadways from Mount Hamilton to Mount Diablo. This is the longest up-to-date stretch of automobile roadway to be found upon the Pacific -oast.

As an avenue for pleasure travel it opens up a scenic route that has established, its right to be put at the head of all of California boulevards. On no other drive can the traveler In his smoothly gliding automobile pass through such a series of quickly shifting scenery of never falling Interest. The drive passes through the blossoming orchards, past meadows where the popples' flame from the ward background; up to the hciRhts of the foothill road, where every turn opens new vistas to the sight; past th broad sheet of Lake Merritt with its flitting pleasure-craft and park bordered shores; through the rush and roar of the business district of a great city and then out amo.ig ths villa residences and homes of Claxemont, Rock Ridge and Berkeley; past the University of California campus and thence to -Contra Costa county. All of these 'varied and dissimilar bits of natural scenery and man-made things, are linked together this new work of extending Broadway. Three houses already building anil the completed plans for nine others to be constructed at once, only two of which are to cost less than $5000, show the character of homes that ar plans will be carried out uunug present season.

The street will, in its extension, be one hundred feet wide, and the roadway will be paved with an oil macadam that will give a IT'S SPRINGTIME OUT AT RIDGE PARK Hundreds "of people were on the hills of Rock Ridge Park last Sunday enjoying the sight of the acacia, the willows and the smaller shrtibs bursting into bloom. The air was delightfully fresh, tempered with the warmth of the spring sunshine and carried with it the invigorating odor of the salt waves over which it gently blew. There was a scent of growing things FINE HILLSIDE HOME NEMlNG COMPLETION HERE MAN WORKS IN ACCORD WITH NATURE It was Ruskln, we believe, who, said: "Any house, to be beautiful, must seem to be a part of the soil sustaining it; seem a part of the earth, and seem tq take hold on the earth." In Rock Ridge Park is presented the opportunity for carrying into effect this idea. There the architect is given, what is rarely his, the chance to make his work seem a part of the earth." In Rock Ridge Park this ideal condition of conformity of man's work with the ground plan of nature is to be realized. in the breeze that brought to the DR.

JOHN SNOOK GETS BUILDING BONUS Dr. John Snook of Berkeley is to be the third owner to get the bonus offered for building in Rock Ridge Park. The amount 'of this bonus is to be $1000, the cost of the house being above $7500. The Snook home will be located on Ocean View Drive on a lot- 8 0 feet "vide by 140 feet in depth, and when finished it will cost approximately $8000. LOCATION "HAS CHARM PECULIAR TO ITSELF There is a charm peculiar to itself about every lot in Rock Ridge Park.

The lover of the ocean view, the person who delights in the play of the lights and shadows on the hills and wooded canyons, and those who take pleasure in the picture of the smooth lawns and flower-bordered avenues each find what suits them best. And every one becomes at once a staunch defender of his own home site's superior qualities. piling up into the Contra Costa range beyond. The owner made his selection after careful investigation of other localities and is more firmly convinced every day that he has made a selection for a home place that is without an equal. He said in talking about his new home: "I feel that I have found in Rock Ridge Park the finest site for homes of a superior class that exists in California.

I am immensely pleased with the Rock Ridge idea. native of the east a suggestion of a Virginia spring time. Only this was a softer air, a brighter, warmer sun, and a more delicate perfume than could ever be found in the most favored season in the "back east" region. Scores of family parties carried their lunches out. and picnicked under the trees above, the canyon where'Temes-cal creek 'comes down and the big oaks and eucalyptus spread their shade.

The new residence R. Jj. Harris, assistant Pacific Coast manager of the Northwestern National Fire Insurance "Company, is nearing completion In Rock Ridge Park, and will be occupied by the owner about April 15. It will be mountain cottage of the true Swiss type and fits its surroundings. The building is to contain eight rooms and is built from plans drawn by Architect A.

AV. Smith. The cost will be about $5000, exclusive the lot 80feet by 160 feet on which it stands. The effect of the architectural style adopted is heightened by the massive walls of boulders constructed around the grounds. From its location on Ocean View Drive the owner has an unrivaled view up and down the canyon across the to occupy the Rock Ridge Park lots.

i GO OUT TO ROCK RIDGE TODAY Facts About Rock Ridge Park For maps, prices and other information regarding Rock "Ridge Park', call at the officeof the Laymance Real Estate Company, 1214-1216 Broadway, in the Realty Syndicate Building. Or a post card with your name and address will bring an immediate response. Take the College Avenue Car, transfer to the Country Clubi line, and ask the conductor where to get off. Or, if you prefer, phone to the office for one of our motor cars. LAYMANCE REAL ESTATE COMPANY, 1214-1216 Broadway.

Phones Oakland 328 and A-3328 Rock Ridge Park is twenty 'minutes from Fourteenth and Broadway by street car lines running through, the golf links of the Claremont Country Club. Sixty-five lots sold during the win ter and a score of these to people who sought the agents without being attracted by advertising, tells the story of the grip which Rock Ridge Park gets upon those who walk over its hills and enjoy its beauties. Temescal valley to the villas Claremont. with the tier on tier of hills WANTS OAKLAND I II 0 MARVELOUS SUCCESS TO BE "THE CITY" where I was going, and I replied, "To the city," and he laughed and said, "Why, you are already in the city." It provoked me very much, and people will continue to call San Francisco the city until something somes along and wakes them up. Last evening I was engaged to sing at Father McNally's Auditorium, and in vain I waited for my accompanist to turn up.

but she did not arrive. Upon seeing her this morning she said the went to the auditorium in the city (San Francisco), expecting me to be there. Do not Oakland people know that there is auditorium in Oakland as well as San Francisco? And so it is, if one speaks of halls, churches, theaters or public places, -people immediately say "The one in San Francisco?" Must lean market for French corsets has dwindled to almost nothing; while tie foremost French corset manufacturers who export to this country are now eagerly copying such Nemo Inventions asNare insufficiently protected by the rather futile French patent laws. It reveals the fact that the great Nemo business has been built up practically on newspaper advertising; 'and the further interesting fact that Kops Bros, were the first corset manufacturers to use 'newspaper space to introduce their product to the general public, though, following the lead and emulating the well-known success of Kops many other corset manufacturers are now using large newspaper space. The first Nemo' corset newspaper advertisement appeared on January 15.

1899. Nemo advertising now appears regularly ln the leading papers ln nearly a hundred American cities during eight or nine months each year. Only such papers as the class of the Oakland Tribune are used. THE PREBE Of the House Are Nice Lig'ht Biscuits, Fluff and Crested to a Brown. The Other Pride is the Gas Range That -MaKes Them.

OaRland Gas Light fir Heat Company Clay and Thirteenth Streets, another earthquake come along and wake them up before they will come to realize that Oakland is a city and not a village, and instead of going to' San Francisco to do their purchasing give the merchants in Oakland an opportunity to please them first. Our windows look quite as attractive as. those across the bay, our streets are Just as clean, and the whole city creathes the atmosphere of life and activity as our sister city on the other side. PATRICK HlbDESLBT. Big Mining Factor Dies in Salt LaKe Too Many Refer Only to San Francisco, Declares Correspondent.

Editor TRIBUNE: I think' it Is about time people in Oakland were waking up to the fact that Oakland is as much of a city as San Francisco. People all over, and one hears It on every side and every day, whether in the commercial district or the residential part of the city, say, "I am going over to the CITY today." Why do they call San Francisco the city. Is not Oakland just as much of a city as the one across the bay? Is it not truly called the" city of homes and churches? Look at our expanse of water front, our harbor, our Chamber of Commerce, our Board of Trade, our schools, our Board of Education, our Fire Department, and lastly, but not least, the clear-brained and level-headed business, men are ever on the alert to boost Oakland to the front. Only the other day I was in San Francisco, where I have a studio, and go two days a week to teach, when I met a friend. I was in a hurry to get my Politicians Ousted High Art Disciple SAN FRANCISCO, March 19.

Charles J. Olckman, Bohemian, artist and singer, has been crowded, out of office by the McCarthy administration. He is no longer inspecting the schools to see that the lights and the colors are satisfactory, that all the combinations of the things that strike the eye are as beneficial as possible for the sight and helpful in the Intellectual development of the children. And no more does Diokman receive his salary of $li0 a month. When the late Newton J.

Thorp was city architect he appointed Mr. Rick-man to the position of inspector. The artist held office while the ol dad ministration was in power, but he was removed by the McCarthy forces. SALT LAKE CITT, March 19. Michael J.

O'Mara, 51 years' old, president of the CMara-Lynch Mining Company, a prominent man of this section, died of heart disease at his residence in this city shortly before midnight last night. Mr. O'Mara came to Salt Lake in 1882 from Macomb, 111., and began a successful' mining career. ITe was unmarried. boat back to Oakland; be asked me Bminw's Brenner's Brenner Breuner's Brenner's Breuners Brenner Breuner sBreuner'j Brenner Breuner's Breuner'sBreimer Breuneri Brenner a Breuner Mreuner Brenner Breuner breuner arnnr Brenner Brenner Brenner a Free XJ SAMUEU K0P5 CT.W.MORTON Fifteen Years Sees Business Extended All Over the World Don't ori 't Pay Cash.

Your Credit Is Good 96 of the world's business Is transacted on credit. Have you ever established your credit? It is a great help to the salaried man. For instance: You can come to Breuner's, pick out 'he furniture for a home, pay a small amount down and a small amount month; whatever you can spare from your salary, and we will furnish. home for you immediately. You lon't have to wait for years and years' until you have saved up the cash.

Come in and talk It over. We A.re Giving Away Another Bungalow In 1908 we presented one -of our -customers with a bungalow in Fourth Avenue Terrace. In 1909 we presented a Breuner customer with a bungalow located In East Piedmont Heights. This year we are going to give a Breuner customer a bungalow which we are building in Alton Park. It is located on Diamond street, between Forty-first and Forty-second streets, and between Broadway and Telegraph avenue.

This valuable home will be presented on the same plan that has governed our former gifts. Fjull information at our store. Laid on Your Floor Monday we are going to offer you an excellent quality of printed linoleum for just about me-half the price. This assortment consists of five choice patterns in tile and conventional designs. If you ever wanted to buy Printed Linoleum at a true bargain come to Breuner's tomorrow.

but today they are ranked with the lesser concerns, while "Nemo" is soon to be a household word. It comprises a history of their business, showing how, from a humble beginning, th-y have in fifteen years built up. by far the most important and probably the largest corset industry in the world. It shows by means of original inventions and patented devices, they have produced a large line of leorpets, each one a specialty that has some peculiar function which it perfectly performs, thereby establishing Nemo corsets in a class all by themselves. It describes the gradual expansion of the Nemo business in foreign countries, showing how this American product has acquired a Arm foothold in (Jreat Britain and the colonies, in Oermahy and other Knroptan countries.

"The principal foreign. Nemo factory, at Stuttgart, Germany, Is one of the largest in that country, and the only one that is equipped with the most modern American corset-making machinery. And It is the only One that is rapidly increasing its output. It demonstrates how American inventive genius and energy is actually transferring the center of the world's corset industry from Paris to New York. As a result, the importation of German cor- "Fifteen Tears in Business," a credible publication Just issued from the New York office of Kops Bros.

This celebrated firm is doubtless the Best-known concern in the world manufacturing corsets. The book Is replete with photograpic reproductions and ably portrays the immense proportions of their business. By successive stages of material advancement this large manufacturing concern has now reached the enviable position of being the largest corset manufacturers In the world. Philanthropic motives permeate the business policy Of the Kops company. Its employes are considered ln t-verv undertaking and phase of life.

Light, airy rooms, private lockers and dressing rooms. sanitary wash room, kitchen for hot lunches, libraries and greatest of all a free hospital are regularly provided at the expense of the employer. There is not a modern store of importance in America that does not endeavor to secure the agency for Nemo corsets. In Oakland, which is the trading, center for about 400,000 people. Nemo corsets are displayed in many of our best and most up-to-date stores.

The achievement secured by this great concern is due wholly to newspaper publicity. Other corset manufacturers have $19.00 for a 9x12 ft. Axmirister Rug, a $24.00 Value at Breuner's $19.00 I UIUIJ J. 1 IJHUMML'i-Jll.