The Long Beach Sun from Long Beach, California • 21

in i' rt v. i i A -s: i 'y 4 ti I- i 4 'it- ravr isa -n irausaEsios 1 r-v, -'ryw. 'V-av-u i- A- v- -v- --v. j. SECRETARY FM ADDS TO FASHION NEWS STORE IDEAL Marti, Co.

'Addo. Optical Section Supplying another department of service to tho public, tho Hugh A Marti company announces the spaaing of an optical eeetlon In their new building. This added convenience is one more link in the chain of complete service which the local concern has built up. Ths optical department wfl! bo under the direct supervision of Dr. Kent Hanbery, prominent locally as an optician and optometrist Specialization in examination and fitting will feature tho now Transportation Facilities To Marti Go.

Home Unexcelled Detailed Information on Costumes Dressy Events Supplied 9- eteV j- r.sd' Fatrons of tho Hugh A. Marti company, who ahop In ths now store hays no trouble la finding ample transportation conveniences for reaching their destinations. Transportation la many forms and over varied lines Is opened to them and the frequency with which both busses and street cars operate doss away' with the necessity grouped together and tho tlon segregated and sent to the Marti company, for tho benefit of Its patrons. tlM tlmdr thorooik and rfflctont ityl iianiM that hM hraff bMt (rntrin of Um iton, fto Bosh A. llartt company ooatracted for an xtenalon of that rvlco.

in addition to tho usual of fashion. -Information, ths local dspartmsnt store has In its tarries thlrty-flrs stylo seouts, toattsrod throughout the world. Who report to the store, the details of each new mode or color os Soon as its trend blossoms Into popularity. These reports deal with the ooatuming of and the Information, al-arallable, should be of great to the feminine shopper We Appreclateithe Excellent Co-operation of Contractors and Workmen Mra. Mas Knsitk, secretory to Hugh era! i pany.

4 of mm mm npproclajon to ths and workmen for tkdr fine spirit of XTew Terk elty is the headnuart which the style but they are also in attend-at Newport and Bar Harbor, summer reeorts of sis well as at Deauville, where the cream of the aristocracy are dally on and kalpfulnoss diutsi the n. In two Um fcsl tSad ow buHdfaig long waits. For those who own machines, adequate parking facilities are obtainable. Thors is not a section of town that Martfs cannot bo easily reached from. Entranoe to the Marti.

00m pany store can be made from either Fin avenue or Fourth street Tenth street, Anaheim and Stale street outward bound pass along Fins at Fourth, while tho same buasos inward bound Fourth aad Loaust, noseesltatlng walk of one bloek. Atlantia ai Fourth' street busaee on their outward trip touch at Fourth Fine, the Inward trip at Fourth and Locust Patrons using the Cherry avenue. Orange avenue. Ocean boulevard, or North Long Beach bussee can secure transfers to other lines that win land them not more than one bloek front the stor Th lines may also reach Martls easily. Ths Seventh street ear passes ths store on both Inward and outward trips.

Both tho Seal Beach aad East Long Beach trolleys touch Pine at Third, The Daisy avenue bus, furnishes transportation to ths west side and passu directly by the new building. The one-how both Fourth and 'Pins helps to aid In making It easier to find a parking spaes nearly adjacent to tho store. For those shoppers who Intend to stay longer, streets where a mors liberal parking limit Is allowed may be found within a Short walk. In addition there are many parking stations In ths Immediate vicinity. When it is realised that tho Information sent in is so minute in its detail that It oarrles out tho costuming of a woman from shoos to hat and takes In ths Incidental touches of glove and purs or handbag, suggesting ths colors of off-shading that eompllment tho main color, seme idea of tho service bo arrived at.

-Te cony this ewrrtoe to Ms set extent, there arc weekly meetings at Martl's which arc attended by the head of every marchandle-Ing department In the store. At these gatherings, ths Fashion reports are road and explained and then opened to discussion so that every Mparate unit may. be informed upon an tho neWeet prevailing moda. Thus even the Jewelry department can at all times supply to the customer the Information as to what la correct and proper to wear with any given outfit and at any given time. Oomplete, Dependable While tho latest In fashion hfce matlon Is always available at the Marti company, tbs local store has no desire to become an arbiter in style, but merely wishes to be In a position to offer to Its patrons a complete fashion service, always dependable and up-to-the-minute.

Zn oonjunctlon with its Increased service the Marti company will continue to carry the most complete and comprehensive stock of fashion merchandise, suitable to the needs and desires of every client and at the price that the patron grants to pay. The local store does presbihe to set the fashion, but lit does reflect the prevailing mode, at all tidies. matlally ineruassd tho sonstruedoa leas. Despite this fact, we believe that tho trued on stands as a record In the building annals of Long Beaeh. We wbh to take Ab oeeasfoa fee express 'mm appreciation to all of those who bad a part in this noteworthy prograaa.

REID-GALLEHER CO. Finish Floors FRED T. TUCKER Brick aad Hollow TBs i CEO. M. LaSHELL CORP.

Com eat LONG BEACH MARBLE AND TILE CO. Marble GEO. DEATHERIDCE (XX Toilet Stella AMERICAN AVENUE HARDWARE CO. Rough Hardware la which these style rk Is of-particular Inter-They attend all-repera open-style shows of the leading eoi creators and shops, the parades in the large cities, yachting regattas, leading sporting brents sad muslo recitals. Tiers the details of the ooatuming of the women ta attendance la carefully Cheeked.

of black jy 1 oaw a jm i 4 J- JJ A MEYER HOLLER Architect Rtglneer Oeotractors GRAHAM BROTHERl Hacavating, Sand, Oravel BUNN LUMBER COMPANY 'Lumber BATY ELECTRIC COMPANY Saeetrieal Work I. W. BLACK COMPANY! Oelllte aad Plastering Material TOM MERRELL SASH DOOR CO. Millwork being worn la comparison to sfoth or colors would go to tho trend In that direction, may bo that some particular lor predominating In tailored Its. Berhaps the creations of ion aarooed those of LeLong, for tt particular season.

In' popu-Ity. A certain off Shade of brown may suddenly brought Into rogue iugh being worn hy a society or. All the observations made ths Individual scouts are then ROBINSON-WILLIAMS CO. Completion and Lien Bonds -Compensation and Liability Insurance If VE WANT also td particularly express our appreciation to ALL of the WORKMEN wHo performed labor of any kind whatsoever fat aonnecdoa with this building for their hearty spirit of eo-eperation. Hugh A.

Marti Company FROM THE HAWKEYE SAUSAGE CO, by tho- British In connection with tho construction of the 160 and 101. Although the idea tor a mooring mast was first advanced In 1910 hy Professor Krell, construtcor of the Siemens-Schubert airships In Germany. the English during ths World war were the first to erect a mast and put it to practical use. German engineers and dirigible Interests now plan to make up for lost time by constructing a series of anchors la (this country. Dr.

Hugo Eckener also wishes to similar facilities provided elsewhere in Europe, particularly in Spain aad France, over which countrleo his Oraf Zeppella ordinarily mast pa aa to get to the United States or to the MOORING MAST SHORTAGE MARS ADOT' TRAVEL U. S. and England Lead Germany inFielasJor Dirigibles By MACTRITZ JL HAIXGTIEN VMtoS riew (tall Cwioiilt) BERLIN, July 24 RLE) When the Oraf Zeppelin last May fought its way up ths Rhone valley looking for a suitable landing place Its difficulties revived discussion In German aeronautical circles as to the necessity for building mors and better mooring masts to provide for the ordinary needs of airship travel as well as for Just eueh emergencies as 'that In which the giant Zeppelin found Itself. Airing of the problem has vealed that Germany Itself, foremost of the countries Interested In dirigibles, Is sadly lacking in accommodations of this kind. There Is only one permanent mast In the country, the very small one standing near Staaken, while the Zeppelin works owns a portable mast, also small, which was set up on' Loewental flying field near Fried-rlchshafen during the Oraf Zeppelin's eventful flight this spring when It was; still thought possible to bring the big ship through the storm to Its horns base Countries which have far superior mooring, facilities Include the United States and- Great Britain.

The tallest and perhaps ths most efficient mast In the world-Is that at the Fbrd airport. Dearborn, Mich. It: stands 64 meters high and is so constructed as to permit an securely anchored, to be lowered along Its elds to a landing platform at Its base. The Ford mast also has an elevator large enough to hold six passenger! going from or to the platform on top. A similar mast has been designed at Scott field, Belleville, 111., while other American anchoring towers are' to be found at Lake-hurst, Fort Worth, Camp Lwia, San Diego and Pearl Harbor, not to forget the floating meet on tho airship tender, Patoka.

The Lake-hurst structure is 50J meters high. tt Tests Successful Xn Enefand ths best known meet is at Pulham, although a mush taller mu stands at Carding too. Ths former Is M.0 meters high and the. latter 61 meters. At ens the English dirigible was anchored to the Pulham mast for nine weeks, during which time It was subjected to rain and snowstorms without suffering damage.

At another time the ta was safely anchored there through a storm with wind velocity of kilometers an hour. Ths British hnvs either built or have plans for building other masts at Bathhuret, Freetown, Capetown, Durban and Xsmallla ton the Sues) in Africa, at Karachi In India, and at Perth, Melbourne and Sydney In Australia. These plans are all part of the generdl airship expansion schema whloh Is to bo developed WISHES and Good Luck to MARTFS Our Neighbors Congratulations Best Wish far' lbs Continued Success dm House of Hugh A. Marti Co. Congratulations to PARTFS I I Upon Their Formal Opening 1S1 EAJT FSUT 87.

Congratulations to thm Hugh A Marti Company 1 yisltdioNow Optical Department 1 at Mardo rpHE FAMOUS DEPARTMENT 5TORS joins wkli tbo on Marti Company upon the opening of. thdr enlarged building and the trust and confidence they so exprsss in the indomitable future of. Long Beach. new Optical Department Is conveniently located on tbe Mezxaniae Floor fend is under dm go aad sop sodden I Dr. Kent Hani mfnartnae and' fittings us ay 1m iblitod with shopping trip ttiti MARTI PEJPAjj-7-NYfcNT STORE -i I -T 5.

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