Oakland Tribune from Oakland, California • 85

A The Static Is Gone, 3-TV A Station Is Born Mitchell Ryan, Sharon Acker in 'Executive a CBS series the president of a corporation and his wife. Monday nights at 10 p.m.9 about A Fall Classic: TV's Rating Game Continued from Page 1 NBC has fought back by postponing the September start of two new series, "Snip" and and making seven schedule changes, including installation of a 90-minute TV movie on Wednesdays. Only CBS hasn't changed its announced fall schedule yet. Most new shows as well as the old standbys returning for another season will premiere the week of Sept. 19.

Such program-juggling, called "fine-tuning" or "counterprogramming," occurs before the start of every season. This time, it's part and parcel of the push by ABC, traditionally the third-in-the-ratings network, to recapture the No. 1 ratings slot it held midway through last winter and early into spring. For NBC, it's a battle to avoid a repeat of last season, when it suffered its worst ratings in recent years. At stake are millions of.

advertising dollars and the support or defection of affiliated stations. The way it stands now, ABC's Monday Night Football will be battling CBS' "Rhoda" and series, while "Little House on the shifted from Wednesday, holds NBC's fort. The rest of ABC's Monday night will have a local movie pitted against CBS' "Maude" and "All's Fair" sitcoms and "Executive. while: NBC combats that with movie fare. Tuesday, NBC has three one-hour shows "Baa, Baa, Black a World War HI flying series, and the returning "Police Woman' and "Police Story" trying to hold the line against a powerhouse ABC lineup "Happy Days," "LaVerne and Shirley," "Rich Man, Poor Man" and "Family." At CBS, "Tony Orlando and Dawn," "MASH," "One Day at a Time," and "Switch" are on hand to join the Tuesday night capering.

Wednesday night, a big viewing night, has. ABC Don't touch that UHF tuner knob on your television set. Yes, that really is a new station broadcasting where all you got was static last week. Channel 26, KTSF, 185 Berry San Francisco, was born to the air waves Saturday evening. "We're using a magazine format," vice president Larry Turet said, "so our programming has a lot of features.

But mainly we are concentrating on the San Francisco and Bay Area community for our material." It will take some time to arrive at a final schedule, Turet explained, and the viewers will determine what stays, what goes and what is added to the original programming. "Your Business World" is the format of the morning schedule, with at least half of each hour devoted to the stock market, business and industry, and finance, locally nationally. The other half-hour will be filled with news (from the wires of The Associated. Press, Dow Jones and Reuters), sports, weather and features such as Roberta Twohy's "Today in the Bay Area" show at 8:20, covering conventions and other big gatherings and Jessica Casserata's "The Woman Achiever," focusing on successful females in business, sports, politics, the home. While morning programming focuses on the business world, the afternoon is blank at the moment.

Broadcasting resumes in the evening with foreign language, religious and country and western shows. "Prof. Leo Chen of California State University is putting together our Chinese language programming," Turet said. "We have some Japanese shows and an Italian television hour (Sundays at 8:30 p.m.)." Explaining the philosophy of KTSF, Turet said, "'We don't believe everything on television is NBC, ABC and CBS. We are striving to provide a complete community profile with a local voice.

"We believe whatever affects the economy affects the community, and vice versa, so that's why we run our morning KTSF is owned by Lincoln Television, Inc. Lillian Lincoln Howell is owner and president. The original application was made back in the late '60s, but delays held up granting of the license. While Lincoln Television, has an antenna on Sutro Tower, the official broadcasting location is Mt. San Bruno.

Lincoln has a subsidiary, Lincoln Subscription Television, which has an application for authorization up for approval, and another application has been filed under the name of Lincoln Closed Circuit Television, KTSF, however, is on the air now, and its directors are counting on the community to change and shape its programming. The Hobbits Coming to TV serving up three rock 'em, sock 'em shows "Bionic Woman," "Baretta" and "Charlie's Angels." CBS' answer is two hours of hoped-for chuckles "Good Times," "Ball "All in the Family" and "Alice" -and then "'The Blue Knight." NBC's competing wares are a medical sitcom, "The Practice," a TV movie, and a new Western, "The Quest." Thursday is chuckle night at ABC, the lineup consisting of the "Welcome Back Kotter," "Barney Miller," "The Tony Randall" and "Nancy Walker" shows, followed by an old copper piece, "Streets of San CBS' retorts will be the gentle "Waltons," and the not-so-gentle "'Hawaii Five-0" and "Barnaby Jones" series. NBC has the remade "Invisible Man," now called "Gemini Man," then, a miniseries based on best-selling novels, and then Dick Van Dyke's variety show, originally scheduled and doubtless written for the "family hour" trade. Friday, NBC has its laugh-tested "Sanford and Son" and "Chico and the Man," plus "'The Rockford Files" and "Serpico" going against ABC's "Donny and Marie" and "Friday Movie" and CBS's "Spencer's Pilots" and "Friday Movie." (Channel 5 will, however, carry "Spencer's Pilots" Sundays at 5 p.m.) Saturdays, ABC will offer us two sitcoms, "Homes and Yoyo" and "Mr. T.

and Tina," plus the crime-fighting "Starsky and Hutch" and "Most. Wanted." CBS will resume its Saturday comedyvariety custom, starting with "Doc," ending with "The Carol Burnett Show." NBC has the returning "Emergency" series and a movie. The first Sunday evening hour has ABC's Bill Cosby pitted against CBS' "60 Minutes" of news features and NBC's durable "Disney." Thereafter ABC's "Six Million Dollar Man" and a movie face CBS' "Sonny and Cher," "Kojak" and "Delvecchio." NBC offers a "Mystery Movie" and what it calls its "Big Event" series of big specials, movies and all that. Associated Press The Hobbits are coming to television. NBC announces that the creatures of the J.R.R.

Tolkein books will star in 90- minute Xerox special in the fall of 1977. "The Hobbits" will have a musical score and be animated by Rankin-Bass Productions, which made "The. Little Drummer Boy" and "Rudolph, the Red-Nosed Reindeer." Associated Press REUPHOLSTER Select from our large inventory of in-stock VELVETS, HERCULONS, NYLONS, TAPESTRIES, PRINTS AND VINYLS. SOFA CHAIR $69 $39 Complete price for labor and workmanship including tightening the frame, rethe springs, tailor like new materials, findings (inside materials extra) FREE PICKUP DELIVERY 02 within 70 miles of Oakland, Alameda Contra Costa Counties Northern California's Largest Upholsterer We Come to Your Home SAVE-MOR UPHOLSTERY CO. ALL EAST -BAY CITIES SAN FRANCISCO 832-6600 543-3666 600 16th Oakland .555 Bryant S.F..