Independent from Long Beach, California • 35

Loog Beach Independent Picae-Tclegram, July 27, 1963 Come along on a 'sneak preview' of Buffums' Store Number Six ready to be opened Welcome into Buffuims'-Lakewood, our newest testimonial to the tradition that as Southern California grows, so grows Buffums. Youll find youre in a specialty store tint of its kind in the area-carrying complete apparel for the entire family and select merchandise designed to satisfy ardent giftshoppers and blushing brides. Buffums-Lakewood will follow an undepartmentalized concept after the fashion of a personalized-service boutique. One single salesperson may escort you through your entire shopping listen departureiapiy fional denaTtnwnt tirirp. afcpMtsncmt itdireipsccSdbtfiSiPgiy -'7-' "r'L possible through our n'icboundng s-: V'- 1 r' 1 system, another first this area.

Buffums sixth Southern California store is a logical step in a'continuing expansion program meant to keep pace with the dynamic growth and changing needs of the area. Our fourth new outlet in three years follows the policy that prompted Buffums Marina Sportswear in 1961, Buffums Ppmbna in 1962, and Buffums Palos Verdes in 1963 enter ing established communities which are receptive to a fine-quality, fashion-; conscibus, maximum-service depart ment or specialty store. But most, pointedly, Buffums-Lake- i wood willf olio the credo that has governed our success since start of the Long Beach home store in 1904: dedication to pmviding our customers fashion-rightness, value-rightness and service rightness. And now for that sneak preview, follow us inside the newest version of Southern Californias Most Gifted i 4 S-- yrr-: v- A JJ 1 i -V-t The success of Buffums is directly related to, the attitude of its people. 1 -r -1 .1 i 'ft' 7 f't-s Jt f- V' (fc JA v.

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