Galesburg Register-Mail from Galesburg, Illinois on July 27, 1973 · Page 5
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Galesburg Register-Mail from Galesburg, Illinois · Page 5

Galesburg, Illinois
Issue Date:
Friday, July 27, 1973
Page 5
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t Golesburg fte^Mer-MQikjQQlesbufd, 111... Turm Records Into Hits ByMAKTY RALBOVSKY im YORK (NBA) - Hit ftitiMfcJN tttftfc ill much the Miner tt certain boofcs m mmjm tbey 4W fttatfed into the public C«»c*t)«nftj«. Record comptnies sp«ni vast amourite ol mooey to promote, titttn, to tdvertiM them, to get the public to pay attention to them. JMt h a Seriet In file record business, this all boils down to one thing: air time. Records become hits because disc jockeys all over the country play them. Once the air time has been assured, the deluge-is sure to follow. The song seeps into a listener's consciousness. He begins to hum it almost unconsciously. It's a short step from humming to buying a record. SINCE RADIO stations are the free advertising arms of the record industry, and since getting new records on the ah* K essential to selling them, the temptation for payola is immense. The fate of a record company's large financial investment may rest on the musical taste of a f90-a -week disc jockey. Straight cash payoffs to disc jockeys were rampant before the payola scandal of the late 1950s. The federal law making payola a crime;has forced payola into different disguises. In some cases, it has become impossible for record companies to seduce disc jockeys any more because station, executives have created mandatory playlists. These play- lists include the records that Friday, July 27, 1973 & To Grow For The Most In Complete Insurance Protection SEE YOUR INDEPENDENT AGENT TODAY INSURANCE 407 HILL ARCADE Galesbwrg Ph. 342-3414 the station will play for a specified period of time. The disc jockey, then, is reduced lo playing what his employers dictate to him. A FEDERAL GRAND jury is now investigating the new- variations in payola. To succeed in the $2 -biltior>a-year record business, companies have to do three essential things: (1) create super-stars out of unknown singers through shrewd: marketing; (2) convince recognized performers and their managers that -they should cut records cn their own, rather than their competitors', labels, and (3) get their records played on the air. Enter payola in the form of drugs. Said one record-company employe: "In the advertising world it's Martinis, in the music world it's cocaine." Said another: "Ten years ago, disc jockeys were into chicks and free vacations. Now it's grass, hash and coke." Capitol Records once attempted an end sweep by sending free copies of a record called "Resurrection Shuffle" by Ash ton, Gardner and Dyke, to selected stores whose sales influenced the playlists of key radio stations. These stations, in turn, reported their decisions to tip-sheet publishers and, in the process, influenced playlists and record sales all over the country. The Capitol plan was stopped when a tipsheet publisher in San Francisco protested. The free records gave the stores 100 per cent profit on sates. RECENTLY, some record companies have been buying "air time" in the record sections of department stores, and even inside record stores themselves. They are paying, to have their albums played while customers browse through the racks. Music to buy our music by. Turning a new record into a hit involves several stages. The record is cut and the promotion men take it to the radio stations. They make their pitches, and the station people listen to the record. If the station people like the record, it goes on the playlist and, ultimately, on the air. Once it is aired regularly, UV usually sells. If the radio people do not like the record, it all rests with the promotion men's pitches. If they fail, the prospect of payola rises. It is with fringe-line records See'Force'- (Continued on page 6) Whan Boring or SclQag REAL ESTATE SEE HAROLD WILSON at HABOLD WILSON REALTY 1191 K. HudtnoB Ph. 943-3103 ROCKOME GARDENS and Old Bagdad Town Ptoce and tranquility provide the theme for Rockomt Gardens, Nettled in a hickory grove Rockome has mart than twelve acres of beautiful blossoms and milts of ©nwta rock fences. To complement the natural beauty, many permanent,^attractions have been added In recent years. They include: the authentic Amiih House, Rock Shop, Antique Museum and Haunted lorn. In Old Bagdad Town, you will too the lladamith and Harness Shops, Candle, Calico Crafts shops and the lofdad Bakery, Located just five miles west of Areola, I White on Main Street In Areola, visit the Rockome Store for some Dutch sausage and cheese and the now Dutch Kitchen, fep> turing Dutch cooking and Shoo Fly pio, ASSOCIATION Of COMMBPJ It, %, Arwle, UL tltlO S »ni fr»« fvH-»!er bredwo i Noun, I,,,, , i ii Addr«u. NOW, THAT'S INTEREST! You can get it when you invest $ 1,000 or more in o 4-year Certificate of Deposit Other Interest-Earning Options TYPE OF ACCOUNT MINIMUM DEPOSIT SAVINGS RATE OF INTEREST 2Vi Year to 4 Year Certificates of Deposit - 1 Year to 7Vx Year Certificates of Deposit V2% Golden Passbook* 90 Day Certificates of Deposit V2% City, Sfa* Regular* Passbook Savings Act how! Get the highest rate of interest the law allows! * Automatically effective retroactive to July 1 with qll current accounts. First National First Galesburg National Bank & Trust / Established 1863 / Member F.D.I.C,

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