Newsday (Nassau Edition) from Hempstead, New York • 99

wr ft iJi Z' Ncwiday Ptinln by Dirk Kiua David Polinger is president of Suburban Broadcasting Corp which will operate Long Island's only commercial television station Ch 67 LI9s own soaps talk shows: Ch 67 By Howard Schneider Beginning next fall Long Islanders may get a chance to see something entirely new on flieir television sets When they hungrily tune in their afternoon soap opera for instance they may discover that John and Elizabeth are suffering through their latest infidelities not in some mythical village but in Maasape-qua And when they settle bade to watch their nighttime talk show they may find it is being beamed directly from downtown Hauppauge It all may be just part of another typical day of broadcasting at Ch Lang Island's first commercial television station which is set to debut in September Hie station whose call letters will be plana to broadcast 12 hours daily with heavy emphasis on local programing including an hour-long nightly news show a two-hour Magazine of the and Long own soap opera and version of the Show" according to General Manager David Polinger The station will broadcast to both Nassau and Suffolk Counties from a $1000000 facility located at the southeastern comer of the Long Island Expressway and Veterans Highway in Hauppauge Work on the building is due to begin this month As an Ultra High Frequency (UHF) station Ch 67 will be immediately available to all cable TV subscribers thanks to Federal Communications Commission regulations More than three-quarters of Long Island seta are physically equipped to receive UHF signals but in most cases a separate UHF antenna is necessary for adequate reoeption Long bland already has one UHF station Ch 21 a nonprofit educational station broadcasting from Garden City But unlike that station which is subsidized by Nassau County Oh 67 will have to compete for audi-enoea and advertising dollars with Long four radio stations and the major networks How do you compete with NBC or CBS? not in so-called prime Fo-linger said "In the evenings what we are going to produce will have specific appeal say a live high school basketball game the Huntington Symphony a community theater group or a documentary on a fire department" Polinger a 45-year-old Huntington resident with previous experience at WABC and Ch 13 In New York said Ch 67s day will begin at noon with a program this point thinking of a ladies magazine approach Calisthenics live in the studio a half hour of cooking with prominent Long Island chefs a pediatric psychologist we will discuss to the extent that good taste permits sexual problems a quiz or game segment" Current plans tentatively call for a Long Island soap opera a program a teenage dance program (with live high school bands) news fwith a debate each night over a controversial local issue) prime-time spe cials and finally a Long Island talk show AH programs except for two daily afternoon movies will originate locally produced by a full-time staff of 30 In addition plans call for live coverage of religious services county board meetings and a local version erf the Press" Four camera-reporter crews will be available daily according to Polinger to cover local news The station will also provide time for minority affairs programing certain respects we both will be cover- fWseidBjf January 17 1973 ing the same sail Robert Bell General Manager of Ch 21 I see nothing wrong with competition If they add to our coverage of community affairs fine" The new biggest problems will be building a substantial audienos and meeting the high cost of local and live programing which can run anywhere from $300 to several thousand dollars an hour The group that owns the station Suburban Broadcasting Corp has initially invested nearly $2000000 and has recently issued public stock Polinger said he was counting on the growth of UHF some established UHF stations already have been sold for aa much as $3-000000 And he is hopeful of attracting local and regional advertisers The station will charge anywhere from $30 to $150 per minute for advertising time Polinger and Robert Rosen of Jamaica Estates president of Bell Television a conglomerate control between them about 43 per cent of the firm's stock Eight other investors including Manhattan Borough President Percy Sutton each own slightly more than seven per cent Hie group purchased the license for $45000 II feature films It Again Sam" and Last of the Red Hot which had htvn scheduled to be made in New York to shift their locales to San Francisoo Hie obstacles were removed however and in 1972 a record 53 films used the city as a backdrop II A diploma for Jack Not every high school dropout remains a nonachiever Jade Cassidy who left Richmond Hill High School in Queens during his junior year went on to win a Tony for hi performance in "She ioves and an Emmy for the television drama "llie Andersonville Trial" not to mention liecom-ing the father of David Cassidy the Mick agger At long last he is to have something he never had: a high school diploma It will be presented in May at a black-tie dinner at the Waldorf-Astoria celebrating the 75th anniversary of dear old Richmond Hill High the school Cassidy wait to get out of some 30 years ago Composers competition Hie Huntington Symphony Ordinstn Society Inc has announced its first annual student composition oontast in conjunction with tlie Long Island Allianoe According to a spokesman for the Huntington Symphony the competition Li open to all composers living on Long Island who had not reached their 25th birthday as of Jan 1 Hia winning composition will ba performed in concert by the Huntington Symphony Orchestra later this year Further information on the contest can ba obtained by colling 421-4555 City hachdrop The Lindsay Administration started actively courting the movie industry in 1965 and it has proved itself a persuasive suitor In the intervening eight years 300 feature films have been made in whole or in part in New York City For several years prior to 1965 film activity on the sidewalks of New York had been very soant indeed A little more than a year ago film production in the city seemed to be taking a permanent fade-out Union difficulties drove two Air'll A.