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NOW... A NEW FRONT TRACTOR TIRE THAT OUTWEARS TWO ORDINARY FRONTS the great new GUIDE GRIP Run the new Firestone Guide Grip on tricycle or wide front axle type tractors *. . . run it in the toughest farm service and you will find it gives twice the service of ordinary front tractor tires. You get double the tire life and yet you pay no more than you would for a regular front tractor tire. The new Firestone Guide Grip is years ahead in design and construction and it ..will help you cut your .farm tire costs. Ask your Firestone Dealer or Store to show you all the money-saving advantages of this amazing new tire. NEW PROTECTION FOR SIDEWAUS READS AND RIM FLANGES IS THE PROOF. New Guide Grip Two Regular Front Tires On the left is an actual photograph showing a new Firestone Guide Grip that was run in actual farm service opposite each of the two tires on the right. You can see the remaining rib height of the new Firestone Guide Grip. The other two regular front tires are worn out, one of which has even worn into the cord body. This clearly shows the remarkable wear advantage at the new Firestone Guide Grip. Always Buy Tires Built By Firestone, Originator of the first Practical Pneumatic Tractor Tire . . . Enjoy the Voice of Fireitone on radio or television every Monday evening over ABC. Copyright 1956, The Firestone Tire * Rubber Company w. 'HEN it conies to killing crops, these fellows know how to do it — they've been at it for years. Any one of the bunch-can cause a poor crop on your best land. And each of. these ruffians has a specialty — some eat seeds, others chew roots or eat stems. They're a tough lot that rob you even when you're looking — they work under the soil surface. But the nice thing about it — you don't have to put up with these characters. Nowadays you can kill them with soil insecticides. Only a few years ago the chance of crop losses caused by these soil insects was another one of the risks that farmers had to take. Favorable crop-weather and the natural enemies of insects helped some, but in general, crop rotation was the best way to handle these soil insects. It was costly — because it meant planting a change of crops just to avoid insect damage. But with recent research, new insecticides that kill corn rootworms, cutworms, grubs, wireworms, and almost all other soil insects have been developed. The insecticides are applied directly on the soil as a spray, applied in granular form or mixed with fertilizer — they are the weapons farmers long needed to fight back. Soil, insecticides are opening a new chapter of fanning. Planting corn after corn without risking corn root- worm damage is now a reality. Wireworms and grub damage to potatoes and root crops is a thing of the past when soil insecticides are used properly. Using soil insecticides such as heptachlor, aldrin, chlordane, dieldrin, BUG, toxaphene and others, takes the guesswork out of controlling soil insects. Soil insecticides give you more freedom in planning your cropping system for the most profitable returns to you. This is an enlarged picture of the common cutworm, one of the most destructive soil insects that invade our crops and gardens. Cutworms can be controlled with a spray, dust or bait of toxaphene.