The Pantagraph from Bloomington, Illinois • Page 24

CIO THE PANTAGRAPH, SUNDAY, JUIY 1, 1984 $UPER $AVER Savings make coupons well worth the cost i Vti IN Mil ii i iiiimi hi, mwr A would amount to less than a penny per $1 retail item. Frankly, I'd gladly pay six-tenths of a penny per item for the opportunity to save from 10 cents to $1 per item by using coupon discounts. Consumers pay far more per item for transportation of goods, store utilities and employee salaries than they do for coupon promotions. Recent statistics point out that almost 80 percent of all VS. households are using coupon discounts to some extent.

When used prudently, coupons can provide the following benefits to consumers: Bring new and improved products to the attention of consumers. Reduce the monetary risk of trying new products. Reward loyal customers who depend upon coupon discounts for items they regularly purchase. Save consumers 10 percent to 50 percent. Allow shoppers to afford quality name-brand merchandise they otherwise may not be able to During the time the soda fountain flourished, the 1 through the By JAN LEASURE DEAR IL'PER AVER: Recently, a woman on television here did a great disservice to coupon users, potential coupon users and the manufacturers that put coupons out She said coupons were a rip-off and only enticed consumers to buy things they didn't need.

I would have liked to cut in and tell her a thing or two! I save a great deal of money (with coupons) and also refund whenever possible. I've sent in 96 refunds since January 1 and a quick count shows over $100 was in cash. I intend to write this woman and I wish you would publicly reprimand her. Evelyn Turner, Tarkio, Mo. DEAR EVELYN: Although I do not feel It is my place to "publicly reprimand" a person simply because she opposes the use of coupons, perhaps I can provide some information and insight she overlooked.

First and foremost I want to dispell the myth that coupons entice people to purchase items they do not want or need. Simple survival in today's economic world necessitates that consumers be careful, discriminating and intelligent shoppers who approach grocery shopping (an annual $5,000 investment for the average family) with the same sophistication they approach any other major purchase. Coupons do provide some incentive to try new brands, new products and even old standbys we haven't used for a while. The cents-off incentive reduces the risk of your investment. Many times the coupon incentives are backed up with a refund offer.

In these cases, the products can be had for pennies. Coupons are an integral part of almost every major manufacturer's advertising budget Advertising encourages mass consumption, which allows manufacturers to produce in bulk at reduced rates and ultimately reduces the cost for consumers. Coupons are the only form of advertising that saves the consumer more money. I find many television ads entertaining, but I cannot use them to save money when I shop. The best thing about manufacturer's cents-off coupons is their low actual cost to consumers.

According to a recent U.S. Department of Agriculture study, if we were to discontinue all coupon promotions, the savings to consumers would be six-tenths of 1 percent. In other words, if coupons were banned tomorrow, our savings toda jerk was a local folk hero. Root beer float popular tradition 4- I I The old-fashioned soda fountain may be gone, but memories of the Refreshing ice cream sodas and floats served there live on. 'Before soda fountains and the ay of life that went with them died out in the 1950s, the ice cream foda and the root beer float had become national institutions.

The ice cream soda was born way back in 1874, an invention of Robert M. Green, who was selling soda fountain drinks at the Frank-lit) Institute in Philadelphia. When be ran out of cream for one of his most popular drinks, a combination of sweet cream, syrup and carbonated water, Green was forced to use vanilla ice cream. Jt was this fortunate occasion that launched the ice cream soda. Just 20 years later ice cream sodas were considered the national beverage.

"Along with the proliferation of elaborate soda fountains to dish up he new craze came another phenomenon, the soda jerk. These young men, who had the status of American folk heroes, earned their reputation on their ability to create delicious ice cream sodas and other REFUNDER'S REFERENCE $5 COLGATE COUPON OFFER: To receive $5 in coupons, aend six proofs of purchase, maximum two per brand, from the following: Colgate toothbrushes, Colgate regular or Winter Fresh gel toothpaste, Fluorigard, Ultra Brite or Curity Cured bandages. Store form required. Forms may be requested from: P.O. Box 2364, Libertyville, III.

60198. Expires: 7 31-84. $2 ORTHO DIAZINON SOIL AND TURF REBATE: To receive a $2 rebate, send Universal Product Code from 10-pound Ortho Diazinon Soil and Turf Insect Control with cash-register tape. Store form required. Expires: 8-30-84.

S3 BISSELL REFUND: To receive i $3 refund, send UL symbol from carton of any Bissell electric vacuum purchase with cash-register tape dated 1-1-84 through 6-30-84. Manual carpet sweepers not eligible. Store form required. Expires: 8-31-84. How they float around the country Library ol Congress pholo early 50s, the fountains from coast to coast.

It wasn't long after Roy Allen and Frank Wright in 1922 marketed their popular root beer under the name that some creative soda jerk, looking for a new ice cream combo to beguile his audience, combined root beer and ice cream to create a root beer float. Nowadays there are no soda jerks to create ice cream treats. Fortunately, however, for the millions of Americans who love root beer and ice cream, making root beer floats is a skill that's easy to learn. Here's how: Pour cold root beer into a 14-ounce glass or mug until 4 full. For best results, frost the glass or mug in the freezer prior to preparation.

Take a scoop of vanilla ice cream and gently drop into the glass of root beer. Take a second scoop of vanilla ice cream and float it on top so that one-half of the scoopful decorates the edge of the glass. Enjoy! ites, cinnamon or praline ice cream. She feels root beer floats go great with barbecue and nachos, the rich smooth taste of the float balancing the spiciness of the food. Margaret Fox, owner of Cafe Beaujolais in Mendocino, would stick with vanilla or maybe opt for crunch butter brickie ice cream.

In Maryland, you'll find root beer floats served with coconut and peach ice cream. BLOOMINGTON ILLINOIS $1149 PKG. 19 PKG. $1119 (J pkg. How now, Brown Cow ice cream delights.

Their expertise and showmanship is legendary. Besides that, the local soda jerk was the neighborhood counselor, trendsetter and innovator. Soda jerks developed their own imaginative jargon. Terms like "suds" (root beer) and "burn it and let it swim" (a float), were heard in dimension to one of America's favorite drinks. Try these root beer float recipes from different parts of the country.

Up in Burlington, Ben Jerry's the town's favorite ice cream spot, serves root beer floats with maple walnut or Heathbar crunch ice cream. Anne Lindsay Greer of Dallas recommends trying Texas favor K.U 1.. 1.. 1 i 1 1 vy ist rnru JUiy ivm 1 Jumbo Reg. or beef IllilfhllW WELCOME to DHAHA FOODS In the Midwest, order a Brown Cow if you want a vanilla ice uream root beer float, but a Black Qow if you want a chocolate root beer float.

"Beyond the "classic" root beer Moat, however, there's a wide range of possible flavors that can ajid zip to your summer entertaining. Experimenting with different ice Creams adds a whole hew Snd quei'iont or problems warding coupons and refunding lo Super Savor, in cara of The Pantagraoh, Boi 639, Liberlvvllle, III. 60041. For a personal reply, please enclose a self-addressed siamped envelope. $1.50 MANWICH GROUND BEEF COUPON OFFER: To receive $1.50 coupon for ground beef, send three labels from any size or flavor of Hunt's Manwich.

Newspaper form required. Expires: 8 31-84. $1 SPECIAL MAALOX COUPON OFFER: William H. Rorer Box NB-270. El Paso, Texas 79977.

To receive two 50-cent coupons, send cash-register receipt from trial size Maalox package. Copy the NDC number from front of trial size bottle on register receipt. No form required. Expires: 6-1-85. NOTE: Not all newspaper or store forms appear in the same cities at the same time.

All offers in this column have been distributed nationally. In some cases, however, a form may not appear in your area. You'll see it in our pricing, too. We re not a warehouse or a convenience store. We're a locally-owned, locally-operated, locally-involved four-store grocery chain.

And were offering prices that compare favorably with the best our larger competitors have to offer. When you shop our price specials, you'll save week after week. And our commitment to competitive pricing, will remain firm long after the Grand Opening banners come down. My name is on the door. Ho matter what business you're in, offering your best just makes good sense.

It compliments your customers, reflects positively on your business and leads to a long, happy relationship that benefits you and your customers. That why you II find only the best at Diana Foods. And because my name is on the door, you can be assured that Diana Foods' pricing, quality and service will always be in good taste. I'm looking forward to visiting with you during my store visits. Your comments and suggestions are always welcome.

UP TO $10 DEL MONTE HAWAIIAN PUNCHAT4T COUPON OFFER: To receive $10 in Savings Checks, send 60 Universal Product Codes from Del Monte or Hawaiian Punch products. To receive $6 in savings checks, send 40 UPCs. To receive $4 in savings checks, send 25 UPCs. To receive $2 in savings checks, send 15 UPCs. Newspaper form required.

Expires: 7-31-84. $1 PILLSBURY COOKIEICE CREAM COUPON OFFER: To receive a $1 coupon for ice cream, send labels from three packages of Pillsbury Slice 'n Bake cookies with cash-register tape from one-half gallon of ice cream. Store form required. Expires: 7-31-84. $1 HIGH LINER SHRIMP REFUND: To receive a $1 refund, send S.

Grade A shield from High Liner breaded shrimp with cash-register tape. Newspaper form required. Expires: 12-31-84. wm'w a ceive is always helpful, friendly and courteous. That makes shopping our stores a pleasant experience.

You'll see it in the quality of our products. We don't ask you to sacrifice selection for savings. Take a look down our aisles. You'll see the brands you've come to know and trust, national names as well as Eisner private labels. You'll find choice tender meat selections that are always government inspected and graded.

And talk about produce! We have it from A to Z. Everything from artichokes and bok choy to watercress and zucchini. All fresh, full-flavored and ready for hand-picking by you. You'll enjoy complete selection and top quality while you shop in sparkling clean, bright, attractive surroundings designed to make food shopping fun. dii Jk aii Meat Hill-kirn ALL VARIETIES 12 0Z.

SLICED LUNCHMEATS I want to personally welcome all area food shoppers to our four exciting new Diana Food Stores in Champaign, Urbana, Ran-toul and Bloomington. Our Grand Opening activities and special pricing are now in progress at all four stores. Our commitment. Since opening our doors on June 5, we've talked about how competitive prices, quality products and first-rate service are always in good taste. At Diana Foods, these words are not just sloganeering.

They form the basis of our commitment to Central Illinois food shoppers. During our Grand Opening, I invite you to visit your nearest Diana Foods Store and see for yourself. You'll see it in our service. Our store and department managers are among the most experienced in the business. When we hire other employees at Diana Foods, we look for enthusiasm first, experience second.

And it shows. Every Diana Foods employee is anxious to make sure that the service you re- Peijg hams Vfc A kt PETITE KING OF HAMS I DloBS ON HALF PETITE HAMS Retailers: We mil pay you face value plus 7C handling. Proof of purchase of sufficient merchandise to" cover coupons submitted must be shown on request. Reproduction prohibited. Void where restricted or taxed.

Cash redemption value 120 of 1C. Customer must pay sales tax. Coupons must be redeemed by October 31, 1984. For redemption, present coupons to your Blue Bell representative or mail direct to Blue Bell Meats, P.O. Box 186, DuQuoifl, Illinois 62832.

OFFER EXPIRES DEC. 31, 1984.