The Register from Santa Ana, California • Page 17

5 ANTA ANA DAILY REGISTER, SATURDAY EVENING, FEBRUARY 15, 1930 23 i Pviir With the Having ousted Thousands and Thousands of stage Folk from jobs, Broadcasting stations Hava become the Mecca for Innumerable But the percentage of Stage performers Who make good before The mike is no Larger, we find, Than that of the Group which has had, Prior to radio, No entertainment Stage and radio Entertaining are two Different and Distinct arts and the Man or woman who Has spent years on The boards must learn New tricks before he Or she can expect To win the approval Of radio audiences, Which are even More critical than The vaudeville Performer To the crowd and He is trained To apply Mass A radio audience, on The other hand, may Be numbered in Millions, but it is An unseen audience And it takes far More than facial Expression to over the The vaudeville artist Also depends on Other things to put His material across, Including stage Settings and makeup Neither of which Has a place in Radio demands but One thing and that Is, as pointed out Bv Rosales Stewart, who Is in charge of Vaudeville talent on Several NBC programs, that mean And the artist who Makes good in Radio is the one Who can reveal his ntertaining personality In the voice he Puts on the EtHy RADIO ADS INCREASE Advertising by radio in 1927 imounted to 13,760,010. The cost if this medium in 1929 was $18,29,570. INDEPENDENT One hundred Orange county independent grocers will present the first of their series of radio broadr casts over KREG from 8:45 to 9:15 Monday morning and the programs, which will be musical in nature, will be regular daily features at that time. According to M. D.

Sheely, prominent Santa Ana grocer, the purposes of these broadcasts will be to bring before the people of Orange county the importance and convenience of the neighborhood and other independent grocers. "The independent grocer has been patiently minding his own business for many years, believing that the convenience of hie store, the high quality of his merchandise and his consistently low prices would continue to bring to him his just share of business. We find that many customers are being lured away from us on a price appeal. We sincerely believe, and our investigations convince us, that day in and day out, quality considered, the independent grocer offers his merchandise at the loweet possible prices. "This fact must be brought home to the housewife and we have decided that the radio is the most logical means in which to bring our message right into the home.

For this reason we have contracted with KREG for daily programs for several months. If our campaign is successful and vith the approval of the general public these programs will be continued Indefinitely." Starting Tuesday, the programs will be presented each morning, except on Sundays. BREA BREA, Feb. 15. Mrs.

Thelma Grammar and Mrs. Lanert, of the Casa Brea hotel, and Mrs. H. R. Williams, of West Cedar street, motored to Fullerton Thursday evening to attend the card party given in the home of Mr.

and Mrs. A. W. Cleaver, of Golden Hill, sponsored by the Fullerton Court of Amaranth. Members of the honor society of Brea-Olinda high school spent Wednesday visiting the Universal studios.

The trip was made in one of the school busses, and the students were accompanied by Miss Edna Neugebar, teacher of English. The Girls' Athletic association of Brea-Olinda high school held a pay assembly In the auditorium of the school Thursday afternoon, the program being announced by Miss Ethel Kuenzli. A one-act comedy. Such a Goose," with Mies Helen Truman, Neva Henderson and Thelma Rankin In the leading roles was given. CONGREGATIONAL, CHRISTIAN CHURCH SERVICES BROADCAST SUNDAY BY REMOTE CONTROL With remote control lines installed and all other equipment In readiness, KREG, of the Orange will broadcast two church services, tomorrow, direct from two Santa Ana churches.

The first, or morning, service will come from the first Congregational church, of which the Rev. Perry F. Schrock, is pastor, between 11 a. and 12:15 p. m.

The evening service will be from the First Christian church, of which the Rev. W. S. Buchanan is pastor, between 7 and 8:15, program will open at 11 a. for the Congregational church service, and the station will go off ths air from 12:15 until 3 when the Calvary church orchestra will present a half program.

Light opera numbers will fill the period from 3:30 to 4 Sacred music will offered in the half-hour psriod starting at 4 o'clock and grand opera music will follow in the next half hour. The Silvertone qaur- tet will present an "Old hour of music from 5 to i The First Christian church service, by remote control from the church, will come between 7 o'clock and 8:15 and will close the program. WASHINGTON, Feb. police department of two cities have been granted authority by the federal radio commission to use short waves for the creation of crime detection and criminal apprehension services. The cities are Minneapolis, and Tulare, Calif.

Construction permits were also granted in these police depart- ments for stations to use channels In the continental high frequency spectrum. Many other cities have already established such service and many more now hold construction permits for the erection of stations of this character. i K-R-E-G Register Broadcasting Station The following Santa Ana merchants will sponsor the radio program at various hours from 8 a. m. to 11 p.

m. tonight, Saturday, Feb. 15, 1930: J. C. PENNEY COMPANY Santa Ana Store, 121 East Fourth Street RADIATR0NIC MFG.

Ltd. 4th Floor Otis Bldg. SHAFER MUSIC HOUSE 415 N. Main MONTGOMERY WARD CO. 116 North Broadway Tha following merchants will present in Classified Shopping List: O.

S. Peterson, Radio Dealers, 423 West Fourth Street Santa Ana Garage, 113 North Sycamore Peerless Concrete Corporation, 273 South Main Orana, Woodruffs Jewelry Store, 218 West Fourth Street Garage, 308 Eaat Third Street Santa Ana Osteopathic Clinic, 206 North Main Street Mode Millinery, 413 North Sycamore Candyland, 407 North Broadway State Theater, 324 West Fourth Street Orange County Radio Company, 305 Eaat Fourth Street G. The Orange Grove Realtor, 1118 Orange Avenue Carl G. Strock, Jeweler, 112 Eaat Fourth Street Bennett's Tree Nurseries, First and Grand Avenue "Chili Billy'a," 702 North Main Street Beauty Shop, 410H North Main Street Footwear, 111 West Fourth Street Sam Hurwttz, 212 East Fourth Street Majestic Radio Star Taxi 3rd and Spurgeon Grand Central Garage, 102 N. Sycamore Rltzi Shoes, 209 West Fourth Street Bird Store, 3033 North Main Street La Belle Shop, 309 North Main Street Main Drive-In Market, Corner of Main and Chestnut Streets Nash-Ward Motor Sales, 310 East Fifth Street Pyl-o-Pro, 306 North Broadway National Orange Show, San Bernardino, California Marble Motors, 509 EL 4th Street Steiner Lawnmower Shop, 4th and Ross The musical program for this evening will be found elsewhere in this paper KREG will welcome all reports and requests PHONE 4900 NEW YORK CITY.

Feb, 13 WABC, key station of the Columbia Broadcasting system, which has been seeking a site for its proposed 50 kw transmitter, Is testing field strength near Jones Beach, L. 25 miles out of New York City. The company telegraphed the federal radio commission for permission to test for 10 days and obtained It. The station will use the call letters W2XAN, the WABC short wave transmitter, but will operate on the WABC frequency of 860 kilocycles. Granting of the license is another step in the effort to find a suitable location for Its high-power transmitter, which It wants to locate where It will not interfere with other stations.

The original intention to locate the station at Columbia Bridge, N. was abandoned because of opposition in New Jersey. ORANGE ORANGE, Feb. Colonial party featured the meeting of C. M.

P. held in the home of Mrs. Rebecca Pope this week, 14 being present Mrs, L. W. Hemphill spoke of Lincoln and Mrs.

R. W. Hull told of Washington. Refreshments were served. The next meeting will be held with Mrs.

D. E. Strain, of 288 North Shaffer. Mrs. Arvilla Ross, of 611 East Jefferson street, entertained Almeda Richards, of Riverside, recently.

Mr. and Mrs. Melvin Dyer, formerly of Orange, now in Long Beach, welcomed a baby daughter to their home this week. A group of cousins motored to the home of a cousin, Mrs. Thelma Parker, in Chino, this week.

They were entertained with a country dinner by the hostess. The guests were Mesdames Euleta Kilgore, Lillian Seavy and Xenia Ess, Mrs. Clara Summers and daughter, Miss Fern, will attend the Qirl Reserve conferences at Riverside this week end. Mrs. Sarah Tabor entertained with a table of bridge Wednesday, The guests were Mesdames Lena Smith, Louise Shore and P.

G. Athey. "Conditions in the Orient" was the subject of the address given to i the Rotary club by Mr. Flske of the Santa Ana junior college, at i the meeting held Thursday. E.

H. Smith was the program chairman, Mr. Mercuro gave some solos, accompanied by Mrs. Miller. V.

D. Johnson presided. Delbert Walden, son of Mr. and Mrs. J.

N. Walden, formerly of Orange, is seriously 111 in his home in Manhattan, Kas. RADIO PROGRAMS KREQ 199.9 Meters 1500 Kilocycles SATURDAY, FEB. 15 4:00 to 4:15 to with instrumental and vocal selec- tlons. 4:30 to hour with Inez Moore.

5:00 to 6 15 guide. 6:15 to C. Penney company dinner hour program of music. 7:00 to of ths day. 7:15 to Music house, old program.

7:30 to Joymakers, old time orchestra. 8:00 to Marble, request program. 8:30 to National Queen Hawaiian trio. 9:00 to Ward and company, featuring the Lornhuskers. 9:30 to 10 00 and Ray duo.

10:00 to Hoagland and his Troubadors, by rsmoto control from ths Rendezvous ballroom in Balboa. SUNDAY, FEB. 16 11:00 to servics, by remote control from First Congregational church. 3:00 to Calvary church orchestra. 3:30 to concert records.

4:00 to music. 4:30 to 6:00 to 6:00 Silvertone Old Chapel Hour. 6:00 to corner. 6:15 to Dolly Land, song recital. 6:30 to Slemers and Dr.

Ralph E. Hawes, vocal selections. 7:00 to service by remote control from First Christian church. MONDAY, FEB. 17 8:00 to service, conducted by the Rev, W.

6 Buchanan, pastor of the First Christian church. 8:15 to News dispatches. 8:30 to Hints," Miss Jacobsen. to program of popular music. 9:15 to and Cook.

try tailk, by 9:30 to Eddie" Marble in program of songs. 10:00 to program. 10:45 to review. 11:00 to program. 11:30 to 12:00 to 1:00 Shoppers' guide.

4:00 to Musical program. 4:30 to Children's hour with Inez Moore. 6:00 to guide. 6:00 to 6:15 Cambria Pines, with Dorothy McMillan Wright, accordionist. 6:15 to C.

Penney din. ner hour of music, introduc. ing Clark. 7:00 to of the day. 7:15 to Shop program, featuring the Yellow Jackets orchestra.

7:45 to 8:00 Marblestone Wholesale tailors program of music. 8:00 to Brown, evan. gelist, with Margaret But. tree studio artists and Harry Jensen, vocalist. 8:45 to In "Western conducted by M.

Scott. 0:00 to Ward and Company, Introducing the Bob White, old-time fiddlers, 9:30 to Point syndicate, presenting Russell Hawaiian trio. 10:00 to Harrell's orchestra. LOTS DLD-Tllll DISAPPOINTED ADA, N. Feb.

15. After new councilmen decided that the salaries of ail public officials should be doubled, they were dfa- appointed. Yhey found that the motion was illegal due to the fact that such action must be taken 30 days before the newly elected council takes office, Buenos Aires In South America compares with New York City In North America in ownership of broadcasting stations. That city has the largest number In the southern they all play phonograph records! L. STATIONS 3 to 4 P.

M. Sereriaders, 3:30 hour, KKJK-Home Beautiful. York orchestra; Ted Huslng, 3:30. KFvD-Records; Spanish program, 3:30. KBCA-Bernard Cooney.

4 to 5 P. M. llowatt. opera. program.

Records at 4:30. orchestra. KFWB orchestra. Records Organ, 4 30. KGFJ Case, ballads.

orchestra, 4.30. KE.JK, 5 to 6 P. M. KMTR-News at 5 45. Mitchell, 5:15.

Markets. 5:45. KF.LW- -Opportunity club. talk. Dixie Echoes at 5:30.

orchestra. Records, 5:1 S. Spanish lesson, 5:30. at 5:05. Organ, 6:30.

Business WorlcL Ballads 5:30. 6 to 7 P. M. Instrumental trio, 6:30. orchestra.

KELW-String quartet. Around the Ham- ovar, 6:30. Alister MacDonald, 6:45. KFWB orchestra. entertainers, 6:30.

Orchestra, 6 30. orchestra. band. 7 to 8 P. Wilson and Chasnaugh- Odventure tLak, 7:30, Liiyan Ariel, 7:45.

dance band. quartet KNX, York-Hollywood hour. Kimmel; Yanesse Olson: Martinez orchestra, 7:30. orchestra, 7:30, time orchestra, violin; piano. Parker.

8 to 9 P. M. hour. BY THE RAOIO EDITOR Old-time dance tunes, modern orchestrations and Hawaiian music all will have prominent places on the program to be presented tonight by KREG, "Voice of the Orange Empire" and the official broadcasting station of The Register. Joymakers and the Corn- htiskers will provide the old-time dance melodies on two parts of the program, while Everett Hoagland and His Troubadors, playing by remote control from the Rendezvous ballroom, In Balboa, will furnish the modern dance music.

The National Queen Hawaiian trio, of Costa Mesa, will contribute the Hawaiian color. The Rev, S. Buchanan, pastor of the First Christian church, conducted the devotional which opened today's program over KREG at 8 o'clock this morning. He was followed by W. M.

Burke, who read the early news dispatches. Music filled the remainder of the time in the opening hour. Mary Louise was on the air from 9 to 10 her first tnlk. at 9 o'clock, being on "Styles," In which she discussed At 9:25 she spoke on "Foods and her topic being Medal Orange Her concluding talk, at 9:45, was on and her was "Development of Music interspersed the talks. KREG will return to the air at 4 afternoon with 15 minutes of popular music and at 4:15 the first "Uadlotronics" program will be presented, featuring, this afternoon, instrumental and vocal selections.

Inez Moore wili conduct her daily entertainment I for the kiddles at the usual time. from 4:30 to 5 The 5 to 6:15 period will he occupied by the daily Guide" pro- gram, during which are interspersed with the latest recording numbers. The J. C. Penney company's daily dinner hour program of music will be offered from 6:15 to 7 o'clock, when the late news dls- patchee will be read.

The 7:15 to 7:80 period will bring the popular and regular Saturday night "Old-Timers' sponsored by Shafer's Music house. Joymakers, presenting a program of old-time and modern dance music, make their Initial appearance before a KREG microphone at 7:30 tonight and their program will continue until 8 Eddie" Marble, program director, announcer and entertainer, will open, at 8 a request program. The two Stamp sisters and their brother, of Costa Meea, comprise the National Queen Hawaiian trio, which brings another of its well- liked programs to KREG from 8:30 to 9 tonight. The Corn- huskers. exponents of old-time music, will present the program In the half-hour period, from 9 to 9:30, sponsored by Montgomery Ward and company, and Doc and Ray will put a lot of their banjo, guitar, violin and vocal selections on the air from 9:30 to 10 o'clock.

program will close with the 10 to 11 program, featuring dance music played by Everett Hoagland and Hie adors and coming by remote control from the Rendezvous ballroom, In Balboa. Robert Hurd; orchestra. 8:30. to 9:30. dance band.

Cocktail," 8:30, Grey; Buster Dees: concert orchestra. and Percy; Parisian ensemble. vocaiist to 9:30. KBCA game. Amos Andy, 8:30.

9 to 10 P. M. to 11. James Burroughs, 9:30. quartet, Detective story, 9 30.

program, 9:30. the quintet. Anaheim's orchestra, 9:30, KFVD--Happy-Go-Lucky trio. program. Record program.

9:45, Blueblowera at 9:30. game. Ballads, 0-1 i 10 to 11 P. M. string quartet, 10.30 orchestra.

KTM orchestra. orchestra, 10:05 to 12. orchestra. Am orchestra, 10:30. Kentucky Serenad- ers to 12.

at 10:30. KEG talk. Tales Never Told 10:15 11 to 12 Midnight of the Good Ship trio. band, at 11:30. KGF.T—Records at 11:30.

KGFJ Brooks' orchestra. KMTR, Air anniversaries: WCOA, Pensacola, celebrates its fourth anniversary this month. Paul Whiteman celebrates hit first. NBC has imported Cecil Lewis, former program director of the British company, who thinks "Just awful" that we must regulate our programs to suit advertisers. Cecil, will try to tell us a few things about our broadcasting.

"Piccolo hounded to death by radio and singers, was short-lived. "Banjo of CBS, promises to hold favor for quite a time. The latter lends his plucking to the program of the chain. With its recent change In power and increase in time allotment, WENR is planning to enlarge Us staff and secure more first-class talent. Its first along this line was the signing of Dr.

Gustave William Ronfort to make original arrangements for the station's musical presentations. Probably the bravest stunt ever pulled off in radio circles was the recent action taken by WMCA, New York, in plao- ing a ban on crooning tenors. When they get to New York and start broadcast- Ing over chain hook-ups, dance band leaders get to be known as Ber- nle Cummins is one of these and he and his New Hotel orchestra have a weekly program over both the WEAF and WJZ hookups. He was born In Akron, Ohio, took to drumming, organized a band and toured the country. He's a crooner, and a good-looking one, too.

WLW's imaginary chain, tha Irrational Broadcasting company, broadcasts and in an effort to mend its ways. But A. Large Gorilla, star announcer of the saya the company will continue this policy in an effort to your radio worth half as much to you as it is Jim Poole, stock reporter, knows all about cattle. He used t'o the out in Montana. For 43 years he has been among the livestock in the Chicago stockyards.

And because of his of stocks, he is handling their re- Poole ports for the farm network of the NBC, with key station In Chicago. Pat Flanagan, sports announcer, believes in preparedness. After a recent eye injury received while announcing a fight in Chicago, Pat bought himself a mask. wear it at ringside to ward off the blows of irate fight fans. Radio Found To Be Great Aid In Fight On Crime PARIS, Feb.

the example sot by many American cities, radio is fast being adopted by large European cities as a i means of aiding crime detection and suppression. Police cars in Austria, Germany, Poland, Czechoslovakia, England, France. Hungary and Switzerland have been equipped with receiv- ing sets to pick tip broadcast instructions from police headquarters. European police have been co- i operating with one another for years in international crime, and the radio hookup is arranged on an international scale. BOSCH PUTTING OUT Ni RADIO SET FDD AUTOS The American Bosch Magneto corporation, of Springfield, builders of precision automotive electrical devices for a long period of years, displayed for the first time, during the New York automobile show.

Its new Bosch motor car radio, according to the Chandler Furniture company, Bosch dealers here, The new radio receiver Is a precision built instrument, carefully engineered for automob Installation, either at time of manufacture of the vehicle or later The receiver utilizes screen-grld type tubes, thoroughly shielded from outside interferences and from the electrical system of the automobile. Receiver and cone type electro-magnetlo speaker are contained in one small compact unit which is mounted out of sight on the dash, behind the instrument panel. A solid shaft operates the receiver from an unobstruslve tuning control unit which can be mounted in any convenient position on the dash. This control unit, no larger than a man's hand, a kev switch to prevent unauthorized operation in the absence of the owner. One knob controls the single dial, the other controls volume.

The station selector dial is electrically lighted independently of other lights on the car and tuning la made easier through the use of the Bosch Line-O-Lite dial. The receiver operates from the storage battery of the car. Fast Easy way to reseli Oranye Show SAN BERNARDINO Fcb. 13 to 23 ORGET traffic parking fees this year. Jusi step into comfortable Red Car and let the Pacific Elec trie take you to the Orange Show, rested and ready to en joy every minute of your stay Frequent achedulea, fast trains and Uno fares you time, money and trouble.

free Entertainment See world- famous mid-winter 40-piecc "Band of ail Nations." Spe cial movie nights 20 fea 10,000,000 oranges, and grape 400 indus trial and automobile a dozen bands and orchestra all kinds o) free entertainment. jon't It Immense Amusement zone with 30 carloads of attrac tions. 250,000 pepole visit tht Orange Show every year. No where in the world such a spectacle. Phone Pacifir Electric for further iaforaa tion.

Pacific electric Railway E. T. BATTEY 27 Faculty of SANTA ANA High School and Junior College Cooperate In Wonderful DAILY PROGRAMS HOUSEHOLD ART AND DECORATION HEALTH HINTS HOME GARDENING FOOD HINTS CHILD TRAINING MUSIC VOCAL INSTRUMENTAL ORGAN RECITAL BEAUTY TALKS LATE NEWS AND EDUCATIONAL PROGRAMS Presented by Able Executives Trained In Their Line From 8:00 A. M. to 1:00 P.

M. Daily. BEGINNING Next Monday Over KREG 1500 kilocycles at the end of the dial Tune in at 8 A. M. and let the Entertainment and Lectures flow the entire half day..