The Cincinnati Post from Cincinnati, Ohio • 24

Busln ess Week Index oaon73 ftwmHWIfrlfcOw IMUWE 100 VS 1175 1269 Dw Cincinnati Pott Friday Oct 19 1973 JANE JURACEK 1271 1274 Just tape it Today's Business 1301 125 120 115 110 105 TJiHb hocked off for the wMk ended Oct 6 otter regie-taring a substantial gain in the previous week After seasonal adjustment auto and truck assemblies fall os parts shortages curtoied Chrysler and American Motors production Paper board output dropped significantly Small declines were reported in steel crude-ol refinery runs intercity truck tannage and rail freight Lumber prarkra-tion rose moderately Electric power and bilisninaus coal increased slightly while paper output held steady Cincinnati Barometer When you're the television station in town when got only 14 per cent of the audience when' you do Very little local programming iand when you are still expect-ed to make money what do do? look around to see what no one else is dung and right into that area" Harold Plotter general manager of WXIX-TV 19 says looked around and found that there were no independent production firms Jin Ondnnati specializing la broadcast commercials so doing it he says The station now has a cor-J ner "on 70-80 per cent of all local television commercial Protter say "We're not producing any i local programs We have a real news effort or sports so we have our facili-j ties available almost all he says i BUT THArS NOT all new atWXIX The sta- orientation program for new employes which would be given whenever there was a Urge enough group of new employes to warrant the time of the woman who did the presentation "But because of complicated schedules it was usually impossible for GE top management to participate in these orientation Protter explains To save time include more people and get die message to the employe faster GE decided to have WXIX tape die program "We had the woman who presented the program come to our studios where we taped her narrative We spruced-up the visuals she was uring added music and scheduled convenient times for GE executives to tape personal messages to the new employes "Then we put all the pieces together on our station videotape machines and transferred the finished product to small videotape cassettes Now when a single new employe arrives at GE he can sit down in front of the vide otape playback machine and receive a professionally done orientation message" Protter said CINCINNATI ELECTRONICS is using facilities at least one day a week'to prepare a continuing cassette program of highly technical presentations have a contract with them that will run into next March" Protter says And Drackett has been-using videotape cassettes as part of a testing program to gauge viewer reaction to commercials and commercial placement The possibilities for use of videotape cassettes in the business world Protter says are limited only by die imagination can see saws training programs product introduction-films marketing analysis reports explanations of new manufacturing processes and technical systems 1 we're interested in the possibilities of educational programs" Playback units for the vide- tromedia (the fourth largest 4 broadcast group imthenation) started producing cassette videotape programs for pri-' vate industry two months ago "Actually the various Metromedia stations had for sometime been using ottpe cassette as an inter-station means of communication "Protter says "For example our promo-- tion director who's based in -Los Angeles would tape a sales message using visuals and then send cassettes to all other Metromedia stations We found cassette messages to be a much more effective means of communications than a letter this experience" he says "we got the idea to merchandise the videotape cassettes outside the company" Since launching a videotape cassette sales effort in August the station has picked up a number of prestigious local clients founding General Electric Drackett and Cincinnati Electronics 2 tion which is owned by Me- Protter says GE had an Dividend American Continental Industries Inc has declared a regular quarterly dividend of five cents per share on its common stock payable Dec 17 to shareholders of record Dec 3 The company also declared an extra dividend of three cents per share on common stock payable Dec 17 to shareholders of record Dec 3 17 Weak Ended Oct 6 Uotmploywd Claim 3479 (Flavians Week: (3096) Wank Eadad Oct 13 Electric Power Production 235413100 kwk 211568300 kwk Wank Eadad Oct 17 adding Permits Value $3799810 $2382250 lank Clearings $644907771 $588349877 Mater Vehicle Solas 2312 units 2527 writs otape cassettes are manufactured by a number of companies nationally and run about S1000 apiece "But you don't have to have a playback unit" Protter says a company onto has equipment to handle films then we transfer the program from our videotape machines to film and still retain the actual broadcast Protter thinks die new service will be profitable to the tune of about $100000 by die end of next year I think we've only scratched the surface" he says Meeting Your Business sion of Lykea Brothers Inc and Frank general ales manager discuss the seabee inland port system at a dinner meeting 6 pm Oct 31 in the Continental Room of the Netherland Hilton Werld Trsde Clsb will hear Gene McCormack deputy director of the seabee divi warehouse store closes at 5:30 pm friday absolutely no merchandise sold at sale prices before 9 am Saturday plenty off free parking i I choose from over 600 room-size rugs all reduced from our regular stock one of a kind be here 9 am sharp shop 9 to 9 Saturday and save on -broadloom rugs at a fraction of original cost if sold by sq yd from full rolls save V3 to 'll on room-size remnant rugs 5 1 your choice i i aria $149 $159 $159 $159 $149 $139 $159 $149 5139 5149 $149 $169 $149 $159 $159 $159 5125 5195 $169 $169 $159 $119 $179 $112 $179 $110 $159 $149 $149 $150 5139 5112 $169 5159 $139 $169 $159 color A eda Orange Polyester Shag Rad Nylon Loop Orange Nylon Tweed Rad Nylon Twist 'BlueGreen Nylon Shag Orange Nylon Shag -Yellow Nylon Shag Ivory Beige Polyester Shag Kelly Groan Polyester Loop BlueGreen Nylon Carved GoldOrange Nylon Shag Groan Nylon Carved Orange Nylon Shag OUve Nylon Shag Jade Nylon Plush OrangevBronze Nylon Shag Celery Poiyestar Loop Mess Wool Twist Gold Nylon Tweed Beige Polyester Plush Blya Nylon Carved Olive Polyester Carved OUve Polyaster Carved Gold Nylon Carved BlueGreen Nylon Tweed Mint Poiyestar Pknh Groan Polyester Shog GraanGold Polyester Loop BlueGreen Nylon Carved Olive Poiyestar Shag Orange Nylon Shog OrangeBrown Nylon Carved Aqua Wool Twist Lime Nylon Shag Orange Nylon Snag Red Nylon Tweed Green Brown Nylon Tweed coler A pile Gold Polyester Loop Celery Polyester Loop Green Acrylic Plush OrangeGteen Nylon Tweed Green Polyester Carved Bronze Polyester Loop Moss Polyester Plush GoldBrown Nylon Tweed OUve Acyriic Plush Mose Polyester Texture Green Polyester Loop Oliva Popster Texture Gold Acrylic Plush Ivory Acrylic Plush Celery Polyester Loop Gold Nylon Shag Blue Green Polyester Cared OUve Acrylic Plush Calory KMon Shag Green Polyester Shag Orange Nylon Shag Aqua Wool Twist White AcryCc Plush Willow Polyester Carved Ivory Nylon Plush Blue Polyester Caned Olive Polyester Loop OUve PMon Plush Celery Polyester Loop BlueGreen Nylon Tweed Ivory Acrytc Plush Orange Polyester Shag GaUNylon Tweed Mixed Spice Nylon Tweed GaidGteen Nylon Shag Celery Polyester Carved Red Acrylic Carved S1 19 $129 $139 $129 $119 $119 $115 $139 $129 $119 $149 $119 $139 $119 J119 99 $169 $119 $149 $129 $139 $139 $129 $119 $119 $119 $129 $139 $139 $129 $129 $129 $129 $129 $149 $129 17x1010" 17x910" 17x11 17x95" 12xlff6" 17x14 12'xlffT 17x96" 17x97" 17x11 17x99 17x16 17x910" 17x20 15'xll 17x106" 17x97" 17x98" 17x113" 17x10 17x9 15'xl08" 17x108" 17x16 17x10 17x104" 17x10 17x11 17x11' 12x14 17x106" 17x96" 17x17 12xl4 17x179" 12x21 IS $120 $99 $99 $92 $129 $72 $99 $79 $72 $99 $84 $99 $99 $89 $89 $99 $89 $89 $89 $79 $99 $90 $99 $99 $129 $79 $89 $79 $79 $99 $89 $99 $99 $89 color A gde Gold Nylon Texture Celery Polyester Texture Olive Polyester Texture Blue Polyester Carved Moss Nylon Carved Lt Groan Polyester Hi Lo Green Nylon Tweed Jade Polyester Texture Oliva NAon Shag Olve Polyester Texture Calory Polyester Random Shear Olive Polyester Loop OrangebokJ Nylon Tweed GoidBrown Nylon Tweed Gold Nylon Texture Blue Green Nylon Tweed Green Polyester Shag Olive Polyester Texture Red Nylon Shag Moot Nylon Shag GteenBrawn Nylon Tweed AquaGraen Polyester Carved Bronze Gold Polyester Texture Gold Nylon Texture Moss Nylon Texture Olive Polyester Loop Green Nylon Loop Green Nylon Tweed Light Green Nylon Tweed Moss Nylon Texture Olive Acrylic Texture Gold Nykin Carved Celery Polyester Shag Gold Nylon Tweed Gold Polyester Carved th 15x8 12x8'9 17x32" 17x93" 12x8 17x85" 12x8'8" 17x73" 17x89" 12'x8 i7xir 12'xlO 17x1010" 17x710" 17x96" 12'x8' 17x83" 17x9 17x10 129 Txr 17x174" 17x17 17x10 17x136" 17x107 12'x9-8" 17x910" 17x73" 1 2x103" IW 12'x103" 12'x8 15'x93" 17xlff 12'x12 ll'x13 15x910" 15'x74" 12x95" 1710 12'xl1 17x104" 12'xlO 12xir6" 17x103" 17x106" 17x93" 17x9 1 5'x8'6" i5x7 17x17 17x99" 12W5" iswr 15'xlO 17x9 i7xi3 12xl2 17x137 12'xl2' 17x137 12'xl1'6" 17x1 1'KT 17x104" 17x11 15'x97" i sorry no moil or phono ordors Only a partial listing many more rugs to choose from All rugs subject to prior sale Due to these low prices there will be a $2 delivery charge per rug: stock reduction sale oyer 8000 sq yds of carpet in our workroom 644 888 444 orig 1199' to 1599 sq yd orig 699 to 999 sq yd' orig 699 to 799 sq yd sq yd sq yd sq yd All from famous carpet manufacturers Now is the time to decorate at savings de- Nylon Acrilan acrylic Dacron polyester 1' many colors I Bring room measurements i All taken from our regular stock i Shags velvet plushes random shears embossed signs "as-is" rug clearance showroom carpat samples approx orig safe $5 to $7 77c $8 to $15 $3 If til $16 S19 $16 SIS $20 $35 Floor samples customer returns mill replacements etc' Many colors and textures Winton Rd Warehouse Only Ask about our convenient credit plans regular 30-day charge BCA just say "charge it" at shillito's (revolving credit) and MPA (major purchaseiaccount) -V aSfiRSSQfcfe'jrf-'V.