Evansville Courier and Press from Evansville, Indiana • 35

The Evansville Courier Friday May 19 1995 C7 Winners know when to say when National Market Ust Issues (Top 700 stocks by volume plus selected stocks with local ties) BkHnOwOf sra 3B1 ir441l 57M Ttfe RPM MllO am 1315 -4 1030 3 gr 1H11 SMI 411 surrounded by winners Advertisers flood us with images of winners Winners guzzling soda pop winners munching burgers winners strutting around in their underwear Win-ners winners everywhere Business columns like these are totally with the program full of well-meaning advice on how to act like think like dress like and be a winner But very little out there about how to be a loser And there should be because most of us are losers most of the time The highest lifetime batting average in baseball history Ty 367 represents a failure rate of nearly two out of every three times at bat Even the biggest and best companies are aced out by their competitors on more than half their potential sales unless Microsoft in which case they have the Justice Department screaming "unfair Coca-Cola had to learn him to be a loser easy Cut your losses what Coca-Cola did when it realized its mistake in aahunAming its classic formula what Intel did finally when it realized it stonewall its way out of its problem with a faulty Pentium chip what we all have to learn sooner or later Eighty percent of new products vanish from the marketplace within two years Eighty percent of movies fail to earn back their costs How do companies that launch so many chase it double up get out In life two years three max If the job work out if the product sell if the company turn around find something else to do Isn't that a tad arbitrary? the world full of examples of investments and products and experiments that took a lot more than three years to pan out? Yes but not what talking about If making real progress if the ship is turning around if you can see the light at the end of the tunnel then no matter how long it takes worth it What I'm talking about is a situation where there is no marked progress or even a decline after two years Then time to start drafting your goodbyes A case in point Michael Jordan What makes him one of the greatest athletes of all time is that he is also one of the smartest He has always known how to win By leaving baseball after 18 months he proved he knows how to lose too He took a hard look at where he started and where he is now told himself the truth and headed back to basketball That was an act of real courage and self-knowledge Moral: It doesn't matter how much milk you spill as long as you don't lose the cow turkeys stay in business? Repeat after me: "They cut their They bet the farm on any single product They diversified They kept refilling the pipeline They lived to sell another day The 3M Co maintains that 25 percent of its sales five years from now will come from products that been invented yet That implies a significant amount of its current Bales are coming from products that will be dropped within five years What separates the winners from the losers is that winners realize they always win 3M knows there will be losers They plan for them They control them They contain them A business or an individual can survive any number of bad decisions if they have the courage and wisdom and discipline to accept them as part of life and abandon those positions when they become untenable How do you know when to jump? If you trust your instincts then adopt a formula and stick to it In the stock market when a position moves against you by a preset amount hold it NLRB expands complaint against chair company SET OUTffi TOWN Then die lots of fun placcx you can drive thtx weekend in sporty get sway car frim United Rent-A-Car Hcylife is short Call today MUG IMS JU UNO RECEIVE Ml JUNNTIOIUL 9 45k Qf 3tJ0 OFF OTANSAS urn A Howell Ernest Trinkel Timothy A Vogt and Ada Gilmore Suspensions were for 30 or 60 days It also states the company fired Mark VanWinkle and Jean Hall The cases of seven workers suspended or fired by Tell City flnd) Chair Co have been added to charges filed against the company by the National Labor Relations Board The company already faces charges of HiamrirniTmting against union employees through unlawful discharges and failure to post job openings of workers who left the company during a seven-month strike last year 1 Two fired workers Stephen Brown and Sam Fortwendel are seeking back pay and a return to work The new charges claim that around Oct 18 the company suspended Ralph A Fuchs Rebecca The expanded complaint issued Thursday said Louisville Ky attorney Adrienne Berry who represents the Glass Molders Plastics Fbttery Workers Union The employees were not listed in the first complaint because the union tried to handle their cases first through arbitration Ms Berry said A hearing on the complaint is set far 1 pm July 10 at the Tell City Public Library RENT-A-CAR United 3700 East Morgan Avenue (located at Romaln Bulck) 81 2-479-0232 7Wk a 9 9 9 9 9 saw 7443 10-3000 IM 3743 13 MM 17W 7b-fc 7W you 7bk you 7W you 7M you yymk a jp 3 a a IT a a jr a a jp a a jp a a 7 a a a 9" 3 The Indiana State Police Alliance Would Like To Personally Say 9 DMXto JlSm FARM! 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