Newsday (Nassau Edition) from Hempstead, New York • 126

mural for new multi-theater: from left Clark Gable Theda Bara Marlene Dietrich Charlie Chaplin Rudolph Cooper Greta Garbo Marilyn Monroe and Humphrey Bogart A sketch of the Valentino Gary Moving to save money with 4 -in-1 theaters such theaters contains a common lobby with access to the four auditoriums He said the cost of the new showpiece is high "probably close to one-million but that it would be offset by savings in overhead and staff There are several multi-theaters on Long Island The opening of the Loews Quad will come right on the heels of the Meadowbrook Quartet another four-auditorium theater which opened Friday in East Meadow United Artists Theaters a Great Neck-based chain which has about 40 theaters on Long bland converted the East Meadow theater from a standard movie house Last month United Artists Theaters also transformed a theater in Lyn-brook to a four-auditorium house which a spokesman for the theater chain Murray Cooper said "is doing very well for The chain also operates a theater at the Sunrise Mall in Bayshore that has five auditoriums believed to be the greatest number under one roof on Long bland Echoing Arrow of Loews Cooper said that it was far more sound economically for exhibitors to run multi-theaters than traditional theaters "You can amortize everything in a for more efficient he said stalls the Dolby systems said that about half a dozen Long bland theaters are equipped with the sound equipment "These are used in conjunction with a 70 millimeter film which is twice the size of a conventional theater projection Perse said Among the other movie houses with the Dolby system are the Roslyn Theater and Twin South at Mid-bland Mall Hicks ville For the past several years theater operators have been suffering from an increasing shortage of film releases a situation which has caused a number of theaters on Long bland and elsewhere to close Others faced with rising costs have been forced to curtail their operations and remain dark during certain months Amow noted that the multi-theater concept essentially a measure to combat the cost problem "We believe that if you put four theaters in one location far more feasible Arrow said "All you need is a few more ushers just one projection room instead of four There is just one heating and cooling plant and only one refreshment concession all for efficient Amow said the Loews Quad like many other By Bill Kaufman The latest multi-auditorium movie theater on Long Island is set to open at the Nassau Mall in Levittown tomorrow furthering the industry-wide trend toward grouping together several theaters under the same roof as an economy move The Loews Quad a newly constructed four-auditorium theater has a combined capacity of more than 2000 Two of the theaters will show "Close Encounters of the Third another will feature "Star and the fourth sail be playing "Looking for Mr (Admission will be $350) A spokesman for the Loews chain Ted Arrow said that the new complex will include Dolby sound special projection systems and decorations that include an 85-foot-long color mural in the lobby depicting famous film stars The Dolby sound system which takes its name from Dolby Laboratories the developers is being installed in a number of theaters It utilizes five speakers behind the screen as well as others in the auditorium enhancing the original soundtrack reducing extraneous noise and creating a stereophonic effect Ben Perse an executive of Capitol Motion Picture Supply Corp a Manhattan firm which in- Backed up by Joseph Wayne Bascomb left and Ivson Polk back up Vivian Reed in her song arid dance version of Sweet Georgia one of the highlights of Bubbling Brown Sugar" at the Westbury Music Fair Brush Hollow Road The show runs through Friday and then comes back Dec 26 for another week 333-0533 White House date for act A musical production currently appearing in Manhattan has been invited to perforin at the White House tomorrow in an annual holiday program to entertain youngsters from the diplomatic corps The traditional White House event has First Lady Rosalynn Carter as hostess and is geared to offer the children a taste of what young entertainment is all about in the United States The Pixie Judy Troupe will be among the various performers appearing at the afternoon function Judy Abrams the theater producer Baid that her company will stage its musical "The Littleat for the White House visitors The show contains music written by Lew Keeler who was Cob arranger and a book by Christopher Cable a television writer Ann Anderson speaking for Mrs Carter said that the production of "The Littleat was brought to the attention of White House staff members who set up the holiday event interested in presenting a varied program The Pixie Judy Troupe fits our format very she said New Yorkers can see "The Littlest at Copacabana at 12:30 PM Saturdays and Sundays The show offered in a luncheon-and-diaco package The price of the package is $795 with group rates avail-abb Kaufman.