The Bridgeport Telegram from Bridgeport, Connecticut • Page 14

SIX THE BRIDGEPORT TELEGRAM, WEDNESDAY, DECEMBER 3, 1919. 1 I I i Plans for ex in demand have astonishing meet the tremendous increase tared and are under way-within the next few months. The value of the Victor Talking Machine Company's output for October was the greatest in its history. The unprecedented shortage of Victrolas will therefore soon be relieved. During the war practically of the $36,000,000 Victor investment was devoted to war work.

This was responsible for the almost total disappearance of Victrolas from the market. The armistice was signed in November, 1918, but it was not until March, 1919, that the Victor Company could clear its plant of war orders. And as it requires at least four months to manufacture Victrolas in the way the Victor Company manufactures them and in the way they should be manufactured, the rapidity of our recovery to normal output will be appreciated by ill know about manufacturing. The Victor Company is the only talking machine company in the United States which has a complete plant for the manufacture of complete talking machines. All others are operated more or less by a system of contract construction--the fabricating system, Years ago the Victor Company it necessary to erect a large plant of its own in order to maintain its own standard of quality--VICTOR QUALITY, Op-35 nsar Sirs 22 April, 1919.

Tha Tori cnrriocl en during tiio wir by Havy Bspartraent in developing anti-submarine and equipping vessels for anti-eubnarine operations had an important in reitrlctlng enemy aubnarin. operations. TMa rooult made poaaible by splendid Rnsintance and co-operation of the many distinguished scientists, engineers, and business men who were in one way or another with the Special Board on tati-Sutaarina Bevicca, had been appointed ly the Departaent to ouporviss work of this nature The Havy Dspartnent wishes to express ite appreciation of tha valuable assistance rendered by you in this connection. Very truly yours, Acting Secrstary of the Navy. Eldridge F.

Johnson, President, Victor Talking Kachina Ceaden, N. J. As this plant happened to be exactly what the Government required to produce bombing hydro-aeroplanes and other submarine detecting devices, the Victor plant was chosen for the place of honor and sacrifice, while our less fortunate or less competent competitors were ignored and allowed to JT continue. This is the true story, the cause of the shortage in Victrolas, which our competitors fiave not been slow to take advantage of. Many of our exclusive dealers stood by their convictions, while some have not and have put in competing lines which in many instances are inferior.

This was their privilege, but we wish to point out that the advertisements which are appearing announcing several lines of "standard" talking machines are misleading. There can never be several standards. The shortage of Victrolas and the lure of greater profits has induced the endorsement of inferior goods. The Victor Company is the original manufacturer of the Victrola and holds all the original patents. In the last twenty-three years the Victor Company has originated all the startling improvements in the type of talking machine which it manufactures.

Other manufacturers have simply followed, manufacturing instruments which are largely imitative. The Victor Company is the only company in the United States fully equipped to make standard talking machines of the gramophone type--the Victrola is a gramophone not a phonograph. There is only one standard talking machine and that is the VICTROLA. There can be but one standard in any line, and the Victor Company produces the standard in talking machines. NOTE--By reason of customers visit a store Victor circumstances it is important that prospective Victor goods are given fair presentation.

chine NEWSPAPER!.