Corpus Christi Times from Corpus Christi, Texas • 70

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Caller-Times Sun May 3 lflfil TV Weekly Let publiihed every Snaday ee supplement ef Program materiel used la TV Weekly Lee ia by the network end lecal televiiiea alatiena and ia avbiect te chance Kill IV KRIS-TV i'r KZTV A 6:56 0 Corpus Christi Chapal OX THE COVER Ch 3 Scl To Go On Air Monday Corpus Chrisli's third television station Ch i scheduled to sign on the air Monday at 7 :1 5 a One of the ABC progrems it will carry is "The Lawrence Welk Show" premiering here Saturday at 7 :30 Pictured with Welk are his featured singing trio the Lennon Sisters top to bottom Peggy Kathy and Janet Almost all ABC shows will be carried live from the network by Ch 3 Two exceptions are "The Jimmy Dean Show" and "ABC News Reports" seen on ABC on Thursday nights They will both be carried here an Sundays the Dean show at 5 pm and the news specials at 11:30 am beginning May 10 7:15 Sacred Heart 3 :00 f) Basing From Meaica (0 Trudie Menn and Men 3:30 (0 Bat Masterten 4 00 Wide Werld of Sports: Rodeo from Porterville Calif Museum The Buccaneers 7 :00 0 Captain Kangaroo "7 :15 Area 6 Farm Fare Haws Weather Catholic Report A cet KRIS-TV ChaanM NBCr errv ON JUNE 26 1954 a news item in The Caller-Times announced: first program to be televised (today) by KV1K) will be a live and film review of this year's Buccaneer Days Thus did Corpus first television station go on the air operating on UHF (ultra high frequency) Ch 22 Three years later KVDO went off the air unable to compete commercially with the two VHK (very high frequency) stations KRIS-TV and KZTV which went on the air in 1956 When KIII-TV the third VHF station signs on this week the history of television in Corpus Christ! will have come a lopsided circle marked by a few Ironic twists of fate and the government wheel CD Alvin Show 6:30 QRuff and Reddy 0 Tennessee Tasede 9:00 Hector Heathcota 0 Quick Draw McGrow Little Rascals Land ef Alle- 9:30 Magic Yelling Make Sale Ad Men Told Joey Sop: Joey Barnet trier a trick with vsntnlagur taught him by Edgar I r-en (0 The ilrn James Coburn un tildrrd Dun-neefc iar in drama about a hneus political murder 00 Saturday Night at the Movies: Five vice presidents vie ter the presidency at a giant corporation in "Eaecutiva Suite" starring William Hnlden Juno Al-lyson Barbara Stanwyck Fredric March and Walter Pidgeon Hally wood Palace: Dole Robertson it host te Batty Hutton Singer ohn Gary comedian Paul Lynda and tha comedy team at Davit and Reese (0 Phil Silvers: Harry Grafton arrnnae a "surprise" birt'idey party ter himself and no ena shew 9:00 (0 Gunsmeke: A married mea with a penchant tor pretty women finds himself involved in murder 1:30 hasam Fireball XL-5 0 Mighty Mouse 4:30 Sports Special: Highlights of the AAU jude championships at the Fair 0 Bin Tin Tin 500 Lane Star Sportsmen (0 Bey Regers 5:30 Ensign Big Picture 0 Shy King 6:00 Hews Weather Sports (0 Mister Ed: Mr Ed comas panicky when ho hoars there's prowler in tha neighborhood 10:00 0 Casper Cartoons Dennis the Menece 0 Heckle and Jackie 10:30 Beany snd Cadi Year Schools (D Mister Magaa 10:45 Dick Tracy NEW DAYTIME SEKLAL Vera Allen (center) plays Grandma Matthews and Jackie Courtney (left) and Susan Truslman two of her descendants In a new daytime series premiering Monday at 2 pm on Ch 6 1 1 :00 Bugs Bunny To Ba Announced ffil Kerfune Klub By GEORGE LAZARUS 9 IWC CMcaea Betty News WHITE SULPHUR SPRINGS Advertising agencies and advertisers ought to put a new di-t mension realism into more of their TV commercials This sharp criticism was delivered by a New York ad man before the biggest (and most prestigious) governing body the American Association of Advertising Agencies ADDRESSING the recent convention Young Ru-bicam Stephen Frankfurt made a strong plea for commercials that are 11:15 News Weather (0 Dissy Dean: Cincin' nati infieidar Fata Rasa will ha guest 9:30 Battlelina 6:30 Hootenanny: Tha Modern Falk Quartet tha Chad Mitchall Trio Josh White Enid Metier the Serendipity Singers and comedian Charlie Manna join hast Jack Linhletter at tha University at Maryland The Lieutenant: Tha parents at a young Murine killed during maneuvers blame Lt Rica for the hoy'e death CD Jackie Gleason 7:30 Lawrence Welk: Welk conducts the Champagne' i 11:25 (0 Game of Week: Cin-cinneti Reds vs Philadelphia Phillies 10:00 Big Mevie: "Retreat Hell" Newt Weather Sperte CD Newt Weather To72o' CD Cimarron City Packed A Punch Ry KY New York Daily News NEW YORK Whatever news shortcomings may have been apparent in NBC's Last Round" the merit of Iht David Brinkley glossy color special rested in the fact that it was an objective hard hitting reappraisal of professional boxing today Brinkley in his Journal specials has developed a technique of giving a sense of freshness and immediacy to material thoroughly rehashed before he ever applies his light journalistic touch to the subject IN LAST hour report there were no new indictments brought forth against pro boxing or any new facls uncovered Nevertheless the TVcr co-produced by Ted Yates and Stuart Schulberg was a graphic examination of the current state of the sport which has been responsible for the death or 227 men since the end of the last war It also brought into sharp focus the reasons for its dubious position today Many of (he sequences during the hour concerned themselves with Bobby Foster a young Washington DC heavyweight who works part time as a garage man and night club bouncer His story was used as a springboard for an examination of boxing as a business and profession and it dramatized the reasons why young men run risks to become ring heroes TOO TIIE HOUR touched on the plight of former fighters Beau Jack King Ievinsky Jack Sharkey Primo Camera and Joe Louis There were interviews with Benny Parct's widow who is living off Social Security Emile Griffith who expressed sorrow for death and Cassius Clay filmed before he won the championship Sen Phil A Hart (D-Mich sponsor of a bill before Congress which would federally regulate boxing explained the advantages of licensing promoters and trainers And Gov Edmund Brown of California boxing's militant and outspoken opponent dealt a few deadly blows in its direction Brinkley concluded when the hour was over that if the federal government save boxing it will be killed by its own selfishness and Because of some excellent production techniques clever film editing and a jazz background score the program packed a powerful punch TIIE announcement that George Scott has been nominated for an Emmy for Side West recalled the time he was an Oscar nominee back in for a supporting role in At that time he declined the honor Wonder if he'll do the 6ame with the Emmy nomination? ALAN KING who will switch allegiance to Ed Sullivan next season with the demise of the Garry Moore hour said only make six appearances with Sullivar instead of the previously reported 10 11:30 American Bandstand Major League Baseball: New Yerk Yankees vs Cleveland Indians a 10:30 Nightmare: "Night mare" Diene Barrymore Brian Denlcvy Music Makers with soprano jg Norma Zimmer the non Sisters and dancers 12:30 Saturday Mo tinea: "The Eagle and tha Hawk 2:00 0 Papaya Tkeotar Mavia Matinee: "Bom to Kill" Welter Slesek Claire Trevor CD Almanac (0 Peter Gunn Barbara Boyland and Bob-! 12:00 Night Cap Meviei by Burgess I "Uncle Wat a Vampire" clude Jimmy Slo ail for the seasonal premiere on Sept 25 and Boliert Goulei for Nnv 6 identify them Other gnosis already signed bv Paar for next season in Kill IS OPERATED by South Texas Telecasting Co which also operated KVDO-TV it will make its debut In the midst of the 1964 Buccaneer Days celebration and its sign-on date will come just a few days after a historic ruling has gone Into effect requiring all future TV sets to be equipped to receive both VHF and UHF channels The new all-channel requirement is an attempt to alleviate the situation to which Corpus Christi's first TV station fell victim By requiring that all sets be equipped with both UHF and VHF tuners Congress and the FCC hope to improve chances of competing successfully with VHF stations and thereby increasing tne number of stations on the air The core of UHF problem is the inability to obtain network affiliation the networks prefer VHF stations because most TV sets in the country are equipped only to receive VHF Without network programs UHF stations find audiences and advertising hard to come by Since 1952 almost 230 UHF stations have gone on the air: about 110 of these have ceased operation By contrast 530 VHF stations are in operation ORIGINALLY FOUR CHANNELS were allocated to Corpus Christi: 22 and 43 on UHF and 6 and 10 on VHF Ch 43 was granted first in December 1953 to oilman Hunt of Dallas who sold the permit to Dallas broadcaster Cordon McLendon McLendon later announced that he had decided not to use the permit to build a station here it would be a poor financial The same week in 1953 Ch 22 was granted to Coastal Bend Television Inc which put KVDO on the air in 1954 with film programs from all the major networks When a coaxial cable between San Antonio and Corpus Christi was completed in late 1955 KVDO brought the first live network show here the Duke-North Carolina football game KVDO spent most of its lifetime fighting a losing struggle for survival It made several attempts to have Coitus Christi designated an ail-UIIF city asked that Channels 6 and 10 be assigned to other Texas communities and tried one legal maneuver after another to keep the local VHF stations from going on the air Its opposition from pro-VHF forces was equally adamant They stressed the superior power of VHF and the desire of local citizens for full live network service At the height of the controversy the chamber of commerce distributed petitions to be sent to Washington asking that KYDO's requests be denied Other battles meanwhile were being fought for the VIIF channel permits Gulf Coast Broadcasting Co wras selected over the Baptist General Convention of Texas for Ch 6 and KS1X-TV (now KZTV) was awarded Ch 10 over two other applicants KEYS-TV and Superior Television Inc whose principal stockholders were Jack Wrather of Los Angeles and Maria Helen Alvarez of Tulsa EVENTUALLY KVDO LOST its king struggle and Ch 6 went on the air on May 23 1956 followed by Ch 10 In October of the same year The death knell began to sound for KVDO when Its network contracts were terminated NBC and ABC programs went to Ch 6 and CBS programs to KSIX-TV In early 1957 KVDO was sold by Coastal Bend Television to South Texas Telecasting Co Inc It was operated with an independent program schedule until August of that year when it went off the air A prophetic footnote to this story was recorded in March of that year when an officer of the newly organized South Texas Telecasting Co predicted: Chrisd will have a third VHF station with an American Broadcasting Co Seven years later it does TIIE CUPPINGS TELUNG of Corpus early television days reflect an aura of excitement long gone from the television scene The medium then was a relatively new eagerly awaited pleasure now it's more of a timeworn habit The coming of a third station may bring a little of that excitement back It will at least bring more variety more choice to local viewers What it bring is instant contentment New York City viewers have something like seven channels to watch and they complain as much as we do SHOP 'til and represent slice of my opinion many of our (TV) commercials would be improved if the announcer read his script from any easy chair or read it to a second person seated across a table from said Frankfurt vice president and executive art director Frankfurt who spoke before 400 of the nation's top agency men pointed out a number of common errors in a broad spectrum of commercials (agency or commercial has had he said sound becomes noise Noise is sound in the wrong place at the wrong time MESSAGE has had it when it tries to tell too much or when you fail to entertain or inform as well as the program you have interrupted Then you're an The YLR executive continued: message has had it if you paint yourself as a truth-sayer and use phony language and unbelievable sounds with which to present your truth Your message has nad it if its sound is created not for use in the living room but for use in the Hollywood All too often he said a commercial winds up selling -soft soft products in cold bard tones cannot make either a friend or a sate by yelling at complaints followed the disclosure that the electronic media is one of two major sources of annoying and offensive ads study of consumer attitudes revealed that 31 per cent of all noted TV commercials were considered annoying and offensive ACCORDING TO the findings 36 per cent of all noted radio commercials were thought to be annoying and offensive by consumers On the other hand print came ft best in terms of feelings by consumers Only 15 per cent of an noted magazine ads and 21 per cent of newspaper insertions were considered annoying and Nichols iV May Simicri for Six Piiar Programs ISM NSW Yerfc Times News Service NEW YORK The romedy team of Mike Nichols and Elaine May will make six appearances on Jack Faar's television show next season over the National Broadcasting Co network The dates for the appearances have not been determined A spokesman for Nichols said last week that the team would present six outstanding sketches developed in past years Some already have been done on television but not within the last three years The spokesman said that most of the six sketches had been selected but he declined to APPRAISAL Alexander Kerensky gives a firsthand appraisal of the turbulent events of 1917 in Russia in and on The Twentieth Sunday at 5 on Ch 10 sot Steel! TUI-4477 70 Hmar WIS-20M New 1964 16-inch Admiral Portable TV 1 17000 VOLT CHASSIS LIGHTWEIGHT BUILT-IN ANTENNA William Marshall (left) plays a drover arrested by the army on episode of to be seen at 7 pm on Ch 10 The corporal guarding him is played by I lari Rhodes A dramatic new way to relieve the kind of tension and pnin known only to women Aw woman approachr "that time of monlli" fluid often am-iimulutef in the wmilive tissue of her body arning gipn are temporary weight-gain facial puflinca bloating irritating pressure on nerve and emotional tension Tina i a irnmnn's Lind ol tension anil it demands more than treatment with ordinary pain reliever Cardui Brand Tablets contain pamabrom de-Velofied hv medical science to gently release excessive fluid from the body With the burden of this fluid removed related symptoms of weight-gain headache low back pain and nervous tension seem miraculously relieved! No habit-forming narcotics antihistamines to cause drowsiness No interference with daily activities st home or at work In addition two analgesics in Cardui Tablets give fast relief from functional monthly cramps pain Discover for yourself this remarkable new sd-lSC nce in medication for women Cel Cardui TsLlet'--from our druggist TV PRICES WILL BE UP $30 HIGHER WHEN PRESENT STOCK SOLD 10977 JEWELRY NO MONEY DOWN $1000 MONTHLY STAMPS Up To 24 Months To Pay ARANSAS PASS Singer Patti Page will be a guest Sunday on The Ed Sullivan at 7 pm on Ch 10 TT.