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The Long Beach Sun from Long Beach, California • 2

Location:
Long Beach, California
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Page:
2
Extracted Article Text (OCR)

THE LONG BEACH SUN FRIDAY MORNING, OCTOBER 4,1929 Phone 652-11 Page Two Section A Temple Singer Van de Kamps Will Open First L. B. Store Tomorrow WISE STORE TO OPEN TONIGHT ZONING PLEA IS DEFERRED SERVICE BEADS PLAN BANQUET Congregational Chair to lve nnua concert Sopranos: Beatrice Aresdake- tw The annual concert extraordinary of the choir of the First Congregational church, Third street and Ce- Ranking Officer! of Army, man, director of the choir. The regular church quartet will sing the leads of Mendelssohns Hymn of Praise. Genevieve Marshall, soprano: Annabel Wilson, contralto: John Mangold, tenor; and Gentry McCorkle, baritone, comprise the quartet They will be assisted Sunday by Elizabeth White, mezzo soprano; Mae Gilbert Reese, pianist, and Albert Tufts, guest organist The Hymn of Praise was first sung In Leipsic In 1840.

It was part of a festival celebrating the 400th anniversary of the invention of printing. It was then called Symphony. Cantata" by Mcltdelssohn. The choir personnel follows: The greatest assemblage of ranking officers of the Army, Navy and Marine Corps In the history of California will be effected the night of October 18 at the Blltmore hotel, Los Angeles, when the first annual united service dinner Is given. Plans for the dinner were discussed yesterday at a luncheon meeting In the University club, Los Angeles.

Lieut. Comdr. Llgon B. Ard, retiring president of the Army-Navy-Marine Corps association, was chairman and approximately forty representatives of the slarf, Olive Burns, Ellenore Boglg-ian, Gertrude Childs, Opal Doege, Esther Elliot, Mr Eustig, Betty Foster, Dorothy Himes, Ethelyn Johnson, Genevieve Marshall, Elsia Mayer, Katherine Millerd. Ethel Peavy, Naomi Waldron, Elizabeth White, Eugenia Zee.

Altos: Margaret Binford, Wo-denla Bradfield, Thelda Burnett, Vera Bonekemper, Molly Chlustas, Olive 1 Ellis, Sarah Hoover, Julia Kaye, Dorothy Luedke, Sadie Nixon, Jean Sauer, Annabel Wilson, Minnie Yonge. Tenors: Adolph Bock, John Mangold, Ferdinand Phillips, Wendell Waterman, Harold Wilson. Basses: Harry Bicrbaum, Har old Galbraith, Gentry McCorkle, Frederic Mlllerd, Frederic North-rup, Donald Palmer, Homer Powell, H. B. Reynolds and Edwin Sauer.

rtment, there to be sold at re-uced prices. A Romance of Business' de Kamps has grown from single eight-foot front store fifteen years ago to a chain of seventy-eight stores in Southern California and eighteen In Seattle, This, It Is said, constitutes largest chain of its kind In the The firms Initial capital only $200. Some of the company's products are. now being sold high-class grocery stores throughout the United States. new building- housing the general offices and baking will be completed in Hollywood shortly after January 1 We are exceedingly happy over ability to enter Long Beach, L.

L. Frank, president, yesterday. "We have looked forward to opening, but the time was not opportune until now for making move. In a comparatively time we expect to add new in Long Beach, as we have friends who have, been patronizing our stores in Los Angeles regularly and who will appreciate more convenient service which are providing." Theodore J. Van de Kamp, first who founded the company with Mr.

Frank, was delighted with the Long store opening and the ex To provide mors convenient service for their many local patrons. Van de Kamps Holland Dutch Bakers, tomorrow will open the firms first Long Beach bakery store, at' 216 Pine avenue. In the handsome new building erected by the Wise company. The store will have a Holland Dutch atmosphere and the firm's well-known windmill trademark. Following a custom established when the concern opened Its first bakery store fifteen years ago.

Van. de Kamps will give away free tomorrow to every -child accompanied by a parent or other grownup, a box in the shape of a windmill, with arms that turn, filled with crisp Van de Kamp cookies. All the interesting varieties of bakery products for which Van de Kamps has become famous, will be available tomorrow at this new store: This Includes eighteen kinds of well-known breads, and a wide selection of rolls, coffee cakes, doughnuts, pics, cakes, pastries and cookies, totaling more than 150 different kinds of bakery products that provide something new and delightful for every meal and every occasion. An important policy of the firm is the guarantee that all products are fresh daily. Twice a day the bakery goods are delivered fresh from the kitchens.

At-the close of each day this store will be cleared of breads, rolls, coffee cakes, pies, doughnuts and pastries; which will be transferred to a Next Day de- here. Van a Wash. the world. was through A firms kitchens next. our said this this short stores many this we vice equally Beach Six Grades at Chestnut Avenue School Sought three service branches attended.

Among notables to attend the annual dinner are Admr. Louis McC. Nulton and Vice Admr. Lucius A. Bostwlck, respectively commander-in-chief and battleship divisions commander of the battle fleet; Maj.

Gen. John M. Hines, commanding Ninth corps area, U. S. Army; Col.

Robert F. Woods, Fort MacArthur commandant; Major General Fr land of the Marine Corps, com manding department of the Pacific, and Major General Barrows, commanding Fortieth division, U. S. National Guard. Approximately 400 officers and guests will attend the dinner.

Dr. Rufus V. can Kleinsmld, president University of Southern California, will be chairman. Lieutenant Commander Tisdale is chairman of the general committee on arrangements. C.

A. But fum Will Attend State C. C. Sleet Tomorrow C. A.

Buffum, president and manager of Buffums, will attend the meeting of the southern council of the State Chamber of Commerce, formerly the California Development association, tomorrow In Los Angeles. County planning, creation of scenic reserves along the highways of the southern section of the state and reports of the agriculture, aeronautics, conservation, highway. Industrial publicity and safety committees will be the order of business before the council. Arthur S. Bent, vice president of the Los Angeles Chamber; Harry Chandler, George L.

Eastman, former president of the Los Angeles Chamber; George Cochran, William M. Garland, president of the State Chamber; Clinton E. Miller, and E. Murphy are the other members of the central board who are. expected to attend the meet City and county planning authorities will talk to the group emphasizing the importance of early planning for the counties of the southland.

Approximately1 150 business men are expected to' attend- Eighth District Leaders Hold Up Petitions for Time Being Petitions for the zoning of the Eighth Councllmanlc district of Long Beach failed to materialize at yesterdays meeting of the city planning commission, and H. O. Henderson, chalrifian of the board, announced that petitioners have decided to postpone presentation for a time. The Eighth district lies between California avenue, west of Temple avenue, north of Eleventh street and south of the Pacific Electric line and contains 680 acres. When the district waa-annexed the council pledged the voters 'that no move anticipating zoning would be made until a petition was forthcoming from the inhabitants of the section.

This was six years ago. A week ago, when the proposal to zone was made, Councilman C. B. Michener and William L. Evans, former councilman of the district, 'announced they would see that the non-zoning promise is kept.

A year ago Robert B. Taplin, city planning engineer, surveyed the district and found it contained the equivalent, of 3086 fifty-foot lots, 2280 being occupied by dwellings, 184 by business, 69 by industries 'and 53 for school or municipal pur-. poses. The population was estimated at .12,195. The planning commission yester: day voted to recommend to the city council that the name of that portion of Magnolia avenue and Cypress avenue in Los Cerritos, extending from near the entrance to the Virginia Country club to Pacific avenue and Thirty-sixth street be changed to Country Club drive.

On thC petition of Hazel Bland- field for permission to establish a beauty parlor at the southeast corner of St. Louis avenue and Eleventh street, the board voted favorably, recommending that the council grant the permit with the 'understanding that it be revoked when the Eighth Councllmanlc district is zoned. The location of the proposed site of the beauty parlor Is across the street from the Eighth district boundary. In discussing noii-conformlng use board decided to send a request to the council that the zoning ordinance be amended so as to render it unnecessary for the council to act, giving the planning full authority to grant or deny such permit petitions. The ordinance originally was drawn after this fashion, but was amended the Alamltos oil boom.

The planning board would have council only on appeal, Rabbi Goes North for. Holidays Attorney Julius Liebert, formerly 'the rabbi of the West Anaheim Jewish church, has gone to Portland to preside at the synagogue during the coming Jewish holidays. For a number of years Mr. Liebert was rabbi of the Portland congregation, and he was Invited to reside at the, services this year. lr.

and Mrs. Liebert will be gone everal weeks. op The Magnolia District Improvement association passed a resolution to the board of education asking that the work on the Chestnut avenue school be rushed and that the plant include the grades from the kindergarten to the sixth grade. The action was precipitated In the meeting of the association by a committee, of three from the Pacific. Avenue Northwest association who urged that the Magnolia group take action on the matter of the school That only the first four grades would be housed the proposed school was the principal objection of the group.

Delay of the building program was alleged by the committee from the Pacific avenuo group. The plans for the building are now being drawn by the architects. Wright and Gentry, and they will $750,000 Suit Over Oil Lease Filed Claiming that the Rio Grande Oil company and others mentioned in the. suit Jailed to drill oil wells as agreed, upon his Upton county, Texas, property, Ralph H. Moore, yesterday had a suit on file In Superior court In which he demands $750,000 damages.

The complaint accuses the defendants of falling to comply with the drilling requirements so that they could drain the oil from beneath Moore's land by off-set wells sunk adjoining leases. Moore asserts the Rio Grande company and its subsidiaries agreed to sink five wells to a minimum depth of 2500 feet, but that they had abandoned drilling operations before the full contract had completed. NAVAL RECRUITING HERE GROWING AS TRIP EAST LOOMS The following Long Beach boys enlisted in the navy at the local recruiting station during September: Mac C. Wedge. George C.

Kieren, Harold J. Muth, Harry M. Wintz. So--many applications are' being received this month that the October quota for the Southern California area has been increased to sixty, it was announced. This condition Is said to be caused by the lure of the trip east which the fleet is making in February.

The ships will go through the Panama canal to Cuban and Haltien ports and West Indian waters and then up the Atlantic seaboard to New York. Men enlisting in the October and November quota are certain to complete their recruit training and be able to make the cruise, it was stated yesterday by Chief Signalman Larsen, the local navy recruiting officer, who is on duty at the entrance to the Municipal auditorium. ALTADEXA BANK PASADENA, Oct 2 (IIP) A bandit who wore dark glasses held up the Altadena National bank, of which Mrs. Zahe Grey, wife of the author, is vice president, and escaped with 1900 in currency today. The Intruder bound Cashier G.

A. Sheldon, took all the money in sight aqd left in an automobile. ap ap Informal Housewarming Expected to Attract Thousands In an aurora of noonday brilliance, the new building of the Wise company will be opened to the public in an Informal housewarming tonight at 7:30. Special entertainment features have been provided for those who will visit the store tonight when no goods will be sold, and Saturday morning, the business of serving its customers will go forward without further formality. Established twenty-seven 0 years ago, the Wise company has enjoyed uninterrupted progress throughout the years and the new building is recognized as a tribute to the policies of this big department store.

The. more than a quarter-century which has elapsed since W. H. Wise opened the first store of the Cash Store company, predecessor to the Wise company, have necessitated several changes in location. Early History This first Bmall store made its start in modest quarters at the corner of First and Pine on the site now occupied by the Bank of Italy just two years after the present century began.

The Long Beach Press was. just around the comer. C. J. Walker had an office next door: That was the year in which the present Pike, Long Beachs famous amusement zone, had its beginning.

The following year the first municipal pavilion, forerunner of the new million dollar auditorium and Rainbow pier, was buit at a cost of $6800 only to be destroyed by a mysterious fire a short time later. Four years later, In 1906, business of the little store, with new depart-mentgadded, had grown so that it became necessary to find new quarters to accommodate its customers. The business was moved to a larger room at the present site of 333 Pine avenue, where it remained for five years. Long Beach was beginning to show the earmarks of her future growth at that time. As evidence, in 1907 this city introduced motorized fire fighting equipment to the Pacific coast in the form of a big red Rambler combined hose and ladder truck.

Store Outgrown In 1911 Eighteen years ago, in 1911, the business had again outgrown its quarters and this time a location on Broadway, just west of Pine avenue, was selected. Herd a room with a frontage of fifty feet was occupied, to be augmented In a short time with another one of equal size. In this store the business was continued for fourteen years when, after plans for a modern four floor and basement structure had been formulated and the building completed, the Wise company moved to the store on Broadway which they have occupied until now and which at present forms a portion of the Greater Wise Store. Among the many noteworthy innovations adopted in the building of the new Wise store is a heatingcooling system operated through individual units which radiate warm air on cool wintry days and cool alt In the' summer. These radiators, which are not unlike an automobile radiator In appearance and principle, are' built into the store columns at regular intervals throughout the building, insuring an equalbeness of temperature in all Hot water heat is provided, each unit being individually heated by electricity, while electric fans force the air through the coil of the radiator and into the room.

In season, cold water is forced through the radiators and the same fans carry the cooled air to every corner of the building. Augmenting the present ventilating system which insures an even flow of pure air, the heatingcooling plant is designed exclusively to regulate the temperature and will contribute much to the comfort of patrons and employes. Four Escalators Four Otis escalators of the latest type have been installed in the new building as the most modern method of "vertical transportation available for department stores. This particular installation is unique in that it Is the largest Installation of department store escalators In any city of this size in America. Each escalator Is capable of handling 4000 passengers an hour, conveying patrons in both directions from the first to the third floors.

Novel lighting A Symphony of Lights, better than any other phrase, describes the novel lighting system which has been Installed In the Pine avenue display windows of the new Wise building. Utilizing a principle similar to the music roll of a mechanical piano, where there Is a flow of musical this lighting system accomplishes the identical effect in an endless flow of changing color. As a result window displays are pressions from friends residing OPTIMISTS PLAN DRIVE TO RAISE COTTAGE FUNDS The weekly meeting of the Optimist club yesterday at the Virginia was devoted to the transaction of business and a short program by James McGarrigle, tenor. The singer was accompanied by Harold Driver. Joe Riddick was program chairman.

Preparation for the drive for the fund to -complete the Long Beach cottage at the Optimist boys home is being made and the drive will start following the World Series baseball games next week. The division of the club into teams will be complete at that time. The club is planning to repeat their drive for the charity fund by selling peanuts and other confections at the score board next week. Charles Jorgensen and R. V.

Campbell were Introduced to the club as the new members of the organization. Fred Thomas was in charge of the Introduction. Dick Bixby, chairman of the drive for the boys home, reported that $1500 had already been raised toward the fund. Several members added donations totaling nearly $100 to that amount The Optimists will have a bridge party tonight at 8 oclock in the Belmont Beach club. An invitation will be extended on order of the club to the golfers in the other Optimist clubs of Southern California to play the annual golf tournament here.

The place and the date of the tournament will be announced later. HEAVY CARGO OF TUNA UNLOADED The Glendale, bringing In a cargo of 250 tons of tuna, arrived at the Halfhlll Tuna Packing companys dock at the east end of Channel 3 late yesterday. The tuna boat brought its cargo from Turtle bay, where the tuna are said to be running In large schools. Charles Halfhill, of the Halfhlll company, stated that the local harbor concern was now receiving large quantities of tuna and mackerel. Most of our tuna Is coming from Turtle bay and other waters of Lower California, although we are getting a number of tons regularly from Japan," said Halfhlll.

"Mackerel are also running well at the present time. Hotel Cashier Home After Mexico Visit Harry Dale, cashier of the Hotel Virginia and a resident at 280 Redondo avenue, has returned from his vacation trip to San Diego and Agua Callente. Agua Callente Is becoming a wonderful resort, commented Mr. Dale last night The owners are building a magnificent $100,000 bathhouse. The hot springs there will make this a great health resort HOW DO THEY TASTE? WASHINGTON The Bureau of Standard has produced a self-extinguishing cirgaret which is hoped will lessen fire hazards caused by discarded smokes.

-The paper is chemically treated- and ceases to burn the smoker quits puffing. The bureau has also devised a match which bums only a small portion of stem. SAVE Mrs. Anna Richards, soprano, who will sing tonight at special New Year services at the Temple Israel. TO MARK OPENING OF JEWISH RITES High holiday services which will open tonight at Temple Israel, 439 West Anaheim street, will be feav ured by a special choir In a musical program under the direction of Mrs.

Eugene E. Tincher. The featured soloist will be Mrs Anna Richards, soprano, who will sing a number of ancient traditional melodies of the Jewish race. Mrs. Richards scores notable successes with those songs In similar programs presented in Boston and Portland, Ore.

Tonights program which marks the opening of the festival of the New Year 5690 by the Jewish people of Long Beach is the first of several special events planned during the observance, according to Rabbi Harvey B. Franklin. Man Found on Beach Given Bed at Station East Ocean boulevard residents didn't let Willie H. Booth, 74, tuck himself under a sandy coverlet on the beach in the 1000 block for another night, but "turned him in to police detectives late yesterday. Detective Sergeant Tom Butler took Booth into headquarters, where he was given lodging for the night.

Transient as they ever come to Long Beach, Booth is "from everywhere but here and willing to be from here soon. according to Desk Sergeant Joe Hale. The old man admitted sleeping in the sand the night before. diffused with a constantly changing flood of color harmonies, with the graduation from one to another so gradual and so completely in harmony as to be scarcely discernible. A troupe of Spanish muslcis' who are fast making a national name for themselves through the medium of the talkies, will add to the festive air of the Wise store housewarming which takes place tonight The artists referred to are Jose Arias and his Spanish Troubadours who, it will be remembered, represented Southern California at the spsquiccntennlal celebration in Philadelphia several years ago.

Spanish Musicians Garbed In colorful Spanish, costumes, Senor Arias and his companions will. play the fayored airs of Spain and Old Mexico. Among their number will be Senor Jacobs Rosete, a noted musicians from the Argentine and one of the few artists qualifying as an expert on the salterio, a typical Latin-Amer-ican instrument similar in appearance to the old time dulcimer. It is not hard to recognize the skill required to play this sweet-toned instrument when one learns that It has, 120 strings. Rosete Is one of the very few salterlsts In North America, where he has recently been featured In concerts in many larger cities.

Another notable artist the Arias troupe Is. Senorlta Hortensia Casanova, Spanish soprano, who has been a reigning favorite In Mexico City during the last 'few years. $3 Special Notice JLANY WATCH JL REPAIRED FOR $1 MATERIAL AT WHOLESALE GUARANTEED for 1 Year Watch Crystals 60c Up 1mm Bring This Ad With. Tm Gold Jewelry Co. Ill EAST OCEAN Opp.

BUte Theater 4 Shop I'wSS J. 1 yv- '-'r" -i if i I The answer 1st Quality Merchandise Personal, Efficient Service Reliability of Associates Fairness of Price i Complete Assortment Briefly, that is why our business has and is growing. be checked by the school authorities as soon as they are submitted by the architect. When they are accepted the board of education will authorize the advertising 'for bids. At the end of the legal time, three weeks, the board will award the contract and that, building will start immediately, school authorities said last night.

A second resolution asking that the city council go forward with the Pacific avenue under-pass was also passed by the association. J. J. Barton, city councilman, asked the group of his constituents to semi a representative before the council with the communication regarding the under-pass to hasten action on the matter. All of the funds have been arranged.

The Pacific JSlectrle is to bear .25 per cent the expense, and the city and county are to carry 75 per cent of the cost. The county board of supervisors passed their share of the appropriation recently and the balance of the money is now available, Barton stated. The Magnolia District Improve ment association has set Its bound arlps at Ocean on the south, Ward low on the north, the flood control channel on the west and Chestnut avenue on the east. TO 8KB BETTER HEK MIIU" YOUR EVES ARE EXAMINED HERE BY SPECIALISTS! Do your vlulon BLUR or do year eyes ACHE or TIKE EASILY Thru ore symptoms of EYESTRAIN. Wr GUARANTEE POSITIVE SATISFACTION ond our PRICKS iif REASONABLE.

axMisosst'o THCWORKINGHAMXlOPTICrAM from always'handy. So that when an emergency arises you will be with money in a reserve fund, SAVE Because thrift has a supporting effect on one's morale it gets one into the mobey-making state-of mind. SAVE Because dollars put out at 6 Interest have a desirable habit of growing and developing other dollars. SAVE At this Association because you are safe-. guarded by our reputation for reliability, efficiency and safety.

LOCALLY OWNED OPERATED CONTROLLED EVERY STOCKHOLDER A RESIDENT OF LONG BEACH. MONEY RECEIVED ON OR BEFORE OCTOBER 5TH DRAWS 6 FROM OCTOBER 1ST. Long Beach Building and Loan Association Under State S. W. Cor.

First and Directed by some of tho best knowa business nee fa Loag Beach FREE Six Months Subscription The American -Boy Magazine Ask About It! FREE Boys Two-Pants Suits School Caps Another Item of Importance for your boys appearance and protection just now. Snappy patterns well made priced 95c and $1.45 Each week added. new. You need get an dozens go out and dozens are We can always show you something not pay more than $13.75 to all-wool suit 2 pants but unquestionably our best values are selling for $17.75 Sizes 10 to 18 School Shorts There are some wonderful values in this group. All represent better -than $2.00 and $2.50 values picked out for quick sale at $1.45 $1.95 K.

F. AHLSWEDB. 4 The Emporium, Director Lea Angelas rmt National Trait A Savings Bank. R. KERRELX 1 Prealdent Angeles Abbey Man-oleum: Director California First National Bank.

YOU ARE INVITED To Our HOUSEWARMING Friday Evening, October 7:30 to 10 oClock Farrisee Corset 218 PINE AVENUE 7. WIGHTMAN President HERBERT It. HASKELL. Vice-President Vice-president California Tint National Beak. FRANK E.

Treasurer Vice-president California First National Bank: Director Huntington Park L. Am. O. R. LOUGH Secretary Director of Huntington Park B.

a Zj. Aaan. DAVID K. capitalist. Assets Over $7,500,000.00 6 Paid From on All Sums $1.00 Up IN THE NEW WISE BUILDING Absolutely Safe and 'Alt Money in Thit Aaaociatton la From State, County and City Tax Clothiers and Furnishes to Men and Boys Broadway at Ldcust Across from Barker Bros.

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About The Long Beach Sun Archive

Pages Available:
81,887
Years Available:
1928-1944