The State from Columbia, South Carolina • 3

A6 WEDNESDAY, AUGUST 11, 1999 Isted CONTINUED FROM PAGE A1 THE STATE, COLUMBIA, S.C CHAPEL HILL FROM PAGE A1 week. The new campaign is designed to persuade students that alcohol abstinence is hip because it is common on campus. It's part of a trend by universities to use "social norms" campaigns to adjust behavior by changing perceptions about what the typical student does on "We hope this can help reassure students that they don't have to drink in order to fit in at Carolina," said Sue Kitchen, vice chancellor for student affairs at UNCChapel Hill. Studies on the prevalence of college drinking on campus often have relied on interviews with students. But Foss said those figures are unreliable because many students like to brag or overestimate their alcohol consumption and others are too embarrassed to discuss it.

So in the fall of 1997, volunteers stood between 10 p.m. and 3 a.m. outside fraternity houses, offcampus apartment buildings and locations where students returned from bars and nightclubs in Chapel Hill. They interviewed the students and asked them to use the Breathalyzer. Study findings underscored the perception gap.

Among those students who blew zero on the Breathalyzer, 74 percent believed they drank less than the "typical" UNC student. Among those with a blood-alcohol content above. .08 percent, 27 percent believed they drank less. The new campus campaign, called "2 out of 3, .00 BAC," is designed to combat the misperception of excessive drinking. Students arriving at their dorms will find stickers and posters on their beds touting the new findings.

Freshmen who display posters prominently in their rooms can receive $50. Stickers get $5. Students on campus Tuesday disagreed about how the campaign would play. "I would put up a poster for 50 bucks," said Roger Smith, a 21- year-old senior from Raleigh. But as for encouraging abstinence, "I don't think it's going to have a positive influence.

When people come to college, partying is a part of that." Tiffany Black, a sophomore from Hackensack, N.J., believed the program might work. She said she and her friends don't drink because "we do so many other things on campus. We don't have time to drink." "Social norms" campaigns have helped reduce excessive drinking and drinking-related injuries at several universities nationwide, said Michael Haines, coordinator of health enhancement services at Northern Illinois University. Haines said the number of students classified as heavy drinkers has dropped 44 percent at Northern Illinois since 1990. More punitive measures, such as university police clamping down on underage drinking, will only send students off campus to drink, according to Haines.

E. Scott Gellar, a Virginia Tech psychology professor who has studied college drinking patterns for more than a decade, was surprised by such a high percentage of UNC students scoring zero and wanted to know more about the sampling techniques. But he said presenting abstinence or moderate drinking as the norm "is the most powerful way to influence The UNC Highway Research Center hopes to test students again this fall and in the years ahead to see if the campaign reduces drinking, Foss said. Emerald, Ruby or Sapphire Diamond Rings Wear 1, 2, or 3 $2995 Jewelry WAREHOUSE 2909 Platt Springs Rd. 7007 Two Notch 817 St.

Andrews Rd. PIANO SALE Grands New Consoles $5897 Up $1988 Up Shop With Us Or Pay Too Much! PIANO FACTORY OUTLET 4315 Augusta Rd. Lexington, SC 356-3851 1-800-533-3852 18637-54 WLTX FROM PAGE A1 consultant. "This is the kind of thing we had been expecting earlier from Gannett," WOLO general manager David Dodds said. "It's certainly an aggressive move on their part.

They've done well with morning news in other markets." O'Dell said the new programming results from the addition of CBS' "Early Show featuring Bryant Gumbel," which will debut at 7 a.m. Nov. 1. WLTX currently airs a one-hour local newscast at 7, but will clear that time for the two-hour Gumbel show. WLTX's new program will go head-to-head with WIS-TV's 90- minute news show, which begins at 5:30 a.m., and WOLO-TV's onehour block at 6 a.m.

Jerry Grimes, WIS director of audience development, said his station isn't worried about the additional competition, but he said there's a "distinct possibility" the station would expand its news programming. "They're going to program whatever they can to try to come after us," Grimes said. "We have enormous ratings in the morning. I'm confident that we have the best product in the morning that we can have. We're not overly concerned or anxious about it." In the May Nielsen ratings, WIS' pre-dawn news averaged a 10 rating and 46 share, while WOLO's morning news had a 1 rating and 5 share.

In the 7-9 a.m. time slot, NBC's "Today" show on WIS had a 13 rating and 51 share compared to the local morning show on WLTX with a 3 rating and 10 share. A rating point represents the percentage of households with TV sets. A share represent a percentage of those households actually watching television at a particular time. According to Nielsen, more than 14 percent of TV households in the Columbia market have their sets turned on at 6 a.m.

O'Dell says WIS programming isn't his concern. "We're looking at us," he said. "We're looking at how we can meet the viewer's needs. I'm not going to compare ourselves to WIS. I'm going to compare us with us and decide where we want to be." Dodds said WLTX's early starting time will not prompt his station to expand its newscast.

"We're very pleased with where our morning news is. We're getting a lot of positive feedback from our viewers. I don't think it would be in our best interest to expand at this time." WIS, the traditional leader in news-program ratings in the Midlands, isn't ruling out an expansion of its programming. "NBC is going to discontinue providing us with a 5 a.m. network newscast," Grimes said, "so that makes it a distinct possibility that we will consider going to 5." O'Dell said anchor J.R.

Berry and weather announcer Darci Strickland, now part of WLTX's 7 a.m. show, are already scheduled to make the move to 5. Like CBS, which is searching for a co-anchor for Gumbel, WLTX is seeking a co-anchor for Berry. CBS is banking on big ratings from Gumbel, who joined the network after a lengthy stay as co-host on NBC's "Today" show. Grimes thinks CBS is going to be disappointed.

"Personally, I do not think Gumbel will be successful again. Many people at NBC were glad to see him leave. Bryant has sort of a cold, sour demeanor, which is in sharp contrast to Katie (Couric) and Matt (Lauer)." Doug Nye edits TV Weekly and writes about television. He can be reached at (803) 771-8395 or by e-mail at STORE CLOSED ALL DAY WEDNESDAY TO SLASH PRICES ON EVERY ITEM IN OUR STORE! SALE HOURS: SAVE Thursday: 10-8 OFF Saturday: 10-6 ENTIRE STOCK Sunday: PROSPERITY FURNITURE 138 S. MAIN STREET PROSPERITY, SOUTH CAROLINA Great $2 Million Store Closing Sale JUST A SAMPLE DARK PLAID SOFA WITH BUN FOOT AND NAIL TRIM Reg.

Sale BEIGE SOFA WITH FLORAL PILLOWS Reg. $2,406" Sale $89988 ALL ACCESSORIES TAKE AN EXTRA OFF SALE PRICES SALE We repair all major brand I MAYTAG appliances- guaranteed. FRIGIDAIRE SEARS Call toll free Kenmore 1-877-877-8772 Amana APPLIANCES Satisfaction guaranteed or your money back. 23531-69 HOMEOWNERS CALL! S.C.'s Dependable Mortgage Co. Apply online, www.macmortgageco.com LOAN TERM PMT RATE 1st 2nd Mortgages 50,000 180 445.93 6.875% 7.35% Purchases Refinances mo.

75,000 180 mo. 668.89 6.875% 7.35% Conventional VA 100,000 180 mo. 891.85 6.875% 7.35% Slow Credit 0.K. 150,000 360 mo. 1023.26 7.25% 7.65% Bill Consolidation 200,000 360 mo.

1364.35 7.25% 7.65% Rates apply to conventional 1st Mortgage Refinances. loan to value for Self-employed cash out. Rates subject to change without notice, call for details. Taxes and insurance not included in payments. A.PR.

Annual Percentage Rate. Cash-out Any Reason MAC MORTGAGE GE INC Columbia 803-772-2833 Statewide Service Lexington 803-808-5040 Licensed Bonded Toll Free 800-535-3423 Family Owned 21391-40 Office DEPOT Low Prices every day. FREE Save $450 Computer 44999 emachines 5000 Mail-In Computer Rebate Computer 40000 After Mail-In CompuServe Mail-In Rebatett! With Purchase Of 3-Year CompuServe FREE Rebates Internet Service And After $50 Mail-In Rebate Monitor sold separately. While supplies last. No substitutions.

Cyrix MI 366 emacisines CYRIX MIl Processor 32MB SyncDram 512KB Cache 3.2GB Hard Drive performance level. Based upon Office DEPOT 32x CD-ROM Drive comparisons industry-standard to the benchmark Teacher Appreciation Crystal CS 4235 3D Audio Processor when tested in Breakfast Software Included: MS Windows 98 and MS Works equivalently configured August 28, 1999 computer systems. 990-682 $400 Internet Mail-In Rebate On Select Computers (See store for details) $400 Mail-In Rebate on select Machine or MP computers, Compaq computer monitor bundles, Compaq notebook computers or IBM Thinkpads when you sign up for 36 months of CompuServett CompuServe $400 Internet Mail-In Rebate offer is subject to credit approval and your acceptance of CompuServe Terms of Service. Access to CompuServe may be limited especially during peak times. Offer also requires (1) the purchase of a qualifying Machine PC, any qualifying HP Pavilion 4500 or 8500 series PC (excluding Model 4530), any qualifying Compaq PC AND Compaq monitor, any qualifying Compaq notebook computer or any IBM Thinkpad (2) a contract commitment to a subscription for CompuServe 2000 Internet Service at a monthly rate of $21.95, (3) a completed mailin rebate form, (4) a purchase receipt and (5) a major credit card.

All of the above must be completed and received by CompuServe within 30 days of purchase. Consumers without a valid credit card may pre-pay for 36 months at $21.95 per month. Within 45 days of credit approval, the $400 CompuServe Internet Service rebate will be credited to your designated credit card or fulfilled by check sent to the name and address provided on the credit application. Early termination of the 3- year CompuServe 2000 Internet Service requires repayment of the $400 rebate plus a $50 cancellation fee. IBM $400 Internet Rebate offer expires $400 Internet Rebate offer expires $400 Internet Rebate offer expires $400 Internet Rebate offer expires Age 18 or older.

Limit one per household or business. See store for details. CompuServe provides various pricing plans, some of which may be lower than the $21.95 monthly rate required for this promotion. CompuServe is a trademark of CompuServe Interactive Services, Inc. eTOWER 366C COMPUTER eVIEW 14" COLOR MONITOR WITH CYRIX MII 366MMX 13.2" Viewable Image Area 431-929 ...........99.99 PROCESSOR We Have The Plain Paper Fax For You! Everyday Everyday Low Price Low 12999 13995 OF THE FANTASTIC PAIR OF RED CHERRY SWIVEL ROCKER MIRROR Reg.

$98700 Each Reg. $36200 Each $39988 $12988 SOLID OAK BEDROOM MAHOGANY FERN INCLUDES QUEEN PANEL BED DRESSER TRI-FOLD ARMOIRE MIRROR NIGHT MIRRORED STAND FRONT STAND Reg. $55660 Set Reg. Sale Sale $15988 HAND KNOTTED 6 MONTHS ORIENTAL RUGS SAME AS CASH FINANCING NOW To OFF AVAILABLE BEGINS THURSDAY 10 AM! All items subject to prior sale! DLS Co. 1999 22140-68 brother.

PPF-770 PLAIN PAPER FAX Our lowest priced plain paper fax Transmission speed-6 seconds per page 48-number speed dial Stores up to 20 pages 336-122 Everyday Low Price 16999 brother. PLAIN PAPER FAX 1270 Transmission speed-15 seconds per page 20-page automatic document feeder 60-station auto dialing Stores up to 20 pages 206-144 Panasonic KX-FP101 PLAIN PAPER FAX Value priced for the home office Transmission speed-15 seconds per page Copier collates multiple sheet documents, keeping pages in same order Automatic switching Stores up to 28 pages 181-949 Includes Digital Duplex Speakerphone Ereryday Low Price 18995 Panasonic KX-FP121 COMPACT PLAIN PAPER FAX WITH DIGITAL TELEPHONE ANSWERING MACHINE Transmission speed-9 seconds per page 15-sheet auto document feeder 106-number auto dialer FREE Stores up to 28 pages For Next Business Day 181-976 PHONE: FAX: ONLINE: Source Code 1-888-GO-DEPOT 1-800-685-5010 AOL Keyword: www.officedepot.com Office Depot 99240 For The Office Depot Nearest You, Call 1-888-GO-DEPOT (1-888-463-3768) It's this simple: It you find the same item advertised locally for less at any other office product supplier even up to 7 days after you bought it we'll not only match that price. we'll give you of the difference Instantly! Just give us the details and we Il take your word for it! errors. (Maximum cellular $55 credit. service, We close-outs, reserve the and right to clearances limit do not quantities.

quality. Of course. In-stock Internet items only.) offers. ad We are not responsible for printing or typographical errors. Prices and offers good 8.11 99 through (unless otherwise noted).

Quantities limited. Offers limited to in-stock items A only. No rainchecks or substitutions. Rebate torms available in-store only. Available on orders of $50 or more within our local trading area.

Not all items available for next business day delivery..