Independent from Long Beach, California • 48

f. 6 INDEPENDENT-PRESS-TELEGRAM MU PrWar, Mr II. IMS ireeiry S'Swe tf iil 90 Ds v- a v- VV yX millions of people produce the other goods necessary to modern living and progress." Fast Work AY v'. V- 7 Typical of Disney lands, a. magic was the sudden of 8000 square feet of office space when Disneyland-administration personnel an-.

Ax nounced their plans to move to Anaheim from Burbank. Office space for construction person--, nel was completely built finished in five days, according 4 to. the construction superin- tendent Prefabrication and co- Zy ordination is the secret of Dis- a neyland's speed construction, 7 be says. A v'- A A dear view of the limitations of. food retailing 65 years ago.

"The Swift Market House Is a tribute to the Important role of the food dealer In the Job of feeding our rapidly growing population and win illustrate the progress that has been made by the food industry as a whole," Westering said. MESSAGE CENTER Westering; a native of Edgar, was manager of the Swift Co. soap department until assigned to the Disneyland project by O. E. Jones, executive vice president.

iqessage center and meeting place for meat' and grocery people from all over the country 'who come to Disneyland. In sunny' California we won't be able to have get-togethers over a 7iot stove like in the old days, but we ought to be able to trade plenty of ideas anyway," Westering said. The 1890 Market House portrays the retail meat and grocery business as it was 35 years after Gustavus F. Swift began his business on Cape Cod, Mass. Swift, then only 16 yean old, borrowed 820 from his father, bought a heifer from a neighboring farmer; dressed it, and sold the meat to the people of Sagamore, near his home.

In 1955, 100 yean later. Swift St Co. is represented by. 78,000 employes In nearly 600 units throughout the United States and Canada. BIG CAKE At the Market House, Swift helps observe its centennial year by celebrating" a century of progress in the food industry.

Plans call for a special room in which a huge birthday cake will fly the Swift Centennial emblem with the.lnscrlptkm TOO Yean of Swift to serve your family better." In; the cake, which will rotate continuously, Swift products, colorfully caricatured, will be on parade. Full color transparencies of America's favorite food dishes will' be mounted on the cake. We like to tell a story this year which we call the Miracle of Feeding America Ing said. Its a story 'of our nation a century ago in which three out of five worken lived on farms and produced Just enough to feed themselves, a few head of livestock, and the few folks who lived in town. "Today's food Industry is a story of 164,000,000 Americans leading longer and happier lives and with more and better food than ever before.

And only about one worker 'out of 10 is needed to produce the food we eat, freeing many An 1890 food store, withall Its quaint fixtures. haiMen re-created in the Swift Market House on Disneyland's Main Street to dramatise by contrast the service provided by the modem food store. Sponsored by Swift St the old-time market will agree in every detail with the 1890' decor of the Disneyland Main St. There is a pot-belly stove near the entrance, marble counters. large glass jars, cracker and pickle barrels and other bulk containers and even sawdust on the' floor.

-Myrt Westering, who will manage the exhibit, said old-timers will get a treat for their memories of yesteryear and youngsters will have a I M. y. y. AV-vA-V 7 i -A v-' -v- 7--7- A i ALL' ABOARD AT DISNEYLAND i fc I A V' A' 1 -ftv A jvA V. i mi A 'A -ft i in OLD MARKET HOUSE 7 Swifts Market House on Main St.

4s complete In every detail, with, an old fashioned coffee grinder, pot-bellied Utove and the old-time bins for staples. Mechanical hard Emcees Show of Fashions 7 1 fjz aii fA A 'S V' 7v7 fr 7A AVilv-'X-'-' 7 stitched "V-Ette Whirlpool soon became a much-sought-after fashion item and the original operators, found they were part of a thriving, growing business, J. Several years after the founding of the firm, Holly-wood-Maxwell achieved a -tlonal distribution and- was well on its way to becoming the large, successful firm it is today the 'largest bra manufacturer west of the Misissippl and one of the important foundation wear style leaders in America. In order to keep in touch with the latest fashion styles' in the world of fashion, Holly-wood-Maxwells chic Theo De Voe, regularly attends the Paris openings, determining basic silhouette changes so that Hollywood-Maxwell bras can be styled according to the latest couturier trends. Much of the meteoric rise of the has happened, since 1946 when Herndon J.

Norris, who previously had been attorney for the concern, bought the company and took over as president. Norris has. introduced modem methods of manufacture and marketing, making the company model of efficient and workmanlike procedures. Today, Hollywood-Maxwell maintains 10 plants throughout the United States and one in In addition, the firm has licensed manufacturing and distributing representatives in Europe, England, South America, Australia, New Zealand and the Orient. Car Is Trapped by Fast Work DisneylandS photographer had a sharp reminder- of the speed of construction at Disneyland recently when he drove into Tomorrowland to take When he- returned, to his car a few minutes later a ditch had.

been dug and pipe was being laid -across the road," The pho- tographer had to. wait until the- pipe was laid and the ditch covered to move his car. The Wonderful Wizard of Bras, famed symbol of the Hoi-lywood-Maxwell- Brassiere Company and major-domo of the eye-popping exhibit prepared by Dinwyland by this manufacturer of intimate apparel is one of the major ma-. gidans in the nation's greatest magidand. The Wonderful Wizard high- lights the HoHywood-Maxwell display which, is one of fifty famous names in American business" selected by Disneyland officials to populate Main Street, U.S.A., an exact replica of an American town of the 1890-1910 period.

The Hollywpbd-Maxwell exhibit features 'the Wonderful Wizard of Bras on a revolving stage, on one side of which is a complete 're-creation of the fashions and intimate wear of the 1890s and on the other side, a showing the fashions of today inner and outer wear. On stage, acting as master of ceremonies, via a tape. re-, corder, is the -Wonderful Wizard who, with presto-change charm, explains the basic theme of the show 'This is how it was Now This is how it is." exhibit, like others on Main Street, is period in both its Interior and exterior design, with the only out-of-this-world touch being the fabulous Wonderful Wizard who greets visitors with a wave of his magic wand. exhibit will portray a typical 19th Century -shoppe. The Wonderful Wizard and modem day clothing will occupy.

one-half. The remaining part will' be devoted to a Vic-' torian. "front-room complete with period fireplace, drapes, large mirror, sofa ryd old-fashioned showcase. A ifcost unusual and unique part of the display will an authentic Singer Sewing Machine; circa I860. In addition, 3-D Illusion boxes will be featured depicting both 'outer and intimate apparel of the by-gone era.

The company was founded In Los Angeles 21 years ago with two rented sewing machines and an idea, a patented design for a revolutionary brassiere. The unique bra the circular The of one of Santa FeV early frains, ulls into the Santa Fe station at the OQTUo ro -oony Tfaina entrance to Disneyland pulls into the aanta re siaTion aT Trie train will edrryvisitors I I I. V- The scale version of the original on complete circuit! of the 60-acre Disneyland y'park. Weighing 15 tons, the old-fashioned steam locomotive will pull six coaches accommodating 300 passenger. 1 Y.

-A A a I my VVAA -'V a a oi A- A' ''V 7 A v'- A- A xAt, Disneyland this summer, youll see and ride replicas of theSantaFe triins that.X A back in 1869, began pushing their way. West opening' a vast; frontier, to settlement A I A XvX 'Y- vV-V and commerc. X- TL Mttle trains by comparison with Santa Fa's present-day streamliners and light diesels, but in their day they did an important moving passen- a a eight. A'. 7 XzX AN-7 nn lharn ilia 5s.

i a Cl 9S famous Super Chief. tl Uapitan, or tho world- 'vV7AA'. A Aa'AxIAAvA V- MV Ax Ax 'JK7) yyyy: 1 A X' A. A A. The K.

Holliday" is the newest old freight' train in America. Jts run of MA. miles is fhade at 20 miles per. hour pulling 3 cattle cars, 2 gondola cars and a Tittle red caboose. A X'AAA -'X aa vV'A: A I AAvAY AAvv I AA-vA A i -7.

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1 A fit if Xx: 'A "A-; 'V ax av i SHOWN wm WIZARD C. V. Wood (left), vice president and general manager of Disneyland, and Herndon J. Norris, president of the Hollywood-Maxwell Brassiere Co.f plan details of display which will occupy a Victorian 'shoppe" on Disneylands Main Street, U. S.

A. Theme of the exhibit will be the Wonderful Wizard of Bras whose "voice iWll emcee the continual showing of intimate apparel and outer wear styles from the 19th Century to 1955. 'A -n aA-V- A'W A'A-'A'-Ar AxVaA'.