Abilene Reporter-News from Abilene, Texas • 9

Abilene RerxrterNsfws living amusements ABILENE TEXAS TUESDAY MORNING FEBRUARY 21 19M TTDacB Hdsattnniigs (EsiimiKB Stations Rely on Programming While Courting Advertisers Third ef five parta Bat eabk eompaak are aoovtag tato tome of the local adverttotag market aapa Kichard Berlin geaeral manager of United Cabk of Abilene The Abilene company hu Juat aigaed with a utioaal company tpeeialfatag ta eabk adverttotag to generate advortto-ing taka loeallp "We (at United Cabk ef Abilene) get three minute an hour tar loeal advertising from channel anch CNN (Cable New Network) but until aow we aggreasivety sold ads" aapa BerUa The local commerciak would preempt national adverttotag oa four of the baak aervtee eabk chaanek: Cabk New Network ESPN CBN aad MTV Adverttotag would not be aold on ft eerrices" ter which eustem-on pap additional monthly fen Tha Mori Channel Ditnep Channel Showtime Home Boa Office and Playboy By comm box Staff Writer The rid auxim that takvtoku Hve ud diet by the ratings haldi traa wbethar It be local or natiaaal shows Libawioo it eaa bo laid that a station's fiaaadal atatoa nati oa tta ability to faraor tbo viewers riaeo advertisers waat to roach tbo most people Cor tbo money ipeat daytime aad late-BlRbt shows have lover price tbaa prtaao time (T to 10 pm) aad news" says Up Knsha aeeooat executive aad modla director lor The Apen Group If a local bodaoae I looking at a M- aoeoad ipot aa aacb top-rated ohova or lteelelH that price bat cheap For oocoadi oa thou prime-time sudieaee-grabbers KBBC nta MM aapa Knsha baa prime-time program that bp comparison are wap over-priced tar tbo local auriet la Knsha aapa addiu that Arid with or to percent ef the mar ket" Beeping good local aevaeaaton tout alwapa easy tayo Perry ghrea the low oaltries paid by ana stations market tend to be alow to pap food talent and tatoatod young TV Kan unea noting Uggeat i ta a arnaUer market to leer I people beeaaae uturatar they waat to move to a larger ter pay and career advancement Oneprobtem that han't quite ms-tarialbed ta the threat of cable teto-vtoka'a tatruaion tato network tdevtaka market and peaaibiy the adver ttotag market la fact KTAB newt director Larry lltogerald aapa the new atatioa bca-efiind from unaenM "Cable helped ut" Fltxgerald (ultra high frequency on Channel 14 and up) to a littk mere difficult to receive thu VHP (very Ugh frequeacy chaaaek I through U) a whoa we cam into the market the fact that eabk peaetntka wu percent hen meant half the peopk have to put ap aateaau or any apodal equipment to get Nan Kan KKBC atatioa manager ate (televbkn) tadutrp felt Nvural year ago that it warid bo a had-toead coofrontattoa with eabk han't tuned out that way yet caa afford it an eabk alternative" Kaos aapa "if then nothing on the thru network channel they have aomethtag to watch Then an peopk who apend a gnat deal of ttau watching trieviaioa who now ban omethtag etoe to watch Then been aaoroeioa of the viewing market" Aa for compctltioa ter adverttotag delft! Kaea aapa get tta ooonep teem subscribers" given tbroogb the neve be aapa KTXS commeteiak coat less They don't ban the aadieace aad the repitatioa the aewa department develops" aapa Knsha "The aewa department la the local identity" KTX5 aider new ovaerahlp acknowledge It atraggk to bolator ta local rat-ftp art locator owned aow and making Image change la the aapa KTXS Station Manager BIB Blana trying to react to the rattaga that wo ban Oar people oa tbo rir an local and wYa doing rebuilding which take Advertlalag time tar local I pm nevaeaata average fUS per fOoecoad pot Perry aapa It'a tUghtiy higher for the It pm aewa "bceaan you don't ban aa many women watching the I daa to the growing camber of working women Adnrtlatag agenda tap the naaooa viewer east their loyalty to one newt team over another are aa diverte aa the peoplo themselves reaaon the aewa la ao Important to people aad why they tike It ia that It'a the only thing the loeal atatioa often that the viewer can't get anpwhen rite" aapa Perry deaf ban the aarne capability to prodaes a 'MASH' loeallp or a Court' but wo eaa do local aewa aad local stories" agreea Blana at KTXS A aarvep taken ta Pebraarp INI bp BMH Beaeanh lac ef Fair Lawn If found that to percent of Taylor County home wan hand to one of the three Abilene atatioa at the time of the trio-phone aarvep The call made daring beginning to get more tato adverttotag admiia Blau they dut offer the aerrieu wo offer tho local teeae" Cabk atatiou ta other part of Testa taeluding Saa Angelo and Amarillo have gone after the loeal buataecan re- prime time Taeaday through Friday and on Saturday revealed that aa additional percent of the home had trieviaioa eta tuned ta to cable channel and to percent did not ban the tekviriona pm WFAA Dalla had climbed to percent aad often had percent Cable Newt network had I to percent even though tha question had been about regular network nevaeaata rafter than tioaa alao got advertising parta of tbo coaatrp far abowa Ta a local dealer baaed oa local viowara tbat'a Ugh" Bp comparison aa ad darlag syndl-eated reruns of UX oa KTX8 at pm weekdays eoata MO ter seconds Advertising oa tbo "MASH" abowo ta the pm ttau alot eoata for seconds Krctha aapa Prime-timo eoata geaaraUp betweea MM aad fin per ncecoad riot be notes "aad la primetime ratings the throe local atatloaa are nearly equaL" alight drop la the ratings la crucial" aotea David Perry chairman of Media Kaiafneot Cousutlsnis lac a local audla baying service He aapa stations eaa beef up sagging ratlagi eaaaad bp utioual network program leaiag sudieoees bp poUtag ta syndicated programs and MMASH" a lot of tbo baage of a atatioa la Four percent of the peoplo caDad arid they weren't aure which aewacaat they watched regularly Far now the three atatloaa are totally owned although KTAB ia being aoM to International Broadcasting Can which baa office ta MtaaeapoUs and Lea Aa- centlp aay adverttotag agency Part of the heritaacp the part of advertiser to flock to cabk saps Kresba ia the laek of control over leement of advertisements and the of auffieient survey data the numbers of peopk watehtag cabk at a given time adverttotag normally to sold packages with Bttto control over ttau (to he shown) given to aapa Kreaha He add that much of the survey research work done by groupe like Nkbu to aimed aure at network ohowa thu cabk viewers WMoenfey Statistics TV Viewiag A ahnQar aarvep wu taken bp BMH Beaearch In March and April IMS two yean later Both aurvepa aaked the reaidenta which I pm and pm aewaeaata they normally watched Ia INI UBC gar-aend allghtly more than one-third KTAB had oneftird ETXS had per cent WFAA of Dallaa had I parent and had 11 percent of the view-audlence INI both BBBC and KTAB had one-third of the viewera with KTAB a fraction ahead KTXS had percent of the riewen at I pm and percent at gales And the competition kaa been atrong for total identification a long time Abilene only had two stations but far aa riewen wen concerned then wu Jaat one atatioa re-ealli Perry Since KTAB arrived ta 1M la no longer -field At one UmeJEKBC led the Scientists Trying to Understand Hope Few Things Can Match the Fright Of Room As Ukritka viewers there are few things anymore that make our blood nm cold aad cause the bain on our arms to frost ever The following story will do It A housewife and mother from Maryland waked into her home with her two young daughters aad withta seconds the door aha entered dosed again She though It wa the wind Aa she riewad a large kave from Haifa Uuiveraity ta brad main tatereat ta studying hoping to understand the way it may hate peopk adjust to different atautiou and to deal or cope with extreme wen everyday stresses of Hfo" TO do that Breanlta uses tafaraution from a variety af sources In hospital settings he eumtau tho hap peopk rely upon when they are confronted with a Ufa-threatening iltaeta In laboratory studies ha watches the auhjecte cope with ahortterm atiwts sack aubaocrglng thdr la vats of ice water ter period of time Other work investigates how peopk use positive aad negative thinking feuad aomethtag very Btesa-Its says some straage reason peopk are mack mare proficient ta going from tho podtive to ft negative In thdr minds thu from tho negative to the podtive'7 Bresaita found that for some hope to a protected am a kind af island that peopk eavtoku when they an ta trouhk By SALLY SQUIBBS Kcwheuse Newt Service WASHINGTON Hope the churn feeHag that eu make the spirit sou often against seemingly tasunaonatabk odds now la ft focus of scientific Investigation Beseprchers want to know tar eiampk how patients wHh nothing but hope oa their aide are abk to survive tong alter seknee and medicine have ceased to be effective How do peopk kara to hope aad what makes one perm better at uptag another? not Jut a brief thought but work hard work" says Dr Shlomo Bresaiti a visiting scientist at the National Institute of Mental Health In Bockvilk Md who peetaHiu ta tho study af hope hu to turn how to do it Hoping requires a lot af experience aad training ta Hfe" hope and the act of hoping to area ta taya Bresaita who to an la doing Ok BreonBa taya they give themselves tot arndl region of the mind that to free ef worry ttto image af protecting aa am from worry from feu which ku a tendency to monopodia he lays Far others hope ta a bridge that enabka them to move from ft negative to the podtive "When you ask peopk What do you do when you an ta aoma peopk dairn that they say to themselves 'When this over uriU be a good story to tefl" Bresaiti taya Thk ktad af hoping aUowa peopk to imagine that thdr hardship already over Subconsciously it remora than from atautiou that teem very frtahtentai or anxiety nrodaetaf Othor work by Bresaitx beginning to point to tho physical effecta hope may exert on the book Ia one eaao laradl soldiers wen atndied to determine what nk hop played when they were undergoing a forced match The soldiers were competing far placu ta special unite were highly motivated and had Jut finished several weeks af Intensive training Faftm to maintain the pace during the farced match aoeant that the soldiers washed out of thdr harp kaife tho tabk the thought she muri have left it out aad chalked It ap to fargotfahes Aa she walked down the hril ahe grew angry because obviously her tea had thrown a large caadk aad put a hok ta the wan "Her dog come on girl" ah called Mo dog appeared (She wu later found cowering behind the toilet bowL) Thu ahe noticed her Jewelry bu wu i mtariag Finally it hit bar They had bees robbed New hare cosset the bad gat evar the burglar and the polke seeing our unmade tho wrote lived with them checking ter fingerprint slightly dusty furniture Era the bole in tho wan wu easily repaired Bat the thing I win never get over to ft time it took bm to eonvtau the officers that the children's rooms wen not ransacked They kept The aoidkn were divided tato fear groups aad were i rated to that they could not communicate with etch after An the mu marched kilometers (about II and a half miles) over the same terrain the urn day In the first group officers told the aoldkrs tho dtataaee they were expected to go and kept them tafarmed along the way about how far they had travekl Bat a second group wu told only that to the long march you heard These soldiers never received uy Information about the tal distance they were expected to travel nor did they ever kara along ft way hew far they had marched A third group wu told they had to march kilometers but whea they had gone 14 kitometart they wen told that thu had to go six kilometers farther The fturtt graup af ttidlrn wu told at first that they had to march kilometers When they reached the 14 km msrfc they wen told that they reaftr had to only go ata kflameten more results Indicated Oat thou aoklien whs knew exactly how far they had to go and when they wen during ft march were much better off thu the aoidkn who didn't get ft Information" Breaaitx says DHMMii by Me MMMM MfMB Mrwcv non TUES WED tdliag me that tho tasaraaee company would aad pat the rooms back ta order It wu tempting hot I Jaat couldn't He They always looked Bkc What woman tearing Ola account ku not had nightmans about dying and haring tha neighbors com ta aad au her corroded era aad dost balto Mg they took Hke been fed? I've known womu who have pat off their hysterectomks until their wu buildup wu under control It teatinds me of a story told to by a Norwcglu eaptata of a eratoo ship which I wu tnveHag Ho said ho uma from a am all seaport la Norway Oat wu a kara ter a fleet of warships daring World Wu 1L It wu abaobte mesa A ml eyesore Somehow than wu aerer time to restore order to One eight they decoded a message from the enemy giving ordan to bomb IL The reply from the recwmatoaonce plan was already hma mm Ibav plan ter ae af the scariest aovek ever to hit tho Utarary world the story af a woman wlft tine teen-agora who trying to aril bu hooae Tho night after warty far IN halferaaed football fans ft realtor cam to brtag by tho aaly real prospect ta ft emmy who caa get a loan Will aha get the toOet ptpu off the shrubbery ta time? Wffljhe get the the mark off the entryway wallpaper? Win oka men tho dog from ft TV iMcttU? Eat you heart out Stephen King! Double take Makeup artist Rlgo Ortega adds a new Cnee to an unidentified model at the recent 41st Annual Long Bench Hairdressers' Guild Beauty ana Trade Show in Long Beach Calif Contests were held In categories such as hair styling sculptured nails and fantasy makeup (AP mnamorsaoivm SIDES HUES TO 16000 on RACKS Pigeons to Be Released at Olympics 7s! Baetag Pigeon Association of which ho tapast prudent "I made phone call ta one day aad came up with 11M dgeona and Los A around Oranga ALL SIZES A WIDTHS Soper Bowls he hu supplied birds far Including Super Bowl I ta 107 McDermott aayt that with SAM pigeons peopk win be needed to spring opu the 1M erates to release the birds simultaneously not a timpte thing to ho sail hoping tenet our peopk ta to do the release so tt'll smoothly Of course we dut expert to get them seats because It's all told out but the peopk cu sit on top of the pigeon crates to He be getting too near the pigeons himself recently become alktfe to them and they aggravate hit emphyseaM can be ta the loft far a few McDermott says after that they get to aw" ANAHEIM Calif (AP) Nell IcDcrmott hu quite a stoat planned or the opening of the UN Summer Hympks Instead ef puUtag a rabbit ut ola hat hem pull MM booing pi-eoua out of ISO eratoo The birds will au bo rckaaod when be Olympic torch to lit ta the Los An-Edeo Memorial Coliseum we release MM Pigeon HU aok Hke the Tfryearwid Anaidas resident said mUy a noting bey 11 fly ta a drek several dates in-ide the Coliseum after they're released get thdr bearings and then theyH aka The birds wifi be reernited by McDer-nott through the radarpigaon grape-rine he has come to know ao wall after rears af aerriec to the CaHfanla State ties" be uid also mailed out a number of letters and ttys he thinks he could get commitment ter np to 1MM birds If the Los Angeles Olympics Organising Committee is agreeabk to doubling its requested Ague U0M birds would ea-tabUsh aa Olympics record McDermott says he's never heard af store thu SAM birds being released at toe time and the SAM birds would be a penonal record for him He hu arranged far pigeon releases many tiara ever the years but never ter more thu MOO at eu of several 1302 1st MC VISA Amor Express Diners Chib.