The State from Columbia, South Carolina on November 7, 1953 · 9
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The State from Columbia, South Carolina · 9

Columbia, South Carolina
Issue Date:
Saturday, November 7, 1953
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' The State : South Carolina’s Largest Netcspaper SECTION B COLUMBIA S C SATURDAY NOV 7 193:5 The Slate: South Carolina's Progressive iSeicsjtaper PACE ONE Television to Start at 1:25 This Afternoon President of TV Corporation G RICHARD SHAFTO is president of the WIS-TV Corp He Is also vice president and general manager of the Broadcast ing Company of the South G Ricliard Shafto 9 WIS-TV Head Has Spent Almost Entire Life in Field of Radio and Television President of the WIS-TV corporation Is G Richard Shafto who has spent almost his entire life in the television and radio field Shafto is also vice-president and general manager of the Broadcast ing Company of the South which operates in addition to radio 'station WIS in Columbia WIST in Charlotte and WSPA in Spartanburg WIS radio and television facilities are in the same building at the comer of Gervais and- Bull streets but personnel and operation are separate When he was 15 Shafto joined an amateur radio club in Richmond Va where his parents had moved from New Jersey five years before In 1920 the following year he built his own amateur radio station From this beginning Shafto's radio experiences included two years as a radio operator aboard tankers tugs and liners He studied radio at the Radio Institute in New Orleans Columbia University and the Georgia School of Technology as well as in RCA laboratories For a year he worked In the sales de- partment of the Westinghouse Electric Supply Co in Tampa and for four years was radio specialist in charge of sales of broadcast equipment in Southeastern statea for the Graybar Electric Co of Atlanta In 1932 he became general manager of radio station WIS in Columbia r : - In 1927 Mr Shafto was married to the former Treva M Hanson of Tampa An active sportsman his hobbles include" fishing hunting golf navigation sailing and photography As a civic and community leader Mr Shafto has held the following positions: 1938-44 Director of Columbia Chamber of Commerce 1937-39 Chairman Richland County Chapter of American Red Cross and 1938-39 director since 1950 Direc tor of Columbia Greater Community Chest Federation and chairs man of campaign committee since 1950 director of Dr Bob Seibels Memorial Laboratory 1950-51 director Columbia Music Festival association since 1952 director Carolines United Red Feather Services Since 1953 Director Columbia Museum of Art ' ' During World War II Mr '-Shafto served as regional consultant for the Office of War Information and in 1949 was a delegate to the UNESCO radio conference in Paris In 1950 he became a member of the President's Broadcast ' Advisory Council and since 1951 has been a member of the Radio Advisory Committee to the U S ' Advisory Commission on Information In radio he has held several prominent positions From 1943 to 1950 he was director of the National Association of Broadcasters continued on page 5-B Merger Paved Way for Early VHF TV Here i A sourJ ard sensible business arrangement between radio station! WIS and WMSC of Columbia resulted in an early on-air date foi WIS-TV and set the pattern for similar arrangements through the television world Since the merger earlier this year of stockholders of the two- radio stations so that a VHF television station could come to Columbia immediately other stations and cities throughout the United States have adopted the plan The cooperation and success first achieved by WIS and WMSC set a pattern copied b many This is the story of the merger Radio Stations WIS and WMSC both had applications pending to build a television station on Channel 10— the only VHF channel allocated to Central South Carolina The decision as to which of these two applicants was better qualified to operate TV Channel 10 rested with the Federal Communications Commission Because of the tremendous number of competing television applications awaiting FCC action it was apparent that a final decision in the Columbia contest might lie many months — even yean —away Negotiations looking toward an early solution were undertaken last fall and concluded successfully a few weeks ago Certain stockholders of WMSC took steps to divest themselves of their holdings in WMSC in order to be able to Join with WIS in filing a merged application for Channel 10 Their joint undertakings were accomplished througnt a new company devoted exclusively to television WIS-TV Corporation Thereupon both WMSC and WIS withdrew their conflicting TV applications in favor of the new -WIS-TV Corporation The Federal Communications Commission approved this solution and moved swiftly to authorize the new television corporation to build a Channel 10 Station in Columbia Approximately 80 per cent of the stock of WIS-TV Corporation is owned by The Broadcasting Company of the South (a S C company owning radio stations WIS— Columbia WSPA — Spartanburg and WIST— Charlotte N C) Some 51 stockholders of either the Broadcasting Company of the South or WIS-TV Corporation reside in the central area of South Carolina and include prominent residents of Sumter Leesville Barnwell - St Matthews Newberry Winnsboro and Columbia WMSCs remaining stockholders continue ta operate Radio Station WMSC as in the past Radio Station WIS will operate independently of WIS-TV although both WIS and WIS-TV are located in the same building at the corner of Gervais nad Bull Streets in Columbia The solution Was a compromise and ail parties involved in these negotiations mate certain sacrifices in order to make Channel 10 tele- vision service available to Columbia and vicinity-this year rather than at some indefinite date in the future WIS-TV First Neivs Telecast Today ? ? v V-Jt v " ' ' a ’ V- a -a WIS Radio Headed by ' Saiinicnig Managing director of Radio Station WIS Is J Dudley Saumenig veteran of 25 years in radio Radio station WIS is owned by the Broadcasting Company of the South which also controls a large share of the stock of WIS-TV The sales program and promotion staffs of the two stations are separate though they share accounting building and engineering facilities Mr Saumenig has snrved as managing director of WIS since 1947 NBC NEWS COMMENTATOR John Cameron Swayze (left) will join WIS-TV personalities and Miss South Carolina Miss Miriam Stevenson of Winnsboro in this evening's dedicatory program from 6 until 7 With WIS-TV news director and Esso Reporter Gren Seibels right he will help bring to channel 10 viewers the first of regular and frequent newscasts using up to date film from throughout the world John Cameron Sicayse Miss South Carolina Will Be on Dedication Hour of WIS-TV WIS-TV to Feature Variety 0f Local Programs Each Day A variety of local programs will be featured daily on WIS-TV originating from studios in the heart of Columbia News sports weather home economy demonstrations and personality interviews will be a special feature of channel 10 Weatherman Specs Munzell a TV veteran of station WLW-TV In Cincinnati will cartoon the day's weather events for channel 10 viewers twice daily Monday through Saturday A commercial lesffvyt- y- One of the world's foremost news commentators will join the most beautiful woman in South Carolina and WIS-TV personalities in a dedication program this evening from 6 to 7 p m on WIS-TV's channel 10L John Cameron Swayze noted commentator for the National Broadcasting Company is due to arrive in Columbia early Saturday afternoon With Miss Miriam Steven son of Winnsboro Miss South Carolina he will take part in the inaugural ceremonies Mr Swayze is seen earh evening on the NBC-TV network with the News Caravan WIS-TV viewers will 'see him at 7:45 Monday through Friday He also takes part in various outstanding events programs Before joining NBC Mr Swayze was a journalist for several years (TV personalities highlighted by the JACKSON WORKMAN F SMITH artist musician and experienced radio announcer Munzell’s talents are particularly effective In weather programs From Monday through Friday tlw Weatherman will appear at 6:30 and 11:05 p m and on Saturday evenings between 6 and 6:30 and again at 11:10 Weather news at 11 p m Sunday will also be presented by WIS-TV Top quality Western films for kids of every age will be shown on the Bar Q Ranch by Cactus Quave channel 10’s cowboy solilo- Siuist From 6 to 6:30 Monday through Friday a Western movie or the entire family is scheduled introduced and colored by the Gren Seibels To Be Heard Twice Daily Gren- Seibels has long been familiar to South Carolina as a news commentator A native - Columbian he has served as news director for radio station WIS and as both program and news director for station WMSC in which he wai partner For WIS-TV he also is promotion manager Seibels attended the Columbia city schools and graduated from Episcopal high school (Alexandria Va) and the University of the South Sewanee Tenn At Sewanee he was salutatorian of hia data graduated Magna Cum Laude and wai a member of Blue Key honorary leadership fraternity Durfng World War II he served aa a pilot with the Naval Air Corps in the Pacific and is currently a member of the Naval Reserve He also is a Mason member of S A E social fraternity Phi Beta Kappa the Torch Club and the National Association of Radio News Directors He Is immediate past president of the Trinity Episcopal Church Men’s Club Seibels la married to the former Lavinia Lyles of Winnsboro They live at 2222 Terrace Way in Columbia with their three children Lavinia seven Robert Emmet IH six and Grenville III three Mr Seibels will be heard twice daily Monday through Saturday at 6:45 and II p m Hia early evening news casta in which he appears ai -your Esso Reporter" will include late newafilm from ail parts of the world flown in daily to Columbia Film will also be used on the 11 o'clock programs and at other times as demanded by the occasion WIS-TV will also have a ten minute news program at 4:45 p m Monday through Friday and at both 6:45 and 11 p m on Sunday The Palmetto Press Conference will be conducted each Friday evening at 9 by Seibels and will feature up to the minute analyses of news in South Carolina and the area QUAVE Today’s Live Program Will CpiL $55000 The first on-air program of television station Wlt-TV today will probably be the most expensive ever produced by a single station It is a telecast of the South Carolina-North Carolina football game direct from the South Carolina stadium here and is costing more than 655000 to produce WIS-TV is the only station carrying the game Originally scheduled as one of four games to be carried in a panoramic telecast by NBC the program was changed this week to regional telecasts of complete games As the NBC outlet in this area WIS-TV will originate the telecast and "beam it on channel 10 to most of South Carolina and parts of North Carolina and Georgia General Motors sponsor of the NCAA-approved college football telecasts is picking up the tab A fee of $50000 will be split between the competing schools -Other expenses are thow involved in production An NBC remote equipment crew will arrive in Columbia today from Washington and will Join WIS-TV personnel In telecasting the games The station’s on-air time is 1:25 p m today Following a pregame program the telecast will start from the stadium at 1:45 with kickoff at 2 WIS radio aportscaster Ray Stanfield will do the play by play and sports director Jim Jack-son of WIS-TV the color commentary in Kanina Cily following a brief theatrical career Noted for his warm and friendly manner in addition to a keen sense of news value and dramatic qualities Mr Swayze was last year voted one of the nation's Ten Best Dressed Men WIS-TV like NBC-TV will feature a large number of newscast! in which local and national film will be used On tomorrow night's program Mr Swayze will be particularly associated with Gren Seibels WIS-TV news director Dixon Loworn WIS-TV production supervisor will both produce and direct the dedicatory program Loworn ia a native of Columbia and has been with W1IAS-TV of Louisville Ky for the past three years aa producer-director The program will not be a formal dedication of WIS-TV facilities which are still getting finishing touches of construction It will be simply an introduction of the WIS- appearance of Mr Swaze and Miss Stevenson Preceding the dedication will be the telecast of the North Carolina-South Carolina football game from Carolina stadium the Pontiac Score-board from NBC and a broadcast of an opera from NBC The remaining Saturday evening programs are Mr Wizard from NBC at 7 Ethel and Albert from NBC at 7:30 What'a the Law? from the WIS-TV studios at 8 Pel Milk Amateur Hour at 8:30 Your Show of Shows at 9 Hit Parade at 10 and news weather and sports at 11 What a the Law? is produced hy WIS-TV in cooperation with the South Carolina Bnr Association and the law school of the University of South Carolina It will feature varioui South Carolina attorney! in a panel discussion of legal problems of the layman Bill Workman will moderate the discussion to be presented earh Saturday night a 8 DUDLEY SAUMENIG when he was promoted from sales manager He had held that posi lion since 1938 Hia experience In the broadcast ing Industry dates buck to 1927 when iie was appointed manager ot station WSl'N of St Petersburg Fla In 1932 he joined the WIS staff then served a manager of stations WNOK in Knoxville Tenn and WCSC in Charleston During this period all three stations were con trolled hy the Surely Life Insur ance uunpanx Mr Saumenig Is a member ol Trinity Episcopal Church the Rotary Club the Forest I-ake Club the Columbia Club Richland Post No 6 of the American legion and the Navy legion Club He lives at 1722 Ecorre Ave Columbia Transmitter Operators TRANSMITTER OPERATORS Stephens II Wesley and Robert Johnson must make continual checks of the 10000-watt WIS-TV transmitter Built by RCA the transmitter is housed in WIS-TV’s building on Bull St contains hundreds of tube and feet of wiring and is ' the finest television equipment available ! TV Has Great Impact on US An estimated 60000000 persona in the United States saw the Jan 20 1953 Inauguration of President Dwight D Eisenhower on television according to the National Broadcasting Company This represents a total of 18000000 TV homes A total of 85 per rent of the nation's sets were tuned to the inaug ural proceedings at some time dur-:ng the five hours between 11 a m and 4 p m EST of that day Seventy million Americana watched the political conventions in July 1952 on nearly 18000000 TV set operating in the 64 TV areas in the United States The enormous and rapid growth of television Is understood hy the fact that during the 1S48 conventions— four years previously— there wre only 420000 sets and seven television stations in the whole country Even more dramatic Is tne fact that on Jan 1 1946 there were about 10000 arts in the whole coun try— while on Jan 1 1953 (an elapse of only seven years) there were about 21 million! Other related statistics: Two-thirds of all American families live within range of television In the 78 television areas in operation by Jan 1 1953 seven out of every 10 families owned a TV get As of Jan 1 1953 about 45 per rent of U S families owned television sets This is what happens according to surveys when a television mar kel becomes "mature" 'more than half the fnmlliea onwing TV) : Awn-era (family heads) watch TV for two hours and 15 minutes a day the average family has the set oq for 5 1-2 hours a day Eighty-six per rent of families owning television give it a resounding vote of confidence (i e they like it fine) In TV homes more than twice as many people watch TV as engage in any other leisuretime srtivity Football Game Between USC UNC Will Bi Initial Telecast Television station WIS-TV of Columbia goes on the air at 1:25 this afternoon on channel 10 The first program will be a telecast of the North Carolina-South Carolina football game here and will be the first live telecast of a football game in this state Located in the heart of Columbia just two blocks from thp State House WIS-TV Is central South Carolina's only VHF station It will service an area of more than 80 miles in ail directions Including more than a million persona in a quarter of a million homea The test pattern which began October 25 was picked up in tome instances more than 180 airline from Columbia South Carolina's largest TV audience la expected to watch the "Battle of the Carolinas" to he plaved in Carolina stadium WIS TV will he affiliated with the National Broadcasting Company and will carry numerous network programs as well ss a variety of locnlly-produrcd shows Tomoi tow's football telecast is being sponsored by General Motors and is one of the NCAA games contracted for by NBC An NBC remote equipment crew will join with WIS-TV personnel in originating the telecast After the football game WIS-TV will join the NBC network before a special Inaugural program ia produced in the WIS-TV studios from 6 to 7 p m WIS-TV will operate with an effective radiated power of 106500 watts Studios are located in a TV wing o! WIS radio and television headquarters at Gervais and Bull Streets in Columbia Charles A Batson is managing director G Richard Shafto is president of the WIS-TV corporation whose stockholders include numerous Co-lumbians and persona from throughout the Hate of South Carolina Mr Shafto Is also vice-president and general manager of the Broadcasting Company of the South which operates radio stations WIS WSPA of Spartanburg and WIST nf Charlotte Today's telecast la the culmination of more than two years of planning and practice Workshops have been held in the WIS-TV studio foi more than a year and for the past three weeks programs have been produced on a closed circuit within the studios just aa though the station were on the air Many areas in South Carolina will be receiving a reliable television signal fo rthe first time Tha WIS-TV scope of operation Includes parts of Georgia and North Carolina ai wrll ai the mushrooming Savannah River H-bomb area WIS-TV will operate for more than eirht hours each day from the outset snd from 1 till 11:15 m on Sundays Normal sign-on time during the remainder of the fall will bs 3 p m and sign-off each night is scheduled for 11:15 A vei iety of locally produced pro-grsms will be seen News weather and sports will be offered at 6:30 and 11 p m Monday through Saturday and at 11 p m Sunday News reports will also be given at sign-on periods during the afternoon Ground was broken in May for the IV wing of WIS headquarters and an excavation dug for the massive foundation of the 582 foot transmitting tower adjacent to the building Finishing touches are still Being put oh the interior of the television building The new wing Is a nucleus for a television plant that could in the future be expanded tremendously At the present time radio and TV facilities cover 22000 square feet if the eievision facilities are expanded from Gervais to Bull streets forming an “L” TV alone would have 6H000 square feet WIS-TV officials point out that such plans will depend upon the need for expansion The entire WIS plant is so constructed that it can he inmased from two stories to three stories Charles A Batson Is Managing Director For WIS-TV gage comments and mustachioed wisdom of Old Cactus The films selected for his half hour program are among the finest Westerns available to television In real life Cactus is Mackie Quave WIS radio announcer but the Old West comes to life when he dons handlebar mustache and t grabs hia shootin’ iron The sports fan will find a week of national and local events from the sports world reported on film and on camera Sports director Jim Jackson seen Monday through Saturday at 6:35 and 11:10 is a former sports editor of the Columbia Record and directed sports publicity at William and Mary and Rollins colleges Like WIS-TV news WIS-TV sports will be serviced by United Press and Fox-Movietone -news The nation's top sports events will be covered on film as will various South Carolina sports by WIS-TV cameramen In addition to the daily shows a Thursday night Sports Reel feature from 10:30 till 11 will include film and guests from team sports as well as outdoor sports news and features in cooperation with the South Carolina Wildlife Commission Hints for the housewife and hubby too are the forte of home economist Emily Smith seen four afternoons a week on WIS-TV Educated in the Columbia public schools and a graduate of Dreher High Mrs Smith holds a Master of Science degree in home eco- contlnued on page 7-B WIS-TV Facts STATION: WIS-TV LOCATION: Gervais and Bull Streets two Mocks from State House in Columbia S C CHANNEL: 10 NETWORK: NBC FREQUENCY: VHF POWER: 106£0C watts video 53250 audio TOWER: 582 feet self-supporting located adjacent to station 640 feet above average terrain NATIONAL AGENCY: Free and Peters OWNER: WIS-TV Corporation of more than 100 stockholders nrin-cipally in South Carolina G Richard Shafto president OFFICIALS: I harles A Batson managing director HOURS: Normal sign-on 3 p m weekdays 1 p m Sundays sign-off 11:15 daily (Note: Power and hours of operation are for Interim and opening respectively) Charles A Batson is managing director of television station WIS-TV He ia also a vice president and director of WIS-TV corporation of which G Richard Shafto ia president Other directors are Vice Preiidenti B Calhoun Hipp Herman N Hipp and Francii M Hipp of Greenville and Frank B Gary of Thomas B Boyle of Columbia Mr Batson joined the Broadcasting Co of the South as director of television in 195L He acquired his preient position in 1952 after dl reeling the planning and preparation for television stations in Columbia Charlotte and Spartanburg where the Broadcasting Co of the South operates radio stations Previously he was director of television for the National Association of Radio and Television Broadcasters after serving aa assistant director of the Broadcast Advertising Bureau There he headed that agency’s early pioneering in TV promotion Including publication of "Production Pointers for Mora Effective TV Commercials” "TV Station Rate Practices” and numerous other services His introduction to television came In 1947 when as director of Information at N A B he wai assigned to do an exhaustive study of television After visiting most of the television station! and network centers then in operation he wrote the NAB's widely praised series of booklets published under the title: "Television: A Report on the Visual Broadcasting Art" Batson served during World War II in tha Army He was assigned to the War Department's Radio Branch following earlier service i with General Eisenhower's North African headquarters and held the rank of major Born in Greenville he was graduated from Furman University in 1938 and launched his radio career as an announcer with station WFBC He later became program director He now makes his home In Columbia CHARLES A BATSON Since becoming managing direct or of WIS-TV he has compiled staff experienced in both radio and television There are more than 30 members of the separate WIS television stuff Program coordinator Adrian (Specsl Munzell was with WLW TV in Cincinnati Production Su pervisor Dixon Loworn with WHAS-TV in Charlotte before coming to Columbia this year News Director and Promotion Manager Gren Seibels has served as a newspaper reporter and radio commentator and official since 1946 For three years he was news director for WIS radio and till earlier this year was a partner of station WMSC while serving as news director and program director -Announcers Pete Callia and Farrell Smith are veterans of radio announcing Smith coming here from a Charleston station and Cal lis from Nashville Tenn Sports director Jim Jackson is a former radio aportscaster (WKIX of Columbia) and has headed the Information services at two 'colleges He is also assigned to publicity snd promotion with WIS-TV Salei Manager Thomas F Daisley is a former radio aportscaster and was a salesman for WIS radio for several years Other sales representatives are Huh Terry and W O (Bill) Crank Terry is a veteran radio announcer and for WIS sports director The continuity writer Mrs Jan Cureton Director Vance Johnson Film Editor Bob Donly other members of the program and production staffs have each had several years in radio WIS-TV and WIS radio will share to a limited extent engineering staffs headed by Herbert Eidson Less Makeup Needed for TV Actors Today Many television viewers are under the impression that aetors step before cameras with their faces covered by grotesque layers of green blue and purple grease paint This misconception is one of the most fixed in the public mind concerning television Since pioneer days television cameras have achieved more and more sensitivity and authenticity of Image With improvements in cameras the makeup has become progressively more natural lew Than For Stage i Early days in television saw actors wearing extremely dark shades of red and purple lipstick and all other portions of their faces had to be made darker than normal But today television makeup is a little nore pronounced than that worn hy movie stars a little less pronounced than that worn on the stage and only slightly more exaggerated than what the average woman carries on her face when she guvs out for an afternooi stroll A makeup expert for one television network has developed a process by which he superimposes several layers of makeup on on character Se For Quick S glng If tor instance a ch carter t o age 30 years during an hour-loiig show his face will be coated first with a non-water-soluble coating of more aged makeup This Is covered by a water-soluble coating of the face as it looked 30 years earlier Thus when the actor goes before the cameras In the first act he ia a xoung man As he comes rushing off the set for a quick aging all the makeup man has to do is wash off the top layer and the same character 30 years later comes into view The Antarctic Continent is known to contain huge deposits of coal and other minerals

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