Galesburg Register-Mail from Galesburg, Illinois on July 17, 1973 · Page 12
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Galesburg Register-Mail from Galesburg, Illinois · Page 12

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Galesburg, Illinois
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Tuesday, July 17, 1973
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Page 12
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I 12 Galesburg ReQistef-Mo|l A Galesbufg, Tuesday, July 17, J 971 %owell Thomas Story: It Just Goes On and On sy TOM mm NEW YOttK (NfiA) - In* deed, Lowell Thomas is. Totty-three yeafs after he began his nightly news salutation to th,e nation — "Good evening, everybody" — the legendary Lowell is still at the mike. From Rhodesia (bee de beep de foep), from Rawalpindi "(bee de beep de beep), the < Impeccable, indefatigable ad* •v,e n t u r e Hournalist seems ever as permanent as his datelines. Not that, really, he is still "America's foremost news/caster." At 81, and still al- ^(itiost exclusively a radio •;man, Thomas' effectiveness "has been eclipsed by younger ..*and more televised associates. prBut no matter. Taken as a total, his career remains perhaps the most remarkable in news history. TO BE SURE, Thomas certainly is news history. He dates to the dinosaur.era of : tfie industry. He was recording events before Walter Cronkite was a seed. He was ."covering war before Ernie "'Pyle was through teaching. He preceded Gabriel Heatter ("Ah, there's good news to-night") and H. V. Kalten- %om. Says a CBS executive: , * "I think we've figured that ': Lowell has had some 70 billion listeners over the years. There was a time in America, you know, when Lowell not only brought the news, he damn well was the news." Being the news, actually, was how Thomas got started. Raised during the gold rush days of Cripple Creek, Colo, ("in an ore house" as he now likes to say), Thomas began reporting the brawling West and ended up reporting the brawling world. President Wilson, no less, asked him to record pictorially the events of World War I. It was during that endeavor, one day in Jerusalem, that Thomas befriended a short blonde, desert-loving British soldier named T. E. Lawrence. Thomas followed the officer's exploits across the sands of one-time Mesopotamia. His book, movies and speeches on the chap — "Lawrence of Arabia" — made millions of dollars and legions of admirers for news­ man-newsmaker Thomas. IN A SENSE, then, as Thomas made Lawrence immortal, the colonel did the same for his reporter. As Thomas' balloon rose around the world, radio decided it could profit from his celebrity. It is 7 p.m. The man lit the car randomly turns the dial of his radio* He stops at a sound from out of the past: "Lowell Thorn* as brings the news. From Washington (bee de beep de beep) 9 from Rio de Janeiro (bee de beep de beep), from Cape* town. South Africa — as reported by Ameri* ca 9 s foremost newscaster, Lowell Thomas* 99 The driver smiles* He remembers him* self, years ago 9 a boy at the dinner table listening to the same broadcasting over an oat si zed Firestone Deluxe* "Gad* 99 he chuckles, feeling strangely good, "Is Lowell Thomas still around? 99 put him behind a microphone and asked him to start talking. "What about?" Thomas asked. "Anything," Paley answered. That audition was the beginning of the longest run­ ning network show in media history. "Good evening, everybody," Thomas said, even that first night. "A procession of German Fascists was attacked today by Communists in the town of Unterbermsgruen — a hot fight followed in which 2d Fascists were injured, four critically." The voice, resonant then, as now, a bit monotone, crisp and believable. The words were the first of more than two billion in our decades of scripts. THOMAS REMEMBERS that "most of the country was tuned in" to his first broadcast. But he adds it was not for him. "I always say Amos 'n Andy were the reason behind my early radio good fortune. They came on at seven, you know, and when they did all America listened. I'd say 95 per cent of the nation's radio receivers were tuned in for them. Since my news began at 6:45 then, and since people usually tuned their radios early, I got Freeman Gosden and Charles Correll's audience. How lucky can you get?" But it was not only luck that won Thomas' following, it was style. To this day Thomas delivers his news in the manner of a gentle father. He is, at times, when there is need, solemn — but he is never grim. He reads the events of the day, regardless of their severity, as he sees the events from the perspective of 81 years: Everything will turn out okay. Even his broadcast. At the end of his 10 minutes (down from the original 15) he bemusedly reports on a bit of jolly fluff; The woman, as example, who got her pantyhose caught in a trolley car. "PM ON THE AIR," he says, "when people are getting ready for dinner or are having dinner or are just finishing dinner. I don't want to spoil the digestive system of the American people." Neither does Thomas want to start arguments While on the air. Thus rarely does he editorialize. "When I began broadcasting, my sponsor was the Literary Digest. It was 7 a very good magazine of the day and had a format where they would always 1 give both sides of every Subject being written about. They asked that I do the same. They wanted me to play it right down the middle, which was the natural thing for me any* how." Thomas has not always been able to follow his middle-ground philosophy.'On his very first broadcast, in fact, a rising young policy of his now powerful German party is the conquest of Russia. That's a tall as* signment, Adolf. You just ask Napoleon." IN LATER TIMES, on the air, Thomas has also had some brisk things to say about the Soviet Union. There are Some who feel, actually, Thomas' impartial* ity is a synonym for conservatism. His critics, especially his younger contemporaries, believe the broadcaster is a "little to the right of Atilla the Hun. The charge is that Thomas, an institution himself, is soft oh institutions. Thomas has personally known every U. S. president since Roosevelt (no not Franklin he belittled German named Adolf Hitler: "He has written a book called the German Fascist Bible. c pp 6 f .owell — in this the belligerent gentle- H , man states that a cardinal (Continued on Page 14) Beetle Builders Big Buyers in U.S. invited Thomas into a studio, By ED LECHTZIN UPI Auto Writer DETROIT (UPI) - Many American parts are involved in building Volkswagens, the No. 1 In September of 1930, CBS a uto import, executive William S. Paley The shopping Ust for vw in the United States this year will involve transactions valued at more than $100 million, says Bruno Dehler, manager of Volkswagen of America's export purchasing department. "The devaluation of the U.S. dollar has made American suppliers considerably more competitive," says Dehler "However, since we have been expanding our purchases over here for years, we cannot trace all of the increase to thp devaluation." The $100 million being spent this ysar is going for raw materials, production ma chinery, spare parts, after- *** market accessories, service diagnostic equipment and components for new VWs. More than 25 items made in North America, supplied by 20 American and Canadian companies, are used in the production o£ new VWs. Expenditures Up In the United States this year, expenditures for basic components will climb to $25 million, compared with last year's $15 million. In Canada, original equipment purchases should increase by $2 million to $5.6 million. Not all purchases made through Volkswagen of America are shipped to Germany. An estimated $7.8 million will be spent this year with Dow Chemical for magnesium, some of which will be used in VW factories in Brazil and Mexico, where VW is the leading car producer. VW of Brazil also purchases a significant amount of machinery in the United States. Who gets the benefit of this overseas trade? Among the larger purchases —above $1 million—of materials and components planned for 1973 are seat belts from the Jim Bobbins Co. of Knoxville, Tenn.; glass from Combustion Engineering of Lancaster, Ohio, and Pennsauken, N.J.'; alternators from Motorola's Arcade, N.Y., plant; steering wheels from Swedish Crucible of Detroit, and a recently announced purchase of ^batteries from Gould Inc.'s Dallas plant. Base Price Increases All told, says Dehler, VW's purchases of production materials and components in 1973 are expected to increase by more than 50 per cent. The base price of a VW Beetle has increased . from $1,790 at the beginning of the 1971 model year to $2,299 after the most recent increase in mid-May. The purchase of equipment is two-way. When General Motors began production of the Chevrolet Vega in 1970, the three-and four-speed manual transmissions were imported from its West German subsidiary, Adam Opel, until demand grew large enough to warrant production in this country. U .S. safety and emissions legislation accounts for some of the purchases VW will be making in this.country. Among developments this year will be expansion of seat belt purchases to include inertial reel belts to meet 1974 standards, automatic transmission parts from the National Seat Division of Federal Mogul and a stepped-up export of air conditioners from VW of America's subsidiary, Volkswagen Products Corp. of Fort Worth, Tex. I I To STEIN'S For TIMEX WATCHES COMPLETE SELECTION From $7.95 to $125.00 Also Service-In-Store on All Timex Watches \ . Leo Stein & Sons, Inc. JEWELRY DEPT. 349 E. MAIN ST. — Downtown Galesburg I I STOP AND ENJOY THE OLD FASHION YOU'LL SEE OUR STAND AT THE NORTH EAST CORNER OF CHERRY & MAIN ST. COOL OFF WITH US DURING YOUR SIDEWALK SHOPPING SPREE If You Have Questions About Opening A Savings Account or Applying For A Home Loan Feel Free To Stop In. We'll Be Most Happy To Accomodate You. MX HAPPY SHOPPING! 1 •iw^r'^'Jr M *0> m m 90 ~- For Everyone CANVAS SHOES $2°° Children* (Have Been 10.99) Quality Leather Shoes_. 95c AT.. SAVINGS AND LOAN ASSOCIATION MAIN AND CHERRY STREETS GALESBURG, ILLINOIS "Where the Personal Touch Means So Much" MENS WOMENS Sandals Shoes Reg. to $12 .99 $20 Values $|oo to $yo WOMENS MENS House House Slippers Slippers $2°° $ 3°° PURSES 50c -T (DISCONTINUED PATTERNS Western Boots 25 off WAREHOUSE SHOE CENTER 120 E. MAIN ST. PH. 343-0725 DOWNTOWN GALESBURG -WED., JULY 18 -• LOTS OF FUN - LOTS OF BARGAINS Men's Pants 1 Group, Jeans -- Wash Wear Some Knits Your Choice $400 Broken Sizes SHORT SLEEVE Sport Shirts Were to 6 .00 Get Them While They" Last. $200 MEN'S DRESS SHIRTS Broken Sizes Long Sleeves Values to 9.50 $3 <)0 Boys Pants Ages 8-9-10-11 Jeans & Dress Style. Broken Sizes Lots of Values $|00 Swimwear Assorted Sizes MENS & YOUNG MENS Your Size Your Choice Were to $5 .00 $|00 White Long Sleeve Dress Shirts Broken Sizes Wash Wear . Volues to $7.50 $]00 1 Group Men's JEANS Fancies and Plains Were $8-$ 11.00 A STEAL Ot $ 2 00 Boys Sport Coats Sizes 13-20 Not All Sizes You Pick 'Em $£00 1 BIG GROUP BOYS KNIT SHIRTS Were $3.50-$5 Sizes 14-20 Sidewalk Daze Only $2<>Q 1 GROUP MEN'S Sport Coots Reg. Weight aind Lightweight Good Selection Take 'Em Home M0 00 eo. No Alterations. 1 GROUP MEN'S Sport Coats Regular and Lightweight. Lots of Sizes. A Real Buy. $ 2 QOO No Alterations. 1 GROUP MEN'S Sport Coats Values to $100 Not Many, But Real Bargains, $2500 No Alterations. Men's Suits Broken Sizes Some Small Sizes. Your Pick HO 00 No Alterations. Men's Suits One-of-a-Kind. Find Your Size Here. Sove A Bundle »20 00 No Alterations. 1 GROUP MEN'S Dress Pants Values Were To $25 .00 ONLY $500 SORRY No Alterations. 7

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