The Herald from Rock Hill, South Carolina • 9

a THE EVENING HERALD, ROCK HILL, $4 SATURDAY, JANUARY 21, 1928 NINE STEVENSON THEATRES, Inc. Announce the formal opening of Rock Hill's New and beautiful theatre The STEVENSON Monday Evening, Jan. 23, 1928 At 7 O'clock WAS CRATE BECAME She bite. 18990 OUR POLICY 801 691 foot To give the people of this community a place of amusement and recreation combining a ACCEPTING OUR RESPONSIBILITY TI PLEASING ATMOSPHERE MOS TO ROCK HILL DR GOOD MUSIC COMFORTABLE SEATS POPULAR PRICES In entering the theatrical field in ROCK HILL, we approach the task with a deep edit We are not competity's of other theatres. The STEV- sense of the responsibility which falls upon us in the operation of a public service ENSON theatre simply furnishes this community with institution in this city.

For the motion picture theatre IS a public service institution ,908 an additional place to go for relaxation and diversion. the same as our electric, gas, telephone and water companies; and even in a more vital 00a1 We have no desire, even if it were possible, to monopo- manner, because while the other utilities deliver a purely physical service, the motion olbas lize the patronaze of the people of Rock Hill; we have- picture performs a service which reaches deeper into the life of a locality; that penn't the slightest ambition, nor have we ever attempted etrates even into the very mind, intellect and soul of the community. VIv to obtain a monopoly in any city in which we operate; The screen has two functions. The first is to entertain. The second is to instruct, we realize that such a condition is contrary to the best by leading men, women and children through the pleasant paths of entertainment interests of the motion picture business--OUR business.

and relaxation, to knowledge. With that tremendous power in our hands, our inclination is to use it to the best interest of the public becomes a sacred obligation, keeping in mind the fact that maturity can se many things without being profoundly influenced, which would trace an indehote record on the susceptible hearts of children. ADMISSION PRICES Adults State Tax Paid Children 10c State Tax Paid Exception for occasional increase in price for extraordinary attractions. Any change in price will be well advertised. ai WA Open For Public Inspection NEVER A BOTH Monday, Jan.

23, 2 to 5 P.M. Performance Begins 7 P.M. LARY 190 A toled PROGRAM WILL CHANGE MONDAY, WEDNESDAY, FRIDAY AND SATURDAY Daily Matinee -2 to 6 P.M. Evenings -7 to 11 P.M. Saturdays, Continuous 1 to 11 P.M.

091 189 0.