Galesburg Register-Mail from Galesburg, Illinois on September 26, 1963 · Page 28
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Galesburg Register-Mail from Galesburg, Illinois · Page 28

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Thursday, September 26, 1963
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28 Golesburg Register-Ma it, Gotesburg, III. Thursday, Sept. 26, 1963 DEATHS ND FUNERALS PHILIP J. McCOOK NEW LONDON, Conn. (UPD- Funeral services will be conducted Saturday for Philip James McCook, 90, retired judge of the New York Supreme Court. McCook, who presided over such key trials as the famous "rackets trial," and the sentencing of Charles (Lucky) Luciano (o 30-50 years in prison, died Tuesday night at a hospital here. COUNTESS di CASTAGNOLA NEW YORK (UPI) - Countess Alice Fay di Cnstagnola, 72, poetess and wife of Italian nobleman Count Giovanni di Caslagno- la, died Tuesday of a heart attack. and Monmouth Methodist churches. Survivors include two sons, Harold of Panora, Iowa, and Lewis of Mexico, Mo.; two daughters, Mrs. Charles (Mildred) Sickmon of Monmouth and Mrs. Donald (Virginia) Hebbeln of Davenport; nine grandchildren and two great-grandchildren. She was preceded in death by a sister. Funeral services will be held Saturday at 1:30 p.m. at the Turnbull Chapel. BARNEY ROSE HOLLYWOOD (UPI) — Barney Rose, 64, West Coast regional manager for International Pictures for the past 20 years, died Wednesday of a heart attack. ALI KLISURA ROME (UPI) - Ali Klisura, an exiled Albanian Social Democratic leader, died Wednesday. He was president of the Albanian Popular Front before the Communist takeover and had been in exile here for several years. REV. THOMAS J. LANE SOUTH BEND, Ind. (UPI)— Services will be held Friday for the Rev. Thomas J. Lane. 57. associate professor of chemistry at the University of Notre Dame MRS. L. O. ADDLEMAN MONMOUTH—Funeral services for Mrs. L. 0. Addleman, 00, former resident of Little York, who died Wednesday morning, will be held Saturday at 2 p.m. at the Holliday & Hoover Memorial Chapel. Burial will be in Little York Cemetery. The former Hannah Gellhorn was born at Riverton May 21, 1873. She was married to Leonidas 0. Addleman in July 1893. He preceded her in death in 1951. She was a member of the Little Cedar United Presbyterian Church. Survivors include two sons, Burton F. of Little York and Kenneth of Monmouth, and three grandsons. She was the last of her immediate family, having been preceded in death by two sisters. MRS. W. M. BAUGHMAN Funeral services for Mrs. Wineabreth M. Baughman, 47, of and a specialist in organic chem- 1 n09 McClure stm who ^ed Sun. istry. Father Lane was found dead in his room on the campus. day were held Wednesday at 2:30 p.m. in the Foley Mortuary, Dr. Joseph Hoffman officiating. Burial was in Memorial Park Cemetery. Pallbearers were Sam Sottos. Ray Woodside, Edwin Knowles. MRS. BERTHA M. SWYGARD MONMOUTH—Mrs. Bertha M. Swygard, 79. died this morning at 8:15 at 502 N. Sixth St., where she had resided for the past 5D ''< Farrell, Ernest. W. Howard years. * i Ray DeJaynes. The forme: Bertha M. Strickler! was bora Jan. 21. 1RR4, at North-; t T^ & _ AS '^ jE . field. Iowa, where she spent her earh" life and was married to Freaaricik "W. Swygard, May 31, IflBF.. He preceded her in death ix, 1957. •She was a member of the First Methodist Church of Monmouth. Hearing Set On Tracts For Highway A petition for taking immediate title to four tracts of land in connection with the construction of an Interstate Route 74 by-pass north of Galesburg was filed late this morning in Knox County Circuit Court. On motion by Mrs. Marjorle L. Schneider, special as sistant attorney general for land acquisitions in this section of the stale, Judge Keith Scott set next Thursday at 10 a.m. as the time for the hearing on this petition The four tracts of land are located one mile north of Galesburg and east of Lincoln Park Road, according to the petition. The state is seeking 32.65 acres from a tract of land owned by Amelia Mae Scharfenberg, on which Lowell and Dorothy Swartout are tenants, along with temporary easements during construction for 0.816 acres. From land owned by the Catholic Diocese of Peoria, on which facilities of Immaculate Heart of Mary Parish now are located and on which the proposed new Costa High School is to be built, the state is seeking 7.93 acres. A third tract, with 6.76 acres b< ! ng sought, is owned by Du- Wayne R. Johnson, while the fourth tract, involving 6.8 acres for highway construction, is owned by Charles E. Hinckley. If the "quick take" move is approved, the state gains immediate title upon a court order following the depositing with the circuit clerk a check for the amount the state figures is a fair sum for land taken and damages to land remaining for each tract, plus an additional 25 per cent. The landowners have recourse through trial by jury in determining the final amount to be paid by the state. "Quick take" permits the state to proceed with construction plans. Macomb Plant Wins Contract For Licenses The contract for manufacturing 1964 and 1965 motor vehicle license plates was awarded today to the Macomb plant, Thermos division of King - Seeley Thermos Co., of Ann Arbor, Mich. Secretary of State Charles F Carpentier said the bid for pas scnger car plates was 29.6 cents per pair, an increase of 1.7 cents per pair. This same firm, for mcrly known as Hemp and Co., of Macomb, has won the con tract for 17 consecutive years. Carpentier said two bids were received out of eight invitations requesting bids and to advertis ing for bids. The 1964 color combination will be white on purple to honor two of the oldest colleges in Illinois, McKendree College at Lebanon and Rockford College at * Rock' ford. Solemn Requiem High Mass was celebrated today at 9 a. m. j l Qwa Trucker in Corpus Chnsti Church for j Louis Artie, 85 of Springfield, | | S 'FlJMfer' Bllt formerly of 48B W. South St. Rev. 1 A. Curran was celebrant of the Mass: Rev. John Horan, deacon, and Rev. J. Callanan, sub-deacon. Survivors include two daugh , _ xers, Mrs. Cozene Boliman and! l^^J 0 tilE , MaSE were ° f " llrs. Gwendolyn C. Cox, a son, Clifford, and a sister, Mrs. Beuiah Walker, all of Monmouth; 11 grandchildren, and 17 great­ grandchildren. Besides her blis­ tered by Thomas Lacey rrial was in St. Joseph's Cemetery. Pallbearers were H. jL. Polite, Kary] E. McKillip, H. A. Rusted. Arron Schesser, M. P. band, she was preceded in death ! «f nrahan and R. L. Burford. i,.. i—4.1 — : ~J ! They are members of the Broth- by two brothers and one sister. Funeral services will be held Saturdaj - at 3 p. m. at the Turnbull Chapel. Burial will be in Monmouth Cemetery. The family •will be at the chape] Friday night from 7 to 8:30. MRS. W. J. SHALLE.VBERGER -MONMOUTH—Funeral services for Mrs. William J. Shallenberger, 76, of 721 N. A St., who died Monday at Monmouth Hospital, were held Tuesday at 2 p.m. at the First Christian Church. Rev. Ellis Beeman of the First Christian Church officiated. Mrs. Lloyd Arthur accompanied Mrs. Donald Deuger, soloist. Grandsons serving as pallbearers were Donald, Martin and Rodney Stevenson, John and Charles Shallenberger, and Edwin Spick- nail. Burial was in Warren County Memorial Park Cemetery. MRS. MYRTLE JEFFERSON MONMOUTH—Mrs. Myrtle Jefferson, 73, former resident of Little York, died Wednesday in the Audrain Hospital at Mexico, Mo. Mrs. Jefferson, who had made her home at Mexico the past two years, had been in failing health the past five years. The former Myrtle Clouser was born Sept. 28, 1890 at Palmyra, Mo. where she spent her early life and later married Clemence Jefferson. She was a member of the Little York Express Sympathy with erhood of Railroad Trainmen, of which Mr. Astle was a member. MRS. NETTIE HERDMAN MONMOUTH — Mrs. Nettie Herdman, 96, of 311 W. Broadway, died this morning at Monmouth Hospital. Funeral arrangements are pending at the Turnbull Chapel. The Flower Shop at Ferris-Long Greenhouse DIAL 343-2419 Seventy Pints Cut Shortage At Blood Center Seventy pints of blood were drawn Wednesday from 79 donors to reduce a deficiency in the inventory at the Knox County Regional Blood Center. Center officials expressed appreciation to persons who responded to an emergency plea for blood due to a large number of rejects Sept. 18 and the cancellation of the Rio bloodmobile operation. Seventeen Knox College students registered as donors. Next blood operation at the center will be Oct. 2. Three new members were added to the One Gallon Club as a result of Wednesday's operation. They were Donald Teel, 559 Arnold St.; Sandy Allison, Knox College, and Margaret Eik, 170 Walnut Ave. Two Gallon Club members now total 99 with the addition of Paul Lindberg Jr., 146 Duffield St. Has Regrets BROOKLYN, Iowa (AP) — It was losers weepers, finders ditto on the highway Wednesday. Charles Robertson of Princeton, 111., was the loser. He told police he lost a keg of nails while driving through town. Vernon Schmidt of Newtc-n, Iowa, was the finder. He checked in with 13 flat tires an his trailer truck and told police he had just found them. Three Return From Insurance School, Meeting Three members of the Knox County Agency of the Country Companies have recently returned from various insurance meetings. F. E. Bailey completed a two- week school at Western Illinois University designed to give training and information on managing an insurance agency. The course was conducted by representatives of the Life Insurance Agency Management Assn. This group conducts research and development in methods of insurance selling. Donald Stansell and Louis Gamage attended the 1963 All-Star Convention at Pheasant Run. They qualified for the trip by attaining 85 per cent of their annual life insurance sales goal in the first six months of the year. The convention featured training on selling insurance. Beer Wants Whisky EXETER, England (UPI)— Bookmaker Jack Dollar-Beer was ruled out of order Wednesday when he asked for whisky instead of wine at a contest to find the fastest-serving barmaid at a local hotel. Contest organizer Jack Bradley said Dollar-Beer was asked to leave the room full of 250 guests because his whisky request was "unfair to the other barmaids who had more complicated orders." Distinctive Flowers For Fill "styled to say It best" the new ANDERSON MAIN STREET Florist 312 E. Mais Street I* E. Steller - Ted Ferris Tick-Toek- (Continued from page 10) and enjoys his cold drink while the car is serviced. He then turns in the empty bottles in the car for full ones, and catches up with us. We have our drinks en route, and you would be surprised how much new talk we have about what we have seen. All the kinks are gone, everyone is happy and no time is lost. This can be repeated over and over all during the trip.—MRS. H.P. GIRLS — My young friends tell me a "run" always helps their children. If there is not a safe place to walk or run off the highway, they stop at picnic arem along the way. — POLLY Consul Aids Traffic LOS ANGELES (UPI)—The police force had help Wednesday from the consul ol Bolivia, Duke C. Banks. He directed traffic at a busy intersection for one hour. Banks explained that he found the signal lights at the intersection jammed and traffic backed up just as children were being dismissed from a nearby school. "Nobody seemed to be doing anything about them, so I did something," he said. Actor Settles Suit LOS ANGELES (UPI) - Actor George Raft and writer Dean Jennings reached an out-of-court settlement Wednesday on a suit by the writer. Jennings claimed he did not receive his share of profits from the sale of Raft's life story for use in a movie. Details of the settlement were not disclosed. Fornifit Names Manager of New Division CHICAGO - Kenneth W. Putnam has been named manager of account services for the newly organized Formwear Company's foundation wear division, according to an announcement by Richard H. Eckhouse, president. Formwear is the underwear marketing company of Genesco, Inc. Formerly the industrial rela tions director for Formfit, Putnam has been with the company for 27 years. As manager of foundation wear account services for Form- wear, his responsibilities will include supervision of the firm 's Chicago sales office and warehouse operations. Putnam will headquarter at the Formfit Co., 400 S. Peoria St., Chicago. Arlan's Shows Record Gain For Quarter Arlan's Dept. Stores, Inc., to day reported the highest sales and earnings on record for a second quarter during the pe riod ending July 27. Alan E. Schwartz, chairman of the board of directors, said that sales (including concession sales) amounted to $31,779,720 for the second quarter. Earnings were reported to be $929,139, or 93 cents per share on 1 million shares outstanding. A non-recurring gain of $265,111 after taxes, equivalent to 27 cents a share, was included in the net earnings. Sales for the first half of the year, ending July 27, showed a 58 per cent gain over the same period one year ago. Total sales for the last six-month period amounted to $57,332,801, compared to $36,245,667 the year before. The net earnings for the fir\t half climbed 17 per cent from $819,042 to $958,734 on a million shares. The firm, listed last month on the New York Stock Exchange for the first time, currently op erates 38 stores in 31 cities, chiefly in the Midwest and New England areas. Califorriians Tour Bishop Hill Sites Santa Fe Lines Carloadings Are Compared Total carloads moved over Santa Fe System lines for the week ending Aug. 24 were 31,764, compared with 32,380 for the same week a year ago. On-line loadings were 20,794, compared with 21,188 for the corresponding week last year. Cars received from connections totaled 10,970, compared with 11,192 for the same week a year ago. Santa Fe handled a total of 30,479 carloads in the preceding week of this year. Share your favorite hooiemak- Birth Record SWAN CREEK—Mr. and Mrs. Richard Groff are the parents of a boy, Howard Clayton, born Sept. 18. ing ideas . . . send them to Polly in care of Galesburg Register- Mail. You'll receive a bright, „w silver dollar if Polly uses your ideas in Polly's Pointers. Oldest Grad of Indiana U. Dies At 100 Years BLOOMINGTON, Ind. (UPI) — Indiana University said Wednesday it had learned its oldest living alumnus, Russel Ratliff, 100, died last week in a Masonic home in Zenith, Ore. Ratliff, who received his undergraduate degree in 1892, taught in Indiana public schools until 1910. READ THE WANT ADS! GHS Class of 1939 Schedules Reunion Several members of the Galesburg High School class of 1939 met at the home of Mr. and Mrs. Fred Nyman Tuesday evening to discuss the plans for a reunion next summer. A tentative date of June 20 was set. The next meeting will be held Oct. 15 at the Nyman home, 1327 N. Prairie St. BISHOP HILL—Miss Helen Kennedy of Glendale, Calif., was in Bishop Hill Sept. 21 taking pictures and sightseeing places of interest she had known in former days. Ronnie Nelson, president of the Heritage Historical Association, escorted Miss Kennedy around Bishop Hill and rural areas. She visited her cousin, Mrs. Verna Bowman Anderson of Galva. Miss Kennedy is the daughter of the late Frank and Maude Jones Kennedy, former residents of Galva and a great-granddaughter of Jons Anderson and Norberg, Bishop Hill colonists. Camp Has Session Silver Leaf Camp of the RNA met Sept. 19 at the Colony School. Neighbor District deputy Isabel Phelan of Davenport instructed the camp for the county convention at Kewanee Oct. 16. Nekoma Camp members were present. Mrs. Ollie Mount of the Nekoma Camp received the month's award and the white elephant. Mrs. Eric Miner furnished entertainment. Other guests were Mrs. Earl Brown of Galva, Mrs. Elo Jones, Mrs. Ollie Mount, Mrs. Merle Litton, Mrs. Clifford Litton, Mrs. Howard Jones, Mrs. Lavern Carlson, Mrs. Virgil Quayle, Mrs. Duane Cole, Mrs. Alice Oberg and Mrs. Clyde Pickens. Bishop Hill Briefs Mr. and Mrs. Raymond Anderson, Mr. and Mrs. Roland Spiegel, Mr. and Mrs. A. Gunnar Borg and Ona Rae and Mr. and Mrs. John A. Oberg attended Sunday church services at Galva Messiah Lutheran Church, where Mrs. Anderson, Mrs. Borg and Mrs. Oberg sang the offertory number. The group later had dinner at Davidsons in Kewanee in observance of Mr. and Mrs. Borgs' and Mr. and Mrs. Obergs' 28th wedding anniversary, A tea was held Sept. 23 at the Bishop Hill Community School for girls of the Bluebirds and Campfire girls and their mothers. Twelve girls comprise the Bluebirds with Mrs, Roland Krause as leader, assisted by Mrs. Marvin Gustafson. Mrs. Lewis Nelson is the Campfire Girls leader and will be assisted by Mrs. Kenneth Kinzer. Nine girls make up this group. The commission on education of the Bishop Ifill Community Methodist Church met Monday at the home of Mr. and Mrs. Franklin Anderson and Bonnie. Rally day and teachers recognition will be held Sept. 29 at the church. Mrs. Marie Kelly has returned to her home after spending the week in the home of her son and daughter-in-law, Mr. and Mrs. Harry Kelly in Cambridge. Hold Coffee Party Since Sept. 23 is still a special date in the minds of Bishop Hill people, word was circulated to "take whatever you had for coffee" and meet in the Bishop Hill State Park for a coffee party at 3 p.m. Some 40 persons attended. Last Step^aver A pron PRINTED PATTERN Business Drinker Can Only Function at Low Speed L-18-20 NOTEs S«nd patiara o*d«r» direct to New York. Watch addraia balow. Order* will NOT b« accepted at Galefburo newapapa* oillee. Save steps when you tidy up— just pop things into the handy pockets of this gay cobbler apron. Easy to fit. Printed Pattern 4570: Misses Sizes Small (10, 12); Medium (14, 16); Large (18, 20.) Medium, 2'/ B yards 35-lnch. Embroidery transfer Included. FIFTY CENTS In coins for this pattern—add 15 cents for eacb pattern for first-class mailing and special handling. Send to Anne Adams, care of Galesburg Register- Mall. 411, Pattern Dept.. 243 W .nth St., New York U, N ¥ Print lainly NAME. ADDRESS With IONE. SIZE and STYLE NUMBER PATTERN FREE I Mail coupon Inside new Fall-Winter Pattern Catalog, ready now I Over 300 design ideas, all sizes. Send SO centi for Catalog. Judge Releases Man Accused of Torture Robbery CHICAGO (AP) — A Criminal Court judge released Wednesday man accused of belonging to a torture-robbery gang that preyed on wealthy Chicago area residents. Judge Joseph J. Butler freed Robert C. Martinez, 29, a state witness against the gang members, when the prosecution said it could not positively identify Martinez as one of three masked men who robbed the Harry Cole home in Glencoe in October 1961. He had been accused with Herbert Kwate, who was slain in June 1962, presumably by a member of the gang, and Frank Yonder, 25, sentenced in January to. 60 to J00 years in the $20,000 robbery of the Cole home. Nicholas Guido, 41, called a co- leader of the gang with Yonder, also was convicted and sentenced to 60 to 100 years. By HARRY FERGUSON WASHINGTON (UPI) - One day the men in charge of promoting and selling alcoholic beverages took dead aim on the American woman. They decided her likes and dislikes control what kind and brand of alcohol more than 50 per cent of Americans consume. The result was furious activity inside the industry, a fierce advertising battle that still goes on and the quick rise of "soft" and "light" whiskey. The whiskey men were painfully aware of the sky-rocket increase in popularity of vodka among both women and men. In 1952 vodka had one per cent of the American liquor market. Last year it had nine per cent. An inspired advertising man told Americans they should drink vodka because "it leaves you breathless," a statement that immediately was interpreted to mean you could lush it up as much as you wanted to on vodka at lunch and nobody would ever know. Skeptics agreed that vodka had less odor than whiskey or gin, but they pointed out it did have a faint smell, some of which Plane Crashes But Two Aboard Escape Injury INDIANAPOLIS (AP) - A light plane crashed Wednesday in a Hendricks County bean field northwest of Indianapolis, but neither the pilot nor the passenger was injured. State police said the pilot Hoyle Harkins, 52, Champaign, III., told them he was en route from Champaign to Indianapolis with Earl Duft, also of Champaign, when the plane developed engine trouble. He said he turned off the engine when it started smoking, and tried to make an emergency landing on the drag strip at nearby Indianapolis Raceway Park. But as he turned the plane, it became entangled in telephone lines and flipped to the ground. The plane was estimated a total loss. Harkins lives at 48 Greencroft St. JFK Plans Trip JACKSON HOLE, Wyo. (UPI) —President Kennedy is planning to visit Texas in mid-November on a political foray to various cities of the state, White House sources reported today. It was learned that the Chief Executive would be flying to the Lone Star State about Nov. 20 or 21. Helicopter Hits Power Line, 3 Marines Die CAMP PENDLETON, Calif. (UPI) — A Marine helicopter crashed into a 138,000-volt power line during a military exercise Wednesday, killing the three occupants of the aircraft. Names of the victims were withheld pending notification of next of kin. Vaccine bv Drink LONDON (UPD-Prof. George Dick, writing in the British Medical Association's magazine Family Doctor, said today a "cocktail" vaccine to protect babies against five diseases should be available soon. He said the "cocktail" would include vaccines for measles, tetanus, diphtheria, polio and whooping cough. by the Philathea Sunday school class in case people had not been notified that Bishop Hill Old Settlers Day had been changed to the second Saturday in September. Thir. year Mrs. Gust (Freda) Falk of Montevideo, Funds for Congo WASHINGTON (UPI) — The State Department said Wednesday it is optimistic over chances of working out a solution that will keep funds available for a peacekeeping military force in the Congo. The present funds will run out Dec. 31, but a State Department spokesman said a financing proposal for the Congo is expected Minn., arrived last week to visit relatives and attend the Bishop to come before a~U.N. commit Hill Day. tee in the near future. News Items of Seaton SEATON—Mr. and Mrs. Ronald Ubben and daughter Rhonda, Lena, Neb., who visited his parents, Mr. and Mrs. Harold Ubben for the past month, Sept. 12 went to Des Moines where he will attend Drake University. Mrs. Nellie White and niece, Mrs. Gary Greer, visited Mrs. A. D. Greer at the Galesburg Cottage Hospital Sept. 11. Mrs. Greer submitted to major surgery. Mrs. Robert Hale and Mrs. Clifford Hale went to Iowa City Sept. 13 and brought Robert Hale home from the University Hospital. He had been a patient at the hospital since Sept. 10. Mrs. Earle Davis has returned home from the Cottage Hospital where she was a patient several days. Miss Pauline Van Eaton attended a dinner meeting of the Black- year the afternoon was observed 1 hawk Division of the National Teachers Association in Rock Island Sept. 12. Mr. and Mrs. Earl Keilman have returned home from week's vacation in Michigan and Minnesota. Miss Judith Harlan left Sept 13 for her sophomore year at the University of Dubuque. Miss Janet Rader left Sunday for her junior year at Western Illinois University. A. D. Greer spent Sept. 12 at the Galesburg Cottage Hospital where Mrs. Greer is a patient. Mrs. Dan Sims left by plane from the Moline Airport Sept. 12 for Carbondale, where Sims was graduated Sept. 13 from banking school at the Southern Illinois University. Mrs. Frank Otto and daughter, Mrs. Fred Van Fleet of Alexis, and J. W. Callahan of Galesburg Sept. 11 visited Otto at the Vets Hospital in Iowa City. i might linger on the breath. The second thing vodka had going for it was that it mixed easily with anything because of its near-neutral taste. People started pouring vodka into all sorts of things and the day of the bloody mary, the screwdriver and the bullshot had dawned. The whiskey men proceeded on the theory that most people — and especially women — didn 't like the taste of a highball or cocktail and would welcome lighter whiskey. This was easy. They started to lower the proof of the whiskey. If whiskey is 100 proof, it has 50 per cent of alcohol by volume. You can lower the proof to 86 or 80 and come out with a milder whiskey. Most of the bourbon distiller! plunged into the act joyously. They continued to produce 100 proof whiskey, but their advertising emphasized that they also had a little brother who was lighter. But not all of them. Julian P. Van Winkle, president of the distillery that makes Old Fitzgerald, elected to hold the line in behalf of 100 proof bourbon. His advertising hammers away at the idea that you can have a light drink by using a smaller jigger of 100 proof whiskey. "You are not tempted to over-pour and defeat your purpose of moderation," he says. Only time will tell whether Van Winkle is a King Canute, vainly commanding the tide of light whiskey to subside. Spreads To Scotch The battle over "lightness" has spread to scotch. Almost all scotch consumed in the United States is 86 proof, meaning it is 53 per cent alcohol. So advertising men decided to attack from a different angle. A scotch called Vat 69 had been selling in a dark green bottle, which seemed to give American drinkers the impression it was heavy whiskey. So now it also is sold in a plain glass bottle and called "Vat 69 gold." One of the biggest scotch sellers in the United States is Cutty Sark, and merchandising experts are convinced that the reason is that the whiskey is of an extremely light color and not because it is any less potent than other scotches. The fighting rages hard and heavy on the blended whiskey front. Blended whiskey is a combination of neutral spirits and whiskey, usually 35 per cent whiskey and 65 per cent neutral spirits. Here, too, the battle is to convince the drinker that he can have the "lightest" possible whiskey if he buys the right brand. But not long ago, out of the smoke and turmoil of the competitive battle emerged something entirely new — "soft whiskey." This is a product of the Calvert Distillers' Co., and this correspondent made contact with its New York headquarters for an explanation of the new technique. He was told: Installs Clear Bottle The company had been producing a blended whiskey called Calvert Reserve which was sold in a dark amber bottle. It was decided to abandon that and get into the light whiskey race, and the first step was to change to a clear bottle and call the whiskey Calvert Extra. It will cost the company $300,000 more a year because both the glass and the label are more expensive. The whiskey is still a blend of 35 per cent whiskey and 65 per cent neutral spirits and the proof is still 86. The change that was made was the neutral spirits now is placed in barrels in which whiskey has been aged. All of this was explained to the advertising agency in charge of the product which promptly dubbed it "soft whiskey." The man said everybody at Calvert Distillers was happy. Most Americans are convinced the the words "bottled in bond" on a whiskey bottle mean the United States government guarantees the quality. No so. All it means is that the whiskey is 100 proof and has been aged in barrels for four years. This enables the distiller to defer paying his federal taxes on the whiskey until he is ready to bottle and sell it. Bottled in bond whiskey can be good or bad depending on its original quality. Nor does great age necessarily mean a whiskey is better. Sometimes it means just the opposite because the whiskey can pick up harsh wood flavors from being too long in the barrel. Whiskey does not improve once it is in the bottle. You may be treasuring some bourbon bottled before Pearl Harbor, but you are kidding yourself. It's still only four-year-old whiskey. Tomorrow: The alcoholoc and how he gets that way.

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