The Daily Times from Mamaroneck, New York • 67

I rWALtPAPER WHOLESALEh Section TR NR PC MK RDPN OS RDH Gannett Westchester NewspapersSunday, November 10, 1985 13 Eastman Kodak Co. takes on Times Square 9 computer terminal. 65.00 fa non-members. The Bronxville Camera Gob will meet at the Bronxville Library, Monday, Nov. 11, at 8 p.m., for its third monthly color slide competition.

Guest judge will be Betty Bruce of Larchmont. She earned star ratings in three PSA divisions and for a number of years was director of Color Camera Gub Westchesters International Salon. Assigned topic will be Table Setting Without People." There will also be the usual regular pictorial competition. Visitors are welcome; for information call 779-1817. ALL FIRST OUAUTY! CAU NOW WITH YOUR B'NAME OF BOOK! PATTERN NUMBER! BNUMBER OF ROLLS! PHOTOGRAPHY BY IRVING PASTARNACK flexing which might distort the image.

A special electronic unit will be used to regulate the intensity of the display lights during its hours of operation, and the control system will automatically adjust the lights for the time of day. "Although the photographs are designed to withstand over 11,000 pounds of pressure, Gearhart said, when mounted, the Duratrans material will probably encounter; only one-third of that force from the elements. The display includes a 6-by-50-foot electronic caption mounted beneath the photograph that will be viewed by an estimated 1.5 million people each day. The messages and graphic designs displayed on the caption will be controlled from a Local Happeaiags The Ground Glass, an association of fine are photographers, will meet Monday, Nov. 11, at 6 p.m.

at the Girl Scout House, Wayside Lane, Scarsdale. Featured will be photojournalists Mary Motley Kalergis, who will discuss slides of her photographic essays, including her published monograph, Giving Birth. Ms. Kalergis has exhibited her prints at many museums and galleries. She is currently in the process of completing a 70-print monograph which, through pictures and interviews, documents women in the role of motherhood.

The general public is welcome. There is an admission charge of BUYkWALLPAPER.WHOLESALE! drum, sais Jerrold J. Gearhart, supervisor of technical services and project leader. IT'S THE QUICK ft EASY WHOLESALE WAY TO BUY! imperial PLUS! FREE DELIVERY! Gearhart explained that even on days when the outdoor temperature reaches 95 degrees F. or higher, its vacuum system will prevent the photographs from overheating and New Rochelle resident Irving Pasternack writes a weekly photography column for this newspaper.

600-231-3163 3 i -a i I i It 4 I 1 4 3 -i- i' V. i 4 I ft ft ft ft ft ft ft Not content with having the world'i largest existing color transparency the large photo display in Grand Central Terminal the Eastman Kodak Co. prill be giving ns the worlds largest outdoor series of color photographs in New Yorks Times Square beginning this month. The photographs, the first of which is a scenic picture taken in Grand Teton National Park, will be viewed on the main facade of the new Marriott Marquis Hotel on 45th Street overlooking Broadway. The displays, measuring 30 SO feet, will be changed six times a year.

Each image selected will be in the tradition of the brilliant and exciting atmosphere of Times Square. It is expected that the new Col-mama will be seen by approximately 45 million New Yorkers and visitors each month. It has been determined that Grand Centrals Kodak Colorama, in existence since 1050, is viewed by more than 650,000 people each weekday. The Times Square, photographs will be reproduced on Kodak Dura-trans display material, a color paper emulsion on a white translucent film which permits the photograph to appear as a transparency both at night and during the day. The production of the photographs and the technical work involved in mounting this display are being done by a special team of Kodak employees, including some with extensive experience with Dura trans display material and some who have worked with the Grand Central Colorama.

Since the photographs will be mounted outdoors, they presented special challenges that tested our engineers' skill and said Scott Grover, coordinator of Markets Development of Kodak's Professional Photography Division. Among the challenges facing the Kodak team were protecting the transparency from wind and weath-. er and illuminating the photograph so it will have photographic impact both night and day. To protect the Duratrans material from the elements, the transparency is double laminated, once with a polyester material for added strength and again with a vinyl laminate which gives Ultra violet protection to the emulsion on the Duratrans material. 1 The huge transparency consists of 17 pieces of Duratrans material, J-by-17 feet in length, spliced together using Kodak splicing tape and Kodak Ektacolor print-film splicing cement When spliced together, the transparency is wound onto a 30-foot-long spool for transporting from the Kodak Processing Lab in Rochester, to the Marriott site in Times Square.

To house and protect the new photographs, Kodak designed a large frame box with built-in lights to provide extra illumination at night and on overcast days. In addition, the frame has to combat the creep, caused in plastics by the heat from the lights and sunlight, which can exceed 120 F. ur V- 1 hoT ft ft1 0 3 1 'V i irl Tit i.I'j To keep the Duratrans material taut, 10 blowers each displacing 2500 cubic feet of air per minute are mounted inside the frame box. The. resulting inward bow of the photograph, about 12 inches, 1a makes it literally as tight as a Sr HOROSCOPES BY CARROLL RIGHTER 1 1 I i I i i it s.

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