Corpus Christi Caller-Times from Corpus Christi, Texas • 142

9 CTh'kit thitni -lilyii iiii Spanish programming Yes-SIN is a TV network Local station still planned Plans for a local Spanish-language television station KORO-TV to be affiliated with the Spanish International Network are still in the works according to Jose DeLeon Jr president of Tele-corpus Inc which was granted a permit by the FCC in late 1974 to operate on UHF Ch 38 "We really meant to get on the air by this DeLeon said but cited several technical and legal stumbling blocks including a dispute over the proposed importation of programming from Mexico by the local cable company An FCC ruling on that dispute is being awaited he said DeLeon would give no new target date for going on the air but said are proceedlngwe're doing some engineering type He said that no studio space has been leased but that negotiations are under way to share an existing station's tower has a side the public seen reaching For another the assumption existed that most Mexican-Ameri-cans Puerto Ricans and Cubans were too poor to carry a significant economic impact But as Mexican-Ameri-cans began to play a more visible role in the United States in the late 1960s more research on them became available including some that SIN commissioned to reinforce its sales pitch The conclusion was not -only that there were millions of people in the coun- try who spoke only Spanish at home but that their average income gave them the same purchasing power as many other consumers 1 Sponsors can theoretically reach a major portion of the country's Spanish-speaking population Besides KWEX in San Antonio and KM EX in Los Angeles SIN also owns and operates WXTV in New York WLTV in Miami KDTV in San Francisco and KFTV in Fresno Calif There are affiliates in Chicago Albuquerque NM and Sacramento Ca Rene Anselmo who has been with the network since it started in 1961 at KWEX-TV in San Antonio In case that something different is an array of programs aimed at the millions of Spanish-speaking people in the United States a heavy emphasis on news and public affairs "There has been a communication void with Spanish-speaking people" said Danny Villanueva vice president of SIN and general manager of the Los Angeles station KM EX -TV "Our success has come because we have been able to fill that Succesa come easily however Anselmo a Quincy Mass native of Italian descent said he had to battle prejudice to develop the network Advertising agencies and potential sponsors Just interested in spending money on commercials that went only to people who spoke Spanish For one thing there were no ratings figures to indicate how large an audience they would be lif and four more stations on the south side of the US-Mexlcan border Growth however is no longer SIN's primary consideration Anselmo says Instead the emphasis is on improving the quality of programming particularly by producing more shows of their own SIN always has done some original production but the bulk of its entertainment shows are imports coming mainly from Mexico but also from Venexuela Brasil and Colombia one thing that change Anselmo promises the aggressive positive role each SIN station seeks to play in its own community More than simply offering news and public affairs programs these stations lake it upon themselves to urge viewers to vote and better educate themselves to inform them about health care and day care services to tell them how to make government programs work for them to hold telethons and to act aa a collection center when there's a disaster such as the recent earthquake in Guatemala City By LEE MARGULIES LOS ANGELES (AP) NBC ABC read the ad In a broadcast trade magasine "Only one of these TV network can effectively reach over nine million Spaniih-lan-guage US consumer" SIN? TV network? What gives? SIN turns out to be the Spanish International Network and is indeed a television network in the image pf ABC CBS and NBC Except that all the programs on this network comedies dramas movies newscasts documentaries even the commercials are in Spanish They dubbed versions of They're all produced in Spanish With 13 television stations affiliated now more planned and the over-all operation turning a profit SIN has proven that minorities can be successful In the tremendously competitive broadcast Industry "You have to offer something different that people aren't explained SIN president comes back now and then as Ruby on Is also very big in commercials She says commercials are now a big thing for black actors and actresses "Until a few years Margaret says "the advertisers didn't know that blacks used deodorants and washing machines" SAM won the lop TV award as the Guild held its annual awards banquet He won for the CBS special of the Stardust HOLLYWOOD (NEA) Sidney Lassick who plays Cheswick in Flew Over the Is trying to get on the big talk shows He thinks he has something that may surprise the public Lassick is short and rotund with a chubby in-' nocent face Yet he says an accomplished singer and tap dancer and he's never yet had a chance to show the public that side of him MARGARET Avery the beautiful black girl who CD'S IN STOCK NOW mu i ITS I7N 0115 FO-37 cm us N222 OS 1234 13-157 134791 1421 "Smettett Ptiue 7" APRIL EASTER SPECIAL Ugm MariROf niEC $149 1 Owcotate frNN rltO 16 flaztd Donuts 11 SIDEBANDS 13112 12CST 0123 MUNIS NTS US 100 Mi St BEST PBICES-COMPLETK STOCK 024 Wheeler 7M-7107 Pace EFRIGERATORIFREEZE (3S0P6U1 SQQ SALES-INSTALLATION-SERVICE REDBSD CB RAMO 853-4243 5715 OKIUM 250 SUO HUY OO I CASLVM BOMBMAN BUYAPiKBCTlFBOV MAHUFACIURBRTSAVBfi Top-quaNty budQsl priced 1091 eu It fraeh food a tor-age with a 42S eu ft freezer on top No-Froat eyetam ends dafroating choree Handy allda-oiit refrigerator elialf Convenient lea tray atorage rack Twin eltde-out criepeta Temperature control conaole Automatic Interior lighting Super-etoraga door Built-In butler keeper and egg atorage Porcelain-enameled Interior WHITS AVOCABO SOtB 3Rooms Carpeted WaK-to-WaU 10900 INSTALLED NtiMitflwN! 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