The Wichita Eagle from Wichita, Kansas • 53

ja Mt'MMSW Mr im i 'M i 3 1 -i UsJi -aw fArujJMpwri i -I j- I sr vj V- jM I s' i 1 1 i' i- vjr l- 1 4V -t JL 4 T-' i -J -1 i i i i- I '1 r- "i r- S-V EM i -i" 'VJ-f'- 11 -Y' i ill if I -I i l' i i-i-J WICHITA KANSAS SUNDAY MORINC IUNE 281953) I S- I 1 t'- Ts I a'- a rf-- I vg-t -V 's it r- I s'1 1 V' 5- a -i lJ l'- NrK-- i 47 -s- m4A A i 1 f' A fr l4v -1 -1 -f- "nt KTVH on Air Wednesday KEDD to Follow ml Two Weeks Networks Sign for Live Shows Sports Station Covers Central Kansas i i I j- jSeats -for Viewing Not for Visiting Television's rapid development haa supplied this country with a whole new vocabulary Every day we hear terms like viodea catho-deray VHP UHF and many others fj 'What do thiey fall mean? Television experts say that a great many television words are merely adaptations of existing radio terms For instance every high school student Imows the general meaning of transmitter michro- r- Stanley Durwood president of KEDD-TV says that affiliation with the NBC-TV network and the television network of ABC-TV Programs from both networks will be carried on KEDD when it commences regular pro gram operation on Channel 16 on or about July 15th Station officials said KEDD wil be i interconnected on the Coast to coast coaxig cable with NBC onf the date it starts programming This means that television Shows will be live on KEDD whether they originate in New York Chicago Hollywood or wherever It is! through this live interconnection with NBC Durwood said that such attractions as the world series NCAA college' football games! on Saturday afternoons azid the Madison Square Garden fights ion Friday nights will be brought to Wichita In addition KEDD will present such programs as Robert Montgomery Resents the Groucho Marx show Dragnet starring Jack Webb the Television Playhouse with Hollywood and' Broadway stars During the fall I and winter season such programs ims Your Show of Shows starring Imogene Coca and Sid Ceaser and the Sunday Night Comedy Hour starring BOb Hope Martin and Lewis Jimmy Durante Eddie Cantor and others' will be televised over KEDD At the outset ABC-TV programs will be scheduled even though not on 1 an Interconnected basis interconnection with the ABC network will be made in the! near future according to current expansion plans The recent merger of ABC with United Paramount Theaters will lead brand: new array of television programs as plans crystalfze ABC has signed such stars as George Jess el Danny Thomas Ray Bolger and others I I I 11 I i 'worked out for the channel 12 260 KW transmitter Engineers reckoning would assign 100 per cent rreception to rpral areas and 99 per cent reception to dty areas within tht first contour the area jbetween 1 and II should receive 100 per cent in CALCULATED Television station KTVH' eight miles east of Hutchinson has demonstrated through Its test pattern that It is coming in with dear sound and sharp Image over a wide area At the inception of jtho station -this calculated service map was pa te Service Dealers Haye a Working Organization Here Lstlnc The Wichita! area is fortunate the country and 90 per cent- in Prospective purchasers of tele-1 Plastic 1 or metal cabinets and It VI and VII 50 and Christ 'Television the modern miracle will move into homes of this Central Kansas and Northern Oklahoma area Wednesday when station KTVH officially takes the air at 4:30 zn For a week before A-hour viewers in this former area have been seeing and- hearing the test patterns coming through from the -transmitter station eight miles east of Hutchinson The VHP station is owned and operated by Hutchinson TV Inc Carey is president Howard Peterson general manager John Frank enfleld program director Robert Maxye chief engineer Douglas Hough and Dallier sales representatives and Harold Means Jr production-traffic Temporary offices are located at 217 East First Hutchinson Wichita offices are located at 3102 East CentraL The entire plant is being with RCA equipment of the latest type and design Construction on the transmitter site and studio was begun April 28 Studio construction was begun in June The 7000 square foot studio building will also house the offices of the company KTVH is known In the industry as an area station in that it aerves a very broad geographic area there being only two other stations of its kind in the United States KTVH facilities will be of top flight quality and performance throughout When completed the transmitter will be equipped with a 23000 watt unit with an effective radiated power of 240000 watts The tower which was completed recently is 784 feet high said to be the highest man-made structure the state The transmitter tower and the transmitter building are located on a 40-acre tract The building is nearly completed and the equipment is being moved in Studios for KTVH are under construction and are expected to be completed sometime in August The structure is going up at Seventeenth and Plum streets in Hutchinson The location dose to the State Fair grounds and the Hutchinson Sports arena make it advantageous It has been designed and will be completely equipped in the most modern television manner to provide ade- (Continued on Page 15E) Young Pianist Appears Each Sunday Night Liberace (pronounced Liber-ah chee) proclaimed by music critics as the most amazing young piano virtuoso of the present day win make his film television debut in the first half-hour program of his series in Wichita and Central Kansas Sunday evening at 9:30 over Station KTVH Channel 12 As solo star of his own television film show Liberace is aided by his brother George who conducts the Liberace orchestra and whose pantomime antics afford a comic I foil far the pianist between num-? bers A native of Milwaukee Liberace began his musical career when he was four years old' His father 1 Salvatore was his first teacher and prepared him for a music scholarship under the eminent composer-pianist Florence Bet-tray-Kelly a protege of Moritz Rosenthal At 16 Liberace was in-' tvoduced to the professional world of music as a recognized virtuoso by the late Dr Frederick Stock -former conductor of the Chicago Symphony Orchestra It was after -these appearances as concert soloist and recitalist that liberace opined he was reaching only a limited audience by confining his -music to that of the old masters His desire to share his musical en- 1 Joyment with the world was further inspired by the late Paderewski who encouraged Liberace to appeal to -all musical tastes It was Paderewski who also suggested that he be known only by his last name Liberace Since then Liberace haa become a tremendous favorite in hotels supper clubs theaters radio motion pictures concerts and now as star of his own television program- His unique ability to orient his art to suit virtually any type audience has prompted critics to compare bim with as varied a selection of entertainment namea as Arthur Rubens tein Alec Templeton Bing Crosby and A1 Jolson all rolled into one The popular political slogan "A Chicken in Every has found its paraphrase in "A TV Set In Every Home" And with the widespread acceptance of television as an in- tegral part of the scene American homemakers are being put on the spot as hosts and hostesses When that new: set comes in' the front door a flock of friends new and some Is ndt: far behind These visitors will be watching with to see how: each family adapts its home to the new type of entertainment why there is such im-j phasls today on maldng the home not only a showplacft but a practical and pleasant center 'of activity I Even though the idea of tele- vision itself iAws new as the latest headline -the sets are housed in a i variety of cabinets to fit charm of a traditional home the Provincial or Early Americas! tiffor the trlnv tailored look of contemporary design II you wish to establish an "en? tertainment comer" sets that! in dude AM-PM radio and phonograph units i will wrap up jthe problem in a single packages if you want the units at opposite ends of the or even in different the parts can' be bought individually 1 I In either caser the TV set Vill be the center of attention- TYeat the area around it with as much care as you would give' that' iond i important wall in any room Chairs placed in perfect balncA on side of the set make a nice picture-but are of little practical value when the set is in use If they are to be used at all these chairs' should be light enough to be: moved easily hito viewing range when the set 14 turned on -r Heavier upholstered plieces those which cannot be- shifted about! should be permanently placed at the proper viewing angle if the chairs close to the set are of the swivel type (there are many ver sians available today) the Visitors ini these seats can quickly awing around Into tl conversation group of)theroom Oversize ottomans play an imt portent part in thehome fashion picture today They not only serve as footrests fbut wiU fill in as eonifartable seats when the party gets larger SmAll stools are often styled so that they will stack one on top the other for convenient storage in a small space Stools hold the corner on compact efficiency' Several designers are now introducing stack- lng or collapsible snack tables for party refreshments These in gentous units can be slipped be- hind a chair or into a closet when not in use i Far those evenings when no friends are scheduled for visits plan at least two especially com- ortable chairs placed in choice viewing position for the stay-at- homes A matching set of lounge chairs with an end table placed between will Add a decorative as: well As practical note to the room When space is limited sectional: upholstered pieces will help solve the problem of more seating units in istnall quarters There is an: endless number of combinations of comer units end1 units curved1 and straight sections Nests of tables offer another space-saving I idea When not needed individually ther three ta-j bles take up ho more room than! one i i The heed for space for serving! refreshments between breaks in: TV programs has brought many new designs in coffee tables Sbme are oversized with a 1 1 active planter arrangements In the Cen- ter On others the two top tlons separate to reveal cork surfaces some even with electrical outlets lar appliances I Many of these tables also serve as seating units)" happens to a home when television is installed? Techni- clans1 say that the installation1 process involves about 114 dlf- erent steps but 'when the Job is finished the only evideneels the attractive TV set in the house and a neat antenna an the roof 3 And the' entire installation takes only a few hours: The technician first step after introducing himself presenting his credentials' and waiting to be ln-r vited into the customer! home4 to confer with the i m' i-- JvV (Cenftinaed on Page 17E) i i I 1 TV Etiquette 't Qv-Should you drop in your friends unexpectedly ind them watching television' is it better to accept their invitation to 1 come in and watch or should you A Of course' accept their invitation to came In If yon wish1' If the (- program is one which Interest you yon may-leave at the first pause If your host and hostess say they are not interested in tiro elevlalon program they are watch-ng when you drop in can you take them at their: ward and stay for a Ar-Yes' lt would be perfectly all right for you to stay- If you hare begn Invited to watch a definite program must you watch ltt If you jus not in Yes you must at lean pretend to watch the show i Is it necessary- to Introduce strangers during a television show? Ar-NOr Introductions should wait until after the show so as not to on and phone and control panel But what is! this VHF-UHF The experts explain that VHP and UHF are simply abbreviations for plain English terms: Very High Frequency and Ultra High Frequency respectively But to the uninitiated this kind of plain English sounds more like Greek In a few words therefore VHF and UHF are! terms applied by the television industry to two groups of VJ channels Chan? nela number 2 to 13 are in the VHF group apd the other 66 channels are iA: the UHF group The reason for the superlative description of the type of is that while ordinary radio stations operate at frequencies starting at 550 kilocycles television stations operate at much higher frequencies Frequency the way indicates the length of the carrier waves the waves that carry the radio or television signal through the air tenninologlsts point out that and shortwave" radio are both familiar terms And Urey say if the shorter versions In use VHF might cohceiyably be called and UHF might be known ax or by similar terms Because most present stations operate on VHP channels few people have seen UHF programs1 As for the difference between the two the engineers say that lc negligible so-far as reception is concerned yHF can travel farther than UHF but with more than 2000 stations allotted to this country it likely that the average set owner will have to worry About tie distance factor Furthermore there are several compensating effects For example the engineers anticipate considerably less from the familiar problem of ghosts Also they tell us tliat the automobile ignition which' frequently causes YHF-receivcrs to lose synchronization- prove virtually ineffective in UHF Most other reception factors are about equaL But since no UHF stations were operating until this year most ot sets are built to receive only VHF The engineers notehowever that conversion is relatively easy and inexpensive Finds Shows No Triple at All NEW Many television performers complain that even one show a month is a strain but not pluckyiJane Frohman She says It's mo trick at all doing two a week on her Jane A Canteen on CBS-TV You might think that after Miss long battle to recover from the critical injuries suffered in a plane crash in Lisbon in 1943 anything would seem easy However shfe says that it that tire real reason is because of tbe relaxed -atmosphere of the entire group from Executive Producer Irving MansfielcT who conceived the show and Byron Paul all the way through the technical crew We haye the tension that television is supposed to have" she relates no snapping no temperament' And that shA thinks is a necessary ingredient for a good tele- vision show It's her contention that a show produced imder television leaves Hewers almost as tired as the caiie Miss debut as a television regular took her into a new phase of an already colorful and successful career Shebegan her tinging career while a student in the University of Missouri and hltf ihe big time as a vocalist ah the old Chester-field radio hour Other engagements that followed included a role In the Zlegfleld Follies of 1933 and numerous: night club and radio assignments In 1942 when 100 performeis were asked to entertain with troops overseas -she was the Irst to accept She left New York rj plane Febunuy 21 1943 and the plane crashed at Lisbon the next day Miss Frohman was the only occupant of her compartment to survive and that by a narrow margin1 -She and co-pilot John1 Bi whom she later married hrownnear fach other in the Tagus river And he kept her afloat -until help arrived 45 min? utes later Both had suffered serious injuries but hers were critical and caused hek to have to spend rquch of her time in hospitals or on crutches dr canes the next eight years But she soon re? sumed her career starring hi Artists and Models on Broadway while atm -wAaring a 35-pound cast 'T 1 Her' courageous fight was used as fthe basis far a movie Bang in My Heart on which she was technical) adviser -I -'j Although she wears a brace Frohman has been eom-pletely free of crutches and canes and pills for the last two and: that shejsays is something vision sets would do well to pre- not be represented as being made serve this standard for their guid- of other materials ance a copy of which will be prominently displayed in every retail television radio and appliance store that is identified by the Association Emblem Remember alsoithat a guarantee is only as good as the man who makes it Therefore if you do not knqw television be sure that you do know the man who is trying to it to you PURPOSE! The intent of these 8 COLOR RECEPTION Advertising which refers to shall be free from deception and prospective! purchasers of television sets shall not be given a distorted impression of the current availability bf programs in color or of the equipment needed far conversion purpose 9 Guarantees and Warranties Any guarantee or warranty shall be clear and specific as to time i S' i i i i I IeI ii I --i -tft is ii 1 ---j VII VIII 30 to 13 10 and pe 2 and VH cent of perfect Reception Response to the test pattern is proving that the expectations of engineers were conservative and lat good reception is reaching many miles been antlei- I Benhett Music pouglis Bob 6s Austin Douglas Cook-Mi tchell Electric 2605 Doug! Denils Washer Co) 2307 Cen tral I Ericfs 1624 Ef Foraker Distributing Co 489 Washigton Furniture Warehouse 325 Water! Gateway Sporting Broadway Inc 6: ouse 206 1712 Wi Goods 135 7 William Hillside Appliancel 1619 Hillside HillfElectric Co 2936 Douglas' 101 Dojiglas Lab Honie Supply of 71 Harry Geo Innes Company William ic Broadway Jenkins Music Co las Jonfco Distribu WaterL 6 6s 201 Kitchen 6s Fumiti CeptraL Laughlin Furniturjs 1134 Douglps Television el Kitchen 3238 Douglas Mock 6s Porter 1204 Douglas Model Kitchen 15! 5 8 Emporia MuHett Radio 2825 CentraL 1 Pazjcrats Ripply 1728 8 Hillside Rnl Food Store traL Royal Home Store Royal Supply Co lore- 8 A Long Co 232 Siebert 6s Willia Island Electric SantA Pe Southwestern Ele Market Southend Radio $350 5 Wash 8 Broadway Superior! Distributing 436 Em- 1 Ted Combs Radiol 1412 Hillside Applii nee 159 -J Furniture 224 EL' 21st YoreIl Furniture Weaver Music Co Western Appliance 337 Waco Western Telev Theatre 223 Waterman Whitcomb Appliance Market-WfchiU Electric CentraL: 'v? r- Wlchita AidCforBedrijdden Bqdridden patients in hospitals and at home are among the most ardent television fans Doctors and families of disabled persons point out that television has erased the otherwise long days of patients confined to home and bed1 cities rup line ni the recep- tion should register 98 for rural folk and 70 per cent -for city dwellers between bands III and IV the reception figured by tele vision! engineers was antldpated as 94 and 50 for rural and urban areas) between and VL 70 limit A advertised guarantee shall be construed as the ref sponsibiUty of the advertiser unless otherwise qualified i 10 Service Offered No statement of implication shall be made that the service offered is greater or other than is actually included in the kervice contract to be sold to the customer When prices are quoted fthe exact duration of the contracl and specific services to be rendered shall be stated 1L Speed of Service No un qualified statement as to the speed of service to' be expected shall be made The dealer will maintain service In keeping with good senrf ice standards on all appliances radios television sets and antennal 12 Knocking Advertising re ferring i disparagingly to competitors or! their products shall not be used 13 Deception Deceptive trade in allowances fictitious list prices false add exaggerated comparative prices or savings claims misleading free offers and bait advertising shall not be used Tb avoid the practice cf bait advertising any advertised article win he tarn edia tcly available willingly demonstrated as described and sold at the featured price to any customer requesting same no attempts will be made to avoid the sale of advertised merchandise through the use of disparaging remarks or inferences that such goods are not desirable and: no article will be advertised for sale unless sufficient stock is on hand to meet a reasonable demand and be available for Immediate purchase and delivery These standards in advertising and selling Apply to all appliances and radio as well! as television Members of the association are: Alan Appliance Service 339 Min I Allen Hodnett Tire 201 St ITanda A Appliance Sales and Service 1546 Ida -4 Appliance Center! Inc 138 121 Broadway Appliance Center! Inc 21st Appliance Center Inc1014 Douglak Appliance Center 721 Harry I -r Associated Electrcmics- 24211 ISOL Vi- Arctic Refrigerator Appliance 224 Harxy '-j Basham Appliance 218 Main Barton Distributing Co 543 ILL4 June 25-' fhen your television screen goes dark because the transcontinental-television circuit is out micro-wave trouble shooters across the country have to find the trouble fast at any one of the 108 micro-wave relay stations spaced every i 0 miles or so from coast to coast according to the April 1 issue of Popular Mechanics Magazine 1 Maintaining this $40000000 TV skyway is quite a problem It often involves trouble shooter's climbing to the tops of isolated leaks on snowshoes during raging ilizzards to replace a faulty tube or make a delicate adjustment- When there is trouble on one channel causing TV to fail be-iween Denver and Rawlins Wyo "or example the whole section-is switched to the spare circuit while the crew is repairing whatever is wrong1 However the first problem to locate the point of failure i Monthly Checkups '-The relay points are unattended except for routine monthly checkups or untf there is trouble Ordinary telephone lines connect each station with its alarm center One of the cleverest tricks of the whole system is the stool pigeon? a mechanical tattletale rhich warns immediately if any-hlng is wrong at the relay talon It even tells: if the room Is too warm or if the door has swung open Over 25 trouble indications can be reported 1 back to' home' base the Popular Mechanics article states For example if a fuse has blown one of the circuits in a given territory the robot Indicator gives a trouble signal on the alarm bay causing it to light up like a Christmas tree One of the attendants constantly on duty quickly pushes a series of buttons and rescans the alarm trunk by automatic step switches: He thus' locates the trouble area and dispatches a crew to fix 1L -1 Focused Radio Beams This relay system which sends television and -telephone messages skimming across the country uses chain of sharply focused radio beams of a frequency of between 3700 and 4200 megacycles or wave length of approximately three inches Four billion of these tiny 20th-century pigeons' pass a given point every second flashing from Times Square to the Golden Gate' As the microwave given a booster shot by the power-fulrreceiving and amplifying equipment contained therein con centra ted into beams by--use of special electronic lense and aimed accurately from an antenna atop the toger to the next station Less than one watt of radio-frequency power 'is required to bridge the distance between relay points Them are' six channels now three in each direction One is assigned to telephone and it carries 228 two-way telephone-message circuits This will soon be upped to 600 Then one of the other channels Is for television and the third is the protection channel On TV the switch to the spare circuit has tobe done manually Soon there will be two more channels and in another year or so there win be 12 in full operation Then each of the major TV net works can have a circuit to Itself and want have to share the microwave ttmpared with many areas in which television arrived in that Wichita has a group of highly pained service men who have already formed an association adhering to a strict code of ethics group chartered by the tate of Kansas as The Wichita Appliance Dealer's Association Inc i works in cooperation with pie Better Business Bureau Inc a Wichita Chamber of Commerce affiliate Chartered for the express purpose of accumulating and disseminating information regarding the clectrlcial appliance business pie association has been functioning for more than three yedrs pi October 1952 members of the association realized' that television would be a reality at Wichita some day and that they as' service men of this new medium must set their houses in order I A 'managing director Jack Hughes was employed and offices set up in Central building By April 1953 an educational One-Day Dealer Clinic" was held pith the top-flight television manufacturing companies: represented by service men Intensive study in the field of television and servicing seta was extended to all dealers of the state who cared to take advantage of the clinic Reports in national trade magazines of the appliance Industry call the Wichita clinic the biggest gathering of TV xnen ever gathered together for educational purposes in the nation and states that other such meetings are still shooting at the figures and interest evidenced at Wichita A bulletin is sent to members each month in addition to the meetings -when discussions on timely appliance subjects are carried on Set Up Cade In many cities where television stations have been licensed there have been the most flagrant examples of unethical practices on the part of certain dealers In the selling installation servicing etc of television sets Their practices have for the most part been perpetrated either by Irresponsible and inexperienced dealers or by the type of operator who is here today and gone tomorrow I In such instances false and misleading advertising has been run and misrepresentations as to values installation costs guarantees service etc hare been used to the point of scandal In these cities there haa been a flood of shoddy and obsolete television sets dumped Into £he market at so-called In an effort to forestall and prevent the existence of such "condition in Wichita the Wichita Appliance Dealers Association Inc has adopted the following Standards for Advertising and Selling standards is to encourage and preserve dependability In advertising and) selling! of merchandise and services They apply equally to advertisments newspapers radio broadcasting telecasting direct mail window display counter cards and advertising promotion in any form It is the spirit of these standards that advertisements and) accompanying practices shall be truthful clear and fair to customers and competitors alike i I 1 MAKE AND MODEL When a television set! radio or appliance is named or illustrated the model number shall be stated Such terms as Brand Name) Licensed" shall not be featured in a way which could lead the reader to expect the set to be of thkt manufacture CHARGE 1 FOR EXTRA EQUIPMENT Advertising shall make dear jany extra charge for featured equipment or service When the advertised price does not indud any equipment or service necessary to installation and operation the price shall be accompanied in conspicuous type by some suth statement -as cost of Installation" or cost of warranty and Installation' or tax cost of warranty and installation! 'I'! -3 PERFORMANCE CLAIMS Performance claims and claims of superiority shall be limited to proven facts with the evidence readily available upon request Claims'sucH as outside aerial needed shall not be used unless qualified so as I to i indicate this applies only to strong signal areas when such is the fact 4 TRIAL) OTTERS Trial offers shall be free from deception and obligation assumed by the prospect dearly stated 5 SIZE OF PICTURE TUBE The dlameter of the circular tube or the longest dimension of the surface of a rectangular tube shall be glven-j-as 16-Inch 19-inch etc i 1 PRICES WITH ILLUSTRATIONS If A set Illustrated Is not the model to which the copy of featured price kpplies the selling price of the illustrated model shall be listed in dose proximity to the illustration with the statement $00X0" 7 DESCRIPTIONS OF WOODS Descriptions of woods used shall be in conformance with the of -Wood" Rules of the Trade! Commission 1 i i iv i i1: 9 a 1 -l i i i4 I rV I i other guests' L'- V' 1t 1 -k Vj £''' 1 'i wj 1 Mrtr -wLf i i 3 v- --3 -v-v I -r 5 A -4 I- ii i 11 11 nr I1! -JV 3 'v- 1 I 3 ') -1 j---v-- i in vi -tr 1 'i-j 'll Niati 1 -fit I i i.