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December 1, 1955 Sllgonn Upper Bcs HOOD'S GRAND OPENING THIS WEEKEND WELCOME! GRAND OPENING • 3 BIG DAYS • DECEMBER 1 • 2 & 3 1 i i Free GROCERY BASKETS MANY OTHER FREE GIFTS (See List on Inside Pages) NOVELTIES FOR THE CHILDREN SERVING FREE FOLGER'S COFFEE & SATHER'S COOKIES WE CORDIALLY INVITE YOU TO VISIT US AT OUR FORMAL GRAND OPENING .... * * **. >• This weekend, Thursday, Friday and Saturday, Dec. 1, 2 and 3, we will hold our formal Grand Opening. Especially for this occasion we will give away 100 free baskets of groceries. Every "20 minutes, each of the three days, and both Friday and Saturday evening, we will give away a basket of groceries. In addition we will offer a variety of other gifts. All you have to do is to register — no purchase is necessary. Awards will.be made Saturday evening on this list of gifts, which will be found on pages 2 and 3 of this section. Free coffee and cookies will be served Friday and Saturday. There will be novelty gifts for all children, all three days. Your patronage' past and present, has been appreciated. We hope that our event this weekend will help to show our appreciation. HOOD'S SUPER VALU MEATS - GROCERIES - FRUITS - VEGETABLES - DAIRY PRODUCTS 3 Day Event, Over 100 Free Gifts At New Super Valu Just a few days over 17 years ago — on November 18, 1938" to be exact, a new food store was opened in Algona by W. J. (Bill) Hood. . Bill practically grew up in the grocery business. His folks operated a grocery store at Bancroft, and his older brothei' was also in the grocery business, at Humbqldt. But it was still a venture. The location in which he opened had seen two previous groceries go out of business. Experience, however, proved an invaluable asset, and as time went on Hood's earned its spot in the business life of Algona and Kossuth county. While the store was homeown- ed, affiliation with the Winston- Newell buying facilities and the Super Valu buying unit, plus sincere efforts to serve the public as well and at reasonable prices, resulted in a constantly expanding business. On January 31 of this year, fire destroyed the store. But from the ashes a new store has risen — constructed on a new site purchased on East State Street, where free parking space for 75 cars is available, and where all of the features of a modern super market are incorporated under one roof. No effort has been made to cram extra aisles into the store, yet visitors will find the largest stock of grocery, meat, frozen food and dairy products on display in this part of the state. They will • also find ample room for shopping baskets, and a wide selection of choice in all departments. All equipment installed in the new Hood store is brand new. The self'serve meat department, supervised by Jim Schneider, runs nearly the width of the 'building. Every item is cello- wrapped, with the weight, per pound price and total of that particular item stamped on the out-side. But customers can get direct service, too, from personnel in the meat department who are available at all times to assist any customer. The frozen foods, dairy and fruit and vegetable cases are equally as accessible, containing many times the variety that the old store was able to offer. Modern check-out counters enable the store to handle efficiently and rapidly the checking out process, and new cash registers that show the e,xact totals being recorded enable the customer to watch every detail of the checkout process, as well as receiving an itemized slip covering all purchases. Many months of preparation and work have gone into the planning and construction of Hood's New Super Valu store. Local firms did the work, as you will not* elsewhere in this section, and the results have added immeasurably to the growth of the Algona business community. Mr and Mrs W. J. Hood cordially invite you to take advantage of the Formal Grand Opening this weekend, to visit the Store and register for the many gifts that are to be given away. It is their pleasure, and the pleasure of the host of efficient co-workers, to assist you in every way possible to enjoy the pleasure of this large, new store, and the advantages to be had from super-market shopping and Super Valu buying. Electric Eye * Ever have trouble opening a store door as you go to leave with parcels and packages in your hands? You won't at Hood's new store. An electric eye automatically opens the door for you as you near the door on your wav out. * » * * * • ON JANUARY 31, 1955, when fire broke out in our old store, Mrs Leona Erpelding was at the checkout counter. When it became apparent that the fire was serious, Mrs Erpelding said: "Don't worry about me, I'll be back later." It was about 10 months later before she could come back; but she was our first customer in our new store when we resumed business at our new store. Behind Scenes Of Self-Serve Meat Depf. How does a self-serve meat department operate? The customer is aware of the simplicity of simply looking over what -you are interested in and then making your selection. The cost is plainly stamped on each cello-wrapped package, as well as the per pound price and weight of aacn particular item. But there is considerable work to be done before the customer gets the package. Meat is received, properly cooled and aged, then when ready is brought from the cooler and processed into the usual variety of cuts. Each cut is then carefully cello-wrapped, weighed, and la"- beled. The label is prepared from a special register vised by the meat department. On this label is the price per pound, the weight of each particular cut, and the total price. This is simplicity in itself, and leaves no doubt in the mind of any customer .as to the basic facts of the purchase. Customers have a much greater selection and variety than ever before in Hood's meat department, and they will find an un- unusuallv large selection o f packaged sea foods and fish, delicacies at any time of the year, and that "something" which eve. ry housewife occasionally seeks. If you ever have any questions about meat, just ask. There will always be meat department personnel onlv a few feet away and special orders or requests are al- wavs appreciated and will receive prompt attention. Bobo The Clown Will Have Gifts BOBO, the CLOWN will be at Hood's for the Grand Opening this week and will he ever be popular with the kids! He'll have a free balloon on a stick for each youngster, as wolf as free lollypops — and also some other items which will please tht£ grown-ups. Don't miss BOBO, the CLOWN. Free Groceries For Someone Each 20 Minutes Shoppers at Hood's Super Valu this weekend will have an opportunity to share in the 100 sacks of free groceries to be given away at regular 20 minute intervals during each of the three days and both Friday and Saturday evenings. The groceries, plus the numerous other registration gifts, bring to over $1.000 the value of tha free gifts that will be offered for the Grand Opening. Free Parking For 75 Cars Store Hours Store hours at Hood's are from 8 a.m. to 5:45 p.m. on Mondays, Tuesdays, Wednesdays and Thursdays. On Fridays and Saturdays the store hours are from 8 a.m. to 9:30 p.m. Modern shopping calls for ample parking space for customers. At Hood's new store there is free parking for 75 cars, on the area adjacent to the store, and plenty of'easy entrance and exit room on either State Street or Wooster St. Coffee & Cookies December days are good days to enjoy a cup of piping hot oof fee. ' On Friday and Saturday during Hood's Grand Opening, free coffee with cookies will be served. The coffee is being furni.shed by Folger's, and they will also handle the complete serving in the rear portion of the store. Sather's cookies will be served free. Have a cup of coffee on us uH»ffi»%^^ One oi ih« roosJ pleasant forms of food buying today i* the frozen foods d«p*rtraeni. At Hood'* aew Super Valu store, customers will find a frozen foods c$se unsurpassed in sue and variety in northern Iowa. Shown »bove is the major portion of this ca$e, which runs fully half the length pf the new building. In this c%$e will be found not only the usual, ordinary items, but many that h?ve not been available before. ISvsry type oi frojen food and delicacy, as well as a complete line of ice cream, will be found in this cas* which is indeed a delight to shop for any housewife. These new frozen food cases, QS well as the me eat, dairy and vegetable cases in Hood's new store, operate on the very litest principles of keeping food frozen but fresh. Just put your hand into the case — feel the cool air that automatically circulates to insure your having the very finest in frozen food products, whenever you want them.