The Daily Times from Mamaroneck, New York • 198

Radio beat i with radio Singerhas love affair By JAYNE STOGEL Radio Coluimist Mr theater. But 1 also like the contemporary songs. I'm not a stylist. I'm a singer and an actress. I adapt and make a play out of a song." Her ability to adapt has enabled her to entertain an audience that ranges from 16 years of age and up, and that flexibility and talent is what keeps her going.

Sound effects Howeird? How Gross: That's the only way to describe WNBC radio personality Howard Stern's hew LP release entitled 50 Ways to Rank Your Mother." For Howeird fans, the record will no doubt be well received as the album includes stories and jingles first introduced in his 4-8 p.m. broadcasts. The gems include Still the Beaver," "Return of the Jedi Clampetts" and the notorious 50 Ways to Rank Your Mother." argaret Whitinj is one of those performers wlose singing career is as varied aid flexible as her audiences. She was born inb the world of music, as the taughter of composer Richari Whiting whose musical creaions included "Hooray For lollywood, Too Marvelous lor Words" and Beyond The Blue Hori- Vt KnL Ms! Whiting's riiging career began in radio whin as a high school student she sang with Johnny Mercer am shortly after on Your Hit Parade." Since the, Ms. Whiting's talents have entertained theategoers and TV viewers alike.

But, radio remains her number one medium of entertainment and sommuncation. Margaret Whiting But be forewarned, the album is full of vulgar and obscene language that radio would definitely censor. NFL listenership up: A two-year series of surveys by Trendex and Bruskin for the CBS Radio Network, revdalcd an -overall 15 percent increase in listenership for Monday night NFL games from 1981-1982 and a 31 percent increase from 1978-1982. Using an average of one game per listener, the study found a steady increase in adults and men 18 years and older from 1978 to 1982. The number of women tuning in dropped slightly in 1980, but has increased steadily, claiming 2.8 million women 18 years and older in 1982.

The number of men was figured at 6.8 million for last year. The study also discovered that 67 percent were tuning in at home and 30 percent listened in their car. Perhaps the steady increase in audience is the reason behind the CBS Radio Network's scheduling of more than 110 hours of NFL play-by-play including divisional playoffs and the Tampa Bay Super Bowl XVIII on January 22. Radio goes wih you everywhere," said Ms. Whiting who is currently performing at New York City's Enfrrmedia in Taking My Turn.

She recently hosed a WNEW-AM special commemorating thepusic of the '50s. The thing that was so specal about WNEW-AM's "Salute to Songwriters MUSICFEST holiday special produced by Nawood Productions) is that I shared, my own secial memories of the people Ive known Peoje like Ira Gershwin who lived next door to Rosetary Clooney. One day Roemary and I were working together at her hose on a show, rehearsing Ira Gershwin's The by Next Ira heard us and sent someone tprer to get us. That day (the day we sang his pngs for him) was a very special day for me. Ms.

Whiting, wh claims to have been born on top of her composr-father's (Richard Whiting). Steinway piano, hat known her co-MUSICFEST host Jim Lowe a lot time and the combination of the two providedjudiences with insights into the contemporary raio music scene as well We were surronded by love and people when making Salutcto Songwriters," said his. Whiting. "Because be known Jim (Lowe) for such a long time, it safe and open and very easy thing to do. I Me the old-fashioned radio, old-fashioned recordsold-fashioned TV and the i Page 44 TVRadio Cable Week, Sept.

18, 1983.