Belleville Daily Advocate from Belleville, Illinois • 11

0 BHUUEVm Illinois Theatre Section ONLY ST CLAIR COUNTY PAPER MEMBER OF THE ASSOCIATED PRESS BELLEVILLE ILLINOIS FRIDAY DECEMBER 23 1938 kilnj JM Reproduction At Its Best At New Illinois Theatre Modern Theatre Is A Far Cry From Old Time Movie Houses Efficient Sfafl Has First Run Feature Been Picked To Man Pictures To Head Hew Illinois Theatre I Illinois Programs are lamps turning the film with be handled by a husky youth rsa a hand crank grown in weight until they have That was about all there was be handled in sections it Now with the advent of sound When one steps into a modem Placed one or perhaps two pro- jatre projection room he's in a maze of machinery that is singularly and the thousand and one Utile EVERYTHING IS NEW IN WEST MAIN STREET MOTION PICTURE HOUSE I An efficient staff will man the new First rail features will be shown I When audiences in the new Illi- Illinois Theatre It will be under at the new Illinois Theatre said: the general supervision of Murriyi Midwest man-' ager for Belleville In announcing In inspecting the new Illinois nois Theatre sit and marvel at one is sure to be reminded things that make the modem the-rarit' nf I of the fact that theatres acre the mov house is a virtual -cmuKifu of fane Jul pictures of Ue n' what they used to be" 1 plant of efficient machinery scat- world in the year 2000 The urai- jection and at the many novel A few years ig0 theatre Con- ifTed all about and out of sight itiaied can make neither reads nor lighting effects the answer is assisted of an auditorium some seats It is in the projection room where tails ol what he sees but he is is-secret which lies encased in a con- I perhaps a stage a few shaded light the machinery of modem theatre sured that all the dials wheels bulbs and a in which were operation reaches its crowning motors and mystifying machinery place done or perhaps two pro- glory This part of the building is are necessary in the conduct of a jection machines aptly named the "nerve 1939 theatre As a matter of fact one of the! There are big panels with men who will work in the new the- ing bulbs for the sound equipment fir-t postoffice was atre's projection room worked with monitors fadera and mysterious established at Danville In 1792 in a an old time equipment He re-1 dials The projection machines building that is still standing crete-and-steel booth in the rear of the auditorium In that room are such devices as make possible superlative shows There are two projection machines the new Simplex models Murray Lincoln Theatre manager Donald Smith win be the bouse manager of the new enter-delier is equipped with six circuits tainment house At present assist-providing for six colors of lights! ant manager of the Lincoln Smith sQ softly diffused by the frosted ft been with the Fox Widwest glass coverings of the fixtures group since 1929 Mew rugs will cover the aisles prior to his coming to Belle- Former Washington Iheaire Is Now Completely Redecorated the picture policy of the new movie house In addition to the first run features there will be an occasional rerun of some of the really outstanding films Such an offering Is Ragtime scheduled for next week The best in short subjects will round out the programs At present the features will be changed twice weekly Continuous shows from 1 o'clock in the afternoon will be the schedule for Sundays It Is reported by traffic experts ville last Match Smith was assistant manager of a Fox Widwest movie house at Centralis which incidentally was also named the Illinois Aiding Smith will be Aurelia Hosbach cashier Elsa Magln assistant cashier and four efficient and courteous ushers Glenn Holtz Oscar StehUck Norbert Grimmer and John Junod The complicated nature ol the projectors testifies to the degree of perfection which these combination projecting and sound-reproducing machines have been developed On the film the sound is fourteen and a half Inches ahead of the visual part and the celluloid strip passing downward from the reel enters the focus Just that far ahead of the sound waves inscribed along the edge reach the reproduction chamber below The projecting room operators are Wilmer Wilke and Charles i that less than three per cent of the Fischer Joseph Kiefer win be the roads in 10 representative states and foyer stairways and balcony Upholstered Seats Since Fox Midwest are interested In the patrons' comfort all the old seats have been replaced with big comfortable upholstered seals each two inches wider even than those at the Lincoln There is also two inches more space between each row of seats than formerly for increased leg room The seating capacity of the lower floor is approximately TOO while the balcony swill accommodate another 240 patrons Another detail of the many involved in the complete redecoration has been the placing of new drapes over the exits the lights of which have been replaced with modem fixtures TO the average person the projection room would seem to be just a maze of but to those who know It is the finest projection equipment available There are two new Simplex pro- serve 1000 or more vehicles dally and less than one per cent serve 2000 vehicles or more stage manager while Frank Steh-lkk will serve as maintainance man new including the is the apt slogan that sums up the story of the new Illinois Theatre formerly the Washington Theatre which will be opened to Belleville movie-goers on Christmas Day The Fox Midwest Theatres who also conduct the Lincoln Theatre here will operate the new Illinois having had control of it for the past several years In announcing the opening of the completely re-equipped and redecorated theatre Murray local Fox Midwest manager said since coming to Belleville I have visualized the possibilities of improving our West Main street theatre and have been working towards that end" And when the people of Belleville enter the Illinois Theatre to enjoy its splendid entertainment facili- A HAPPV HEW YBAR: Qreetings Starting With TWO GRAND SHOWS and a BRAND NEW THEATRE! JsIMCOLM Starts Sunday BOB BURNS AS YOU HAVE ALWAYS WANTED TO SEE HIM! A SECOND WILL ROGERS! PLUS CARTOONIAND REVUE 1 a BEHOLD! I am The New ILLINOIS THEATRE I was formerly named Ihe Washinqfon Theatre until my transfermalien look place! (Irish) Murray resident manager for the Fox Midwest Amusement Corporation operators of the New Illinois and Lincoln theaters in Belleville Murray has planned to open the Illinois on a time" basis ever since he came to Beieville in June 1937 and Monday xnd and 9:40 25c UNTIL 1:30 4 BETTY BOOP in BARGAIN HOUR GALA OPENING PROGRAM STARTS XMAS 4 BIG DAYS! sr ilidInoi EVERYTHING NEW EVEN THE NAME! (Formerly The Washington) IHE BROADWAY LAUGH RIOT Sunday I stand before you with doors flung wide awaiting your visit A new Theatre with everything changed including the name But there is a heritage from that which has gone before The Washington always a favorite with Belleville Theatre-goers was known as the family theatre of Belleville long before its other theatres were built That heritage remains for the New ILLINOIS Theatre Again it rises to the prominence of the past- The New ILLINOIS embodies the spirit of progress which has always marked the life of Belleville It takes its position along with the Lincoln Theatre as the center of entertainment The ILLINOIS Theatre comes to take its place among magnificent schools beautiful churches as well as among her heritage of splendid citizens that it may do the work for which it was created and contribute its full share to the betterment of life in this community There is a significance attached to the opening of the New ILLINOIS Theatre which marks the occasion as one of civic importance Those who see beneath the surface are quick to sense that here is a great forward step for Belleville Here is visible evidence of faith in the future of this city And so arrives the New ILLINOIS Theatre With a mission to cheer and entertain those who pass its portals To lift from the shoulders of mankind the burdens of the trials and the passing years and to make fuller and sweeter the anticipation of each coming hour of life Jcctors the best type available to flash on the screen the scenes of the films just as they appeared on the movie aeta Sound equipment by Western Electric will faultlessly bring the dialogue and Bound effects of the films to the ears of Illinois patrons Few patrons ever see them but two skillful operators will be in the Illinois projecUon booth to bring out Uie best results of the fine new equipment Nothing Missed Yes the public will agree that nothing has been left undone to make the new Illinois a theatre worthy of Belleville Beautiful In Its new decorating scheme efficient with Us superb projection equipment and com fortable with ltr new seating accom modatlons It will provide entertain ment at Its best Fox Midwest Theatres are proud of their newest member the 111! nols and Belleville will undoubtedly take pride In the newest addition to the city's entertainment facilities FAINT ON SCREEN TEST Bette Davis and Jean Muir the film actresses have one recollection in common Both of them fainted while they were making the screen testa In New York City which led to their Hollywood con tracts "It was a very hot day" Bette recalled suppose I was nervous too Anyhow I fainted Just as I was half-way Uirough my lines After I came to I made the test over again and never dreamt that I would be offered a movie contract But I i II According to figures from 17 states BS9 per cent of all traffic is on main rural highway and connecting city streets and less than 10 per cent of the total volume of traffic i on secondary and local roads tics they will sgree wlUi those who have been watching the progress of work on the new theatre that the Fox Midwest organization has done another splendid piece of work "Just Like The building itself has been made at the saying goes "Just like It's been a busy scene for the past few weeks ss workmen of local contracting firms transformed the Wsshington into the Illinois All labor was done by Belleville craftsmen will be proclaimed on Uie new neon-lighted marquee which will grace the front of the building Work on the marquee is now underway and it will be Installed during the first week of the new year The front of the building is also to be completely renovated and refinished The lobby has been completely refurnished every square inch of it The walls and celling have been redecorated new floor covering laid and the box-office modernized The old wooden floor has been entirely replaced with a new floor of concrete thereby reducing fire hazards Stairs to the balcony have been relocated in the foyer also completely gone over Newly equipped and enlarged rest roonia have been located off the foyer The ladles' room has a new powder room and the men's room a new lounging section A beautiful and attractive job of rcdccoratlon has been done In the theatre proper A dark ilmon background with a cinnamon brown trim are com- blnrd In Uie 1 color scheme of Uie wells Ornamental plaster work along the putty grey celling has been highlighted with a roaelike cast Lighting is furnished by six large celling chandeliers attractively designed In frosted glass Each chan- Becomes a Scream On the Screen! First Time in Belleville! POPULAR PRICES! 10c 20c Main 30c a BARGAIN HOUR 20c UNTIL 1:30 Shown Sunday and Monday At 1:39 3:29 9:19 7:99 1:59 SPECIAL ADDED ATTRACTION EDWARD EVERETT HALE'S WKHOUT A "It Will Xiki Yoa Glad Ymi'ra An American" MATINEES IN BOTH THEATRES SUNDAY and MONDAY Startini at 1 i.