The State from Columbia, South Carolina • 212

DOUG NVE WLTX unveils another newscast more schedule changes Monday WLI A III Went time slots The big ratings battle tv in 4 rtf NnvPIT ferent time slots The big ratings battles months of Columbia CBS affiliate WLTX- -9 launches another newscast Monday with the premiere of the midday News 19 at JR Berry and Deloris Washington will co-anchor and meteorologist Matt Zidle will be around to offer the latest weather updates This latest addition to the station lineup emphasizes the continued growth of news operation Seven years ago the station had one daily newscast that at 6 pm Since then WLTX news has expanded to a seven-day-a-week operation adding local news at 7 am and 1 1 pm and providing local cut- ins for CNN Naturally news director Mark Leeps delighted with the expansion very excited about this LeePs said going to see is a full- service station here new venture will be going head-to-head with Report The NBC affiliate has been the dominant Columbia television news outlet for decades Its continues to be the most-watched program in the 10-county Columbia television market During July one of four months each year when Nielsen monitors the viewing habits of the entire nation 7 pm newscast pulled in a 19 rating and 36 share That handly won the time slot against non-news competition A rating is the percentage of all house holds with TV sets A share is the percent-of those come during the sweeps November February and May Still here are top 10 primetime shows for the 10-county Coiumbia TV market (It should be note that NBC offered fresh programming this sea of reruns): 1 By An Angel (CBS 2 (NBC WIS) 3 Walker Texas (CBS WLTX) 4 (NBC WIS) 5 Friday fNBC WIS) 6 Movie (NBC WIS) 7 (NBC WIS) 8 (NBC WIS) 9 Order (NBC WIS) 10 Monday (NBC WIS) After losing the primetime race in May for only the second time in its history WIS regained the top spot in MyVTXjna second followed by WOLO and WACH Tartikoff remembersd probably read some of the eulogies devoted to Brandon Tartikoff the one-time NBC executive who died Aug 27 after a lengthy bout with disease If you wonder if you should believe that Tartikoff was as nice a guy as the tributes painted him beheve it In contrast to most executives Tartikoff was easy-going and down-to-earth and a truly congenial person I first met 1989 at an NBC drop-in in Los Angeles When he found out where I was from he smiled and said where WIS is One of our great He took me around and made sure I me various executives I was amazed that during the ensuing years whenever our paths crossed he always remembered my name But then he seemingly was that way with everyone Tartikoff became television whiz tad 1980 when at age 31 he became NBC entertainment president and eventua took I he network from last place to first Continued on Page 63 Berry Deloris Washington and Matt Zidle team up for 19 at Noon on WLTX age households actually watching TV at a given time W1S news also won the 6 pm battle with a 1 532 followed by news with a 716 news WOLU-iiO ncwa tel Williams moves to W1S-10 at 4 pm and Rosie Show moves to WOLO-25 at 5 pm And just in case you noticed yet Kathie are now on WOLO-25 weekday mornings at 9 At the same time airs on W1S For the next two weeks WLTX will have reruns each weekday afternoon at 5 Beginning Sept 22 reruns of popular will air in that time spot put on the shelf tor a Steppe said show will be there ready when we need it again WLTX also now has the Heat of the at 10 am and at 4 pm Steppe confirmed again that his station has dropped all UPN programming including Trek: Voyager" To get the rights to a station must agree to air all UPN shows Ratings update Dick Laughridge long-time general manager at WLTX was quick to point out that not much attention is paid to the July Nielsen ratings book Nevertheless he was still proud of the fact that CBS By An which airs on his station edged out by a hair as the Nol show in the Columbia market during July had a 14 rating and 28 share while had a 14 rating and 26 share might be the first time we ve had a Nol Laughridge said really this (July) book is not as important as the other Except during an Olympics year July television lineup is usually filled with reruns Many stations use the month to see how certain syndicated programs do in dif Before you buy any mini dish satellite system call us for the facts Carolina Primestai 1-800-4803518 100-553022 and reruns of were for third with a 49 At 11 pm it was news again with a news with a ACH About reruns with a 316 and OLQ history of being No 1 ago few such alternatives existed More local changes On Monday Mon- SEPTEMBER 7-SEPTEMBER 13 199? 33 TV WSIWttHI TAT.