The Belleville News-Democrat from Belleville, Illinois • 31

Sunday August 6 1995 Belleville (IK) News-Democrat Page 11 Section Switch really is in the programming and the depth of resource that ABC he said Shows such as plus Morning and the daytime soap operas will now be seen on KDNL which is locally owned and operated Shows that are independent of the network such as Simpsons" re-runs and will remain on Channel 30 So will local news anchors Leslie Lyles and Jim Wicks plus weather-caster Steve Jcrve and spoitscaster Joby Smith They will expand to offer news programs at 5 6 and 10 pm Monday through Friday with World News Tonight" and anchor Peter Jennings at 5:30 pm is a huge gain for Hoffman said see it as a tremendous gain and opportunity What about to become a part of or what is about to become a part of us is the No 1 network in the country And with all of the stars and programs that come along with that We're also about to become affiliated with the No 1 news organization where more people get their news than anywhere else It's their slogan and true That includes Peter Jennings and Ted Koppcl and David Brinkley and Barbara Walters and Diane Sawyer and all that they bring And their worldwide news gathering organization which we now have the ability to tap he said from the standpoint of where we were to where going it's fantastic for us" Hoffman expects viewers to grasp the switch quickly going to do short run is help the audience find us help the audience find their favorite 1 loffman said "And when I say I think relatively short in length of time before people figure out exactly where they need to go to Trailing off he added you're a Night FooN baU' fan on the very first night of the affiliation change you will find Night And you'll find it on Channel 30 So' I think any confusion that people might have gets cleared up fairly quickly once they find one of their favorite Breaks from Rams football or could for instance cut to station promos featuring on-air reporters will get in the habit of watching the station more in the same way maybe KSDK was successful in utilizing Cardinal baseball and NBC prime in the early Koch said Koch said KTVI will benefit from hot Fox properties plus the station's overall change in attitude and approach element of Fox programming is not going to be the only thing to help this station I think Fox Rams news expansion all these elements of change basically put the station in a different type of launch than maybe other Fox affiliate stations that have gone through this Koch said were a station that has not been focused when it has come to promotion when it has come to opportunity We are taking advantage of this change by using the mechanics of promotion programming et cetera and the Fox programming to get a better position in the marketplace So it's not going to be just Fox alone I mean going to be more than just Bart Simpson going to help us get Hoffman is equally enthused about the prospects of the affiliate switch for Channel 30 Continued from 1C ting such ABC stalwarts as and Night plus hit shows including and KTVI is owned and operated by New World Communications Group Inc of Atlanta Ga Koch who was at a Detroit station that switched from CBS to Fox is excited about again joining the Fox family really looking forward to this station's opportunity because more than just a switch a re-identity if you will a re-classification of Channel 2 with a chance to do something very special for the he said also a chance to break from what Koch considers inferior programming daytime ABC programming is very very weak currently here in St Louis and we have nowhere to go but up as far as that is concerned" Koch said primetime performance of ABC programming has not been the strongest in the world Koch said the move should give KTVI a running start in the ratings race would hope to be in a good competitive position to be in third place in prime-time maybe even Koch said KTVI will add hours to their current three hours of daily news coverage with an additional hour tacked on to the 6 am show and another half-hour at 5 pm More than 30 new staff members will be hired to handle the additional load Nawi-DtmocratBrad KcAerman FOOTBALL PROMOS: Mary Brinovec works on St Louis Rams football game graphics for Channel 2 The station also will carry a half-hour of CNN News starting at 5:30 am Monday through Friday the news expansion we can do things that the normal traditional network could not do Koch said Wc have a lot of different venues and genres of programs that wc can do that we couldn't formerly do as an ABC The Rams coverage including four pre-season and 14 regular season games is another tremendous boost get the Rams be at a better time for he said The affiliate switch is an opportunity for KTVI to take a new direction Koch said station has not had a very strong image for many many Koch said a lot of the reason for that has been three ownership changes in three One of the things Koch hopes to do is help viewers get to know news 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